Every business knows the importance of marketing and customer service, but ecommerce merchants often overlook one of the most important elements of the customer experience for their business: order fulfillment.
With ecommerce, the primary touchpoints a customer has besides your website is the shipping process, and customer satisfaction will largely come down to how fast the shipping is, how affordable it is, and the state of the product and packaging when the customer receives it. All of this is related to your fulfillment process.
But lacking the distribution infrastructure and resources of giants like Amazon, many ecommerce businesses struggle to offer fast shipping at affordable rates. This is where a 3PL can help.
ShipBob takes a unique and technology-driven approach to fulfillment. With us, instead of using one Connecticut-based fulfillment center, you get access to a network of fulfillment centers located across the US.
That way, you can reduce the number of shipping zones packages must travel through, which results in faster shipping and affordable shipping rates.
Hear from a ShipBob customer
Thousands of direct-to-consumer brands have outsourced fulfillment to ShipBob. One of many customer stories is with fast-growing acne treatment company, MDacne. They love having a helpful, dedicated account manager at ShipBob that they can go to who responds quickly and has a good understanding of their products and company. This extra support is something they wouldn’t have with a different 3PL.
“With ShipBob, we have the option to use more of their warehouses to further reduce shipping costs. Because ShipBob has a lot of people to handle our orders and additional warehouses we can expand into, we can scale up with ease as we continue to grow quickly. If we ran our own warehouse, it would be much harder to hire people and we’d inevitably outgrow the space.”
Oded Harth, CEO & Co-Founder of MDacne
Order fulfillment services in Connecticut
ShipBob’s retail fulfillment services combined with its proprietary technology make it the best 3PL to handle today’s customer expectations. With our dashboard, you get full visibility into the entire process. Here’s how it works:
- Get a robust onboarding program and access to best-in-class support to answer questions you have and resolve any issues you run into.
- Connect your store to ShipBob’s platform, so we receive notification when an order is placed.
- Ship your inventory to a ShipBob fulfillment center location (or multiple, depending on where your customers are).
- Each order placed at your store is forwarded to the fulfillment center nearest to the customer, and our pick/pack team prepares and ships the order.
- Tracking info is sent to the customer (and you can track the order as well from your dashboard).
- With our technology, you also get access to analytics and distribution metrics that provide insight into your business and supply chain.
Manage your orders and inventory
Once your store is set up, your ShipBob dashboard provides full visibility into all orders and ecommerce inventory. That includes real-time inventory tracking and shipment tracking, allowing you to quickly search and find specific orders with ease.
Set reorder points
Maintaining inventory levels so you always have the right amount of product at the right time is easier with ShipBob. Our platform allows you to set reorder points to avoid stockouts and analytics to understand your ideal reorder quantity.
Custom branded packaging
Packaging can be a central part of how customers interact with your business and product. That’s why we provide free white label service, so our name isn’t all over our boxes but rather your brand can take center stage. You can also choose from a range of packaging options, including custom-designed packaging from one of our custom packaging partners.
ShipBob: the best 3PL solution for Connecticut-based businesses
ShipBob is a 3PL that does more than just take shipping off your hands: we make tangible improvements to improve our customers’ bottom line by saving them time and lowering shipping costs. Here are a few examples of how we’ve helped ecommerce businesses thrive.
Ship from multiple fulfillment centers
One of the advantages of partnering with ShipBob versus other 3PLs is that you can split inventory across multiple fulfillment centers. Bringing your inventory closer to your customers expands your 2-day shipping coverage and allows for cheaper, faster shipping.
For example, Nature’s Ultra started using 3 ShipBob fulfillment centers and achieved 100% 2-day ground shipping coverage across the entire US, which led to 9,900% growth year over year.
Optimize your shipping
Partnering with ShipBob not only saves your team time and effort, but our technology also optimizes your shipping by automatically searching rates from each mail carrier and choosing the fastest and most affordable option.
You can see the difference in your bottom line, case in point: nutrition brand Ample Foods saw a 13% improvement on their bottom line with the cost savings that came with optimized shipping.
Boost sales and AOV
Once your customers see lower shipping rates and faster delivery estimates in their shopping carts, they’ll be less likely to abandon their carts and more likely to convert — and even spend more money.
Our fulfillment logistics services have helped countless businesses ramp up their sales and average order value (AOV), like Rainbow OPTX, who saw AOV increase by 24% and their order volume increase 2.5x, all while saving 120 weekly hours of manual labor packing boxes.
Looking to outsource fulfillment? Here’s how to know you’re ready for ShipBob.
Most ecommerce merchants don’t have the desire or resources to master fulfillment, so the question is: when is the right time to outsource? Nobody wants to outsource fulfillment too late and miss out on opportunities for growth, but if you don’t have the order volume to justify outsourcing then you won’t get a sufficient ROI.
It’s better to look at your fulfillment process, probe it’s weaknesses, and figure out how costly they are. If fulfillment is presenting obstacles that are hindering your growth, then you need to outsource. Here are a few common obstacles that a 3PL can help you navigate:
- You are shipping from a Connecticut fulfillment center, but much of your customer base lives outside of the East Coast and your shipping rates are too high as a result.
- Your shipping takes a week or longer, which causes you to lose sales and leaves your business at a competitive disadvantage.
- Your order volume is rapidly increasing, and your current, in-house fulfillment team can’t keep up.
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