Warehouse Management Guide
Proper warehouse management is what will determine how successful a business will be.
It won’t matter if you have the most modern state-of-the-art warehouse if it’s not operating efficiently. You will be stuck with poor-performing staff, a low-profit margin, high operating and logistics costs, ineffective leadership, and damaged relationships with customers.
Learn how warehouse operations affect supply chain management and how to set your business up for success.
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What is warehouse management?
Warehouse management refers to the process of executing, monitoring, and optimising warehouse operations.
In other words, warehouse management involves overseeing any activities that go on in a business’s warehouse, including inventory reception and storage, order fulfilment, and shipping.
What is a warehouse management system?
A warehouse management system (WMS) is software designed to optimise operational processes in a warehouse. By implementing a WMS, you have full visibility into real-time inventory levels and storage, staff productivity, demand forecasting, and order fulfilment workflows within a warehouse.
Warehouse management systems are important as they eliminate manual processes and guesswork and instead streamline processes that save time, and provide a more accurate snapshot of what’s going on inside a facility without needing to conduct continuous warehouse audits.
This information helps warehouse managers identify areas of improvement and track progress to drive optimisations throughout the supply chain, from when inventory hits the loading docks to when it’s shipped out to its next destination.
Warehouse management software provides the tools to drive strategic big picture improvements as well as those to monitor the day-to-day. What a management team sees in the warehouse management system will be different from a picker or packer who relies on the system to know what to pick or pack next on the warehouse floor.
Each warehouse management system may have different functionality deployed depending on the business it serves (e.g., what a direct-to-consumer ecommerce seller needs isn’t the same as a large brick and mortar store chain).
8 key warehouse management processes
So, what exactly happens in an ecommerce business’s warehouse? In order to master your warehouse management, you need to be familiar with the functions, activities, and processes you’re managing.
Here are 8 of the most common operations that take place inside an ecommerce warehouse, which merchants should monitor and manage.
Before any other activities can take place, a business needs to get inventory into its warehouse.
In receiving, warehouse staff receive inventory or freight from trucks at loading docks, and count the units to ensure they’ve been sent the correct amount. They will also inspect the condition of the goods, and document that the inventory has been received.
Once inventory has been received, it needs to go somewhere. Warehouse putaway is the process of transporting inventory from the receiving area to the correct storage area.
There are several different approaches to warehouse putaway, so you may need to experiment before finding the best putaway method for your business.
Ultimately, you’ll want to choose a putaway strategy that makes sense based on the type, volume, and variety of inventory you have, as well as your available space and inventory storage options.
3. Inventory storage
You will almost always need to store inventory within your warehouse for at least a little while before orders come in. Inventory storage is one of the most strategic decisions you can make in your warehousing, and should work for your business, not against it.
Typically, ecommerce businesses will store inventory on warehouse racks in pallets or bins, so that each SKU has a dedicated location.
As soon as an order is confirmed and processed, it’s time to pick inventory from shelves.
Depending on the technology and automation you employ in your warehouse, you can either create or generate pick lists for each picker to retrieve items in the most efficient way. This may include zone picking, wave picking, or batch picking.
For each new order, the picker will receive a packing slip of the items ordered and storage locations at the warehouse. The picker will collect the ordered products from their respective locations.
Once an order is picked, it is handed off to a packer, who is responsible for packing it. This means securely placing the items in a box or poly mailer, adding in any needed packing materials, and putting a shipping label on it.
Based on the delivery options and shipping services you offer to customers, shipping couriers like DHL, USPS, FedEx, and UPS will pick up orders from the warehouse to ship packages to their next destination.
Once the order ships, your warehouse management system should be able to automatically send ecommerce order tracking information back to your store so your customers can track their shipments.
Some warehouse functions are not part of the supply chain, but still impact its efficiency and performance.
Slotting — the process of organising a warehouse to maximise space and efficiency — is one of these functions. By carefully planning your warehouse layout and inventory storage strategy, you can reduce picking errors, unlock more storage space, and even reduce operating costs.
A warehouse management system should provide out-of-the-box operational and inventory reports across the warehouse. This may include accuracy in fulfiling orders (total mispicks, mis-packs, etc.), total orders fulfiled by the hour to measure the efficiency of staff, orders shipped on time, and much more.
There are also reports relating to people’s operations, including inventory forecasting to understand labour management and staffing needs. With a warehouse management tracking system, you can quickly find out which employees have completed safety training, those who have licenses and certifications to operate certain equipment, and other regulatory requirements you must meet to operate a safe warehouse.
Tips for improving your warehouse management
Here are some strategies your business can use to make warehouse management easier, quicker, and more cost-effective.
Automate as much as possible
Warehouse automations are designed to relieve workers of simple, repetitive tasks. By automating operations like order processing, retrieval, or even some aspects of picking, you can speed up fulfilment and enable your workers to focus on tasks that really need human attention.
You may even see your operational accuracy improve, as automation technology helps reduce human errors.
Make sure safety is a priority
The most efficient and successful warehouses are safe ones. Warehouse safety standards not only protect your workers (which should be top priority), but also help your business avoid costly accidents that slow down supply chain velocity.
As part of your warehouse safety checklist, be sure to set specific standards for every warehouse, train employees thoroughly, and regularly audit each warehouse’s spaces, equipment, and layout for potential hazards.
Perform various inspections
You can’t optimise your warehouse without knowing what’s going on inside it. Regular warehouse inspections for cleanliness, safety, inventory protection, equipment condition, and technology performance are necessary to identify opportunities for improvement.
Even though these kinds of warehouse audits can be time-consuming, they are key to maintaining good workflows and quality output.
Implement a Warehouse Control System (WCS)
To keep the physical flow of inventory via material handling equipment, consider integrating a warehouse control system (or WCS) with your warehouse management system (WMS).
While the two are similar, a warehouse control system specifically monitors the movement of inventory through a warehouse. A WCS makes sure that material handling equipment and automations (such as conveyors, sorters, carousels, and scales) are working correctly, and are getting inventory to the right locations within a warehouse.
This extra layer of management can go a long way towards streamlining inventory movement, and provides real-time visibility into your operations.
Evaluate meaningful KPIs
By tracking the right key performance indicators (or KPIs), you can gain new insight into how your operations are performing as well as how to optimise them for efficiency and cost.
Certain metrics may be more valuable to a business than others, depending on your products, channels, and other factors. However, monitoring a wide range of KPIs on inventory, receiving, put-away, picking, and safety (among others) is a great way to get a comprehensive look into what in your warehouse is working and what isn’t.
Outsource to a 3PL
Whether you’re familiar with the ins and outs of warehousing or just getting started, getting help from an expert almost always helps your business.
When you outsource to a third-party logistics partner (or 3PL), you can leverage their technology and infrastructure to run your warehousing operations more smoothly and cost-effectively than you could on your own.
However, the right 3PL partner will be able to handle much more than just warehousing. 3PLs like ShipBob provide fulfilment services (including storage and shipping) across channels and countries, as well as the real-time visibility and analytics that your brand needs to scale.
5 benefits of 3PL warehouse management
Because warehouse processes are so complicated and expensive, many brands choose to outsource the entire fulfilment process to a third-party logistics (3PL) company. Unlike an on-demand warehousing company that finds warehouses with excess space, 3PLs run their own fulfilment centres and should have standardized warehouse management across all of them.
Here are some of the advantages of working with a professional logistics company to store inventory and ship orders.
1. Logistical optimisations
3PLs work with thousands of companies — including seasonal brands, high-growth brands, and everyone in between — so they have a lot of data and can do everything from analising shipping zones to forecast demand and inventory. Continuously aggregating and learning from data helps optimise each warehouse for greater efficiency as well as provide reduced shipping costs and transit times for your customers, all of which help you grow.
2. Multiple warehouses and larger geographic footprint
When you run your own warehouse, you are only shipping from that one location. Partnering with a 3PL means you can store inventory in several of their fulfilment centres to keep inventory closer to more customers. If you ship nationwide, it’s a must that you have warehouses coast-to-coast.
For example, ShipBob has a presence in the largest US cities and regions all over the United States, so you can ship orders via ground to large populations very quickly. This helps meet customer expectations around 2-day shipping by reducing the distance travelled and delivery timelines.
“Touchland sells flammable goods that need to be shipped via ground, so ShipBob has been a great ally as they have fulfilment centres all over the US, facilitating a 2-3 day delivery time for any customer in the US.”
Andrea Lisbona, Founder & CEO of Touchland
3. Huge time savings
Ecommerce order fulfilment services from a 3PL eliminate the most time-consuming logistics tasks (inventory storage, picking, packing, shipping, order tracking, replenishing supplies, returns, kitting, etc.) and the stress of managing a warehouse. While they take care of these tasks for you, you can monitor their performance and use the data they provide to grow and make better business decisions.
“We never wanted to be a logistics company, so we found a really good partner in ShipBob to offer the fulfilment services, technology, and other tools needed to stay competitive. With everything that ShipBob does for us, we can focus on the brand itself, develop content, evolve our existing products, and expand our product lines.”
Matt Dryfhout, Founder & CEO of BAKblade
4. Better uses of warehouse space
If you’re on the verge of outgrowing your warehouse space, working with a 3PL can make your life a lot easier. Even once you’ve outsourced fulfilment to a 3PL, you can either repurpose your old warehouse space to focus on a different aspect of your business (e.g., growing your B2B ecommerce or wholesale fulfilment channels in-house), or let the lease end.
A 3PL can help you pay for only the space you need — even if that’s by the bin, shelf, pallet, or any combination of those for your products. That way, you’ll never have to worry about outgrowing (or never growing into) the space you’re paying for.
“I knew I had to make a transition in order to scale. I could lease a warehouse and grow into the new space, but with how cyclical our business is, I would have to hire people to scale up over the summer and let them go in the fall. Having to do that every single year didn’t appeal to me. I knew I had to find a 3PL partner. I kept hearing very good things about ShipBob and decided to go with them.”
Noel Churchill, Owner and CEO of Rainbow OPTX
5. Real-time insights
Just because you’re not working inside the 3PL’s warehouse doesn’t mean you won’t know what’s happening. Through their technology, you should be able to see your inventory flow, including when inventory is being received, stowed or put away, picked, packed, shipped, and any other movement.
With ShipBob’s proprietary warehouse management software, you can search orders by tracking number, destination country, the number of items it contains, filter by sales channel, and fulfilment centre location, as well as get full transparency into performance such as fulfilment speed, orders fulfiled on time, accurately, claim-free, and much more.
“The technology ShipBob offers is the real differentiator, and the selling point is the visibility and transparency of the dashboard.”
Brett Miller, CEO, BRIK
ShipBob’s warehouse management system for in-house fulfilment
Have your own warehouse? ShipBob has a best-in-class warehouse management system (WMS) for brands that have their own warehouse and need help managing inventory in real-time, reducing picking, packing, and shipping errors, and scale with ease.
With ShipBob’s WMS, brands with their own warehouse can even leverage ShipBob’s fulfilment services in any of ShipBob’s fulfilment centres across the US, Canada, Europe, and Australia to improve cross-border shipping, reduce costs, and speed up deliveries.
Outsource your warehouse management with ShipBob today!
If you aren’t looking to manage your own fulfilment warehouse and license a warehouse management system, but you are interested in outsourcing inventory storage and ecommerce fulfilment to a 3PL, check out ShipBob.
“As our business grew, fulfiling orders quickly became very time-consuming, and warehouse operations became a challenge. We found ShipBob, who checked all our boxes for a 3PL. They have ended up being the perfect solution for us and we have never looked back!”
With a global network of fulfilment centres and proprietary warehouse management software, ShipBob offers businesses a way to manage their warehousing across channels at scale.
Ecommerce businesses can leverage ShipBob’s warehousing services to scale their brands, without having to invest in the technology, infrastructure, or equipment involved in warehouse management themselves.
In addition, merchants that partner with ShipBob can:
- Distribute inventory across 40+ global fulfilment centres
- Achieve affordable 2-day shipping
- Improve order accuracy while speeding up fulfilment
- Access real-time data on inventory levels, operational performance, and more through their ShipBob dashboard
- Integrate their platform with dozens of major ecommerce platforms and partners
- And more!
What is the function of warehouse management?
Warehouse management controls the working operations of a warehouse. Including things like order management and inventory control. The purpose is to monitor a company’s goods and products in an efficient and effective manner.
What is the difference between warehouse management and inventory management?
In short, warehouse management deals with the processes within the confines of a warehouse, whereas inventory management deals with stock throughout the supply chain.
What is the difference between inventory and stock?
Generally speaking, stock is completed inventory that is ready to be sold. Inventory, on the other hand, is a product that is either complete or incomplete. Some companies need to complete their products before selling to the consumer, but these parts are still paid for and need to be stored. All stock is inventory, but not all inventory is stock.
How can ShipBob help with warehouse management?
ShipBob provides a warehouse management solution for businesses looking to grow and expand their operations. ShipBob has a network of fulfilment warehouses as well as free proprietary warehouse management software.