Delivery Management Guide: Improve Your Delivery Management Systems

By Last updated on 14 August 2023

Need Help With Order Fulfillment? ShipBob Can Help.

Let’s Talk

Subscribe for More

Enjoying this article? Join the tens of thousands who get the latest from ShipBob’s blog emailed every other week.

Want to know the secret to creating a memorable post-purchase experience?

Fast, reliable, and consistent delivery.

Here are the facts:

  • 41% of consumers are willing to pay more for same-day delivery.
  • 43% of online shoppers view fast and reliable delivery as the most important factor when shopping online.
  • 70% of US customers will choose a brand over a competitor if they provide more delivery options.

A great delivery experience is what builds customer loyalty and makes brands stand out from their competitors.

But as an ecommerce operator (and not a carrier), you might be thinking: do I have much control over delivery operations?

The answer is — “yes!” In today’s fast-growing industry, there are endless ways to improve the delivery process, especially with the right systems in place.

In this article, learn why delivery management is important for business growth, and how you can improve your delivery strategy to meet customer expectations.

What would you like to learn?

What is delivery management?

Why is delivery management important?

How to measure the efficiency of your delivery management system?

5 benefits of a strong delivery management system

10 ways to improve the delivery management processes

Top 6 delivery management software solutions

Delivery management FAQs


What is delivery management?

Delivery management is the overseeing of the transportation of finished goods from one location to the next. For ecommerce businesses, it means optimising last-mile delivery for shipping customer orders. Delivery management is your ability to manage your deliveries to arrive on time and undamaged.

Since online shoppers expect fast delivery, from same-day delivery to 2-day shipping, delivery management continues to be an essential part of running a successful ecommerce supply chain.

It’s important to note that order fulfilment and inventory management both play a key role in delivery as they can either speed up or slow down the process.  

Why is delivery management important?

With ever-increasing customer expectations, on-demand logistics solutions are becoming an essential component of the supply chain. 

Online retailers are feeling the pressure of delivering customer orders quickly to boost brand loyalty and stay competitive.

Delivery management starts with a strong fulfilment and logistics strategy. The fulfilment experience involves picking and packing items and shipping orders through the most optimised route in terms of speed and cost.

But without the proper fulfilment infrastructure and supply chain technology in place, the ability to deliver orders quickly and accurately can be a challenge.   

How to measure the efficiency of your delivery management system?

Now that we know why a delivery management system is important, especially with the rise of customer expectations, we invite you to take a look at your delivery management system to see how efficient it actually is.

Monitor delayed deliveries

How often are there delays in your delivery system? Delivery exceptions occur in an entropic world from time to time due to inclement weather or road construction. But identifying what caused them is an important aspect of delivery management. If delivery delays occur far too frequently and for things within your control, it might be time to take a step back and consider your options. 

Documenting your delayed deliveries can help you identify a pattern if there is one. Or, a list of the most common causes, which is the first step to solving those problems, especially if they occur regularly and are within your control. 

Know your average time per delivery

Your average time per delivery can depend on many factors, specifically the location of your clients. If you consistently ship locally and your clients enjoy free two-day shipping, that’s one thing, but if you ship across the country or even ship internationally, you should pay closer attention to your average time per delivery. This is not only so your customers know what to expect, but so you can problem-solve if there is a delay and work on reducing shipping time.  

Calculating your average time per delivery is easy; simply add the total days it took for separate items to be delivered, and divide that by the number of deliveries. If you have thousands of deliveries you can consider taking a random sample of ten or 100, or some other manageable number to add up. Some use workweek days, but with some shipping carriers operating seven days a week, you can include those as delivery days.

Track your average cost of delivery

It goes without saying that free two-day shipping has spoiled us all, and competing with that as a business can be very difficult. That is why knowing your delivery speed and costs are important to remain competitive. 

Similar to your average time per delivery, you’ll want to add up how much each delivery costs, and divide it by the number of deliveries. So let’s say you have 10 deliveries this week, all with varying costs. Add all of those costs together to get the total, then divide that by ten, which is the number of deliveries, this will result in the average cost of your deliveries for that time frame. With this information in hand, you can analyse what you spend and work to reduce that cost without sacrificing time in transit, of course.

Keep track of your customer satisfaction score

Feedback can be one of the most resourceful roller coasters for business owners. Sometimes feedback can breathe life into your business, and sometimes criticism can be a major blow to your enthusiasm and profits. However, knowing what people have to say, both good and bad, can help set you up for success. When someone leaves sub-optimal feedback, you can easily address not only this person’s complaint directly, but you can address the root of the problem before it happens again.  

5 benefits of a strong delivery management system

How consistent you are in delivery highly impacts both the customer experience and your bottom line.

Without a proper delivery management system in place, you can’t offer the variety of shipping methods that customers expect, which can increase your cart abandonment rate.

Post-purchase, if your delivery system lacks visibility and reliability, it can lead to higher shipping costs and slower transit times (and customers who are less likely to buy from you again).

By investing in your delivery process, you can improve both sales and internal operations. Here are the top benefits of implementing a strong delivery management system.

Higher customer retention rate

Once a customer makes a purchase, the customer experience doesn’t stop there. The shipping experience is key to establishing a proper delivery strategy.

Though many customers expect orders delivered one or two days after purchasing, having a variety of reliable shipping methods for customers to choose from can help build customer retention — as long as what was promised is delivered. 

To ensure that delivery is meeting shipping expectations, a proper delivery management system can assist in identifying the most optimised routes, estimating delivery times, and tracking shipping costs, so customers are able to get their packages delivered on time based on the preferred shipping method.

Access to real-time data

Real-time order tracking provides more visibility into the shipping process, so you can automatically share updates with your customers on when their orders will arrive.

Many delivery management systems also provide access to shipping and delivery insights, so you can track shipping history, view estimated delivery dates, and even compare shipping methods based on customer preferences and delivery performance.

With the right data at your fingertips, you have what you need to make informed decisions and make improvements to your shipping strategy.

Reduced operational costs

Delivery management aims to reduce shipping costs, so you can improve profit margins. There are many factors that influence shipping costs. For one, keeping an eye on different carrier options is important.

Depending on the areas you ship to, different carriers (including regional parcel carriers) may offer cheaper rates than what you’re currently paying.

How you fulfil orders can also impact shipping costs. For instance, you will want to make sure you avoid common packing mistakes that increase costs, like using too large of packaging (for a higher dimensional weight).

Faster delivery options for customers

With an efficient delivery management process, you can offer your customers faster delivery options. 

There are a lot of factors that play into fast delivery, such as where you store inventory and fulfil orders geographically. The closer inventory is to your customers, the sooner packages can arrive at their doorstep at a more affordable rate.

For instance, ShipBob is a 3PL that operates multiple fulfilment centre locations. By allocating inventory across locations, orders can be sent to the closest fulfilment centre to its destination to be picked, packed, and shipped right away (without the need for a brand to manage one, let alone multiple warehouses themselves).

Establishing a product allocation process can greatly improve delivery by being able to offer affordable 2-day shipping to more (or all!) of your customers.

Increased supply chain communication

There’s a lot of data that needs to be shared throughout the supply chain, and it must be recorded, analysed, and shared with the proper parties in a timely manner.

Delivery management systems can help increase supply chain communication between third-parties that are involved in the shipping and delivery process. 

By connecting inbound and outbound logistics with the right technology, you’re able to optimise the supply chain and ensure orders are shipped and delivered efficiently.   

10 ways to improve the delivery management processes

To meet customer expectations around fast, accurate delivery, here are 10 ways you can improve the delivery management process.

1. Pick the right delivery management system

Picking the right delivery management system or app that easily integrates with your other systems is the first step in improving the delivery process. 

Since every business runs its logistics operations differently, it’s important to take the time to choose the right technology for your business. But some of the key features to look for include:

Another important feature to consider is direct integrations, especially if you partner with a 3PL. By connecting a delivery management system with a 3PL’s software (or using the 3PL’s built-in tools), you can further streamline the shipping process.

2. Optimise your inventory management system

Inventory management plays an essential role in the delivery process. Without the right items to fulfil an order, delivery is already delayed before it’s even shipped. 

Inventory management software provides real-time insights into inventory levels, the ability to create and manage SKUs, identify which items are fast selling or slow-moving, and more.

For instance, ShipBob’s technology has built-in inventory management technology that makes it easy to replenish inventory by setting reorder notifications, bundle products for promotions, and even make inventory transfer requests.

“ShipBob’s analytics tool has been great to have. We can see inventory reconciliations and easily view SKU velocity, transit times, and inventory distribution recommendations.”

Pablo Gabatto, Business Operations Manager at Ample Foods

3. Automate shipping

Automated shipping technology and processes allow for much faster delivery. But many time-consuming tasks like packing, adhering shipping labels to boxes, and controlling stock can now be automated, so you can reduce manual work and improve accuracy.

Having a streamlined shipping process enables you to increase production, allowing you to cater to a larger volume of orders in less time.

As a result, this leads to more growth and optimisation throughout the supply chain. To automate shipping, many brands partner with a 3PL like ShipBob that has systems and processes in place to automate fulfilment and delivery. 

That way, you don’t have to worry about shipping orders, invest in costly automation, or spend time finding ways to optimise the delivery process. 

4. Easily generate shipping labels

An important part of the delivery process is generating shipping labels, but it can be an extremely time-consuming process. And if done manually, any small error can cause delivery delays during already small delivery windows (or reshipments).

Fortunately, there are ways to easily generate shipping labels at a much faster rate.

If you manage a high volume of orders, outsourcing fulfilment to a 3PL like ShipBob that purchases and generates shipping labels for you can take the hassle and stress out of label creation.

ShipBob will make sure your customers’ orders are labelled and shipped properly, taking care of the entire shipping and handling process.

5. Use distributed fulfilment centres

The best way to reach customers more efficiently and offer faster (cheaper) delivery is to utilise more than one fulfilment centre location. Fulfiling orders from more than one warehouse allows you to speed up delivery times at an affordable rate via ground shipping.

The quicker a customer gets their order, often the happier they are. If you can offer a quick turnaround time – without the need for costly expedited shipping, you can meet customer expectations while keeping logistics costs low.

“ShipBob has been a great ally as they have fulfilment centres all over the US, facilitating a 2-3 day delivery time for any customer in the US.”

Andrea Lisbona, Founder & CEO of Touchland

6. Keep your customers in the loop

Customers like to know right away if their order is being processed. It provides peace of mind, knowing that their order has been acknowledged and is promptly prioritised.

Providing frequent order updates keeps your customers in the loop, making them aware of the progress at each stage, from order processing all the way through delivery. Not only do customers appreciate the updates, but you can save your ecommerce customer service team time by reducing the amount of customer inquiries.

The more transparency you can provide customers, the better. Depending on the type of systems you have in place, you can choose to send customers updates on when an order is received, processed, being prepared, and shipped.

7. Set up a return management process

It’s important to create a return management process that is easy to understand for your customers and also for your team to execute. Customers may even be more likely to make an exchange, knowing they can get the new item delivered quickly.  

Additionally, an easy return process can help your team sort, organise, and restock returned inventory.

A 3PL like ShipBob can help support the ecommerce returns process. With ShipBob, you have the option to restock, quarantine, or dispose of returned products at the SKU level (or even sent back to you directly). On your end, all you have to do is choose how you want each individual product to be processed, and our team can handle the rest.

“About a year and a half after building out our business, we figured it was time to optimise some of our processes, including returns. The ability to work with one of the co-founders of ShipBob to launch a new, custom returns process was awesome.

Returns were taking a lot of time and resources to process on our end, but ShipBob was super helpful and critical in creating a solution for us.”

Nikolai Paloni, Co-Founder of Ombraz Sunglasses

8. Offer order tracking

Order tracking is essential to share with customers, allowing them to take control of deliveries, which ultimately improves the delivery experience.

Many carriers like how UPS offers programs like My Choice and Access Point to make sure deliveries fit into your customers’ schedules. These types of programs can reduce lost and stolen deliveries, which is ideal for high-value orders. It also makes it much more convenient for your customers (especially if they know about them!). 

9. Optimise your route planning

Route optimisation is a key part of delivery management. By having the right technology in place to identify the most efficient route, you can ship orders fast and at the most affordable rate. 

Delivery management systems come with route optimisation tools and also provide data and insights that help you make better decisions on shipping.

For instance, ShipBob’s technology allows for faster shipping times by being able to analyse optimal delivery routes and fulfiling orders from the most efficient location within our network.

10. Set the right expectations with customers

Setting expectations with your customers can go a long way in keeping them happy, and it can also protect your brand.

Make sure you always have a clear shipping policy published on your online store that’s easy to find, which should include estimated shipping datesand costs for different shipping methods, such as ground shipping, global shipping, and expedited shipping.

Internally, make sure your retail fulfilment team has training on how to handle and ship fragile items, HAZMAT shipments, and any other product-specific needs.

In the case of packages arriving damaged, make sure you have a process in place to respond to shipping damages, including how to file claims with carriers (ShipBob does this for free on behalf of our customers).

It’s also a good idea to have shipping insurance to cover orders that are lost, stolen, or arrive damaged.  

Top 6 delivery management software solutions

To enhance the delivery process, there are several delivery management solutions on the market.

To help you source the right delivery management software for your ecommerce business, it’s important to look for a solution that has the ability to track in-transit orders in real time, utilises machine learning, offers data and analytics, and provides route planning and optimisation tools. 

Note: If you partner with a tech-enabled 3PL like ShipBob, you may not need additional tools, but choosing a delivery management software that complements your 3PL’s technology can help you automate shipping and streamline the delivery process. 

Below is a high-level overview of some of the most popular delivery management software options for ecommerce.

Delivery Management Software

Top Features

RouteReal-time Visual Tracking™

Premium order protection

AfterShipReal-time tracking data

Branded tracking page

Elite EXTRADispatch management

Route optimisation 

Real-time GPS tracking 

Onfleet Dispatches and delivery routes 

Track drivers and communicate with them in real time

Real-time updates for customers 

Routific Real-time updates for customers 

Route optimisation 

Notifications for when packages are delivered

Tookan Route optimisation 

Automatic dispatch 

Tracking analysis and reporting

Trust the experts when it comes to delivery management

To improve the shipping and delivery process, you need the right systems, technology, and expertise. 

Many online brands find success partnering with a ShipBob, a best in-class 3PL that can support your shipping and delivery needs. 

With ShipBob’s domestic and global shipping capabilities, carrier partnerships, discounted shipping rates, and automated shipping solutions, you can worry less about optimising your delivery process.

Our logistics automation software ensures accurate and fast fulfilment, as well as the ability to track and manage orders in real time.

For a more robust solution, ShipBob partners with leading delivery management systems including Route and AfterShip to provide more data, visibility, and transparency into the delivery process.

“Customers get accustomed to a certain service level at a low price — often free — and want it faster over time. Ever since we started our partnership with ShipBob in the summer of 2018, they’ve been able to deliver the customer service level we need at the right cost.”

Michael Peters, VP of E-Commerce Operations at TB12

To easily get started with ShipBob, click the button below for more information. 

Delivery management FAQs

Here are the top questions about delivery management

Why is delivery management important for ecommerce?

Delivery management is vital for ecommerce businesses as it helps retain customers and drive customer satisfaction. It involves optimising the entire delivery process, starting at fulfilment to shipping. Delivery management ensures internal efficiency, so orders can be delivered quickly and accurately to satisfy customer expectations.

How does delivery management work?

Delivery management works by analising how companies can get goods from a fulfilment centre to their final destination. This includes how quickly goods can be picked, packed, and shipped. In many cases, technology is used to ensure the right packaging is used, identify the most optimised route, and generate order tracking, so customers can stay in the loop on orders.  

How can you improve your delivery management process?

The best way to improve the delivery management process is to implement technology and automation. With the right systems in place, you can improve visibility, track orders in real time, allow customers to track their deliveries, and optimise routes. Over time, you can track shipping insights and data to make informed decisions on how to improve the delivery process. 

Can you outsource delivery management?

3PL companies like ShipBob operate multiple fulfilment locations powered by their leading technology. With ShipBob, you can automate the shipping process. ShipBob partners with multiple carriers and uses technology to identify the most efficient route. That way, orders are delivered quickly and at the most affordable rate. 

Written By:

Kristina is the Director of Marketing Communications at ShipBob, where she writes various articles, case studies, and other resources to help ecommerce brands grow their business.

Read all posts written by Kristina Lopienski