In-House Fulfillment Challenges for Scaling Ecommerce Online Stores
March 15, 2021
“I can do it all!”
We all know that person. The DIYer that strives to save money by doing everything themselves. But sometimes, it’s better to lean on an expert.
But running an ecommerce business completely by yourself can be tempting — it can make you feel as if you’re maintaining control and saving money. For many tasks, this can be the case. But those involving logistics can be hard to scale, requiring expertise, major investments in distribution, and resources to do it right.
For example, it might make sense to self-fulfill orders at home when you are first getting started. But once order volume increases, you will be surprised by how quickly in-house fulfillment turns into chaos, and how much it’s actually costing you.
So how do you know when to keep your fulfillment operations in-house, and when it’s time to outsource fulfillment?
This article covers the many challenges of managing in-house fulfillment, a closer look at the pros and cons, and how alternatives like outsourcing fulfillment to a 3PL can streamline your fulfillment process, saving you time and money.
What is in-house fulfillment?
In-house fulfillment is when an ecommerce business manages the order fulfillment process (including inventory management as well as picking, packing, and shipping orders) themselves, rather than outsourcing fulfillment to a third party.
Common issues with in-house fulfillment
Taking care of fulfillment in-house makes sense when you’re first starting out, but since it’s a complex and time-consuming process, relying on your time and energy solely to take care of a high volume of orders can lead to a number of issues and headaches.
Here are some of the most common challenges that relate to in-house fulfillment:
1. Slow delivery times
When you’re flooded with orders and rely on just yourself and/or your team to fulfill them, delays are bound to occur. Though the last-mile delivery is out of your hands once an order has been shipped, you are forced to control how quickly you fulfill and ship an order, which is hard enough to keep up with on its own, making taking a day off nearly impossible.
“I was leashed to my label printer and my house to fulfill orders constantly. To say that switching to ShipBob has been life-changing is an understatement. Thinking big picture, it was an incremental cost for me to ultimately sell a lot more. My business has tripled and I got my life back.”
Anastasia Allison, founder of Kula Cloth
Not only does slow fulfillment and delivery impact supply chain efficiency, it ultimately leads to lower customer satisfaction. When orders are delayed due to slow fulfillment, customers lose trust with your brand, you’ll face more support questions on why an order hasn’t shipped yet, and it can feel like a never-ending cycle.
2. Inaccurate orders
The only thing worse than a late delivery is a delivery that arrives with the wrong item(s). Unfortunately, an order accuracy rate can decline quickly when a business is struggling to keep up with orders and fulfillment operations become disorganized.
Taking small steps to continuously improve your order accuracy rate can yield massive benefits for your business that are absolutely worth the extra effort. But in many cases, optimizing the fulfillment process on your own takes a lot of support and time, and sometimes an investment in technology is necessary.
“We’ve been very impressed by ShipBob’s high accuracy as well as their ability to meet their SLAs. Before we migrated to ShipBob, this was a challenge due to limited resources and time, and we used to frequently make shipping mistakes ourselves.”
3. Disorganized inventory management
Successful in-house fulfillment requires you to have a well-coordinated inventory management system and processes in place that help you keep inventory organized, as well as track inventory effectively. You need to continuously make sure you have enough inventory to meet demand and fulfill orders on time.
4. Lack of storage space
As your ecommerce business grows, you will need to consider if you have enough space to store inventory to meet demand. Although leasing a warehouse is an option, it is often an expensive one, as warehouse management involves a number of costs, such as insurance, equipment, utilities, and labor (read more here for a comprehensive list).
“It felt like all I did was eat, sleep, and pack orders. We couldn’t fit another person in my garage. I had to make a transition in order to scale.
Since working with ShipBob, we’ve grown 115% and experienced 2.5 times more order volume. It was kind of like magic — my orders were imported into ShipBob from my Shopify Plus site and started getting fulfilled right away. I didn’t have to do anything.”
Noel Churchill, Owner and CEO of Rainbow OPTX
5. Higher overall costs
It’s not uncommon for new ecommerce brands to think that sticking with in-house fulfillment saves money in the long run, but this can’t be further from the truth. In fact, there are hidden costs to self-fulfillment. Once the orders start rolling in, your ecommerce store will be overwhelmed, and you will need to implement a proper fulfillment system to keep up with orders on time.
Attempting to replicate the fulfillment infrastructure and shipping speed of giants like Amazon or even more mature brands will exponentially increase your shipping rates, lead to inaccuracies, and ultimately suck up your time and energy.
In other words, implementing your own technology and managing a warehouse can quickly add up. In fact, most logistics warehouse tenants are expecting a 10% rate hike starting in 2021. That’s why many brands outsource fulfillment to a 3PL, which allows them to utilize a well-established fulfillment infrastructure and advanced technology to get the job done right, without having to manage fulfillment in-house.
6. No time for order fulfillment optimization
With continuous improvement, which is necessary to achieve scalable growth, your focus is on making small incremental improvements in a consistent manner to reduce inefficiencies and save on overall fulfillment costs.
With all of your in-house fulfillment processes at full speed, there is little time to assess the current process or find more efficient ways to fulfill orders. This leaves your business at a disadvantage, and the recurring costs of poorly strategized fulfillment systems can make it hard for your business to scale
7. Not using the best order fulfillment software
Order fulfillment software can automate time-consuming tasks, such as automatically processing orders and generating picking lists.
There is an abundance of fulfillment software to choose from, and it can be easy to choose the wrong one — especially when you’re figuring it out all on your own. Fulfillment software could include inventory tracking, order management, automatic order processing, and much more.
Fulfillment software should also easily integrate with your existing tech stack, including your ecommerce platform, which offers real-time updates and tracking information to simplify the fulfillment process for you and your customers.
8. Lack of industry knowledge
Experts in logistics operations cultivate knowledge and best practices that benefit companies at all sizes, from startup to established brands.
You might learn a thing or two when you’re fulfilling orders in-house, but as your business grows, you will most likely want to spend less time on logistics and more time on business and/or product development.
3PLs are trained and highly skilled logistics experts, and many of them like ShipBob work with thousands of direct-to-consumer (DTC) brands in a number of verticals.
By working with a logistics expert like a 3PL, they can work with you to find ways to optimize the supply chain, save money, and improve efficiencies.
Here’s an in-house fulfillment story from the founder and CEO of Juspy:
“When all the orders came in I would sit on the floor and start folding boxes, packing product, taping boxes and sticking labels on boxes. My back would be destroyed. It was so laborsome, time-consuming, and tiring. On other occasions I would try to box up 100 orders at a time, but there were physical consequences. From the amount of paper cuts on my hands to having a very messy house, the physical toll was intense. I spent about 3 minutes per order on fulfillment.
I almost didn’t want orders to come in. As a one-woman show, I was self-fulfilling dozens of orders each day out of my home office and packing boxes myself. I did not want to deal with fulfillment. I barely had any time to work on the creative marketing and branding side of the business. 50% of my time spent was packing boxes. Not only that, but it was a constant interruption. I would sit down to do an email marketing campaign, have to attend to new orders, and completely lose my train of thought and flow.
I had to find a fulfillment partner and began looking for an all-in-one solution. ShipBob was the exact solution I was looking for. Before ShipBob I would have been terrified if an influencer posted about our product, and an instantaneous 1,000 orders came in, I would have had no way to handle that. Now I am totally ready for that.
I think the biggest benefit and joy of working with ShipBob is the blocks of uninterrupted time I have back. I feel so free today. It really takes the stress out as a lone wolf entrepreneur.”
Leonie Lynch, Founder & CEO of Juspy
When in-house fulfillment makes sense
While in-house fulfillment has its challenges, there are certainly circumstances in which it’s better to manage picking, packing, and shipping orders yourself instead of outsourcing fulfillment.
“I’ve talked to people who think they save money by fulfilling themselves. Their first question is always ‘is a 3PL worth the extra expense?’
We see outsourcing fulfillment as a cost-savings and believe it will save you money in the long run. 3PLs negotiate rates, give you back all the time you’d spend stuffing mailers, and reduce the errors you’d make messing up addresses.
Most of all, those are hours we’d spend on tasks that are not scaling our business when we could be using those resources for growth.
You should spend time doing what you do best, and fulfillment is an easy task to take off your plate.”
Gerard Ecker, Founder & CEO of Ocean & Co.
Here are a few signs that in-house fulfillment is the best choice for your ecommerce business (at least for now).
Your order volume is low
For businesses still in the startup phase, it might not make sense to invest in a fulfillment provider quite yet if order volume is still manageable. If you have a low sales volume, then it should be both easier and more cost-effective to manage fulfillment in-house.
You want every order to be a custom order
Some small businesses, especially artists and creators, pride themselves on custom, individual products and even curated packaging for each order. For instance, a shop on Etsy might offer a customized or made-to-order gift and then ship the order with a handwritten note.
Although many 3PLs allow for custom packaging and other ways to custom brand an order, it can be a challenge if your brand’s image is based on custom items and personalization that’s unique for every customer.
You prefer to manage the entire order fulfillment process
It’s common for ecommerce store owners to prefer to keep a close eye on the order fulfillment process from start to finish — and while it is impossible to maintain total control or visibility past a certain point of growth (or control the package once it’s in the carrier’s hands), in-house fulfillment allows merchants to manage inventory and order fulfillment entirely on their own.
However, that’s not to say that if you decide to outsource fulfillment, you lose control. Many 3PLs offer full transparency and visibility into the entire process and work with you to deliver the experience you want for your customers.
The alternative to in-house fulfillment: outsourcing order fulfillment
If your business is struggling to find storage space, manage inventory, and ship orders out on time, it’s a good sign that your ecommerce business has outgrown in-house fulfillment.
Outsourcing retail fulfillment can be an intimidating process at first, but once you make the transition, you’ll be able to spend less time on logistics and enable your business to grow.
Here are some of the benefits of outsourcing your fulfillment operations to a trusted 3PL like ShipBob.
Get access to real-time inventory management
ShipBob’s best-in-class fulfillment technology with a built-in inventory management software lets you access real-time inventory tracking updates across all ShipBob fulfillment centers from one dashboard.
You can also view the status of inventory on hand, easily replenish inventory and set automatic reorder point notifications, check on individual order status, and send tracking info back to customers.
ShipBob’s inventory management tools also make it easy to bundle your products for promotions, transfer inventory, and much more.
“We utilize ShipBob’s Inventory API, which allows us to programmatically retrieve real-time data on how many units of each product are currently stored at ShipBob’s warehouses.
We currently use this API to generate custom reports to tie this inventory data into our accounting platforms.”
Provide faster shipping with distributed warehouses
ShipBob’s global fulfillment network continues to expand with fulfillment center locations across the globe. By splitting inventory across multiple warehouses, you can expand your customer reach geographically, simplify cross-border shipping, reduce shipping costs, and speed up deliveries.
Since ShipBob’s proprietary technology operates across its entire distribution network, you can track inventory levels across all locations from one dashboard and make informed decisions on inventory allocation and ideal distribution using our data and analytics reporting tool.
“Now we’re at two fulfillment centers, and being able to have the analytics and see how everything is working together has been extremely helpful for me on the operations end.”
Dana Varrone, Director of Operations at Organic Olivia
Reduce logistics costs
When you outsource fulfillment, you’ll benefit from lowered logistics costs related to warehousing, labor, transportation, and shipping by paying for what you need, whether your volume spikes or slows down.
Rather than needing to invest in a warehouse and technology yourself, ShipBob takes care of the entire fulfillment and shipping process for you. That way, you can leverage our established fulfillment infrastructure and software, saving you time and money in the long while optimizing your retail supply chain.
“I’ve talked to people who think they save money by fulfilling themselves. Their first question is always ‘is a 3PL worth the extra expense?’ We see outsourcing fulfillment as a cost-savings and believe it will save you money in the long run.
3PLs negotiate rates, give you back all the time you’d spend stuffing mailers, and reduce the errors you’d make messing up addresses.”
Gerard Ecker, Founder & CEO of Ocean & Co.
Scale faster and save time
With a partner like ShipBob, your order fulfillment can work at its maximum efficiency, and you can focus on scaling your ecommerce business.
Time that would have been taken up by processing orders, picking and packing boxes, and taking multiple trips to the post office or local UPS store can now be devoted to other tasks that require your attention, such as marketing, product development, and overall business strategy.
“Last time we shipped our own packages, it took us 3 weeks. It took ShipBob less than 2 days. I couldn’t wait to delegate this business over, because the stress level was through the roof. I am just so grateful for ShipBob.”
Andrea Hamilton, founder of The Finer Things 1920
Benefit from higher order accuracy rates
Working with a 3PL means that you can count on higher order accuracy rates. ShipBob’s pickers and packers are experts at what they do and are driven by ambitious goals to keep order accuracy rates as low as possible.
Whether it’s assigning pickers optimized routes, opening more fulfillment center locations to cut down on shipping times, reduce dimensional weight, or improving our warehouse picking and packing processes, ShipBob is constantly looking for ways to improve and achieve higher levels of order accuracy.
We monitor the ShipBob dashboard on a daily basis, can view our fulfillment metrics at any time, and see if orders are fulfilled accurately. They are a fulfillment partner that is truly an extension of our brand.”
Manuel de la Cruz, CEO at Boie
Why Kula Cloth switched to outsourcing fulfillment with ShipBob
Kula Cloth, a company that produces reusable microbial pee-pads for hikers, is all about facilitating eco-friendly hiking. But when CEO Anastasia Allison realized that the responsibility of self-fulfillment took up so much of her time that it kept her from hiking herself, she knew it was time to outsource.
“To say that switching to ShipBob has been life-changing is an understatement. Thinking big picture, it was an incremental cost for me to ultimately sell a lot more. My business has tripled and I got my life back.”
Anastasia Allison, founder of Kula Cloth
Although she was terrified to move away from in-house fulfillment and outsource to a 3PL at first, Anastasia’s experience has been a truly game-changing investment for Kula Cloth.
Since partnering with ShipBob, Kula Cloth’s orders have more than tripled — and rather than stuffing envelopes, packing orders, and managing inventory herself, Anastasia is free to focus on the bigger picture without being bogged down in the daily tasks of in-house fulfillment.
Now the Kula Cloth team can continue scaling quickly with assurance that ShipBob’s got the logistics side of the business covered.
Ready to unlock growth with ShipBob?
No matter what your fulfillment needs are, ShipBob is ready and able to help your ecommerce business scale quickly and move away from the inefficiencies of in-house fulfillment.
“I shipped everything myself and made a lot of trips to the post office. It was intense and pretty tough. You quickly reach that breaking point, where you cannot do it any longer, and it’s not worth the compromised quality of life. I found ShipBob. The pricing was competitive, but most importantly, the services were excellent. Everything just works.”
Sergio Tache, CEO of Dossier
As a trusted third-party logistics company and fulfillment provider, we harness best practices to offer warehousing, order fulfillment capabilities, premium technology, and support to our partners.
Our growing international fulfillment network allows you to scale your business without restraint, and ShipBob’s technology integrates with leading ecommerce platforms and software to create an end-to-end ecommerce solution.
Whether you’re a new business going through growth pains or a fast-growing brand looking for the ideal 3PL partner, click below to learn about how ShipBob works.
In-house fulfillment FAQs
If you currently rely on in-house fulfillment but are considering outsourcing to a fulfillment company for the first time, you most likely have questions on how to make the transition. Here are our answers to some of the most common queries related to in-house fulfillment and choosing the right time to outsource.
1. How do you outsource fulfillment?
When your in-house fulfillment strategy is creating more problems than efficiencies or profits, it’s time to start looking into fulfillment solutions. Research third-party logistics service providers like ShipBob, contact those that offer services that meet your logistics needs, request pricing quotes, build a scorecard, and identify a partner that’s mutually beneficial and will fulfill your needs.
2. How much does outsourcing fulfillment cost?
The cost of outsourcing fulfillment depends on the provider you choose to outsource to. Ideally, your 3PL will have a clear, transparent, and fixed pricing structure upfront, so that you can avoid surprise fees. ShipBob, for example, has a fixed inventory receiving fee along with a flat rate for each bin, shelf, or pallet your inventory uses, and only charges the cost to fulfill an order after that.
3. How does order fulfillment work?
Order fulfillment begins when a business processes an order that was placed online. If you work with a 3PL, then the order is then forwarded on to a fulfillment center, where pickers pick the items included in the order, package them up, and the carrier picks up shipments from their fulfillment center. Orders are then shipped to the customer, and shipment tracking is forwarded to them.