Cosmetics Inventory Management Services
Cosmetics has taken the ecommerce industry by storm.
This goes to show there is high demand for independent online beauty brands. But even with so much opportunity, there are challenges — especially when it comes to managing inventory
ShipBob is a premium 3PL that helps brands in the cosmetics industry better manage their inventory.
Learn more about ShipBob’s cosmetics inventory management solutions.
ShipBob offered us the best solution and was tailored toward our needs as an early startup business on its way to growing.
co-founder of Baja Bae
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What is cosmetics inventory?
Cosmetics inventory refers to managing a wide range of SKUs that are similar but are offered in a variety of variations.
Some of the most basic cosmetics items include mascara, foundation, lipstick, eye shadow, and powders. Cosmetics inventory requires a more complex inventory management process since products are often sold in a variation of colors and shades.
When selling cosmetics online, it’s not uncommon to have to manage a large number of SKUs while also trying to optimize storage, track best-selling items, and forecast demand.
Simpilify cosmetics inventory management with ShipBob
With a global fulfillment network and best-in-class technology, ShipBob offers a wide range of fulfillment capabilities to help you create a cosmetics logistics strategy, including intuitive inventory management software, flexible fulfillment, advanced data and analytics, and other world-class logistics solutions.
ShipBob helps you grow your business faster and still provide a great customer experience as you expand.
Here is an overview of ShipBob’s cosmetics logistics and inventory management services:
1. Track inventory in real time
ShipBob’s fulfillment technology designed to help manage inventory in real time. With the right real-time inventory management solution, you can reduce risks of inventory shrinkage, inaccurate inventory reports, stockouts, and backorders.
With inventory tracking software in place, your orders and inventory are synced in real time.
This makes it much easier to track inventory by increasing inventory visibility and providing insights into when it’s time to replenish inventory, run a promotion, and track slow-moving items that are no longer generating sales.
2. Easily manage SKUs
As you grow your cosmetics brand, you will deal with SKU proliferation. But holding on to certain variations of cosmetics items that don’t sell can cut into your profit margins in the long run. To stay profitable, it’s important to optimize inventory by determining slow-moving SKUs and possibly discontinuing them.
With ShipBob’s inventory tracking software, you can easily track slow-moving items vs. fast-moving items and make decisions on what SKUs to discontinue or replenish.
From ShipBob’s dashboard, you also have the option to assign a lot number to specific items stored in our fulfillment center. After we receive your warehouse receiving order (WRO), we will store the items in separate locations, according to their lot number.
You can learn more about our lot tracking process here.
Subscription order management
For most online cosmetics brands, customer acquisition costs are high. By implementing a subscription box or recurring orders model, you can ship products to your customers on a regular, predetermined basis.
With ShipBob’s easy integrations, merchants can seamlessly connect their online store to ShipBob’s technology and leverage subscription apps (e.g., ReCharge, Bold Subscriptions, etc.), or use ShipBob’s Developer API to get subscription box orders fulfilled automatically and reliably.
By partnering with a 3PL that offers a network of fulfillment centers, you have the option to split inventory across multiple locations, known as distributed inventory. Utilizing fulfillment centers in different regions can reduce transit times for customers and shipping costs for you.
With ShipBob’s robust fulfillment network, you can store inventory in the locations that make the most sense for your business. Our technology automatically routes each order to the fulfillment center that’s closest to the shipping destination for the most efficient delivery.
Read on to learn more about ShipBob’s capabilities.