Switching 3PLs: How to Know it’s Time to Change Fulfilment Providers & What to Look for in a New 3PL


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If you’ve ever worked with a third-party logistics (3PL) provider (3PL), the following may sound familiar:

“At my previous 3PL, nothing seemed to come easy. Even getting a reshipment was nearly impossible. I felt like I had to babysit them. Everything was done on spreadsheets and it was very difficult to get the fulfilment data I needed.

Now, we’re working with a tech-enabled 3PL that seamlessly provides data to help us make business decisions. ShipBob’s analytics tool is a game-changer and it’s helped me grow my business tremendously. With ShipBob’s free analytics tool, it’s so easy for any of my team members to pull data in real-time.”

Courtney Lee, Founder of Prymal

Not all 3PLs are created equal, and working with one that isn’t meeting your business’s needs can lead to stunted growth or even loss of customers.

Between contracts, perceived risks, and logistical hassles, it may never seem like the right time to change providers — but taking a critical look at your current 3PL and retail fulfilment strategy is vital to set your business up for future success. And as it turns out, switching 3PLs is not as hard as you may think.

In this article, we’ll cover how to figure out whether your business needs to change 3PLs, how to choose a new ecommerce fulfilment company, and steps on how to make a seamless transition.

A note on meeting customer expectations

Before we get into the details of when and how to switch 3PLs, it’s important to understand the impact that your 3PL can have on your business.

It’s no secret that today’s customers have high expectations, and the delivery experience is no exception:

If your 3PL isn’t helping you provide a best-in-class customer experience, you could be missing out on potential customers and revenue. If you can’t offer your customers the fast, affordable shipping they’ve come to expect, they’re likely to find stores that can.

Either way, it’s vital to your success as an ecommerce merchant that you partner with 3PL that can help you meet rising customer expectations.

Knowing when it’s time to switch 3PLs

Outsourcing fulfilment is a step above shipping orders from home, but it’s important to make sure your 3PL is a good fit. Here are some signs that your current 3PL might not be the best choice for your business — and lessons learned by other ecommerce brands who have been in the same situation.

They’re messing up orders

Your reputation is on the line when you outsource any part of your business. When it comes to holding inventory and shipping orders in a secure, consistent, and timely way, your 3PL has to get it right for you.

“Before ShipBob, we used to work with another 3PL that was terrible. It was so stressful trying to deal with them and they claimed to be a ‘tech-enabled 3PL,’ but it was clear they were a smaller service trying to get up to that level that ShipBob is at. With our old 3PL, we’d have to reach out 3-4 times per day, and I even had the CEO’s number because there were so many issues and fulfilment errors all around.

I had a misconception that if we worked with ShipBob when our brand was still young, we’d get overlooked since they also work with a lot of really big brands. I’m happy to say that is not the case by any means. We’re given so much attention.

The old 3PL charged for each pick and pack, wouldn’t take responsibility for any errors they made, and getting orders fulfiled would take up to 20 days in some cases. I’m super happy we switched to ShipBob. We got a fresh start, and it was a very smooth and easy transition.”

Torii Rowe, COO & Co-Founder of MANSSION

Fulfilment is not a perfect science and errors are of course bound to occur, especially as things happen while in transit. Make sure your 3PL is a partner that will make it right.

They’re not continuously advancing and improving

Ecommerce is constantly evolving, and customer expectations are doing the same. Can your 3PL keep up with the constant shift? If your fulfilment provider hasn’t changed or expanded their technology, operations, or facilities since you started working with them, they aren’t thinking ahead — and they probably don’t have your customer’s expectations in mind.

“Good enough” is the wrong mindset when it comes to ensuring fulfilment and your technology, processes, and orders are streamlined and optimised for scale.

“ShipBob is not complacent — their software is always improving and the fulfilment services are always advancing. The company has ambition for growth and they keep developing in very real ways.”

Noel Churchill, Owner and CEO of Rainbow OPTX

Not all 3PLs have the resources necessary to keep technology and operations up-to-date, meaning they don’t have the resources to help you continue to scale. ShipBob has received over $62.5 million in funding and uses that capital to make improvements for its customers.

You’ve outgrown the 3PL (or have plans to soon)

If your shipping volume is growing exponentially as your business scales, there may come a time when your current 3PL can no longer support you. This is especially true if you’re working with a local mom-and-pop shop whose focus is mainly small businesses.

In addition to the ability to scale operations, different 3PLs have different inventory storage systems. You also want to make sure they have deep fulfilment expertise and their own fulfilment centres and distribution network so it’s not just an on-demand warehousing solution. It’s important to work with a 3PL that has more than enough warehouse space for your current inventory — as your product line and order volume grow, your 3PL storage should be able to scale with you.

“Before ShipBob, we used a fulfilment centre that frankly couldn’t scale with us. Since moving to ShipBob we’ve grown 30% year over year, which is a testament to their scalability, service, and technology. I feel really fortunate to have found ShipBob when we did.”

Carl Protsch, Co-Founder of FLEO

If you’re trying to expand internationally, you can either add additional 3PLs to your roster or fully switch to a global fulfilment company (for example, having one 3PL in the US, one in the UK, one in Europe, and one in Australia).

ShipBob is a global fulfilment company with locations in different countries across the world to help merchants offer faster and cheaper shipping no matter where their customers are located.

“By partnering with ShipBob, we’ve been able to not only ship from the UK but start shipping from a fulfilment centre in the US to fulfil in-country orders for a much cheaper shipping cost.

In the early stages of a brand like ours, we are focused on improving the customer experience. The customer comes first. We want them to get their product on time, intact, and with minimal shipping fees.”

Will Kerr, Apparel Lead at Quadrant

You need better support

If you have a problem with an order or need an update on inventory levels, do you know who to reach out to at your current 3PL? And do you get the answers you need in a timely manner?

“I can talk directly to my account manager [at ShipBob] who personally makes sure that everything is running smoothly and works with me to solve any issues. This level of support is something that no other 3PLs could match, especially at our volume and scale.”

Greg MacDonald, CEO, Bathorium

A good 3PL will offer customer support that goes above and beyond answering FAQs. Your 3PL should be a partner, not just a provider; They should be able to give you a transparent, holistic view into your business’s fulfilment operations, as well as help connect you to other partners in the ecommerce space that can help you grow your business.

“Having a helpful, dedicated account manager at ShipBob that we can go to who responds quickly and has a good understanding of our products and company is really important to us. It’s given us extra support we wouldn’t have with a different 3PL.”

Oded Harth, CEO & Co-Founder of MDacne

Their technology is too basic or archaic

First and foremost, a 3PL today must offer fulfilment software with order management capabilities. Full stop. If you don’t have insight into the status of every order that passes through the warehouse, it’s impossible to address customer concerns or assess the quality of the experience you’re offering customers.

Oftentimes, however, being able to track orders isn’t enough. If you have to manually upload orders to your fulfilment provider’s system, you’re losing a lot of time — and your customer’s orders likely aren’t going out as soon as they should be. You should be able to sync your order fulfilment software with your ecommerce platform to automatically push orders as soon as they’re placed.

If your current setup requires you to use several different systems to keep things running, you risk producing inconsistent data or duplicating SKUs or orders. Keeping things streamlined through just one or two platforms can reduce clutter and chaos.

“With my old 3PL, I could never just open a page and get the info I wanted. I had to click several times, then export it, and try to make sense of it. ShipBob lets you manage your inventory while providing important data in a very digestible way.”

Wes Brown, Head of Operations at Black Claw LLC

Your 3PL should also automatically push tracking info back to your store as soon as the order ships. This two-way push of data helps ensure that orders are shipped quickly and that you and your customer are both kept in the loop.

“ShipBob aligns very well with Shopify and doesn’t have older, archaic technology like other 3PLs.”

Greg MacDonald, CEO, Bathorium

You’re not getting your money’s worth

The cheapest 3PL isn’t always the best one, but if you’re paying a premium for order fulfilment, the value to your business should be clear. The technology, warehouse management capabilities, customer support, customisation options, and geographic footprint can all add value over a traditional 3PL.

There might be hidden logistics costs you’re not necessarily aware of, such as freight costs, additional pick costs and storage fees. The cost of these inefficiencies adds up over time.

“Other 3PLs pass fees onto the client for work they do related to manual processes because they lack the fulfilment technology needed to meet customer expectations.”

Carl Protsch, Co-Founder, FLEO

Many 3PLs are notorious for hidden costs and fees for every little movement. Fulfilment pricing and cost structures can be confusing.

“Our other fulfilment company made empty promises to us about costs and failed to mention all the other line items that factor into the total costs, unlike with ShipBob, where everything was bundled into a few line items. With pricing being way too high, we realised we were sold the “perfect” solution.

Additionally, the other 3PL didn’t file claims for damaged shipments for us like ShipBob.”

Lindsay Louise, Fulfilment & Retail Manager at Synchro

When a 3PL is the right fit for your business, the cost should be more than worth it. Order fulfilment can even be a revenue driver for your business — giving customers a great variety of shipping options can help reduce cart abandonment while offering free or expedited shipping over a certain spend can increase average order value.

“For us, changing from a 3 week lead time to 3 days through ShipBob is what drove our sales. Even now, one of the primary reviews we get on Etsy is, ‘My order arrived really quickly!’ Having the stock locally in the US means that lead times and shipping times are minimal, and that you’ll get higher conversion rates because you’re offering better lead times.”

John Greenhalgh, Co-Founder of A Year of Dates

Customer satisfaction is suffering

At the end of the day, your customers get the final say on whether or not your order fulfilment is up to par. If it’s not, they’re sure to let you know, whether that’s through a surge in support tickets, bad reviews, critical social media posts, or simply a decline in sales. If your customers are consistently unhappy with the delivery experience, you’re using the wrong 3PL.

“As we’ve grown internationally and in our general order volume, we’ve seen satisfaction go up. ShipBob was a key player and significant partner in helping manage what became unmanageable when we were shipping orders out ourselves.”

Matt Dryfhout, Founder & CEO of BAKblade

If you’re looking to change fulfilment providers, get in touch with ShipBob today.

3 questions to ask a potential 3PL

Thinking about making the switch? Here are five questions to ask a potential 3PL to gauge whether they’re the right fit for your business so you can be confident in your move.

1. How are you different from our current 3PL?

When outsourcing order fulfilment, it’s important to look for a scalable solution that goes beyond the traditional pick, pack, and ship model used by many legacy and mom-and-pop providers alike.

This means that the 3PL coordinates with all aspects of the ecommerce supply chain, rather than only taking care of one isolated part of the ecommerce logistics process.

Making sure every piece of your supply chain is optimised can give your customers a better overall experience by helping you make more informed decisions about inventory and operations.

“One of our must-haves for a fulfilment solution was partnership. We wanted to partner with a 3PL that would be kind of like us: positive, relaxed, but also reliable. We really wanted a provider with whom we could form a relationship, where it wouldn’t just be based on numbers — and we found that with ShipBob.”

Adelina Zotta, Co-Founder of NutriPaw

2. How does your technology work with ours?

One of the most important elements of choosing a fulfilment solution is finding technology that works not just for you, but with you.

There are two main technological elements to look for: how the 3PL’s software will connect to your online store, and how your 3PL’s software will help you understand how to improve your business.

These two elements make up what we call a tech-enabled 3PL. A tech-enabled 3PL is a logistics service provider that helps with everything from order and inventory management to tracking ecommerce orders and managing ecommerce returns — while pushing data between all platforms involved.

“ShipBob’s analytics dashboard is quite helpful and straightforward. It’s really helpful to have that level of visibility so we don’t have to constantly email back and forth, asking when things will be completed. It saves a lot of time and helps set expectations appropriately.”

Peter Liu, Co-Founder of RIFRUF

3. How many fulfilment centres do you have and where are they located?

This two-part question helps you keep shipping costs low and is particularly important if you plan to offer your customers free or next day delivery options — without breaking the bank.

If you’re shipping internationally from only one shipping location, you’re limiting your business’s reach in key markets where your customers reside — and probably paying too much for shipping.

We are using ShipBob’s international fulfilment centres as we’ve found there is consistent demand for our products abroad. ShipBob’s ever-expanding global fulfilment network enables us to tap into that demand much more cost-effectively. Currently, we have stock in ShipBob’s fulfilment centres in Australia, the US, UK, Canada, and Europe. With new locations being added all the time, ShipBob will help us service customers in more and more countries around the world over time.”

Aaron Patterson, COO of The Adventure Challenge

How to transition to a new 3PL

Making the switch to a new 3PL can be overwhelming if you don’t have a plan in place. Many brands have moved from other 3PLs to ShipBob for a seamless experience:

Below are some important steps to take as part of the transition to a new fulfilment provider.

Review your supply chain

With a new 3PL comes at least one new fulfilment centre. Unless your new fulfilment centre is in the same city as your old one, you will have new transit times for inventory to be sent from your manufacturer to your fulfilment centre(s).

Make sure you keep this in mind when figuring out when to reorder inventory and the exact reorder quantity, especially if your new fulfilment centre is farther away from your manufacturer than the old one.

Make sure to also share your new fulfilment centre’s address with your manufacturer to ensure that inventory is routed to the right place. And of course, be sure to understand and follow the new 3PL’s inbound receiving process and communicate any changes in labelling and organisation to your manufacturer.

Phase out the old fulfilment centre

First and foremost, make sure the time is right to make the switch. You may still have a year left in your old contract and cannot break it, but it’s never too early to start researching a new solution.

It might seem tempting to pull all of your inventory out of your old fulfilment centre as soon as possible, but it’s important to keep stock there until you’ve fully transitioned. Keeping inventory in your old fulfilment centre while shipping inventory to your new 3PL can help prevent stockouts and backorders while you get set up with the new provider.

Once you are fully onboarded and have ample stock levels in the new 3PL’s fulfilment centre, consider running a sale to clear out the inventory in the old location — but make sure your backend technology is set up to route those orders to the old 3PL.

Keep your customers in the loop

No matter how well the transition between 3PLs goes, there’s always a chance that the unexpected will happen and your customers may experience delays in shipping. For this reason, let your customers know that you’re switching 3PLs to improve the shipping options and experience.

Leverage product pages, email, social media, and banners on your website to give as much of a heads up as possible. Transparency is a best practice in customer communications, and this shows that you’re working to improve the customer experience.

This can be especially effective if the switch is going to allow you to offer new, more appealing shipping promotions, such as international shipping or free shipping. This can give customers something to look forward to while keeping them proactively in the know.

ShipBob has helped thousands of merchants like you

If you’re looking for a fulfilment provider that checks all of the boxes we’ve talked about in this article, consider switching to ShipBob.

We know that moving from the familiar to the unfamiliar can be uncomfortable, but ShipBob is here to provide a controlled, well-managed experience that mitigates risk and helps set you up for success in the long-term.

“ShipBob feels like a partner. I’ve been passed around the 3PL world, and I’m glad to put roots down with ShipBob. I can’t stress enough how much easier my life has gotten since.”

Wes Brown, Head of Operations at Black Claw LLC

ShipBob has a comprehensive playbook to help you switch 3PLs. Our approach ensures a successful transition, including answers to frequently asked questions by ecommerce businesses like yours.

Hear from one merchant that made the switch to ShipBob from another 3PL:

“Before ShipBob, my first experience with a 3PL wasn’t good. They underestimated the amount of time they would spend on shipping our products, they didn’t integrate easily with Shopify, and they always had plenty of excuses — not to mention, they were expensive to work with. Nothing seemed to come easy.

Even getting a reshipment was nearly impossible. I felt like I had to babysit them. Everything was done on spreadsheets and it was very difficult to get the fulfilment data I needed.

There was zero trust that they would deliver on what my business needed. I felt sidelined — emotionally and financially — because all I could think about was troubleshooting errors and reconciling with the high costs.

When it was time to switch 3PLs, I got on the phone with several of them, but I had a hard time understanding how they operated and a lot of the conversations seemed too transactional.

When I spoke to ShipBob, it was the most personable phone call I’ve had with a 3PL. They really wanted to help solve my unique problems and shared a lot of the ways that ShipBob could help.

When I switched to ShipBob, it was game over! I could finally start growing my business. My CPA even said to me, ‘Thank God you switched to ShipBob.’”

Courtney Lee, founder of Prymal

What you’ll receive from ShipBob

No two businesses are alike. We work with you to find the best solution for your unique needs. Here are a few highlights of what you get when you make the move to ShipBob to ensure the transition is beyond perfect.

Dedicated Implementation Specialist

ShipBob’s Implementation Specialist are subject matter experts that make it simple for your business to get started by catering the process to meet your most important needs. This is your dedicated point person throughout implementation (pre-, during, and post-3PL transition).

Throughout this time, there will be at least three dedicated training sessions including account configurations and other preparations prior to your first shipment, and more check-ins throughout your first 30 days of shipping.

You will also have someone onsite in the ecommerce warehouse to help with new customer launches, serving as the project manager on the ground floor to make sure that implementation, operations, product, and tech are all aligned and set up for success.

“ShipBob made the move from my prior 3PL fast and easy, and I saw the benefits of working with them right away. Even if you’re working with a 3PL currently, there could be a better option out there, which is why ShipBob should be considered. ShipBob is a tech-enabled 3PL that seamlessly provides data to help us make business decisions.”

Courtney Lee, founder of Prymal

Dedicated support

In addition to having an Implementation Engineer help set your business up for a successful fulfilment transition to ShipBob, multiple teams are here to support your business!

As soon as you’re introduced to your Sales Implementation Engineer, you’ll be paired with a dedicated Merchant Care team through phone, and email tickets for all day-to-day questions, requests, or issues you have for prompt resolution.

Once Implementation is complete, you’ll work with a Merchant Success Manager, who is your dedicated consultative advocate. They will continue to understand and deliver against your business’s strategic needs through the duration of the partnership and discuss proactive opportunities for your business.

“ShipBob has worked hard to understand our needs and offered more flexibility than other 3PLs. They have used their expertise to give us business-specific solutions that have really made a difference.”

Pablo Gabatto, Business Operations Manager at Ample Foods

Capacity and experience

ShipBob has onboarded thousands of customers. We continue to adapt and optimise the implementation process to ensure a successful transition, with additional steps for merchants that do the largest volume of orders with the most complex needs.

Technology configurations for your unique needs

With ShipBob’s proprietary technology, you can use our built-in integrations or go as custom as building something yourself with our open API.

“ShipBob has an open API that allowed our tech-savvy company to operate exactly how we wanted. Other 3PL companies only had simple technology like a very basic Shopify integration.

We provide a personalised product that requires unique configurations, so we couldn’t rely on an out-of-the-box solution like Shopify and what other 3PLs offered.

With ShipBob, we can write a few lines of code instead of creating a manual kit for each possible order combination as we’d have to do in a tool like Shopify.”

Oded Harth, CEO & Co-Founder of MDacne

For the not-as-technological customers, our software already seamlessly integrates with popular ecommerce platforms, making it possible for you to link your store with the click of a button, and then import your products and orders. The backend work is already done for you, so it’s easy to start automatically fulfiling orders. For setting up more complex aspects, like bundles and merged products, our team is here to help.

Once an order has shipped, ShipBob’s technology can push tracking information back to your ecommerce store, so your customers stay in the loop throughout the delivery process without compromising your brand experience.

We enable clients to distribute inventory across our network of fulfilment centres in major US cities, and our software automatically routes the order to the fulfilment centre that can ship the order to your customer in the fastest and most affordable way. This helps ecommerce businesses reduce shipping costs and transit times exponentially over time.

Strategic and data-driven insights

ShipBob also has an analytics tool that provides your business with insights to make data-driven decisions. It show you the following distribution metrics at a glance:

  • How quickly products are selling and which items are best-sellers or slow-movers
  • How many days of inventory you have until you are expected to run out based on SKU velocity
  • Where your customers are and where you’re shipping from (with the ability to compare current and ideal distribution)
  • How your current demand compares to previous time periods
  • A breakdown of transit times and average cart value by shipping method (to see which shipping methods are most attractive to your customers)
  • How much inventory you were holding at any ShipBob fulfilment centres at any point in the past
  • And much more

“ShipBob’s analytics tool is really cool. It helps us a lot with planning inventory reorders, seeing when SKUs are going to run out, and we can even set up email notifications so that we’re alerted when a SKU has less than a certain quantity left. There is a lot of value in their technology.”

Oded Harth, CEO & Co-Founder of MDacne

Switch to ShipBob

If ShipBob sounds like it might be a good fit for your business, and you’re looking to switch 3PLs, we’d love to connect. Fill out the form linked below and someone from our team will be in touch to discuss your business’s specific needs and share more information.

Written By:

Kristina is the Director of Marketing Communications at ShipBob, where she writes various articles, case studies, and other resources to help ecommerce brands grow their business.

Read all posts written by Kristina Lopienski