Lean Logistics: Streamlining Your Supply Chain for Efficiency and Growth

You might think your ecommerce logistics are running smoothly – especially if orders are being processed, fulfilled, and shipped consistently. But chances are, there’s probably some waste in your operations that you haven’t noticed yet.  

While physical waste such as discarded packaging is easy to spot, your brand may be suffering from more subtle, invisible forms of waste. Wasted time and effort on unnecessary processes, surplus staffing, inefficient inventory management, and more can all quietly eat into a business’s bottom line.  

To minimise all forms of waste, many brands prioritize keeping their logistics lean. By managing logistics according to lean principles, you can improve your brand’s operational efficiency, reduce logistics costs, and ultimately facilitate a better experience for your customers.  

In this article, we’ll take a look at the principles of lean logistics, highlight its benefits, and share some tips and best practices for making your own logistics operations leaner. 

What is lean logistics? 

Lean logistics is an approach to logistics management that focuses on identifying and eliminating waste in your supply chain. The goal of lean logistics is to remove any unnecessary processes or activities (that is, any processes or activities that don’t add value to your operations), so that you can improve the continuous flow of goods within your supply chain, which in turn reduces costs while boosting efficiency. 

Key principles of lean logistics in ecommerce 

Lean logistics operations are guided by a few key principles. When executed together, these principles help optimise ecommerce logistics for efficiency, cost, and productivity.  

Waste reduction 

Waste comes in many different forms in ecommerce, and a lean logistics operation aims to minimise all of them. Specifically, lean logistics focuses on reducing waste in: 

• Time (including lead times and transit times) 
• Materials (raw materials, packaging, etc.) 
• Products (lost, damaged, or obsolete inventory) 
• Effort (when human labour, focus, and attention devoted to unnecessary tasks) 

Product flow improvement 

Improving efficiency and throughput is also a key aspect of maintaining lean logistics. Lean logistics operations make sure that inventory flows seamlessly through the supply chain, and that various supply chain processes (including order processing, picking, packing, and shipping) are performed quickly and correctly, without unnecessary delays or interruptions.    

Value stream mapping 

Lean logistics relies on distinguishing value-adding elements of your operations from the superfluous ones.

As a result, making your logistics leaner requires you to map the value chain across your operations to pinpoint which activities aren’t necessary, which ones are experiencing delays and restraints, and which ones add value.

That way, you can build on the value-added activities while eliminating the unnecessary ones. 

Lean logistics vs. traditional logistics 

Traditional logistics prioritize outcome over process. While traditional logistics focus on executing all the necessary tasks to get orders to customers, little attention gets devoted to how these tasks are executed. This means that traditional logistics systems end up with: 

• Outdated processes that lead to inefficiencies 
• Higher labour and storage costs 
• Excess or obsolete inventory  

Lean logistics, on the other hand, focuses on delivering the same highest-quality output with as little wasted time, effort, and materials as possible. This approach is more customer-centric than traditional logistics, and often results in a streamlined fulfilment and shipping process that achieves a more timely, accurate, and inexpensive delivery experience for the customer.  

Lean logistics also better equip brands to navigate unexpected challenges than traditional logistics systems. When your supply chain involves very little waste or extraneous processes, it is easier to pivot in response to supply chain bottlenecks or unforeseen issues (such as weather disasters, global crises, and port delays). As such, lean logistics help brands stay agile and resilient. 

How to successfully implement lean logistics in ecommerce 

The principles of lean logistics look great on paper – but what do they look like in practice? Here are just a few of the ways brands can implement lean logistics management strategies in their own operations to minimise waste and improve efficiency.  

Implement JIT (just-in-time) inventory management systems 

Many ecommerce businesses try to prevent stockouts by ordering and holding a significant amount of inventory — but this strategy often results in overproduction and excess inventory, which inflates your holdings costs and ultimately leads to deadstock. 

Implementing lean inventory management strategies such as the “just-in-time” system (or JIT) helps you address this issue. The just-in-time inventory strategy relies on a pull system, where inventory is acquired based on customer demand. This means that inventory is procured in small quantities and then quickly restocked according to customer needs.

This way, rather than holding copious amounts of inventory that may or may not sell, you always have just enough inventory on-hand to meet customer demand.  

Although the just-in-time approach helps you reduce waste and minimise cost, it requires impeccable procurement timing and accurate demand forecasting. It’s important to have real-time inventory visibility so you always have an accurate picture of your inventory levels, which will allow you to plan your procurement accordingly.

Automatic reorder point notifications are also helpful, so that you’re immediately notified if your inventory count reaches a certain level. This enables you to restock just in time to support your just-in-time strategy. 

Focus on operational efficiency in logistics operations 

In lean logistics, every task a worker spends time on should be valuable and contribute to a goal.  By auditing your warehouse processes and pinpointing extraneous or unhelpful processes, you can save your team a lot of time and effort across your operations.   

Consider optimising logistics operations like: 

• Inventory receiving: Designate an area for receiving, and thoroughly count and inspect inventory for potential damage/inconsistencies.  

• Warehouse layout: Arrange your warehouse so that workers can travel quickly and safely, keep aisles wide enough so that equipment can easily pass through, and store inventory in easily accessible locations for pickers to speed up the picking process.  
• Picking: Reduce travel time using strategic pick lists that chart an efficient route through the warehouse, or implement a picking strategy like batch picking, zone picking, or wave picking to pick more orders in fewer trips.  
• Packing: Make sure packers know exactly how to place items in boxes or bags. 

Leverage automation 

Supply chain automation tools help speed up logistics operations by minimising the need for manual work. This may involve: 

• Automated order processing software that quickly confirms order details (rather than manually entering in each order) and pushes them to the next stage of fulfilment  
• Ideal inventory distribution tools that automatically assign orders to and fulfil orders from the ideal fulfilment centre location to minimise shipping times and costs 
• Box-selection algorithms that automatically identify the optimal packaging size for each order 
• Automated sorting machines that scan every package to verify package dimensions and weights, and to automatically sort packages into various carrier lanes. 

Drive optimisation through data and analytics  

Data is key to identifying where and how your logistics could be leaner. By consistently monitoring and analising supply chain performance KPIs, inventory analytics and order data, and fulfilment metrics, you can clearly see which areas of your logistics operations are performing optimally, and which are creating bottlenecks or running inefficiently.  

For instance, brands can leverage real-time inventory tracking to make more informed decisions about reorder quantities and inventory control, and subsequently improve supply chain workflows and make continuous improvements to your logistics. 

Benefits of a lean approach to logistics for ecommerce businesses 

Going the extra mile to make your ecommerce logistics leaner can benefit your brand in many ways. Here are some of the main advantages to implementing lean logistics in your operations. 

Reduced cost 

Since lean logistics focuses on reducing waste and inefficiencies, this approach naturally minimises costs associated with unnecessary transportation and movement, excess inventory, storage, and long wait times. 

Increased profitability 

Minimising costs usually helps bolster your brand’s bottom line. Moreover, a higher operational efficiency and an improved order cycle time help you maximise profitability. 

Enhanced customer satisfaction 

Lean logistics aims to optimise your shipping logistics to speed up deliveries. Faster fulfilment processes and optimal delivery routes allow you to quickly get orders delivered to your customers, which leads to improved customer satisfaction. 

Better supply chain flexibility 

Applying lean practices prepares your business to quickly respond to changing customer demand, which improves your supply chain flexibility. When you reduce lead times and streamline your processes, you create an agile supply chain that’s capable of quickly adapting according to market and demand changes. 

Increased sustainability 

A lean approach to logistics can also make your operations more sustainable and eco-friendly. When you reduce waste in the form of excess inventory and packaging waste, you’re essentially adopting more sustainable practices in your supply chain execution. Additionally, improving your resource utilisation and optimising transportation routes helps to reduce your environmental impact. 

Does lean logistics have a future in ecommerce? 

Lean logistics doesn’t just have a future in ecommerce; it is the future of ecommerce.  

With the promise of increased flexibility and efficiency along with better cost savings, lean logistics is absolutely key to remaining competitive and staying ahead of the curve in ecommerce. As such, lean practices and automation tools are quickly becoming must-haves, rather than nice-to-haves, for ecommerce brands. 

Leveraging lean logistics, many brands have been able to: 

• Provide fast shipping to compete with retail giants such as Amazon 
• Build scalable operations that can handle increased order volumes  
• Invest cost-savings in growing existing channels and expanding into retail partnerships, and marketplace platforms 
• Devote time to strategic priorities such as marketing and product innovation 

However, lean logistics don’t just happen on their own – it can take a lot of legwork. To make the process of streamlining logistics easier, many brands find it helpful to partner with a professional logistics provider like ShipBob.

ShipBob’s solutions can optimise your inventory management, fulfilment, and shipping operations for you, so that you can enjoy the benefits of lean logistics without the stress of implementing them yourself.  

Tighten up your fulfilment logistics with ShipBob’s solutions 

As an expert ecommerce logistics partner, ShipBob specializes in streamlining ecommerce brands’ logistics to save time, improve productivity, and reduce costs.  

ShipBob’s powerful proprietary software and leading fulfilment services empower brands to run leaner logistics operations with top-quality results – and with both outsourced and in-house solutions, ShipBob’s team is ready to help any SMB and mid-market brand go lean.  

Here are just some of the ways that ShipBob helps merchants achieve leaner logistics.   

Track key metrics to gain new insights 

Data is the foundation of any lean logistical operation – and with ShipBob as your partner, you’ll gain deep visibility into order fulfilment and inventory metrics, including: 

• Inventory turnover rate 
• Percentage of orders fulfilled on time 
• Average fulfilment cost 
• Average transit time 
• Inventory on hand 

Using these metrics, you can identify optimisation areas and proactively improve your logistics operations. 

Use multiple fulfilment locations for faster, cheaper shipping 

Shortening transit times and reducing unnecessary travel are core aspects of lean logistics. You can use ShipBob’s 50+ fulfilment centres globally to get closer to your shoppers. This way, you can reduce shipping times and costs, eliminate additional cross-border duties and taxes, and provide a better delivery experience for customers.  

“While we’re based in the US, a quarter of our sales are international. It looks like international sales will overtake US sales in a few short years — so we are definitely using ShipBob’s international fulfilment centres! We’ve found that there is consistent demand for our products abroad, and ShipBob’s ever-expanding global fulfilment network enables us to tap into that demand much more cost-effectively. Currently, we have stock in ShipBob’s fulfilment centres in the UK, Europe, Canada, and Australia. With new locations being added all the time, ShipBob will help us service customers in more and more countries around the world over time.”

Aaron Patterson, COO of The Adventure Challenge

Reduce overhead 

When you outsource fulfilment to ShipBob, you hand off logistics to experts that are already equipped with the right infrastructure, staff, and equipment. You can then leverage their expertise to pick, pack, and ship orders for you, without investing in expensive warehousing and storage necessities yourself.  

Car care brand AutoGeek, for instance, used to struggle with fixed costs for warehousing and labour, and was paying to maintain a 30-person team even when order volume was low. Outsourcing fulfilment to ShipBob gave them a flexible solution that cut overhead while still providing the labour they needed to handle spikes in demand effectively.  

“When we had our own warehouse, our fulfilment costs were a lot higher. We’re already seeing those numbers go down with ShipBob. That helps with our margin a lot.” 

John Lewis, President and COO of Vision Investments 

Manage inventory in real time  

With ShipBob’s inventory dashboard, you get real-time visibility into your inventory across the supply chain. This enables you to better control its movement and promptly respond to delays and disruptions.  

You can clearly see how much inventory you have left and make replenishment orders in line with the just-in-time system. Moreover, you can pinpoint problem areas and fix them to keep products flowing seamlessly throughout the supply chain. 

“With ShipBob, we finally got the visibility and analytics we were looking for. We get real-time insight into how much inventory to allocate to a specific warehouse, our current on-hand inventory levels, and how long each SKU is going to last by location. ShipBob provides a lot of distribution metrics, and everything presented is useful.”

Mithu Kina, Co-Founder and CEO of Baby Doppler 

Implement ShipBob WMS to optimise in-house logistics 

If you prefer to keep your fulfilment in-house, ShipBob’s powerful WMS helps you optimise your warehouse logistics according to lean principles. The platform serves as a single source of truth to give you more visibility into every aspect of your logistics processes, enabling you to better control your operations. 

The WMS automatically processes your orders across all your sales channels and kickstarts the fulfilment process. It calculates optimal picking routes to ensure that your pickers can complete their picking lists with minimal back and forth. This drastically reduces picking time and helps you get orders out the door faster. 

You can even use the WMS to put orders on hold if you’re not ready to ship them while releasing the orders you want to fulfil. This allows you to prevent backlogs and maintain a consistent inventory flow.   

“Prior to ShipBob, we’d ship 300 orders/day. On that first night, we shipped 700 orders in the same timeframe. That speed is so valuable and so seamless.” 

Rick Corbridge, COO at Infuze Hydration 

To learn more about how ShipBob can make your logistics leaner, click the button below. 

Lean logistics FAQs 

Below are the most commonly asked questions about lean logistics.