Wix is one of the most user-friendly website builders on the market and has gained popularity amongst direct-to-consumer (DTC) brands. With Wix, brands can easily create an online store with over 500 designer-made store templates to choose from, or they can fully customize their store, from product pages to checkout.
Wix has grown from a simple website builder to a full ecommerce solution by introducing a wide range of ecommerce tools to help you build your brand, including a Wix Logo Maker, a Business Name Generator, and the ability to choose a custom domain name. Wix also comes with a secure payment processing tool, Wix Payments, that allows you to choose from a network of payment providers and methods, including PayPal and Stripe.
Before you launch your Wix store, it’s important to be prepared and have a shipping strategy in place before orders start coming in. In this guide, you’ll learn how to set up shipping on your Wix store and how to streamline your shipping and fulfillment strategy.
How shipping & fulfillment determine the success of your online store
One of the most important stages of the ecommerce supply chain is creating an order fulfillment and shipping strategy that meets customer expectations. Without thinking through how you’ll fulfill and ship orders, it will be challenging to find ways to offer affordable shipping options for your customers that don’t cut into profit margins.
Before developing a shipping strategy, you’ll have to decide on whether to fulfill and ship orders in-house or outsource fulfillment, in addition to where you’ll store and manage your inventory. Where you store your ecommerce inventory geographically and ship from impacts shipping costs and the different shipping methods you can offer your customers.
By finding ways to optimize your supply chain, you can provide better, more affordable shipping methods while reducing transit times and shipping costs.
3 Wix shipping options for every store owner
There are several different ways you can ship orders that come through your online store. Your fulfillment logistics strategy can consist of shipping orders yourself, or you can outsource time-consuming fulfillment tasks to a third-party logistics (3PL) company like ShipBob. Below we walk through these options on how to tackle fulfillment and shipping.
For ecommerce businesses that are first starting out, self-fulfilling orders is a common way to keep logistics costs low until you start to see a steady increase in order volume. But it also means spending valuable time packing boxes and waiting in line at the post office. While shipping orders yourself gives you full control over the process, it can be a challenge to keep up with managing inventory and shipping packages as you try to grow your business.
2. Shipping integrations and apps
Wix offers merchants the ability to set up basic shipping options for their store. But if you’re looking for a more advanced solution, the Wix App Market offers a wide range of integrations and apps that help automate the shipping and fulfillment process, so you can spend less time on printing labels and shipping orders.
3. Outsource shipping to a third-party logistics (3PL) provider
Once ecommerce businesses see a surge in monthly order volume, they often partner with a reliable and scalable logistics service provider to take time-consuming fulfillment tasks off their plate. The right 3PL partner will offer a built-in integration with Wix, a robust and growing fulfillment center network that allows you to split inventory as you grow (and ultimately reduce shipping costs and speed up transit times), and the services you need.
Many 3PL solutions include built-in inventory management software, advanced data and analytics, the ability to manage orders in real-time, and much more. ShipBob is a Wix partner with a robust integration and even a self-service Growth Plan for small merchants shipping 0-400 orders per month.
How to set up Wix shipping
From selecting shipping regions to choosing shipping rules, Wix makes setting up shipping for your Wix store easy. Here are the key steps on how to set up shipping for your Wix store.
Step 1: Set up shipping regions
By default, you will see two shipping regions added automatically: one for your own country (i.e., ‘Domestic’) and one for the rest of the world (i.e., ‘International’). From here, you can choose which countries or specific locations you want to ship to by clicking ‘Add Region.’
Step 2: Choose a shipping rule for each region
The next step is to create a shipping rule for each location that you want to ship to. By default, the regions you choose will offer free shipping. To edit shipping rules, click ‘Edit Shipping Rule’ for the region you want to add shipping options to, then select a rule from the drop-down menu.
You can choose from several different Wix shipping options, including flat rate, order weight, order total, or by product group. If you have a physical storefronts, you also have the option to include a ‘Store Pickup’ option.
Step 3: Offer your customers different shipping options
After you select at least one shipping rule for each region, you can then add more options by clicking ‘Add Another Delivery Option.’ The more shipping options that customers have to choose from, the better! To stay competitive, it’s worth calculating shipping costs to determine how you can offer more affordable shipping, if not free.
The 3 best Wix shipping integrations & apps
Wix offers a wide range of ecommerce integrations and apps, including shipping integrations and apps designed to enhance your Wix store and create an end-to-end ecommerce solution. If you’re looking for a shipping solution, here are some of the best options.
ShipBob is a full-stack fulfillment provider that offers a direct integration with Wix and is a great option even if your business is still small. By syncing your Wix store with ShipBob, you’re able to streamline the retail fulfillment process by automatically sending orders placed on your Wix store to one or more of ShipBob’s fulfillment center locations of your choice. From there, ShipBob picks, packs, and ships orders for you.
ShipBob partners with major shipping carriers, including FedEx, DHL, UPS, and USPS to negotiate rates and has algorithms to optimize shipping routes. With ShipBob, you can worry less about fulfillment and spend more time on growing your business.
Shippo is a great option for those fulfilling orders at home. It integrates directly with Wix, which makes it easy to automate shipping. You can sync orders, manage and print shipping labels, track shipments, and send detailed tracking to your customers. Shippo also supports your returns management process with the ability to automatically generate return labels.
ShipStation is a third-party app that allows you to streamline the in-house shipping process for your Wix store. With ShipStation, you can buy and print shipping labels and packing slips. You can also let customers track order progress by sending them a tracking number. By syncing ShipStation with Wix, orders that come through your online store will automatically appear in your ShipStation dashboard.
How ShipBob makes it easy to streamline fulfillment and shipping
Ecommerce brands that have outsourced fulfillment to ShipBob are able to worry less about logistics and focus their time more on building their business. It’s easy to integrate your Wix store with ShipBob and send ShipBob your inventory, so you can start selling right away without worrying about fulfilling and shipping orders yourself.
Here are some examples of the thousands of small but growing ecommerce brands that have successfully integrated their store with ShipBob’s technology and were able to get started with our best-in-class logistics and fulfillment solution right away.
Pot d’Huile: CBD food brand
Pot d’Huile sells CBD-infused olive oil, hot sauce, and chili oil to world-renowned chefs and home cooks. As they grew, they knew packing boxes and shipping orders themselves wasn’t sustainable. After doing research on several 3PLs, they chose ShipBob because of its user-friendly technology. With ShipBob, Pot d’Huile is able to worry less about time-consuming logistics tasks while having full visibility to the orders coming in.
“ShipBob’s platform is easy to use and navigate, the interface is intuitive, and the analytics are very clearly laid out. I give ShipBob’s technology a 9/10. Getting our shop integrated with ShipBob was easy, and it’s been fantastic to have; we had no problem with it.”
Yannick Crespo, Co-Founder & President of Pot d’Huile
Proper Wild: CPG brand
Proper Wild’s mission is to deliver energy shots with clean and transparent ingredients, without compromising your health. ShipBob’s easy-to-use, intuitive technology integrates well with Proper Wild’s tech stack. With ShipBob, Proper Wild is able to offer free shipping on all orders, which has led to a 3x increase in conversion rate.
“Having been a pre-launch company when we started with ShipBob, we went through their Growth Plan, which is their self-onboarding process for small or new brands. We got started with ShipBob within hours, without ever needing to talk to a sales rep or anybody else. You definitely don’t need any technical chops or capabilities, but if you need help with any back-end stuff, they’re very accessible.”
Vincent Bradley, CEO & Co-Founder of Proper Wild
SubSubmarine: indie record label
SubSubmarine is an Australian-based independent music label with an online store that sells cassettes, vinyl, and merchandise. They needed a 3PL partner that could help simplify cross-border shipping and offer competitive shipping rates for US-based orders.
After contacting a few 3PLs, they learned that many 3PLs are not conducive to startups. However, ShipBob was the only 3PL that had a startup program that allows them to outsource startup fulfillment without worrying about monthly order minimums.
“ShipBob pulls me out of having to deal with the physical labor side of the business, which allows me more time to focus on making and marketing music. It’s an automated flow that lets me spend less time on things that aren’t making money.”
Lee Nania, Founder of SubSubmarine
Wix is a great ecommerce platform to get your store up and running. But once you start selling products, you’ll need to be prepared to ship orders affordably and quickly, especially if you have plans to grow online. Taking the necessary steps to develop an ecommerce fulfillment strategy can help you fulfill and ship orders more efficiently.
ShipBob is a trusted, tech-enabled 3PL that offers a best-in-class fulfillment and logistics solutions with a direct integration with Wix stores. We help brands broaden their customer base and be more successful online with a growing international fulfillment network, premium support, and reliable fulfillment services.
To learn more about how ShipBob’s fulfillment solution can help set your Wix store up for success, click below to request a pricing quote.
FAQs on Wix Shipping
Here are some common questions related to setting up shipping on your Wix store.
Does Wix offer shipping services?
Wix offers the ability to set up different shipping options based on the different regions you decide to ship to. To ship orders, you can use a self-service solution like ShipStation or Shippo, or you can fully outsource fulfillment and send your inventory to ShipBob by integrating your Wix store directly with ShipBob’s fulfillment software.
How do I set up fulfillment on Wix?
ShipBob is an order fulfillment solution that offers a direct integration with Wix stores. This makes it easy to automatically sync orders that come in from your Wix store and send them to a ShipBob fulfillment center to be picked, packed, and shipped. Otherwise, you can pack orders at home and run to the post office to ship them.
What’s the best option for shipping Wix orders?
There are several options to ship orders that come in through your Wix store. The best option is to outsource fulfillment and shipping entirely to a 3PL like ShipBob, so that you don’t have to spend time on logistics and can instead grow your business. ShipBob partners with major shipping carriers and negotiates shipping rates, so you can pass the savings on to your customers.