9 Successful Ecommerce Sites Using Shopify Plus

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Many of the fastest growing direct-to-consumer (DTC) brands use Shopify Plus as their ecommerce platform, often upgrading from a Shopify store.

With Shopify Plus, these brands are able to streamline their marketing, advertising, customer service, ecommerce warehousing, order fulfillment to create an end-to-end ecommerce solution that enables growth.

For instance, ShipBob is a Shopify Plus Certified App partner for Shopify fulfillment and shipping, which helps fast-growing brands on Shopify Plus streamline ecommerce fulfillment to reduce logistics costs and automate shipping.

In this article, get inspired by great examples of fast-growing online stores that use Shopify Plus to grow their brand and automate their logistics operations.

10 examples of successful Shopify Plus websites

Check out some of our favorite brands that have seen a lot of amazing growth on their Shopify Plus websites. Each of the Shopify Plus examples below has been able to scale quickly and effectively by leveraging the right logistics partner.

1. TB12

Co-founded by Tom Brady, TB12 is a health, wellness, and fitness brand that sells supplements, apparel, exercise equipment, protein powders, and more.

When TB12 went through their first growth stage, they knew they needed a third-party logistics (3PL) that could help them expand geographically across the US while keeping shipping costs and other expenses low. Impressed by the ability to easily integrate a best-in-class logistics technology with their Shopify Plus store, they chose ShipBob. Now with a streamlined tech stack, TB12 is able to deliver an Amazon-like experience for their customers.

“We need to deliver quickly and inexpensively. Since switching to ShipBob from our previous 3PL, our fulfillment cost on comparable orders went down by 25%. This past holiday season would have been completely unmanageable for both our old 3PL and us. ShipBob does it seamlessly.”

Michael Peters, VP of E-Commerce Operations at TB12

2. Touchland

Touchland offers a pocket-sized hand sanitizer spray that fits perfectly in pockets and purses.

Already becoming a renowned brand, when the pandemic hit, Touchland grew even faster. Within weeks, there was more than 34,000 customers waitlisted on their Shopify Plus store, Touchland.com. Since their store was already integrated with ShipBob’s technology, their fulfillment process didn’t slow down and they were able to grow their business 1,200% in a matter of weeks.

“ShipBob has been a great ally as they have fulfillment centers all over the US, facilitating a 2-3 day delivery time for any customer in the US.”

Andrea Lisbona, Founder & CEO of Touchland

3. Boie

Boie offers eco-friendly personal care products designed and manufactured in the USA. They sell toothbrushes and face and body scrubbers that are low in cost and good for the environment.

By connecting their Shopify Plus store with ShipBob, they are able to process a large volume of orders quickly, reduce shipping costs, and speed up time in transit. They are also able to track inventory and orders in real time on a daily basis all from ShipBob’s dashboard.

“We also offer free shipping on orders over $20. Because our products are low-cost, it’s also important that shipping costs are low. We started in ShipBob’s east coast fulfillment center, which was local for us. We have since moved to a more central fulfillment center location in Chicago to improve transit times and shipping costs.”

Manuel de la Cruz, CEO at Boie

4. FLEO Shorts

fleo shorts shipbob

FLEO Shorts sells women’s apparel for the CrossFit, Olympic lifting, and weight lifting market.

Co-Founder Carl Protsch explained how releasing several new products at once, like over the Black Friday and Cyber Monday weekend, is a straightforward setup due to the strong integration between ShipBob and their Shopify Plus website — even when they get two months worth of orders in that weekend alone.

“We roll out new products and designs on our website 1-3 times a month and send new inventory to ShipBob each week. It’s really easy to create new SKUs and restock existing ones using ShipBob’s technology, which is especially important with high a inventory turnover ratio.”

Carl Protsch, Co-Founder of FLEO

In the scramble to score limited release items,, customers may enter the wrong shipping details when checking out on FLEO’s Shopify Plus website. With ShipBob, FLEO can quickly correct and edit these mistakes before the order is shipped and provide the best customer experience (without fulfilling these large volumes themselves).

5. The Adventure Challenge

The Adventure Challenge books offer couples, friends, families and individuals unique activities to break routine and create new memories together. What started out as a simple idea has grown into an $80M business, with Shopify Plus at the center.

Because ShipBob’s platform integrates directly with Shopify Plus and with the other apps they use, their tech stack is much easier to manage.

“I’m proud of our tech partnerships. In addition to ShipBob, we’re primarily on Shopify Plus and use several apps for other features. ShipBob’s software directly integrates with Shopify, so our orders are automatically processed and forwarded to the fulfillment center closest to each order’s destination.”

Aaron Patterson, COO of The Adventure Challenge

6. RainbowOPTX

rainbow optx shipbob

Rainbow OPTX sells mood-boosting, chakra-focused color therapy sunglasses. Sported by music festival attendees and beachgoers, these lenses come in 10 colors to make the world beautiful, offering a colorful alternative to traditional black lenses.

These popular sunnies were selling so fast on the Rainbow OPTX Shopify Plus store that they had Owner and CEO, Noel Churchill, doing nothing but eating, sleeping, and packing orders every single day. He handed off ecommerce fulfillment to ShipBob and finally had time back to focus on his ecommerce customers.

“It was kind of like magic — my orders were imported into ShipBob from my Shopify Plus website and started getting fulfilled right away. I didn’t have to do anything. And since then, we’ve grown 115% and experienced 2.5 times more order volume — all fulfilled by ShipBob.”

Noel Churchill, Owner and CEO of Rainbow OPTX

The Rainbow OPTX Shopify Plus store has also experienced a 24% increase in average order value for orders that qualify for ShipBob’s 2-Day Express shipping.

[Download: ShipBob’s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfillment]

7. Dossier


Dossier designs perfume using the same ingredients as top fragrances to craft quality products that are still affordable. Since opening their Shopify store in 2019, Dossier has used ShipBob to track inventory levels and ship over $100,000 orders in 2020 alone.

We have a Shopify store but do not use Shopify to track inventory. In terms of tracking inventory, we use ShipBob for everything — to be able to track each bottle of perfume, what we have left, and what we’ve shipped, while getting a lot more information on each order. The analytics are super helpful.

Ines Guien, Vice President of Operations at Dossier

8. BAKblade

bakblade shipbob

The BAKblade is a DIY men’s back and body groomer that’s doubled in sales volume every year and earned $10 million in revenue in 2018. Founder & CEO, Matt Dryfhout, has been able to stay focused on the brand, evolve their existing products, and grow 291% over the last three years by having ShipBob take care of shipping. Matt’s seen firsthand how fantastic delivery during the post-purchase experience increases customer satisfaction.

“We can compete with platforms where customers are looking for 2-day shipping, great customer service, and a product that does what it’s expected to do. ShipBob helps us deliver on our customer expectations, and they are continually evolving and getting our products into our customers hands’ faster and faster.”

Matt Dryfhout, Founder & CEO of BAKblade

BAKblade’s Shopify Plus website has seen a spike in conversions since applying ShipBob’s 2-Day Express feature, which lets them stay ahead of competitors who offer similar products that are seen by BAKblade customers.

Matt understands that their job is to drive traffic to the BAKblade Shopify Plus website, and ShipBob’s 2-Day Express Shipping has been an option that a lot of customers have taken advantage of and are very happy with.

[Download: ShipBob’s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfillment]

9. 100 Thieves

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew “Nadeshot” Haag.

Having their online store on Shopify Plus gave the startup brand room to grow fast. As the 100 Thieves team saw their business start to gain traction, they were able to enable fast fulfillment by integrating ShipBob’s technology with Shopify Plus.

“As we saw our small startup business beginning to gain traction, we needed to find a 3PL that could help us manage the thousands of orders we would get in minutes.

When I was researching companies, I knew they had to be tech-enabled, integrate with Shopify, and a company that could scale with us. We found exactly that with ShipBob.”

Jason Ton, CFO of 100 Thieves

Shopify Plus: building the best online stores

Shopify Plus is a very common ecommerce platform for growing enterprise-level brands. Here are some of the top advantages of having a Shopify Plus site.

Simplified pricing

Shopify Plus enterprise-level pricing starts at a $2,000 flat-fee per month. There are no fees for hosting, maintenance, or customer support. Account management is included.

Fully hosted SaaS platform

Like any SaaS tool, Shopify Plus is a fully hosted ecommerce platform, which means the customer doesn’t have to host and manage it themselves. Additionally, there are already backend integrations built to tools like ShipBob.

Low maintenance websites

Once your Shopify Plus site is up and running, it’s very easy to maintain. Compared to ecommerce platforms like Magento that are far more technical and difficult to maintain, Shopify Plus requires very little maintenance and work by the store owners.

Ecommerce personalization

Customization on an ecommerce store is becoming the norm. Shopify Plus helps brands cater to customers’ specific needs and provide unique one-to-one interactions, from product recommendations to personalized emails.

Built for growth

Shopify Plus helps businesses scale by handling high traffic spikes and major sales without crashing. Enterprise-level brands need more support, automation, and infrastructure than a regular Shopify store does, as the number of visitors, integrations, and sales increase.

Shopify Plus + ShipBob: the winning tech stack

As consumer expectations shift, DTC brands are expected to have the same operations and fulfillment at their disposal as global retail giants. As a Shopify Plus Certified App partner, online brands powered by Shopify Plus partner with ShipBob to reduce shipping costs, optimize transit times, use delivery to beat customer expectations, and own more of the customer relationship by providing an Amazon-like fulfillment experience.

“The Shopify Plus Certified App program is designed to meet the advanced requirements of the world’s fastest growing brands. We’re happy to welcome ShipBob to the program, bringing their insight and experience in fulfillment to the Plus merchant community.”

Loren Padelford, GM of Revenue at Shopify Plus

Learn more

Hear from ShipBob customers that run fast-growing Shopify Plus websites on how this tech stack gives them the flexibility to simplify and manage the entire fulfillment process, while scaling and cultivating a best-in-class brand experience.

Download “ShipBob & Shopify Plus: The Winning Fulfillment & Ecommerce Tech Stack.”

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Written By:

Kristina is the Sr. Director of Marketing Communications at ShipBob, where she writes various articles, case studies, and other resources to help ecommerce brands grow their business.

Read all posts written by Kristina Lopienski