Building a successful Shopify store is an art and a science. As a top order fulfillment provider for some of the best ecommerce sites, we love working with online retailers that have seen amazing growth selling through their ecommerce store.
What it takes to have a successful Shopify store
Even with a powerful ecommerce platform like Shopify, building an ecommerce business is hard — just ask any of the top-selling Shopify stores. From landing pages and social media to inventory management and shipping your Shopify store orders, your attention and time are divided between a million things at once.
One secret to running a successful Shopify store? Knowing when to take something off your plate.
Time is a precious resource for anyone running a growing ecommerce store. Spending time on fulfillment-related tasks instead of focusing on business development, for example, can prevent you from scaling your business to its full potential.
You can’t do everything yourself, which is why it’s important to form and leverage partnerships, so you can focus on building a successful Shopify store.
7 Shopify websites in high-growth mode
There’s no silver bullet to building a thriving Shopify store. Every online store has a different journey — and we can learn a lot from the obstacles and successes of each one.
Here are 7 Shopify websites and online store strategies to learn from:
1. Kula Cloth
Anastasia Allison founded Kula Cloth in 2018 and her business continues to grow. But it wasn’t an easy start. After launching a successful pre-sale, Anastasia found herself spending most of her time printing labels and fulfilling orders from home.
But after learning how easy it is to connect her Shopify store with ShipBob’s technology, she decided to partner with ShipBob. Now, she’s able to fulfill 3x more orders by doing less.
“I found myself on vacation constantly checking on new orders, finding wifi to print labels, and shipping inventory out of the back of my car. Now, I’m free. I could not have gone backpacking for 3 days without ShipBob.”
Anastasia Allison, founder of Kula Cloth
By outsourcing fulfillment, Anastasia is able to spend her time expanding her business, such as designing new kula prints and establishing partnerships with nature gear and backpack companies.
To launch his Shopify store and sock subscription service, he partnered with a major satirical Wall Street Twitter accounts, GSElevator. Locking in the social media aspect before launching his online store to 1 million followers meant the pressure was on to get everything done on time — and well.
“I have the ShipBob app open next to the Shopify app and get to respond to emails and work on new product development — and never have to pack any socks.”
Steve Staffan, Founder and CEO of Brummell
In addition to choosing the right ecommerce platform in Shopify, Steve found another strategic partnership in ShipBob. One day after Steve received 15,000 units of socks to his apartment, the inventory was in ShipBob’s Chicago fulfillment center. The next day, Brummell was successfully shipping orders out to customers.
“I can’t express enough how happy I have been to work with ShipBob. They have been instrumental to both the start-up stage and growth of our company.”
Steve Staffan, Founder and CEO of Brummell
Brummell went from zero units sold to 5,000 in the first month and have been growing ever since. And from celebrity endorsements and sponsorships to building out a referral program and expanding into new product lines, the Brummell team has big plans for 2019.
When BRIK launched in 2015, they managed all inventory and logistics from their own warehouse and shipped their products without any order management or tracking in place. As their product line and order volume grew, this quickly became unsustainable; to support that level of growth, they needed a fulfillment partner to take care of operations. Enter ShipBob.
BRIK chose ShipBob because of the technology that streamlines the entire fulfillment process ecommerce companies. Most importantly, ShipBob’s technology was already integrated with BRIK’s ecommerce platform, Shopify:
“ShipBob is a critical part of our growing business. The technology they offer is the real differentiator, and the selling point is the visibility and transparency of the dashboard.”
Brett Miller, Co-Founder, BRIK
Success came with growing pains, though. When they first started selling online, Sarah and Ravi shipped orders out of Sarah’s house. As a small company with only three employees, ecommerce fulfillment took up a big chunk of the team’s time. Sarah realized that in order to focus on other aspects of growing the company, outsourcing fulfillment to ShipBob was a no-brainer.
Taking fulfillment off the team’s plate means more time to focus on growing the business and increasing sales both online and off. She recommends ShipBob to other small online retailers that want to run a successful Shopify store but spend too much valuable time packing orders.
“I can see the technology continuously evolving and getting better, continuously incorporating customer feedback.”
Sarah Chalos, Co-Founder and President, I Heart Keenwah
Growth hasn’t slowed down for I Heart Keenwah since: in addition to a strong Shopify presence, the brand can be found in more than 4,500 stores across the country.
5. Baja Bae
As their product gained more and more fans and orders, the Baja Bae team faced a choice: keep time-consuming fulfillment operations in-house, or outsource them and free up to time to keep growing a global beauty brand?
They chose growth.
“We decided ShipBob offered us the best solution and was tailored toward our needs as an early startup business that was on its way to growing.”
Tamarin Oblowitz, Co-Founder, Baja Bae
Two years later, Baja Bae now ships orders from ShipBob’s Chicago fulfillment center to customers all over the world. Syncing their Shopify store and tracking the entire fulfillment process through the ShipBob dashboard simplifies inventory management and creates a seamless customer experience from start to finish.
With customers located all over the world, a business based in Australia, and products produced in Florida, Baja Bae has found a truly global solution for their Shopify store with ShipBob.
6. Ample Meal
Ample Meal was founded by Connor Young, who was looking for an easy way to eat healthier while working long hours. After making a drinkable meal that aligned with emerging research for a couple friends, the response was so positive that he decided to take his idea to Indiegogo.
Ample Meal ended up being the number one most-funded nutrition project on Indiegogo at the time, but that didn’t mean there wasn’t growth pains. Ample Meal had partnered with a 3PL that didn’t meet expectations early on, so they quickly made the switch to ShipBob.
“Our [ShipBob] Account Manager has worked hard to understand our needs and offered more flexibility than other 3PLs.”
Pablo Gabatto, Business Operations Manager at Ample Foods
Along with offering order fulfillment services, ShipBob’s easy integration with Shopify has helped Ample Meal better manage subscription orders, which has played a significant role in Ample’s business growth.
Founded in 2017, Nature’s Ultra makes the highest quality CBD-infused products, using only natural ingredients. At first, the Nature’s Ultra team was managing CBD shipping and logistics in-house through USPS. But as soon as they started to see a surge of orders, they realized how massive and difficult order fulfillment was.
As a technology-focused company, Nature’s Ultra decided to partner with ShipBob to help maximize their shipping strategy and growth potential.
“We consider technology the only way to operate, and ShipBob works really well with our Shopify store. Our favorite aspects of ShipBob’s fulfillment software are the algorithm and analytics.”
Andrew Hardy, COO of Nature’s Ultra
With ShipBob, Nature’s Ultra is able to offer 2-day shipping to all customers and have seen 9,900% growth year over year.
ShipBob distribution for Shopify stores
ShipBob is a third-party logistics (3PL) solution that helps online retailers that want to run the best Shopify stores offer faster, more cost-effective shipping to meet customers’ expectations every day. Here’s how partnering with ShipBob can help Shopify merchants grow and scale.
Integrate your Shopify store in minutes
ShipBob seamlessly integrates with Shopify, making it possible for you to link your online store and import your products and orders with the click of a button. The backend work is already done for you, so you can get started without any developer work.
Order and inventory data is pushed automatically between ShipBob’s dashboard and the Shopify ecommerce platform. This two-way flow of information offers transparent insight into your orders, inventory, fulfillment centers, shipments, customers, and more.
Automate the fulfillment process
When an order is placed on your Shopify store, ShipBob’s software automatically routes the order to ShipBob’s to be filled fast and efficiently by fulfillment experts.
Plus, once an order has shipped, ShipBob can automatically send tracking information back to your Shopify store, so your customers stay in the loop every step of the way.
Ship from the largest US markets
ShipBob allows online retailers to store their ecommerce inventory across a network of urban fulfillment centers in major US cities and regions across the country. This can reduce shipping costs and time in transit by shipping from a location that’s actually close to your end customer.
Offer affordable 2-day shipping
ShipBob also allows online retailers to offer guaranteed 2-day shipping — and reduce shopping cart abandonment — through the 2-Day Express Program specifically for Shopify stores. In fact, this program is used by some of the top-selling Shopify stores.
“Our customers who live within ShipBob’s 2-Day Express coverage zone have been taking advantage of fast delivery times. Offering this shipping option has increased our average order value in these zones from $75 to $148.”
Ryan Casas, COO of iloveplum
ShipBob’s technology validates the destination zip code entered on the Shopify store at checkout in real-time — comparing the items ordered with real-time inventory counts in the fulfillment center near the customer — to determine if the order qualifies for the discounted 2-day shipping option. If it does, ShipBob uses affordable ground shipping to ship the order at a fraction of the price of costly expedited air shipping.
Start shipping with ShipBob
Each of the five stores we mentioned has a unique story, but their commonality is the ShipBob and Shopify tech stack. They’ve been able to achieve this level of scalability in part by leveraging our technology, network of fulfillment centers, and partnerships.
Ready to scale and grow your Shopify store (and become one of the successful Shopify stores we write about in the future)? Start fulfilling orders for your Shopify store through ShipBob.