Building a successful Shopify store is an art and a science. As a top order fulfillment provider for some of the best ecommerce sites, we’re privileged to work with online retailers that have seen amazing growth selling through their ecommerce store.
Here are their stories.
What it takes to have a successful Shopify store
Even with a powerful ecommerce platform like Shopify, building an ecommerce business is hard — just ask any of the top-selling Shopify stores. From landing pages and social media to inventory management and shipping your Shopify store orders, your attention and time are divided between a million things at once.
One secret to running a successful Shopify store? Knowing when to take something off your plate.
Time is a precious resource for anyone running a growing ecommerce store. Spending time on fulfillment-related tasks, for example, instead of on building a customer community or developing new products can ultimately prevent you from scaling your business to its full potential.
You can’t do everything yourself, which is why it’s important to form and leverage partnerships that will do some of the heavy lifting so you can focus on building a successful Shopify store.
Here are 5 examples of the best Shopify stores we work with, There’s no silver bullet to building a thriving Shopify store. Every online store has a different journey — and we can learn a lot from the obstacles and successes of each one.with an inside look into how they’ve achieved their success.
5 Shopify websites in high growth mode
There’s no silver bullet to building a thriving Shopify store. Every online store has a different journey — and we can learn a lot from the obstacles and successes of each one.
In November 2016, Nicole Humphreys visited Bali, Indonesia for the first time and fell in love. Inspired by the people, culture, and land, she quit her job, moved to Bali, and created August Effects, a line of unique handmade products.
When Nicole first started August Effects, she was doing everything herself, from sourcing local materials to shipping orders for her Shopify store. As sales increased, packaging every order and working with shipping carriers became time-consuming and unsustainable.
She chose to partner with ShipBob. The technology integrated quickly and easily with the August Effects online store powered by Shopify, and she was impressed with the transparency of ShipBob’s pricing and services. Most importantly, outsourcing fulfillment allowed her to focus on the bigger picture of product planning and marketing.
“My time as a business owner is the most important, and now I have so much more of it to grow my business.”
Nicole Humphreys, Founder, August Effects
Getting the time back has paid off — August Effects products are in 16 retail stores in the US, and online sales continue to grow. Its positive global impact has grown, too: through a partnership with the Bali Children Foundation, August Effects donates a new English dictionary to a child for each purchase made.
Steve Saffan is familiar with high growth mode. He came up with and launched men’s lifestyle brand Brummell in under 2.5 months. Right before the holidays. While working his full-time finance job.
To launch his Shopify store and sock subscription service, he partnered with a major satirical Wall Street Twitter accounts, GSElevator. Locking in the social media aspect before launching his online store to 1 million followers meant the pressure was on to get everything done on time — and well.
“I have the ShipBob app open next to the Shopify app and get to respond to emails and work on new product development — and never have to pack any socks.”
Steve Staffan, Founder and CEO of Brummell
In addition to choosing the right ecommerce platform in Shopify, Steve found another strategic partnership in ShipBob. One day after Steve received 15,000 units of socks to his apartment, the inventory was in ShipBob’s Chicago fulfillment center. The next day, Brummell was successfully shipping orders out to customers.
“I can’t express enough how happy I have been to work with ShipBob. They have been instrumental to both the start-up stage and growth of our company.”
Steve Staffan, Founder and CEO of Brummell
Brummell went from zero units sold to 5,000 in the first month and have been growing ever since. And from celebrity endorsements and sponsorships to building out a referral program and expanding into new product lines, the Brummell team has big plans for 2019.
Successful Shopify store BRIK creates wall tiles, laptop cases, and custom-designed BRIKS that allow customers to play with legos on their walls, computers, and in other creative ways.
When BRIK launched in 2015, they managed all inventory and logistics from their own warehouse and shipped their products without any order management or tracking in place. As their product line and order volume grew, this quickly became unsustainable; to support that level of growth, they needed a fulfillment partner to take care of operations. Enter ShipBob.
BRIK chose ShipBob because of the technology that streamlines the entire fulfillment process ecommerce companies. Most importantly, ShipBob’s technology was already integrated with BRIK’s ecommerce platform, Shopify:
“ShipBob is a critical part of our growing business. The technology they offer is the real differentiator, and the selling point is the visibility and transparency of the dashboard.”
Brett Miller, Co-Founder, BRIK
Co-founders Sarah Chalos and Ravi Jolly started I Heart Keenwah with one goal: to make it easier for people to work quinoa into their everyday lives. The team quickly grew from selling their snacks at farmers’ markets to launching a successful Shopify store.
Success came with growing pains, though. When they first started selling online, Sarah and Ravi shipped orders out of Sarah’s house. As a small company with only three employees, fulfillment took up a big chunk of the team’s time. Sarah realized that in order to focus on other aspects of growing the company, outsourcing fulfillment to ShipBob was a no-brainer.
Taking fulfillment off the team’s plate means more time to focus on growing the business and increasing sales both online and off. She recommends ShipBob to other small online retailers that want to run a successful Shopify store but spend too much valuable time packing orders.
“I can see the technology continuously evolving and getting better, continuously incorporating customer feedback.”
Sarah Chalos, Co-Founder and President, I Heart Keenwah
Growth hasn’t slowed down for I Heart Keenwah since: in addition to a strong Shopify presence, the brand can be found in more than 4,500 stores across the country.
5. Baja Bae
When Baja Bae co-founders Carly Paiker and Tamarin Oblowitz first began producing and shipping their cruelty-free, all-natural caramel lotion in 2016, there were growing pains. They filled bottles themselves on the living room floor, packed orders up, and stood in line at the post office to ship them out. They were spending too much valuable time packing, wrapping, labeling, and shipping orders instead of focusing on building a successful Shopify store.
As their product gained more and more fans and orders, the Baja Bae team faced a choice: keep time-consuming fulfillment operations in-house, or outsource them and free up to time to keep growing a global beauty brand?
They chose growth.
“We decided ShipBob offered us the best solution and was tailored toward our needs as an early startup business that was on its way to growing.”
Tamarin Oblowitz, Co-Founder, Baja Bae
Two years later, Baja Bae now ships orders from ShipBob’s Chicago fulfillment center to customers all over the world. Syncing their Shopify store and tracking the entire fulfillment process through the ShipBob dashboard simplifies inventory management and creates a seamless customer experience from start to finish.
With customers located all over the world, a business based in Australia, and products produced in Florida, Baja Bae has found a truly global solution for their Shopify store with ShipBob.
ShipBob distribution for Shopify stores
ShipBob is a third-party logistics (3PL) solution that helps online retailers that want to run the best Shopify stores offer faster, more cost-effective shipping to meet customers’ expectations every day. Here’s how partnering with ShipBob can help Shopify merchants grow and scale.
Integrate your Shopify store in minutes
ShipBob seamlessly integrates with Shopify, making it possible for you to link your online store and import your products and orders with the click of a button. The backend work is already done for you, so you can get started without any developer work.
Order and inventory data is pushed automatically between ShipBob’s dashboard and the Shopify ecommerce platform. This two-way flow of information offers transparent insight into your orders, inventory, fulfillment centers, shipments, customers, and more.
Automate the fulfillment process
When an order is placed on your Shopify store, ShipBob’s software automatically routes the order to ShipBob’s to be filled fast and efficiently by fulfillment experts.
Plus, once an order has shipped, ShipBob can automatically send tracking information back to your Shopify store, so your customers stay in the loop every step of the way.
Ship from the largest US markets
ShipBob allows online retailers to store their inventory across a network of urban fulfillment centers in major US cities: New York City, Los Angeles, Chicago, San Francisco, and Dallas. This can reduce time in transit and save money by shipping from a location that’s actually close to your end customer.
Offer affordable 2-day shipping
ShipBob also allows online retailers to offer guaranteed 2-day shipping — and reduce shopping cart abandonment — through the 2-Day Express Program specifically for Shopify stores. In fact, this program is used by some of the top-selling Shopify stores.
“Our customers who live within ShipBob’s 2-Day Express coverage zone have been taking advantage of fast delivery times. Offering this shipping option has increased our average order value in these zones from $75 to $148.”
Ryan Casas, COO of iloveplum
ShipBob’s technology validates the destination zip code entered on the Shopify store at checkout in real-time — comparing the items ordered with real-time inventory counts in the fulfillment center near the customer — to determine if the order qualifies for the discounted 2-day shipping option. If it does, ShipBob uses affordable ground shipping to ship the order at a fraction of the price of costly expedited air shipping.
Start shipping with ShipBob
Each of the five stores we mentioned has a unique story, but their commonality is the ShipBob and Shopify tech stack. They’ve been able to achieve this level of scalability in part by leveraging our technology, network of fulfillment centers, and partnerships.
Ready to scale and grow your Shopify store (and become one of the successful Shopify stores we write about in the future)? Start fulfilling orders for your Shopify store through ShipBob.