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About The Author

Rachel Hand

Content Marketing Manager

Rachel Hand is a Content Marketing Manager at ShipBob with expertise in supply chain management, logistics, and fulfillment technology. She brings 6 years of logistics and supply chain writing experience to her role, including her current 5-year tenure at ShipBob. Rachel has published 200+ articles, developed 7+ comprehensive eBooks, and created 20+ detailed case studies featuring ShipBob merchants, and has written for Okendo, ChannelEngine, Triple Whale, and more. She earned her BA from Wheaton College and gained valuable experience in healthcare logistics before focusing on ecommerce fulfillment content strategy.

210+

Posts Written

5+

Years writing for supply chain and fulfillment

7+

Published Resources

20+

Published Case Studies

Categories

Warehouse Material Handling: The Key to Effective Warehousing

Learn about warehouse material handling, including different types of equipment and activities, common pitfalls to avoid, and best practices.

By Published on July 19, 2023

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How Baby Doppler Ships 87% of Orders from Zones 1-4 Through ShipBob’s Inventory Placement Program [Case Study]

Learn how healthcare brand Baby Doppler partnered with ShipBob to improve inventory visibility, allocation, and distribution.

By Published on July 10, 2023

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How These 5 Supply Chain Technologies are Changing the Ecommerce Game (2025)

Learn how technology advancements are improving the ecommerce supply chain, plus the latest technology trends to look out for in 2023.

By Published on June 12, 2023

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Sell-Through Rate: Formula and 2025 Trends Explained

Learn how to calculate your brand’s sell-through rate, and how to leverage real-time data to track and improve it.

By Published on June 5, 2023

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Innovative Strategies for Handling and Avoiding Excess Inventory

Learn all about surplus inventory — what it is, how it hurts ecommerce businesses, and how to avoid it altogether.

By Published on May 26, 2023

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Devanning: Definition, Guide, and What It Means in Ecommerce

Read on to discover what devanning is, best practices for it, and why you shouldn’t underestimate its impact on your supply chain.

By Published on May 12, 2023

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Full Guide to Product Assortment Strategies and Challenges in 2025

Read through our comprehensive guide to product assortment – what it is, different strategies, and how to navigate common challenges.

By Published on May 5, 2023

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How Earthley More Than 2X’d Warehouse Productivity Using ShipBob’s WMS [Case Study]

Learn how wellness brand Earthley improved efficiency, reduced lead times, and achieved faster fulfillment using ShipBob’s WMS.

By Published on April 24, 2023

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How to Scale Health and Beauty Products: Online Stores with Intelligent Fulfillment

Learn how health, beauty, and wellness DTC brands are competing with top online retailers, and how partnering with 3PL has helped them scale.

By Published on April 19, 2023

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What Causes Shipping Delays? Common Shipping Problems in 2025 & How to Address Shipping Issues

Explore the different causes of shipping delays, how they impact retailers and customers, and tips for mitigating them.

By Published on April 3, 2023

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