Take Care of Baby Product Fulfillment With the 3PL Network, and Technology Your Brand Needs
Deliver gift-ready orders fast while cutting shipping costs and avoiding stockouts.
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What baby product brands need from a fulfillment partner
The baby product market is competitive, so succeeding in the industry requires an adaptive fulfillment strategy. The right fulfillment partner offers speed, care, and technology to help your brand manage subscriptions, ensure custom packaging and gift notes, and more. Here’s what to look out for in a fulfillment partner to help nurture your brand’s growth.
Lower shipping costs for baby essentials
Items like diapers and bottle sets can drive up shipping costs (especially if they are large or heavy) as they cross multiple zones. Choose a fulfillment partner with a distributed network that positions inventory closer to customers to help reduce your average shipping zone and keep costs more predictable.
Clear inventory visibility during rapid catalog changes
Frequent launches of new sizes, colors, and bundles can lead to stockouts on fast movers and capital tied up in inventory that won’t sell. Look for a partner with real-time visibility, automated bundle management, and analytics that can help you plan replenishments with confidence.
High expectations for gift-ready unboxing
New parents want each delivery to feel special as they celebrate the newest addition to their family. Partner with a provider that supports branded packaging, marketing inserts, and printed gift notes to elevate every unboxing moment.
Lot and expiration tracking for consumables
Baby foods, probiotics, and lotions require accurate lot and shelf life monitoring to protect freshness. Seek technology that enables lot tracking and expiration date visibility to support FIFO or FEFO inventory management and monitor aging inventory.
Managing subscription demand to maintain healthy stock levels
Monthly renewals for diapers, wipes, or formula can empty shelves without you even realizing it. Work with a fulfillment partner that supports subscription order flows via integrations and provides forecasting and analytics to help you plan stock levels for recurring demand, and get orders to expectant customers without a hitch.
Synchronized inventory across all channels
Selling through marketplaces like Amazon, big-box retailers, and your own store can make maintaining accurate inventory challenging. Choose a platform that syncs every channel, supports retailer purchase orders, and deducts units from a single inventory pool to give you one source of truth.
ShipBob’s fulfillment solutions that baby product brands care about
ShipBob specializes in baby product fulfillment, and all its complexities – including managing high subscription demand, reducing shipping costs for heavier items through inventory distribution, and lot tracking. Our unified platform provides real-time inventory visibility and supports a gift-ready unboxing experience through customization options, ensuring brands can scale confidently.
Distributed inventory network
ShipBob’s Inventory Placement Program makes it easy to strategically distribute inventory across multiple fulfillment centers in the U.S., positioning products closer to your customers. By using our nationwide network and advanced algorithms, brands can minimize the number of shipping zones each order crosses, resulting in lower and more predictable shipping costs.
This approach also helps brands scale efficiently, delighting customers with faster, more affordable delivery.
Real-time inventory visibility
Gain instant access to inventory levels across all SKUs, including new sizes, colors, and digital bundles, using ShipBob’s intuitive dashboard. Our platform updates in real time, so you can track fast-moving products, prevent stockouts, and receive data-driven replenishment recommendations.
ShipBob’s Product Catalog and analytics features also empower you to optimize stock allocation and keep your catalog agile as your business evolves.
Branded unboxing suite
ShipBob’s Customization Suite lets you deliver a premium, gift-ready experience with custom-branded packaging, on-demand marketing inserts, and both standard and premium gift notes that can be personalized for any occasion. Our platform also supports product bundling, allowing you to create curated gift sets and multi-item packages that arrive beautifully presented and ready to delight.
With seamless configuration and scalable fulfillment, ShipBob helps you elevate every unboxing moment and reinforce your brand’s care from the very first touch.
Lot and expiration tracking
ShipBob’s lot tracking features make it easy to manage products with expiration dates. When you send inventory to ShipBob via a Warehouse Receiving Order (WRO), you can assign lot numbers and expiration dates directly in the ShipBob dashboard. This ensures each lot is stored and tracked separately for traceability. ShipBob’s fulfillment logic then prioritizes shipping items with the earliest expiration date first (FEFO), helping you maintain product freshness and reduce waste.
Inventory forecasting
Stay ahead of fluctuating demand with ShipBob’s inventory replenishment tools. Leveraging historical order data and seasonality trends to forecast SKU-level demand, ShipBob provides replenishment recommendations and suggests timely reorder dates.
With automated alerts and real-time insights, you can confidently maintain healthy stock levels and avoid costly stockouts, even during high-volume or viral moments.
Unified multichannel inventory
ShipBob’s platform seamlessly connects your DTC store, online marketplaces, and retail partners, providing a single source of truth for inventory across every channel. With robust EDI integrations (for U.S. retailers like Target, Nordstrom, and Walmart) and automated inventory syncing, you can manage retailer purchase orders, track stock in real time, and ensure accurate inventory levels everywhere you sell.
This unified approach streamlines operations, reduces manual work, and empowers your brand to scale confidently across new channels and retail partnerships.
Types of baby product products that companies fulfill with ShipBob
- Apparel and textiles
- Onesies, bodysuits, and sleepers
- Swaddle blankets
- Bibs and burp cloths
- Hats, mittens, socks, and booties
- Feeding essentials
- Bottles and accessories
- Sippy cups
- Feeding utensils and bowls
- Food storage containers
- Diapering and changing
- Diaper bags and caddies
- Changing pad covers and portable pads
- Baby wipes
- Diaper rash creams and ointments
- Bath and skincare
- Lotions, shampoos, and washcloths
- Hooded towels
- Grooming kits
- Toys and development
- Teething toys
- Soft plush toys
- Play mats
- Milestone blankets and cards
Success story: Baby Doppler reduces shipping costs and speeds up delivery with ShipBob’s distributed fulfillment
Baby Doppler, one of the leading online fetal doppler retailers worldwide, , leveraged ShipBob’s Inventory Placement Program to optimize their fulfillment strategy. By distributing inventory across ShipBob fulfillment centers, Baby Doppler was able to store products closer to their customers, eliminating far-distance shipping and significantly reducing both shipping times and costs.
ShipBob services all customers benefit from
- Connectivity & integrations: ShipBob’s 50+ turnkey integrations with all major ecommerce channels and tools – including Shopify, Gorgias, Klaviyo, NetSuite, Loop, AfterShip, and more – enable you to grow your business smarter, faster, and stronger than ever before. In addition to the ShipBob App Store that lets you instantly connect your tech stack, you can also leverage ShipBob’s Develop API for custom builds.
- Transparent, cost-effective pricing: Unlike many 3PLs, ShipBob has easy-to-predict billing that makes it easy to plan for spend, without too many line items. ShipBob also negotiates rates with carriers and passes those savings on to you.
- Real-time visibility: Track shipments, orders, and inventory across locations from one dashboard. Manage one pool of inventory across sales channels and push stock levels back to your store so you don’t oversell.
- Full-stack fulfillment platform: With ShipBob, you get an all-in-one OMS, IMS, WMS, RMS, TMS, and analytics for a consolidated tech stack. ShipBob’s platform acts as a mini-ERP, being a single source of truth for your orders and inventory.
- Easy, comprehensive onboarding: We’ve onboarded thousands of ecommerce merchants and helped some of the fastest-growing brands scale effortlessly. Our implementation team sets you up for success with everything from configuring your ship options, to syncing your online store.
- Support for growth: ShipBob aims to be the last fulfillment partner you’ll need. Whether you’re shipping 1,000 orders per month or 200,000, we have you covered. With a large fulfillment network to scale into, new channels to expand into, and additional capabilities to tap into, you won’t outgrow ShipBob.
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How it works
How ShipBob goes from your online store to your customer’s door
1. Connect
Connect your store, import your products, then send us your inventory.
2. Store
We store your inventory in any combination of our fulfillment centers.
3. Ship
As soon as a customer places an order, we ship it from the nearest fulfillment center.
FAQs about baby products fulfillment
How does ShipBob support safety for baby products?
ShipBob’s technology provides lot tracking and expiration date management for consumables, ensuring full traceability of your products. Depending on your needs, ShipBob offers fulfillment centers that are temperature-controlled, GFSI-certified, and GMP-certified for enhanced safety and quality standards.
Can ShipBob handle fragile or oversized baby items like strollers, cribs, or bottle sets?
ShipBob can handle fragile items, which are packaged using extra dunnage (like Geami paper or kraft paper) and specialized box selection logic for product protection. ShipBob is best suited for products that are not oversized or extremely heavy; for brands that fulfill bulky or heavy items in-house, ShipBob’s WMS can streamline your warehouse operations.
How does ShipBob help manage inventory for fast-moving or seasonal baby products?
ShipBob’s real-time inventory dashboard provides instant visibility across all SKUs, allowing you to track stock levels, prevent overselling, and receive data-driven replenishment recommendations to meet fluctuating demand.
What options does ShipBob offer for branded or gift-ready unboxing experiences?
ShipBob supports custom-branded packaging (provided by you), marketing inserts, and printed gift notes, allowing you to create memorable, gift-ready unboxing experiences that delight new parents and reinforce your brand.
How does ShipBob support lot and expiration tracking for consumable baby products?
You can designate lot products and assign lot numbers and expiration dates to products directly in ShipBob’s dashboard. Our system automatically prioritizes shipping items with the earliest expiration date first (FEFO), helping you maintain product freshness and reduce waste.
Can ShipBob integrate with my ecommerce platform and other sales channels?
Yes, ShipBob integrates seamlessly with major ecommerce platforms and marketplaces, syncing orders and inventory in real time to provide a unified view and streamline your operations across all channels.
How does ShipBob help reduce shipping costs for large or heavier baby essentials?
By distributing your inventory across our nationwide network via the Inventory Placement Program, ShipBob positions products closer to your customers, reducing your average shipping zone and helping you save on shipping costs.
What tools does ShipBob provide for inventory forecasting and demand planning?
ShipBob’s platform uses historical order data and seasonality trends to forecast demand, provide replenishment recommendations, and send reorder notifications (low-stock alerts), so you can stay ahead of both regular sales volume and spikes in sales.
Does ShipBob offer sustainable or eco-friendly packaging solutions for baby brands?
ShipBob uses Geami paper or kraft paper as standard dunnage (protective materials). ShipBob also supports brands using their own custom branded boxes and mailers (provided by the client), allowing you to incorporate eco-friendly packaging into the fulfillment process. Utilizing ShipBob’s distributed network can also lessen your brand’s carbon footprint by reducing transit distance.
How does ShipBob handle returns for baby products?
ShipBob offers returns management services, where you can choose to restock, quarantine, or dispose of returned products automatically by SKU according to your preference. You can also choose to have returns sent to another (non-ShipBob) location. ShipBob also integrates directly with popular returns portals like Loop and AfterShip to enhance the ease of customers initiating returns.
Shipping costs are variable in nature, based on weight, dimensions, destination, service, and more. Request your custom quote here: https://www.ShipBob.com/quote/.
INTEGRATE ALL OF YOUR TOOLS
Connect to 50+ few-click integrations from our App Store, or build directly with our developer-friendly API
Ship from 60+ global locations
We use our network of fulfillment centers to help you strategically split and manage your inventory to reduce shipping costs and transit times.
FEATURED REPORT
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