Step-by-Step Guide to Overnight Shipping [+Best Practices]
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A whopping 73% of consumers view fast delivery as critical online shopping criteria, and nearly 60% of consumers would pay extra for fast shipping options.
The rise of retail giants like Amazon has altered customer expectations, and online shoppers have come to expect 2-day delivery options wherever and whenever they shop. When 2-day shipping is the norm, how can ecommerce brands stand out?
Enter overnight shipping, a delivery option that offers a premium shipping experience to your customers — so you can exceed their expectations (and cater to last-minute shoppers).
Table of contents
- What is overnight shipping?
- How overnight shipping works
- 4 benefits of overnight shipping
- What are the cheapest overnight shipping options?
- How much does it cost to overnight a package?
- Overnight shipping costs by carrier
- Is there a difference between overnight shipping and next-day delivery?
- Next-day shipping services compared
- Best practices for handling overnight shipping
- How ShipBob helps execute overnight delivery
- Overnight shipping FAQs
What is overnight shipping?
Overnight shipping is the quickest delivery option offered by couriers that guarantee customers will receive their order on the next business day.
Different shipping carriers that offer overnight shipping services will have daily cutoff times after which next-day delivery cannot be guaranteed, and, depending on the carrier and shipping service, orders placed over the weekend, which is usually the off time, may need two days to arrive.
This is often synonymous with next-day delivery or one-day shipping; however, exact delivery dates depend on when the order is placed.
Shipping companies that offer overnight shipping have transportation networks that allow them to offer a delivery service with such fast shipping times. The transportation network is usually spread out across the country, as this allows customers to drop off a package and have it ready for early morning delivery. These express services are sometimes limited to certain locations (i.e., if the package is shipped to a rural delivery area).
How overnight shipping works
Overnight shipping is an expedited shipping option that involves several steps to ensure customers receive their orders within a short timeframe.
1. The order must be placed before the overnight delivery cut-off time.
In order to have true overnight delivery, a customer must place an order before the overnight delivery cut-off time. Establishing a delivery cut-off time gives you plenty of buffer time for order processing, picking, packing, courier pick-up, and delivery.
2. You or your fulfillment partner prepare the overnight delivery order for courier pick up.
This includes packaging the product(s) and printing the shipping label.
3. The courier picks up and processes the parcel.
When the courier receives the package, it will be sorted along with other overnight shipping orders and routed to its final destination.
4. The package is transported to an overnight delivery hub.
Once routed, the parcel will be sent to the hub closest to the end customer overnight. Overnight orders are, like the name suggests, shipped overnight via ground or air transit in order to make it to the customer on the next business day.
5. The customer receives their order the next day!
Most major carriers have overnight delivery options to satisfy both business owners and customers.
4 benefits of overnight shipping
75% of consumers are craving fast shipping, but only 50% of ecommerce businesses offer same-day shipping as an option.
Offering overnight shipping is a competitive advantage that can set you apart from other ecommerce businesses. Below are just some of the benefits of offering overnight shipping.
1. Ability to deliver time-sensitive shipments
By offering overnight shipping, you can extend to your customers more delivery options for when they’re in a pinch. Overnight shipping is the quickest delivery available, so by giving your customers this option, you’re able to appeal to more customers who may be seeking faster delivery.
2. Greater customer satisfaction
As customer expectations continue to rise and fast shipping becomes the standard shipping option, offering overnight shipping can increase your brand’s customer satisfaction and brand loyalty. Giving customers the freedom to choose faster shipping options if they need them endears shoppers to your brand.
3. Increased sales and revenue
With greater customer satisfaction comes an increase in sales, and, consequently higher revenue. Since customers know they can count on you for speedy delivery, they’ll keep coming back to your online store.
4. Reduced storage costs
Offering overnight shipping also helps alleviate storage costs. Overnight shipping helps free up warehouse space, which reduces storage costs and minimizes the chances of deadstock and obsolescence.
What is the cheapest overnight shipping option?
The cheapest options for shipping are based on many criteria, including package weight and dimensions, delivery time frame and distance, and any discounts that could be negotiated with a carrier. Generally, USPS will be the cheapest option for packages under 2 lbs.
Their Priority Mail Express Flat Rate shipping envelopes will be the best option for any shipment that will fit into them. For packages over 70 lbs, the cheapest option will be UPS or FedEx. Online sellers may be able to negotiate lower rates by negotiating with carriers, or by partnering with retail fulfillment providers like ShipBob.
Popular overnight shipping company calculators
How much does it cost to overnight a package?
The short answer? It depends.
Overnight shipping costs can change due to a number of factors, including the following:
1. Package dimensions
All major carriers use a pricing model called dimensional weight (aka DIM weight) to calculate shipping costs. DIM weight takes a package’s dimensions into account to determine the shipping cost.
The dimensional weight is calculated by multiplying the length, width, and height of a package, then dividing that number by a DIM divisor. Shipping carriers base shipping rates on whichever is greater: the actual weight of the package or its DIM weight. That becomes the billable weight that determines your overnight shipping cost.
2. Package weight
Heavier packages cost more to ship than lighter shipments. As mentioned above, if the actual weight of a package is greater than the DIM weight, it’ll be used to calculate shipping costs. The heavier and larger the package, the more expensive it will be to ship.
3. Shipping zones
Shipping zones measure the distance between a package’s point of origin and its destination.
Carriers use shipping zones to calculate shipping costs. In the US, these can range from Zone 1 to Zone 8.
Shipping zones are calculated based on where an order is shipped from. This means that two different points of origin with the same destination could be shipping to completely different zones.
The higher the shipping zone, the more expensive a package will be to ship. When it comes to overnight delivery, next-day shipping, and other expedited shipping options, the price increase between zones gets exponentially higher.
4. Shipping agreements with carriers
You may be eligible to receive discounted shipping rates from carriers. Some carriers offer discounts for small businesses, while others discount rates based on high shipping volumes. When choosing which carrier(s) — or third-party logistics providers — to work with, look into which rate discounts might be available to you.
Overnight shipping costs by carrier
The table below breaks down overnight shipping rates by different carriers.
|Shipping Carrier||Shipping Cost||Shipping Time|
|Priority Mail Express||$26.95 (at post office & online) $23.50 (commercial)||Overnight guaranteed|
|Priority Mail||$8.70 (at post office & online) $7.37 (commercial)||1-3 days|
|First-Class Mail||$0.60 (at post office & online) $0.45 (commercial)||1-5 days|
|First-Class Package Service||$4.50 (at post office & online) $3.37 (commercial)||2-5 days|
|USPS Retail Ground||Starts at $8.50||2-5 days|
|Media Mail||$3.49 (at post office & online) $2.17 (commercial)||2-8 days|
Is there a difference between overnight shipping and next-day delivery?
Overnight shipping and next-day delivery may sound different, but they mean the same thing. The two delivery terms can be used interchangeably to refer to shipping services that deliver packages to customers the day after they’re ordered.
Next-day shipping services compared
Next-day shipping is often expensive, but pricing can vary between carriers. Here are the overnight delivery options available from three major carriers.
USPS overnight shipping
One popular USPS mail type is its overnight offering, Priority Mail Express, their “fastest domestic service.” Packages under 70 pounds ship overnight through Priority Mail Express shipping starts at $26.95. If you (or your customers) are really in a rush, there are also Priority Mail Express options that guarantee delivery by 10:30 am the next day.
Among the three major carriers, USPS offers the cheapest overnight shipping option. That’s because USPS runs local routes daily, so they don’t have to go out of their way to deliver to your end customer.
UPS overnight shipping
UPS offers many different delivery options, but UPS Next Day Air is the fastest. UPS boasts that they offer “more overnight, on-time, guaranteed deliveries in the US than anyone.” Their overnight delivery options include (listed from most expensive to least expensive):
- UPS Next Day Air Early: Guaranteed overnight delivery as early as 8 AM the next business day.
- UPS Next Day Air: Guaranteed overnight delivery, typically by 10:30 AM the next business day.
- UPS Next Day Air Saver: Guaranteed overnight delivery typically by end of the day on the next business day.
All overnight delivery options from UPS offer online tracking.
FedEx overnight shipping
Often the most expensive of the three carriers, FedEx also offers three US overnight delivery options in the US (from most to least expensive):
- FedEx First Overnight: The fastest option. Delivery as early as 8:00 am the next business day for most US destinations. Delivery by 2:00 pm to additional extended destinations.
- FedEx Priority Overnight: Delivery by 10:30 am on the next business day to most US destinations, with remote area delivery by 4:30 pm.
- FedEx Standard Overnight: Delivery by 4:30 pm to most US addresses.
All FedEx overnight options allow shippers to customize delivery and pickup options, including requiring proof of delivery.
Best practices for handling overnight shipping
If you’re ready to offer an overnight shipping option, but aren’t sure where to start, use these best practices to ensure your packages will arrive at the right location, on time, and undamaged.
1. Set a clear cutoff time
In order to offer overnight shipping, you’ll need to create a clear policy that outlines your brand’s cutoff time. You’ll want to set this policy so you have ample time for orders to be processed and fulfilled in order to meet overnight delivery times. This policy should clearly communicate your cutoff time to avoid misunderstandings and set expectations with your customers.
2. Operate from multiple warehouses
By distributing your inventory across multiple warehouses, you’re able to reach your end customers more quickly. Shipping from multiple warehouses helps you complete urgent shipments because your inventory is stored closer to the delivery location.
3. Establish a centrally located warehouse
Using multiple warehouses can complicate inventory management if not done strategically – not to mention drive up warehousing costs. For some businesses, using one centralized warehouse is a much more efficient and cost-effective way of completing overnight shipments.
4. Work with reliable partners
Forming relationships with partners who you can count on helps you deliver on the promise of overnight shipping. Vet fulfillment partners with due diligence in order to find one who consistently meets SLAs.
How ShipBob helps execute overnight delivery
Working with a third-party logistics (3PL) provider, like ShipBob, can help you offer customers overnight shipping. In addition to major carriers like USPS, UPS and FedEx, ShipBob also works with various regional carriers. Regional carriers like CDL Last Mile Solutions, Lone Star Overnight (LSO), United Delivery Service (UDS), and OnTrac allow ShipBob to offer overnight shipping options for merchants.
Because ShipBob works with different shipping carriers, delivery times are based on when the carrier scans a package after picking packages up from a ShipBob fulfillment center. This can be later that same day or the next business day, depending on the carrier and time of day.
In addition to overnight shipping, ShipBob also offers ground shipping, 2-day shipping, and same-day delivery. This way, we’re able to give merchants plenty of shipping options they can offer their customers and stay competitive in today’s market.
Location and distance from end customers make a huge difference when offering overnight shipping. Thanks to ShipBob’s network of fulfillment centers across the country, we can help you keep your inventory closer to end customers. Distributing inventory shortens transit times and lowers the number of shipping zones each order has to travel, which can help you save money on expedited delivery options.
ShipBob’s robust dashboard gives merchants insight into their data in real-time. Our analytic tool provides suggestions for how to optimize your inventory distribution based on historical data to reduce transit times and cut down fulfillment costs.
“Right from the jump, we opted to get our products into three ShipBob fulfillment centers across the US instead of one. This way, we would be able to decrease shipping times for more customers in different regions of the country. In the end, I want speed. I want customers to compare our delivery time to Amazon.”– Dwight Lee, co-founder and COO of Hero Cosmetics
Get started with ShipBob today
While overnight shipping can be a more expensive option, offering it can help you exceed customer expectations and convert more last-minute shoppers. Working with a third-party logistics partner like ShipBob can help you offer expedited delivery options to your customers at scale by storing inventory in multiple locations across the country.
To start offering faster delivery and the cheapest overnight shipping options to your customers, request a quote to learn more about ShipBob.
Overnight shipping FAQs
Here are the answers to the most popular questions about overnight shipping.
What is the cheapest overnight shipping?
Based on our research, the cheapest overnight shipping is from Priority Mail Express. It costs $22.75 for commercial and $26.35 at the post office and online.
How much does next-day shipping cost?
The price of next-day shipping depends on a few factors. If you go with UPS Next Day Air Saver, the starting price is $24.06.
What is the fastest shipping?
Various courier companies offer fast shipping. UPS, DHL, FedEx, and USPS all offer same-day delivery, which is arguably the fastest shipping option available today.
In today’s competitive market, customers expect fast shipping. Learn how you can leverage a 3PL to distribute your inventory and speed up shipping times. Download the guide now to learn more.