Walmart Marketplace Fulfillment: A Shipping Guide for Online Merchants

Walmart wasn’t always known for its online marketplace, but in the past few years, has become a top destination for both sellers and shoppers alike.

Between acquiring companies like Bonobos and Modcloth, and expanding its online shipping capabilities, Walmart has really stepped up its ecommerce game.

Walmart Marketplace offers products that are sold in brick-and-mortar Walmart stores as well as a variety of items from third-party marketplace sellers that Walmart has vetted and approved.

What are Walmart Fulfillment Services?

Walmart marketplace fulfillment refers to the process of fulfilling online orders from purchases made on the Walmart Marketplace. Walmart fulfillment services are provided in-house by Walmart, as well as by third-party logistics service providers.

Selling on Walmart Marketplace: 6 advantages for third-party sellers

As the world’s largest retailer, can provide value to third-party sellers. Any approved Walmart Marketplace Seller can take advantage of the following benefits.

1. Huge marketplace

There is a wide variety of products sold on the Walmart Marketplace and a breadth of eligible items, as long as they aren’t in the prohibited products list. Walmart has no SKU minimums or maximums, so you can potentially list your entire product catalog.

2. Great exposure

With millions of Walmart customers and more than 100 million site visitors every month, you can increase the visibility of your products by listing on and boost your growth.

3. Easy transactions

Walmart doesn’t charge a per-order transaction fee to sellers, and all orders are securely processed by Walmart. You get paid every other week, and referral fees are automatically deducted.

4. Provide your own customer support

As an e-commerce Walmart Marketplace seller, you control, specify and manage your return policy and customer service information, which includes a masked email address, phone number, and hours of operation. You can communicate directly with your customers to answer their questions and resolve any issues, though Walmart requires sellers to respond to customer emails within one business day of receiving the message.

5. Freedom to ship on your own

Walmart Marketplace sellers who go down the self-fulfillment route can choose the carriers, shipping price, and Walmart shipping method they offer (it must be at least one of the five shipping methods available). Sellers control the transit times and order cutoff times that show up on their product listings.

6. Lower costs

Unlike selling on Amazon, which is known for charging third-party sellers a wide variety of FBA fees and line items, Walmart doesn’t have a setup fee, monthly fee, or subscription fee — they only deduct a referral fee for each sale placed on, which vary by product category.

Walmart fulfillment service (WFS) fees

Walmart Fulfillment service fees are based on a fixed monthly storage fee and a fulfillment fee based on the weight of the package alone. Exceptions to this are for apparel and hazmat items.

Walmart Fulfillment centers are is able to charge by weight alone for their fulfillment fee by limiting the maximum size of accepted products to 25″ x 20″ x 14″. This pricing structure can be advantageous for some sellers but limiting for others.

Importance of shipping fast on Walmart Marketplace

To compete with the likes of Amazon, there is now a Walmart free 2-day shipping program for orders over $35 of qualifying items — without a membership fee like Amazon requires for Prime customers. Walmart has also announced speeding that up to 1-day delivery to keep up. While this program isn’t mandatory for marketplace sellers, providing customers with fast Walmart shipping is important.

Free shipping and fast delivery are known to increase conversions and reduce cart abandonment rate. Providing the experience shoppers want and meeting customer expectations help drive success for any ecommerce brand. Walmart recommends offering both standard and express shipping options that boost customer experience so they can select the ecommerce shipping time that best suits their needs.

Third-party fulfillment for Walmart Marketplace

Sellers that don’t want to deal with handle Walmart fulfillment themselves can outsource fulfillment entirely. A third-party logistics or 3PL provider is a company that offers inventory management, picking, packing, and shipping of orders on behalf of a seller. Here’s how a 3PL handles the entire fulfillment process.

By not storing and fulfilling inventory with Amazon Fulfillment, retailers are able to sell on multiple channels other than Amazon Marketplace. Other benefits of using a 3PL to fulfill Amazon Marketplace orders include:

2-day shipping

For customers, 2-day delivery has never been more important. Working with a 3PL that has several fulfillment centers enables you to distribute your inventory across locations to eliminate the need to ship to high shipping zones and in turn reduce shipping costs and transit times with fast shipping options. This makes delivery speeds like 2-day shipping much more affordable by utilizing ground shipping rather than air shipping.

Expert warehousing

When you work with a 3PL, you send your inventory to their fulfillment center so you don’t have to store products, lease a warehouse, or hire staff to oversee warehouse management and build out the infrastructure. If you aren’t an operations expert or have experience with warehousing and fulfillment logistics, then working with a third-party can be a great option. integration

Many 3PLs support ecommerce fulfillment for all of the places you sell online. In addition to a integration, they can also connect with ecommerce platforms like BigCommerce, Shopify, Magento, and WooCommerce to automate shipping for all of your stores while keeping all of your inventory in one place.

Inventory management and tracking

A 3PL not only stores your inventory but should also provide full inventory management capabilities for everything from inventory forecasting and helping you project when to reorder for optimal stock levels, to providing analytics on how to split your inventory geographically with transparent inventory tracking in their warehouses.

Fulfillment by ShipBob can drive more revenue

ShipBob and Walmart are integrated to streamline order fulfillment. You can link your Walmart store to ShipBob, sync your inventory, and import your orders. Once set up, orders are automatically sent to ShipBob and fulfilled at the fulfillment center closest to the end customer with two-day delivery and easy returns programs for buyers.

ShipBob has a network of fulfillment centers across the United States, allowing ecommerce businesses to store their inventory across regions.

In addition to Walmart shipping, ShipBob can help fulfill orders placed on your ecommerce website. ShipBob has helped thousands of direct-to-consumer brands of all sizes drive revenue by providing 2-day shipping. Through ShipBob, brands have:

To learn more about ShipBob, request a pricing quote by using the button below.