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About The Author

Rachel Hand

Content Marketing Manager

Rachel Hand is a Content Marketing Manager at ShipBob with expertise in supply chain management, logistics, and fulfillment technology. She brings 6 years of logistics and supply chain writing experience to her role, including her current 5-year tenure at ShipBob. Rachel has published 200+ articles, developed 7+ comprehensive eBooks, and created 20+ detailed case studies featuring ShipBob merchants, and has written for Okendo, ChannelEngine, Triple Whale, and more. She earned her BA from Wheaton College and gained valuable experience in healthcare logistics before focusing on ecommerce fulfillment content strategy.

210+

Posts Written

5+

Years writing for supply chain and fulfillment

7+

Published Resources

20+

Published Case Studies

Categories

Cost of Goods Sold: What Is COGS and What’s Included?

Learn how to calculate COGS, and why it’s a key financial metric that every ecommerce business should track.

By Published on December 12, 2022

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Misshipments: Why They Happen and How to Reduce Them

Learn what misshipments are, how they impact ecommerce businesses and their customers, and how to prevent them.

By Published on December 5, 2022

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How Brilliant Fulfillment Became ShipBob’s First SFN Partner & Scaled to Shipping Millions of Orders [Case Study]

Discover how ShipBob’s SFN program enabled Brilliant to improve consistency, access better tools, and gain a trusted partner in fulfillment.

By Published on December 2, 2022

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What is Carriage Paid To Incoterms? [with Examples]

Learn all about the Carriage Paid To (or CPT) incoterm, and its advantages and disadvantages for buyers and sellers alike.

By Published on November 23, 2022

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How to Offer Fast & Affordable 2-Day Shipping From Your Ecommerce Site

Learn how ecommerce companies can compete with giant retailers by meeting customer expectations around inexpensive 2-day shipping.

By Published on November 10, 2022

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What is Retail Planning? How to Navigate Planning in Retail (and Why It’s Important)

Learn about retail planning best practices for ecommerce businesses, including steps to take, goal setting, and how to properly execute.

By Published on September 23, 2022

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Understanding Supply Chain Operations

Discover the seven operational components in a typical ecommerce supply chain, plus tips for honing your operational strategy.

By Published on September 19, 2022

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Common Shipping Terms: An A-Z Glossary for 2025 (and Beyond)

This glossary provides a list of common shipping terms, as well as additional resources for further reading.

By Published on September 12, 2022

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Material Requirements Planning Guide [+ What Comes Next]

Learn how retailers can use material requirement planning (MRP) systems to improve the manufacturing process.

By Published on August 29, 2022

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Benefits of Supplier Relationship Management [+How to Improve SRM System]

Learn the 3 key steps in the supplier relationship management process, tips for improving supplier relations, and more.

By Published on August 22, 2022

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