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About The Author

Meredith Flora

Content Marketing Manager

Meredith Flora is a Content Marketing Manager at ShipBob specializing in supply chain management, logistics, and ecommerce fulfillment. She holds a BA in Communications and Public Relations from Virginia Tech, and brings 4+ years of expertise in supply chain content marketing. Meredith has authored 250+ blog posts, 20+ merchant case studies, and 10+ eBooks for ShipBob. She has also written content for Arka, Adquadrant, Okendo, and Tydo, establishing herself as a thought leader in logistics and fulfillment strategy.

250+

Posts Written

4+

Years writing for supply chain and fulfillment

10+

Published Resources

20+

Published Case Studies

Categories

Inventory Velocity: Formula to Calculate + How to Improve it

Boost your ecommerce success by optimizing inventory velocity, learn how to calculate inventory velocity, and get strategies to improve turnover.

By Published on January 30, 2026

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How I Love Chamoy 6X’d Their Shelf-Stable SKUs and Increased AOV by 283% with ShipBob [Case Study] 

Learn how sugar-free chamoy brand, I Love Chamoy, partnered with ShipBob to maintain a lean team, increase AOV, and increase product lines.

By Published on January 26, 2026

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How Forest Ink and Groovy Things Co. Fulfill 2K+ SKUs & Reduce Peak Labor by 83% with ShipBob WMS [Case Study] 

Learn how apparel and accessory brands, Forest Ink and Groovy Things Co., implemented ShipBob WMS in their own facility to streamline fulfillment and manage a large SKU catalog.

By Published on January 23, 2026

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What Is Stockpile Inventory? Meaning, Examples & How to Manage It Effectively

Discover what you need to know about stockpile inventory, including best practices, risk mitigation strategies, and how technology can help you maintain optimal levels.

By Published on January 22, 2026

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Exploring the Benefits of Value-Added Warehousing and Distribution Services (VAWD)

Learn how value-added warehousing and distribution (VAWD) services boost efficiency, reduce costs, and elevate customer experiences in this guide.

By Published on January 15, 2026

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Forward Logistics: Everything You Need to Know (+ Forward vs. Reverse Logistics)

Discover the importance of forward logistics and learn how you can optimize forward logistics for your brand.

By Published on January 8, 2026

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Macy’s Marketplace Shipping: The Fulfillment Guide to Brand Success

Discover the benefits of selling on Macy’s Marketplace and get tips and tricks for mastering the channel.

By Published on January 1, 2026

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Delivery Estimate Accuracy: What Does it Mean & Who Does it Impact?

Learn more about delivery estimate accuracy, or DEA, and why it is an important strategy to ensure customer satisfaction.

By Published on December 25, 2025

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How to Make Fewer Picking & Packing Mistakes in Your Warehouse

Learn about common picking and packing errors, how to improve fulfillment operations, and how a partner like ShipBob can help.

By Published on December 18, 2025

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Your Complete Guide to Warehouse Relocation: Transition Plan + Best Practices

Learn more about the warehouse relocation process and get a checklist to help you make a seamless warehouse move.

By Published on December 11, 2025

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