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About The Author

Kristina Lopienski

Kristina Lopienski is the Sr. Director of Marketing Communications at ShipBob, bringing 12+ years of expertise in content marketing, SEO, and writing for supply chain, logistics, and fulfillment industries to her role. She has authored 300+ blog posts, multiple eBooks, and 20+ case studies with ShipBob merchants. Her work has been featured in leading ecommerce publications, including Shopify, Klaviyo, BigCommerce, and Gorgias, among others.

300+

Posts Written

8+

Years writing for supply chain and fulfillment

25+

Published Resources

25+

Published Case Studies

Categories

The New Social Proof Levers for DTC Brands [With Neel Grover]

Neel Grover discusses how to recreate the in-store experience online, utilize your passionate customers, and other lessons from 17 years in ecommerce.

By Published on November 22, 2019

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What VCs Look for in DTC Brands When They Invest [With Kate McAndrew]

Venture capitalist Kate McAndrew discusses what gets her to invest in DTC brands and the indicators of long-term success, scalability, and profitability.

By Published on October 28, 2019

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How to Make Shipping Part of Your Ecommerce Marketing Strategy

If you offer appealing shipping options on your ecommerce store — from free shipping to fast delivery options — don’t forget to make your customers aware of them!

By Published on October 11, 2019

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Need Last-Minute Holiday Fulfillment? Get Started Quickly With a 3PL

If you are in a bind and need help fulfilling your ecommerce orders ASAP, you may be surprised to learn how quickly you can start shipping with a 3PL.

By Published on October 2, 2019

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Brand is the Lifetime Value of Your Customer [With Taylor Holiday]

Taylor Holiday discusses how LTV is all about the ability to measure your brand’s existence. Learn how to get more customers to come back and buy again.

By Published on September 18, 2019

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The DTC Success Formula: Building a Brand [With Web Smith]

Web Smith discusses how to cultivate a brand that really connects with people, how to coexist with Amazon, and how to provide the best customer experience.

By Published on August 26, 2019

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Just in Time Inventory Systems for Ecommerce: Is JIT Inventory Worth It?

Just in time inventory is a helpful practice for minimizing inventory and waste in an organization. How can JIT assist your ecommerce business?

By Published on August 8, 2019

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Shipping CBD Oil With USPS: Is CBD Shipping Legal?

Need to send CBD products to your customers? Make sure you do it the right way. Follow this guide on the legalities of shipping and mailing CBD.

By Published on August 5, 2019

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Packing Slip Guide: Definition, What to Include + Free Template

Learn what a packing slip is, whether you need to add them in your packages, and an example of what to include in one when shipping ecommerce orders.

By Published on July 22, 2019

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Inventory Carrying Cost: Formula, Definition, and How to Save on Costs with ShipBob

Ecommerce businesses must optimize their inventory purchasing and warehousing. Learn what carrying costs are, how to calculate them, and how to save money.

By Published on July 8, 2019

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