About The Author

Ben Parr

Ben Parr is the President and Co-Founder of Octane AI, the Messenger and bot platform for ecommerce. He is also the author of the best-selling book "Captivology: The Science of Capturing People's Attention." He sits on the board of directors of Samasource and the Lufthansa Airlines' advisory board. Ben is also a columnist for Inc. Magazine. Previously, Ben was the Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.