International Fulfilment Guide

Ecommerce opens up a world of possibilities — literally. You can reach consumers from across the globe and get your products to those who would have never had access to them back in the days of exclusive brick-and-mortar retail.

While selling international may seem like your potential customer reach is limitless, there are of course many obstacles you’ll have to work out in your shipping and logistics strategy.

We’ll look at how using fulfilment services for international orders affects your customer reach as well as shipping and logistics costs.

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ShipBob’s international fulfilment services & locations

ShipBob has an international fulfilment solution that lets ecommerce brands from across the globe leverage fulfilment centres in different countries while logging in through the same dashboard and monitoring real-time inventory counts, order status, shipment tracking, and live support for a consistent fulfilment experience.

I always wanted a truly global fulfilment partner — I had been trying to find this solution for years. ShipBob has multiple fulfilment centres in the US, one in Canada, one in the EU, and one in the UK.* All locations filter back into one centralised warehouse management system, so everything is under the ShipBob umbrella.”

Wes Brown, Head of Operations at Black Claw LLC

Our international fulfilment centres

ShipBob is always expanding its fulfilment network and has fulfilment centres throughout the United States, Europe, Canada, and Australia. All of ShipBob’s international fulfilment centres adhere to the same processes, use the same proprietary warehouse management system, are serviced by the same support team, and follow the same SLAs.

View all ShipBob’s locations here.

Our international fulfilment services

ShipBob’s international fulfilment services are consistent from one country to another — from warehousing, picking, packing, kitting, B2B orders, and much more — along with the same merchant dashboard to view activity happening inside each fulfilment centre. 

If you want to learn more about how ShipBob’s international ecommerce fulfilment takes the guesswork out of expanding your ecommerce internationally,click here.

Are you ready for an international fulfilment partner?

It’s hard to know when exactly you might need a global retail fulfilment partner. Here are a few signs your ecommerce business may consider expanding your reach and shipping international orders.

You are receiving more international orders

Consider the following questions depending on which scenario fits your business.

1. If you’re already shipping internationally:

  • Have you noticed an increase in international orders — both in sheer volume as well as a percentage of total orders?
  • Are there certain countries that people are ordering from often?
  • How many countries have you shipped to thus far?

Understanding the representation of your current customers is a great way to analyse demand for international orders. Of course, if that’s just from organic demand and not as a result of targeting shoppers abroad in your marketing efforts, there may be a lot of untapped potential.

Alternatively, maybe you’ve chosen not to ship to certain countries because your ecommerce business lacks the resources to do so. In this case, the shopper would get a message at checkout notifying them that the order can’t be shipped to their destination.

“We had a distribution point in the UK in London, but anticipated that cross-border shipping issues would become more prevalent with Brexit pending, as we realised a good chunk of our customer base in the EU wouldn’t be able to as easily receive shipments from the UK, as it may be more expensive with longer shipping times.

We reached out to ShipBob, as we became more concerned with Brexit and wanted a fulfilment centre in the European Union. Beyond taking care of all of our European orders, we quickly became very impressed by ShipBob’s transparency, simplicity, and intuitive dashboard.”

Harley Abrams, Operations Manager of SuperSpeed Golf, LLC

2. If you’re not yet fulfiling international orders:

  • Are you receiving any inquiries or questions from consumers in these countries, asking if you can ship to them?
  • Are your competitors shipping international orders or only domestic shipments?

Being aware of what the competition is doing as well as paying attention to chatter online can help you see the need for international fulfilment.

There is global customer demand for your product

Simply knowing there are billions of people overseas could be worth exploring new markets to drive awareness and additional sales from people who have never been exposed to your products.

If you already have a strong product-market fit, do more market research, demand forecasting, and testing to see if your product exists or resonates across borders. Be sure to research each country’s regulations and whether you’re allowed to sell your product there, as well as purchase preferences and propensity to buy, local offerings, and other external forces that may impact your success.
If it’s a good fit and makes sense for your business, being able to offer affordable, fast delivery to more shoppers can help reduce cart abandonment and drive more revenue.

International fulfilment costs and considerations

Whether your ecommerce business is based in the United States and you want to optimise shipments to countries all over the world, or your business wants to break into the US market from a different country, there are many variables that impact a global fulfilment strategy and subsequent costs.

“When I found out ShipBob was expanding into both Canada and Europe, I knew we wanted to expand our physical footprint with them. This would offer us the ability to reduce taxes and tariffs that come with international shipping. Now, Canadian-based orders will see a large reduction in shipping costs.”

Nikolai Paloni, Co-Founder of Ombraz Sunglasses


1. Package dimensions

The dimensions of each shipment may impact the ultimate shipping cost. Dimensional (DIM) weight is a pricing technique used for commercial freight transfer by all the leading shipping couriers for both domestic and international shipments.

When transporting international orders, the amount of space is limited, so DIM weight takes into account package density to determine shipping rates. Even if you have a lightweight package, if its dimensions are large, you may pay for the size and not a shipping rate based on the weight alone.

2. Commercial invoice

Commercial invoices are required documents prepared by a freight forwarder or exporter to prove ownership and schedule for payment to the exporter. The commercial invoice must contain the description of goods, their value, the seller’s and shipper’s shipping destinations, and delivery and payment terms. The commercial invoice helps process and clear a package through customs.

3. Customs

Customs refer to a country’s import and export laws and regulations. The customs department administers and collects the duties levied by a government on imported goods. When a shipment arrives in the destination country, customs will inspect the shipment and review the commercial invoice. Once customs approves it and the duties are paid for, the package can be delivered to its shipping destination.

4. Duties

A duty is a payment or tax that must be paid before a shipment can be delivered. Import duties can differ significantly from country to country and are legal requirements. It’s important to note that customers may be asked to pay additional duties and taxes before an international shipment can be delivered. These costs are sometimes unexpected and can deter the customer from paying more money and getting their package.

Take this example: As BAKblade expanded their online presence into Canada, both directly and selling through Walmart, they knew they needed a trusted digital fulfilment partner with a physical presence in Canada.

“We have seen that Canadian customers order more when they know the order ships from within Canada and they do not need to worry about additional taxes if the order comes from the US.

From our history through the years with ShipBob, it was a no-brainer to expand into other markets with them knowing that they have done their due diligence to meet the ShipBob standard.”

Marc Fontanetta, Director of Operations at BAKblade


5. Free trade zone

A free trade zone is a geographic area where goods can be received, stored, handled, manufactured, or reconfigured without intervention by customs authorities or duties being paid in most cases. Free trade zones exist to minimise the challenges of cross-border commerce. Note: Once the goods are transported to the end consumers of the destination country, they are subject to the existing customs duties.

6. Tariffs

A tariff is a tax on imported or exported goods. Money collected under a tariff is called a duty or customs duty. Tariffs raise the price of an imported good. Different countries have various tariffs for incoming shipments, and tariffs are constantly changing and being updated. You can prepay international duties and tariffs or pass the fulfilment costs onto your customers.

5 benefits of using a 3PL for global fulfilment

Handling international order fulfilment yourself can be very challenging. Many ecommerce brands turn to 3PLs for worldwide fulfilment — whether that’s a 3PL with fulfilment centres all over the globe, a 3PL that provides great international shipping rates, or even using different fulfilment companies on different continents.

“When I first started looking at ShipBob, it sounded too good to be true with their international locations that could cover all my bases (eventually even getting into the United States and Canada). We just got started in ShipBob’s EU fulfilment centre, and will next expand into their London facility to continue building momentum in the UK.

When I was shipping orders myself, what I paid per order is the same price now to pick, pack, and ship orders through ShipBob. It’s even much cheaper to ship to certain countries, which used to take ages and often got lost with localised post here. Now, I have very transparent pricing, and I can easily run and plan my business.”

Leonie Lynch, Founder & CEO of Juspy

1. Keep shipping costs down

If you keep inventory near the market you’re selling to, you can reduce shipping costs. For example, reducing the distance a package travels means you can ship to lower shipping zones in the US.

“We partnered with ShipBob to scale up operations in the United States. We’ve seen a reduction of 70% on shipping costs in the US, which helps keep conversions high.”

Greg MacDonald, CEO & Founder of Bathorium

In addition to warehousing items near your customers, you can work with a third-party logistics service provider that offers bulk discounted shipping rates to other countries. Because they work with thousands of ecommerce merchants, they can negotiate bulk rates that are much cheaper than what one company could get on their own.

“We realised we needed a global fulfilment provider as our customers in the UK/EU were tired of paying for international shipping. People often bought two boxes of needles at $30 each and then paid $60 for shipping on top of that.”

Wes Brown, Head of Operations at Black Claw LLC

2. Meet delivery time expectations

In addition to saving on shipping costs, keeping your inventory near your end customers and shipping from closer locations also reduces the time in transit, letting international orders get to customers much faster.

It’s not uncommon for it to take a month for an international order to be delivered. By today’s standards, that doesn’t always cut it. Since customers today expect fast, affordable shipping, they will look elsewhere if you don’t offer what they want.

“Speeding up deliveries and keeping them affordable for customers is a top concern for us. With ShipBob, we can comfortably assign a shipping cost to each order by pinpointing the product weight and destination postcode.

In comparison to shipping products to the US from Canada, which can be extremely variable in cost, fulfilment by ShipBob is much easier to estimate because we know the true fulfilment cost.”

Greg MacDonald, CEO & Founder of Bathorium


3. Manage inventory levels easily

When you’re shipping from multiple fulfilment centres to better reach international customers, you need to have visibility into inventory tracking to view your stock levels and ensure you have enough product in each location for accurate inventory accounting.

“We have access to live inventory management, knowing exactly how many units we have in each ShipBob fulfilment centre. It not only helps with our overall process in managing and making sure our inventory levels are balanced but also for tax purposes at the end of the year.”

Matt Dryfhout, Founder & CEO of BAKblade


4. Minimise shipping errors

When you’re growing fast, fulfiling international orders can be hard to keep up with. If resources are tight and time is limited, you may make more mistakes packing boxes since you’re just trying to keep up as fast as possible. And errors with international orders can lead to unhappy customers with expensive returns.

“As we’ve grown internationally and in our general order volume, we’ve seen satisfaction go up. ShipBob was a key player and significant partner in helping manage what became unmanageable when we were shipping orders out ourselves.”

Matt Dryfhout, Founder & CEO of BAKblade

3PLs are also experts in ecommerce fulfilment and are able to perform international fulfilment services more efficiently and specialized than most ecommerce companies could do themselves.

“If I’m going to outsource one of the most important parts of my business, it needs to be in the hands of people who are honest, knowledgeable, and can do the job a lot better than me. ShipBob was the perfect fit.”

Tracey Wallace, Founder of Doris Sleep


5. Scale operations quicker

When you use an international fulfilment solution, you don’t need to invest in the infrastructure and facilities yourself. By leveraging the 3PL’s network of fulfilment centres, you can scale effortlessly without having to worry about hiring a workforce to keep up or grow your operations.

“As our customer base grows, so does our global reach. Having orders shipping internationally, ShipBob’s affordable rates solved our need for international fulfilment capabilities.”

Carl Protsch, Co-Founder of FLEO Shorts


Choosing a shipping courier for international shipments

Many shipping couriers offer similar international shipping services. Let’s dive into the differences between government and private couriers and how they serve international orders.


Private couriers include companies like UPS, DHL, and FedEx. They are known for having the most reliable order tracking and dedicated support teams if an issue arises. The courier is in possession of the package throughout the entire shipping timeline — from the moment it’s picked up to when it’s delivered.

The downside is they charge a brokerage fee for customs clearance and the end customer typically pays more upon delivery. If the customer doesn’t pay the delivery charge, the courier may charge a return fee.


Government couriers are federal agencies such as Australia Post, USPS, Canada Post, Royal Mail, Canada Post, and others. With international orders shipped via government couriers, the package originates in one country and ends in another, so it is handled by multiple government couriers. This makes for a less reliable experience than a private courier.

However, using a government courier typically means less fees because they do not charge customs brokerage fees like private couriers do (though they still charge customs clearance fees). If a customer doesn’t pay the delivery charge, the government courier will bring the shipment back to a warehouse at no cost but it often takes longer.


Global fulfilment can be challenging, expensive, and slow but potentially very fruitful for ecommerce businesses. If you’ve thought international fulfilment seemed too complex for you, or you don’t have the resources yourself, learn how ShipBob can help.

ShipBob has fulfilment services all over the world including Australia, United States, Canada and Europe, and ships to all countries the couriers ship to.

“We want to continue to spread our brand internationally and are glad that more of our customer base can get better shipping rates and delivery times. We’re still a small operation, but with ShipBob we can be a more global company.”

Wes Brown, Head of Operations at Black Claw LLC

How can you outsource international fulfilment?

If you need international fulfilment capabilities, you can partner with a 3PL that has a global network in several countries, so you don’t need to build out the infrastructure and develop a physical presence yourself. For example, ShipBob has fulfilment centres in the US, Canada, Europe, and Australia and can fulfil orders within these localised markets. You can link your ecommerce store(s), send ShipBob your inventory, and outsource the international fulfilment process. Request a quote here to learn more.

How has COVID changed international fulfilment?

The COVID-19 pandemic has accelerated the need for fulfilment in general with more consumers shopping online over in-store due to lockdowns — this includes expanding into fulfilment centres outside of an ecommerce business’s home country. International fulfilment is also becoming increasingly popular as demand for faster shipping rises, and keeping inventory closer to end customers, including in new regions and countries, can reduce transit times and shipping costs alike. 

What are the main international fulfilment costs to consider?

International fulfilment has similar costs to domestic fulfilment, including warehousing, labour for picking and packing, packaging materials, and buying shipping labels, as well as transportation costs to get inventory across borders, customs and import duties, and perhaps even software and other tools to manage everything from international ecommerce listings to VAT.

What international fulfilment centres does ShipBob have?

ShipBob has international fulfilment centres with locations in the US, UK, EU, Canada, and Australia.