Indie Beauty Fulfilment Services
The global beauty market is expected to reach $805.61 billion by 2023. And a big portion of this revenue is from indie brands.
The rising trend in indie beauty is a global phenomenon. If you’re looking to grow your indie beauty business online, it might be time to partner with ShipBob.
Learn how ShipBob can help you establish a global presence and reach customers faster and more affordably.
Touchland has been working with ShipBob since 2018 and there are several reasons why ShipBob has been the perfect partner. Overall, we have had a great experience having a ShipBob as a partner that can scale fast with us.
Founder & CEO of Touchland
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What is indie beauty fulfilment?
Indie beauty fulfilment refers to the picking, packing, and shipping of items, including:
- Personal care
- Hair products
- Face and body care products
- And more.
These types of products need extra attention when it comes to inventory storage and shipping safely, such as fragile fulfilment.
Challenges of indie beauty fulfilment
Fulfiling and shipping indie beauty orders come with unique challenges, such as managing shelf life and additional fulfilment and shipping needs, such as shipping globally.
“This year alone we introduced 17 new SKUs. We’re launching them on Target, Ulta, Amazon, and selling them DTC. Each channel has its own complexities so having reliable partners to manage the launches is absolutely key.
Overall, the goal is to be truly omnichannel. Acne doesn’t discriminate. It impacts people of all ages and walks of life and so it’s important that our products be easily accessible.”
Dwight Lee, co-founder and COO of Hero Cosmetics
Managing shelf life
If you sell products like shampoo, lipstick, or anything else for body, face, and hair, most likely there is a shelf life.
Although makeup doesn’t always come with a “best by” date, they do expire at some point. From ingredients to environment, there are so many different factors that determine the shelf life of makeup products.
One important factor to keep in mind is if you’re selling organic or natural makeup products, the shelf life is significantly shorter.
ShipBob offers lot tracking to better track expiration dates in the event of a recall, and our fulfilment software’s logic is designed to always ship items with the closest expiration lot date.
Shipping fragile items
Some indie beauty products might also come in glass or have plastic pieces that make for fragile shipments. For example, some makeup products come with small, delicate pieces like applicators that can easily break.
Before you ship a product, consider ways to provide extra protection. A little bit of tape to keep makeup containers sealed shut or an applicator in place goes a long way.
Many indie beauty brands have found success by going global. If you’re looking to ship products internationally, be aware of any limitations.
For instance, alcohol-based fragrances are considered hazardous materials and cannot be shipped by air without certification.
Certain face and body care ingredients may also be banned in certain locations around the world. ShipBob has fulfilment centres in multiple countries and can help with international fulfilment.
How ShipBob works
Partnering with ShipBob as your 3PL is easy. We offer fast onboarding, direct integrations with leading ecommerce platforms, and inventory and order management tools to provide transparency into the entire fulfilment and shipping process.
Sync your store with ShipBob
ShipBob makes syncing your online store simple with direct integrations with leading ecommerce platforms, including Shopify, BigCommerce, Wix, Squarespace, and Square Online.
Visibility into the fulfilment process
Maintain end-to-end control of the fulfilment process from your ShipBob dashboard. Search for orders, monitor order status, and track packages as they ship to customers.
“Once we could see the pitfalls in our old manual system of fulfiling orders, we just realised we need something else to scale with. To get where we were going, we would need more structure to support all of our growth — so we switched to ShipBob.”Bethany Peterson, COO of FlutterHabit
Track inventory in real time
Once your store is connected to ShipBob’s dashboard, you get a number of valuable inventory management tools at your disposal.
View inventory levels in real-time, set reorder points, keep a safety stock, and distribute your inventory strategically so you always have product in the right place at the right time.
“We have a Shopify store but do not use Shopify to track inventory. In terms of tracking inventory, we use ShipBob for everything — to be able to track each bottle of perfume, what we have left, and what we’ve shipped, while getting a lot more information on each order.”Ines Guien, Vice President of Operations at Dossier