Cosmetics has taken the ecommerce industry by storm.
In fact, 52% of online shoppers said they have purchased a beauty product from a direct-to-consumer (DTC) brand in the past.
This goes to show there is high demand for independent online beauty brands. But even with so much opportunity, there are challenges — especially when it comes to logistics.
ShipBob is a premium 3PL that offers cosmetics logistics solution for fast-growing brands.
Read on to learn how we can help grow your cosmetics brand.
ShipBob offered us the best solution and was tailored toward our needs as an early startup business on its way to growing.
co-founder of Baja Bae
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What is cosmetics logistics?
Cosmetics logistics refers to outsourcing the ecommerce supply chain to a third-party. This includes warehousing, inventory management, pick and pack, and automated shipping.
Third-parties like ShipBob partner with DTC brands by providing the cosmetics fulfilment infrastructure and technology needed to meet customer expectations around fast, affordable shipping, and stay competitive while keeping costs low.
Establish a cosmetics logistics strategy with ShipBob
With a global fulfilment network and best-in-class technology, ShipBob offers a wide range of fulfilment capabilities to help you create a cosmetics logistics strategy, including flexible fulfilment, advanced data and analytics, and other world-class logistics solutions.
ShipBob helps you grow your business faster and still provide a great customer experience as you expand.
Here is an overview of ShipBob’s cosmetics logistics solutions:
A great unboxing experience
The unboxing experience is a crucial part of the product that customers are buying. The extra effort you put into packaging has the potential to increase the perceived value of your product. Psychologically, it feels good to open a package that’s aesthetically appealing.
ShipBob partners with you to help maintain superior brand quality, even when it’s done outside of your four walls.
We offer several different packaging options and partners, so you can design a custom box or poly mailer for a variety of cosmetics products with inserts that will keep your customers delighted and coming back for more.
Subscription order management
For most online cosmetics brands, customer acquisition costs are high. By implementing a subscription box or recurring orders model, you can ship products to your customers on a regular, predetermined basis.
With ShipBob’s easy integrations, merchants can seamlessly connect their online store to ShipBob’s technology and leverage subscription apps (e.g., ReCharge, Bold Subscriptions, etc.), or use ShipBob’s Developer API to get subscription box orders fulfiled automatically and reliably.
DTC brands are quickly changing their shipping strategy to meet with customer expectations.
By offering 2-day shipping, you can reduce cart abandonment and build a loyal customer base.
ShipBob also offers a 2-Day Express Shipping Program, which has been proven to bring in new customers and drive repeat purchases for cosmetics brands.
By partnering with a 3PL that offers a network of fulfilment centres, you have the option to split inventory across multiple locations, known as distributed inventory. Utilising fulfilment centres in different regions can reduce transit times for customers and shipping costs for you.
With ShipBob’s robust fulfilment network, you can store inventory in the locations that make the most sense for your business. Our technology automatically routes each order to the fulfilment centre that’s closest to the shipping destination for the most efficient delivery.
Scaling internationally can enable your business to grow at speeds faster than in your home market, and allow you to build a global customer base. ShipBob takes this into account, and can advise you on how logistics can help you scale faster overseas.
ShipBob operates an international fulfilment network and can ship orders to all countries where the major shipping couriers deliver to, and we also negotiate bulk discount rates with couriers to provide simple and affordable international shipping capabilities, such as DDP shipping services to freight shipping.
With ShipBob’s network of fulfilment centres, you can strategically split your inventory across our locations to get your products from point A to point B more quickly and affordably. Storing inventory near your customers helps reduce the shipping zones and costs associated with shipping orders to faraway destinations.
Distributed inventory also helps you stay competitive by offering fast shipping to your customers. When an order is placed, ShipBob’s algorithm automatically selects the warehouse and courier that will give you the quickest turnaround at the best price. This strategy has helped our merchants bring 13% savings to their bottom line.
100% Coverage Across the Continental US
If you’re looking to expand into the United States, ShipBob has 2-Day Express Shipping that provides 100% coverage in the continental US from even just one fulfilment centre.
You can also distribute your inventory across ShipBob’s fulfilment centres across all regions of the United States. We leave it up to you to decide where you want us to store your inventory.
At ShipBob, we track your orders from A to Z. Filter orders by status, search for specific orders, see a quick timeline view of where your order is in the fulfilment process (e.g. when an order is picked, packed, or shipped), easily find shipping-related information (e.g., weights, dimensions, or courier service), and get a quick snapshot of any orders that require action.
With order management software for your direct-to-consumer and wholesale shipments, you can manage subscriptions, make changes to your orders post-purchase, map your store’s shipping options to ShipBob, and automatically share tracking information with your customers.
At ShipBob, we empower merchants to manage their inventory with the right tools and guidance. It’s easy to view the status of inventory and quantity on hand across locations at any point in time, identify slow-moving inventory with high storage costs, and gain insights into the performance of units sold over time by channel.
Our inventory management software helps you set reminders to proactively replenish inventory with reorder notifications, bundle your products for promotions, make inventory transfer requests, and much more.
Reporting and analytics
To provide you with visibility into our operations and performance, and also hold ourselves accountable, ShipBob’s free analytics tool is packed with charts to help you with everything from year-end reporting, to better supply chain decision-making.
Data can be a competitive advantage, and our reports show an analysis of which fulfilment centres you should stock, days of inventory left before you run out, impact of promotions on stock levels, each shipping method’s average cart value, shipping cost, and days in transit, your fulfilment cost per order, storage cost per unit, and much more.
End-to-end customer experience
We care about the customer experience as much as you and strive to be an extension of your team. From custom branded boxes to free plain packaging, ShipBob works with you to provide the unboxing experience you want. We also help you offer the fastest, most cost-effective shipping options to meet your customers’ expectations.
As soon as an order ships, tracking is pushed back to your store. We also offer return management services, allowing customers to generate return shipping labels and track returns, while getting your products processed and back into your available inventory as efficiently as possible.
How ShipBob improves your fulfilment and logistics
Save on fulfilment costs
Coffee creamer brand Prymal joined ShipBob in 2019 and was quickly able to save $8,000 per month on fulfilment costs, while at the same time achieving 4x growth.
Improve your conversion rate
Not only was BAKblade able to scale internationally by partnering with ShipBob, but they found adding 2-Day Shipping increased their conversions as well.
Store, ship, and grow internationally
Sunglasses brand Ombraz distributed their inventory across 3 fulfilment centres in two different countries. This has allowed them to ship to 55 countries on seven continents.