13 High-Demand Products for 2023 and Beyond (+ How to Sell Them)
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Ecommerce is having a moment. 2020 was a record year for ecommerce and the industry hasn’t slowed down since. And it’s no wonder becauseover half of US consumers prefer to shop online.
Many entrepreneurs, startups, and ecommerce businesses have seen their sales grow to record levels, while other brands are launching new products to capitalise on the demand for online shopping.
Over the past few years, there were several standout product types that took the market by storm and were high sellers — many of them within the health, beauty, and wellness market.
While what’s trending and popular among consumers changes from year to year, we’ve rounded up some of the products that are in high demand right now.
In this post, we’ll dive into the highest-selling product listing types of 2023, take a closer look at how they’ll sell online this year and into the future, and also give ecommerce online store owners product ideas of the latest trending items.
13 high-demand trending products and niches of 2023
Unless you’re running a marketplace, your ecommerce business will likely focus on niche products. Whether it’s supplements, apparel, food, or something else people who visit your ecommerce store want to know what types of products you sell as soon as they land on your site.
Not sure what type of business to start, or which products can help increase your market share? Here’s a list of the top-selling products in 2023 and how we think they’ll perform this year and in years to come.
The clothing industry is a big business, valued at $12 billion USD.
The average American family spends upwards of $1,700 on clothes per year. More and more of those consumers are buying their clothing online, so much so that online shopping has become more popular than in-person shopping.
With the vast sales channels available to both sellers and consumers, diversifying where you’re selling your products sets you up for even greater success. As this Statista survey shows, Amazon is particularly popular with consumers, followed by online apparel shops.
A great way to get more from selling clothing online is to keep up with the trends and offer what’s popular – whether that’s clothing or selling on specific marketplaces.
2. Skin care and beauty
The skin care and beauty industry is booming.
This year’s skin care and beauty sales are expected to be double that of 2019. Valued at over $18 billion USD in 2022, the industry is trending to grow and bring in over $30 billion USD in 2026.
That being said, there is plenty of opportunity for small and medium sized beauty brands to make a splash. For example, Hero Cosmetics started with one SKU and has grown a skincare empire with nearly 20 SKUs.
“This year alone we introduced 17 new SKUs. We’re launching them on Target, Ulta, Amazon, and selling them DTC. Each channel has its own complexities so having reliable partners to manage the launches is absolutely key… The fact that ShipBob is always scaling and expanding their footprint is very important to me. They’ve been a great partner in our growth.”Dwight Lee, Co-Founder and COO of Hero Cosmetics
ShipBob compared data from customers in the beauty industry against industry average and found that the beauty industry is growing and trending upward this year.
Nearly half of American consumers have purchased shoes online in the last year.
There is clearly a demand for shoe retailers online. If you’re interested in stepping into this sector, there are various factors shoppers focus on when shoe shopping online. Consider these insights:
- 84% of shoppers are concerned about price
- 78% of consumers read ratings and reviews
- 56% of shoppers look at images submitted from customers who have received the item
- 51% of customers review the exchange policy
Taking these into consideration can help you generate more revenue from an already popular industry.
4. Cleaning products
Cleaning supplies saw a spike in popularity beginning in 2020. The industry saw a spike of 6.5% last year and is expected to continue to increase steadily over the next five years.
The competition is fierce, but there is a market for everyone, especially if you sell more eco-friendly, natural, and organic products. This sector of the greater cleaning industry is growing quickly at a CAGR of over 11%.
5. Items for pets
On average, dog owners spend over $1,000 per year on their pet and cat owners spend nearly $700 on theirs.
So what do those metrics show? People love their pets… And they’re willing to spend money on them. Whether it’s food, toys, or couriers, there is definitely a market you can sell to if you do your research.
Nutripaw experienced tremendous growth with their treat supplements:
“Our order volume has grown immensely since we started the business, to where fulfilment doesn’t leave time for us doing anything else. At the scale we’re starting to operate at, keeping everything in-house would mean that we would be picking and packing orders all day!
We have even bigger ambitions for our business going forward, including launching new products and increasing stock. So we wanted to free up our time to focus on growing our business, and knew it was time to outsource fulfilment to experts.”– Adelina Zotta, Co-Founder of Nutripaw
6. Coffee products
With over 60% of Americans drinking coffee every day, there is a need for coffee related items. Be it coffee mugs, creamers, syrups, or coffee itself, this caffeinated beverage is in demand.
Non-dairy coffee creamer has stood out as a particularly popular item this year. ShipBob’s customer, Prymal, is an example of this sector’s success:
“Last July, Prymal reached $40,000 in revenue. After switching to ShipBob just four months later in November, we are reaching $160,000 a month in revenue — that’s 300% growth. We’re also saving $8,000 per month in fulfilment costs.”– Courtney Lee, Founder of Prymal
The toy industry was booming last year, bringing in $73 billion USD in revenue. Over the next few years, the toy and hobby sector will continue to grow, eventually breaking $150 million in revenue.
From toy cars and planes to puzzles and plush animals, there’s a lot your customers can choose from. If you’re looking to break into the toy and hobby space, now is a great time to do that.
ShipBob analysed data from customers in the toy, game, and craft vertical month over month from 2022 to 2023. We found that there was a steep incline in demand around the holiday season and is continuing to trend upward this year.
8. Subscription orders
Whether you sell products that are considered essential or a part of a consumer’s routine, having a subscription service is a great option to offer your shoppers. Through a subscription box or recurring orders model, you can ship essential products to your customers on a regular, predetermined basis.
For instance, MDacne, a digital health brand, is able to offer a personalised subscription product using ShipBob’s open API.
As a whole, the subscription ecommerce marketing is growing and is expected to reach over $900 billion USD in 2026. In addition to hopping on a trend that’s in demand, there’s revenue on the table for you to claim. Offering subscriptions can help brands grow their customer base by over 30%.
9. Device protectors
97% of Americans have smartphones, around 75% own laptop computers, and half own a tablet. Those staggering statistics mean one thing: people love their smart devices.
Because of this, people want to protect them with cases, covers, and screen protectors. In 2022, screen protectors have surged in popularity and are continuing to drive demand.
As seen in this Google Trends report, screen protectors have maintained a steady popularity throughout the year and upticks, indicating screen protectors are in demand.
In addition to protecting their gadgets, people are also looking for other accessories such as headphones, travel cables and chargers, power banks, and more.
10. Celebrity-founded business
While the average business owner may not be able to capture the star power of a celebrity-founded brand, there’s no question that they’re booming in popularity.
Influencers and A-list stars alike are heading up brands and appealing to loyal fans. In fact, search queries for popular celebrity-founded brands have been on the rise.
Popular Formula 1 race car driver, Lando Norris, has several brands of his own, which have seen a great uptick in the recent years. Quadrant, Lando’s esports brand, recently sold out of their products in under 20 minutes.
“Quadrant operates using a drop model, meaning we offer a select number of units each release and they sell out really fast. We run on the idea of “if you’re quick enough, you can get a piece.” Our last drop sold out in 18 minutes – it was amazing! With ShipBob, we are able to trust that orders will get out in a timely manner.”– Will Kerr, Apparel Lead at Quadrant
11. Fashion accessories
Similar to clothing, shopping for accessories online is straightforward and convenient for the customers. Whether it’s jewelry, wallets, hats, sunglasses, or something completely different, these products are in demand and sold year-round.
When ShipBob compared apparel and accessory customer order data against the average across all industries, we found that apparel frequently beat out the average. Orders peaked around the holidays and is trending upward so far this year.
For example, ShipBob customer, MANSSION, a men’s accessory brand, has had incredible success with their unique jewelry:
“Compared to this time last year, our revenue is up 1,000%. And we’re looking forward to our first quarter million dollar month very soon… ShipBob has helped us tremendously. I’ve been really happy from the get go, and I look forward to growing more with ShipBob over the next few years.”– Torii Rowe, COO and Co-Founder of MANSSION
12. Snack foods
When you think of where you get your snacks, you may think of your local grocery store or convenience store near your home. However, during the COVID-19 pandemic, there was a rise in consumers shopping for their snacks online.
In 2020, half of Americans had ordered snack food online and almost 70% intend on continuing to get those items shipped to them. Now is a good time for emerging snack brands to capitalise on this trend.
ShipBob compared merchants in the food industry against the average orders across all industries. to find that food has had growing demands and is ticking upward, beating industry average so far this year.
As an example, ShipBob customer and snack brand, Muddy Bites, has experienced staggering growth quarter to quarter, and continues to scale.
13. Water bottles
Thanks to the numerous health benefits associated with drinking water, reusable water bottles are in demand. The global reusable water bottle market was valued at nearly $9 billion USD in 2021 and it is expected to exceed valuation of $11 billion USD by 2028.
ShipBob customer, Infuze Hydration, is a great example of a player in the water bottle field, but with a fun twist. Infuze is a water bottle that has a special lid that houses flavoured liquid, giving users the option to drink plain or flavoured water. Considering the popularity of reusable water bottles, Infuze needed a fulfilment partner who could meet demand.
“Prior to ShipBob, we’d ship 300 orders/day. On that first night, we shipped 700 orders in the same timeframe. That speed is so valuable and so seamless.”Rick Corbridge, COO at Infuze Hydration
Tips for finding and selling high-demand products
When researching high-demand products to sell, certain trends can dictate why the product became popular in the first place and if its popularity is going to last. Fidget spinners had a huge search volume on Google Trends a few years ago, but only for a short period of time because they were seen as a commodity with no lasting value. Probiotics became popular for their health benefits and low costs, so they likely won’t see a major dip anytime soon.
One thing to note during the COVID-19 pandemic is that essential products like hand sanitisers, face masks, toilet paper, and other essentials saw tremendous growth in sales. While it may be tempting to purchase these products and start selling them, keep in mind that customers aren’t going to be happy with brands that “hoard” these products and charge high prices for them.
1. Keep an eye on overseas products
Many products that become famous in the US first become popular internationally. With sites like Alibaba and AliExpress, make sure you’re checking often to see if there are any new business opportunities available. By knowing which products are popular overseas, you can begin to purchase these products and start advertising them to customers in the US to test if the product can drive more sales.
2. Look on local marketplaces for competition
Check marketplaces local to your country to see if customers are buying these high-demand products. For example, vitamins and supplements are popular products, but consider the following questions:
- What kinds of products are being purchased?
- Who is the audience?
- Are there other supplements you could sell that don’t have a clear market leader?
EnduroSport targets those who participate in outdoor sports all day. There were no healthy options going after this market, so they saw an opportunity. They were originally supposed to launch during the COVID-19 pandemic but pivoted to help those in need while waiting for the crisis to pass.
3. Differentiate yourself
Many products are commodities that can be purchased elsewhere under a different brand name. Why are your jeans better than jeans from your competitors? When promoting products, make sure to highlight the unique benefits of your products and how you stand out from the competition — such as being sustainable or using eco-friendly packaging. This can help you add value to your product, and give you a competitive advantage.
Note: If you’re dropshipping, you won’t have too many opportunities to differentiate since the products are all the same. If you move to working with at 3PL though, you can speed up delivery times and win more business with faster shipping speeds.
4. Get 2-day shipping with a fulfilment partner
Did you stumble upon a hot-selling high-demand product that is flying off the shelves? If so, you’ll need a fulfilment partner like ShipBob to get your orders out in an impressive 2-day shipping fashion. Customers want faster shipping options, and affordable 2-day shipping is a proven way to increase sales conversions.
“We want the customer experience of purchasing on our website to be similar to Amazon Prime. This is possible with ShipBob, without inflating the shipping cost to an insane level. To do this, we are strategically storing inventory in three of their fulfilment centres. We find comfort in knowing we can scale and have orders fulfiled in a quick manner.”
Tim Fink, Co-Founder of EnduroSport
5. Use Google Trends and Search Tools to spot opportunities
It’s important to keep a close look at how different verticals are performing. A great way to do this is by utilising Google’s search engine dedicated to showing trends in search queries. This will help you keep a finger on the pulse of various products consumers are interested in.
Using these search tools allow you to check trends at certain times, in different locations, and even lets you compare different search terms.
For example, if you own a stationary business and are interested in offering writing utensils on your store, you could use Google Trends to see if you’d be better off selling pencils or pens. In this case, ink pens are more popular than mechanical pencils.
6 products and niches of 2022
Interested in comparing niches year over year? These are some of the most popular products from last year.
1. Eco-friendly products
Sustainability and eco-friendly products are gaining popularity, especially with millennials and Gen Z consumers. 85% of consumers have reported that they have shifted their purchases to be more sustainable over the last five years. Consumers want to order from businesses that show they care about the environment and are doing what they can to keep the planet healthy.
Doris Sleep is a great example of an eco-friendly brand that offers machine-washable hypoallergenic pillows made from recycled plastic water bottles from landfills. They partner with ShipBob to maintain a positive buying experience.
“With ShipBob, I can maintain my brand experience. It doesn’t end on my store — it lasts through that unboxing experience.”Tracey Wallace, Founder of Doris Sleep
Boie USA is another eco-friendly brand. The personal care brand saw fast growth after a successful Kickstarter campaign. They chose to partner with ShipBob not only for faster order processing, but also for the support ShipBob provides to meet high demand.
“ShipBob’s customer service continues to improve with direct contacts that know our account, real-time follow through, and a better customer delivery experience. They are a fulfilment partner that is truly an extension of our brand.”Manuel de la Cruz, CEO at Boie
2. Natural skincare and cosmetics
Natural skincare and cosmetics have become increasingly popular as more consumers become aware of the effects artificial ingredients can have on their bodies and the environment.
Consumers are turning toward personal care products that are made with natural ingredients such as aloe vera, active charcoal, tree oil, and more.
A great example is Touchland, a fast-growing brand that has successfully upgraded the hand sanitizing experience to a whole new level. Recognized by Allure as a Best of Beauty award winner, named as a finalist for Fast Company’s 2020 Innovation by Design Awards, Touchland sells a hand sanitiser that brings style.
Touchland launched in 2018 and grew quickly after a successful Kickstarter campaign, and then grew even faster after the COVID-19 pandemic hit.
“We were already growing quickly when COVID began, then we completely sold out the first week of the pandemic. In three weeks, more than 34,000 customers were waitlisted on Touchland.com. We even did pre-orders to try and meet demand. Between March and May 2020, we had up to 700 orders per day and sold 10,000 dispensers to industry-leading brands in those three months.
COVID changed the mentality of hand sanitation for most businesses, and this won’t go away after the pandemic.”Andrea Lisbona, Founder & CEO of Touchland
3. Speciality teas
Non-alcoholic beverages have surged in popularity. The non-alcoholic beverage sector is growing steadily and is expected to reach $1.8 billion in revenue in the coming years. A part of this industry is teas and items like speciality teas were best-sellers in 2021
Many tea-based brands, such as Herbaly, have grown by selling specialty tea blends that aren’t available elsewhere.
Matcha is also a popular and trendy tea option that comes with many health benefits. For instance, fast-growing tea brand Cha Cha Matcha offers different matcha iced tea flavours along with high-energy branding that makes them stand out from other tea brands on the market.
When researching potential high-demand teas to sell, look at the types of teas available and the benefits they provide, and if they are high-quality products with good profit margins and low competition in your market.
4. Diet and nutrition products
Health and fitness has been on the rise in ecommerce. The wellness industry is valued at a staggering $1.5 trillion.
For many consumers, sticking to a healthy diet may seem challenging, which is why they turn to solutions from online brands. The marketing strategy of many of these types of brands heavily relies on social media influencers that are popular on different social media platforms such as Instagram and TikTok.
Synchro is a nutrition and wellness brand that offers gluten-free, non-BGMO products, including keto-friendly foods, powerfoods, and more. Synchro customers depend on their products to relieve pain, provide energy, offer mental clarity, and even recover quickly from workouts. That’s why Synchro partners with ShipBob to make sure their products are sent to customers quickly.
“With ShipBob, we are able to offer 2-day shipping via ground to 80% of our customer base, which is much cheaper than expedited air.”Lindsay Louise, Fulfilment & Retail Manager at Synchro
5. Subscription food services
For consumers that are constantly on the run, nutritious meals they can quickly grab-and-go are important. The market for meal replacement shakes has been increasing over the last few years at a CAGR of 6.5%. As part of this growth, people are turning to online shopping more and more.
Meal replacement products that don’t require refrigeration are seeing a surge in sales due to their convenience and longer shelf life.
For instance, Ample Foods is a meal replacement brand that uses real-food ingredients that don’t require refrigeration. Since they partner with ShipBob, they are able to get orders shipped quickly, including subscription orders, by storing inventory close to their customers.
“From expanding into a second ShipBob fulfilment centre, we are excited to be able to offer 65% of our customers with 2-day shipping, up from 32% by only having a single West Coast facility. Soon, this will be 100%. Not only is this better for our customers but we also gain a 13% savings to our bottom line.”Pablo Gabatto, Business Operations Manager at Ample Foods
More customers are taking their health seriously and relying on natural products to help. Probiotics have become an increasingly popular choice because they promote a healthy digestive system and aren’t expensive. Food-based probiotics like Kimchi and Sauerkraut and drinks like Kombucha are showing up in stores and online. Probiotic pills are also a popular option.
As seen in the Google Trend report above, probiotics and kombucha were both popular searches throughout the year in 2021.
These products can be purchased online from various businesses. For example, ecommerce brand Jetson offers a wide range of seasonal probiotics for kids and adults. Their products are always fresh and made in small batches, then shipped directly to your door.
How ShipBob helps scale your ecommerce
If you want to create the logistics network capable of delivering high-demand products quickly and affordably, it’s going to cost a lot of time, money, and hiring the right people who can set everything up properly. That’s why many ecommerce businesses outsource fulfilment to ShipBob, who has a large network of ecommerce warehouses, proprietary technology, and the logistics expertise to help brands manage high-demand products.
How does ShipBob grow your ecommerce business? With ShipBob, your ecommerce business can offer affordable 2-day shipping. By storing your products in our fulfilment centres and letting us fulfil your orders, your business can compete with Amazon and have an advantage over the competition.
Customers get accustomed to a certain service level at a low price. We’ve seen an uplift in conversions by offering free shipping thresholds and 2-day shipping.
Michael Peters, VP of E-Commerce Operations at TB12
With 2-day shipping shown to improve conversion rates and reduce cart abandonment, partnering with ShipBob lets ecommerce merchants turn logistics and warehousing from a cost centre to a revenue driver.
Get started with ShipBob
As we’ve seen in response to the COVID-19 pandemic and in the years since, ecommerce sales trends can change quickly. In 2023, we expect last year’s high-demand products to remain popular while bringing new trends to the forefront. The best thing you can do now, no matter what type of product you sell, is optimise your supply chain and prepare for potential future growth.
Partnering with the right 3PL can give your business the support and flexibility you need without having to manage ecommerce logistics for high-demand products in-house.
Interested in ShipBob’s fulfilment services? To learn more about choosing how 2-day shipping can help your ecommerce business, contact ShipBob by clicking the button below.
High demand products FAQs
Here are answers to common questions about high demand products.
What is the highest in-demand product in the world?
Clothing is the most purchased item in the world. Whether its clothing for women, men or children, the industry is booming. It makes up 2% of the world’s Gross Domestic Product (GDP).
What products have the highest profit margins?
Small items, like jewelry and sunglasses, have high margins because they’re relatively inexpensive to acquire, sell, and ship.
How can I identify high-demand products?
By using tools like Google Trends, you can identify popular products based on consumers’ search queries.