Baby Products Fulfilment
Fulfiling and shipping baby products takes a lot of care. You have to consider custom packaging, shipping fragile items, managing expiration dates, and getting time-sensitive items delivered on time.
ShipBob is a best-in-class logistics partner than can help you scale your baby products brand (not just in Australia but also across the world). We offer safe and secure warehousing and inventory storage, fast and accurate warehousing picking and packing, automated shipping, and much more.

Since partnering with ShipBob, we’ve been able to scale our business from $300,000 in sales per year to over $1.1 million due to infrastructure, technology, and scalability improvements.
Ryan Casas,
COO of iloveplum
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What is baby product fulfilment?
Baby product retail fulfilment involves the picking, packing, and shipping process of items such as feeding accessories, baby food, toys, diapers, baby body care products, and more.
The baby products ecommerce industry also expanded greatly, making it easy for busy parents to stay stocked on essential baby products. Breastfeeding equipment (sterilizers, packaged baby food, and pumps) are also in high demand.
ShipBob’s order fulfilment process
ShipBob takes care of the entire order fulfilment process for you, so you can save time, money, and headaches. Here’s an overview of ShipBob’s proven fulfilment process.
Step 1: Receiving
Once you fill out a Warehouse Receiving Order (WRO), which includes an overview of what we’re receiving, you can ship your inventory to one or more of our fulfilment centres to be stored. Each SKU has a separate dedicated storage location, either on a shelf, in a bin, or on a pallet.
Step 2: Picking and packing
As soon as an order is placed on your online store, ShipBob automatically receives the order and it is assigned to a warehouse picking team or a picker. Our picking team receives a picking list of the items, quantities, and storage locations at the facility to collect the ordered products from their respective locations.
For packing, we offer standard packing materials — brown boxes, yellow bubble mailers, white poly bags, packing tape, and dunnage — at no extra cost. For a more custom solution, we also allow the use of custom packaging.
Step 3: Shipping
ShipBob offers volume shipping discounts from major couriers such as Australia Post. Last-mile delivery is one of the most expensive parts of the fulfilment process, so shipping discounts can save your business lots of money in the long run.
How ShipBob works
Partnering with ShipBob as your 3PL is easy. We offer fast onboarding, direct integrations with leading ecommerce platforms, and inventory and order management tools to provide transparency into the entire fulfilment and shipping process. here’s an overview:
Sync your store with ShipBob
ShipBob makes syncing your online store simple with direct integrations with leading ecommerce platforms, including Shopify, BigCommerce, Wix, Squarespace, WooCommerce, and more.
Visibility into the fulfilment process
Maintain end-to-end control of the fulfilment process from your ShipBob dashboard. Search for orders, monitor order status, and track packages as they ship to customers.
Track inventory in real time
Once your store is connected to ShipBob’s dashboard, you get a number of valuable inventory management tools at your disposal. View inventory levels in real-time, set reorder points, keep a safety stock, and distribute your inventory strategically so you always have product in the right place at the right time.


Distributed inventory
With ShipBob’s network of fulfilment centres, you can strategically split your inventory across our locations to get your products from point A to point B more quickly and affordably. Storing inventory near your customers helps reduce the shipping zones and costs associated with shipping orders to faraway destinations.
Distributed inventory also helps you stay competitive by offering fast shipping to your customers. When an order is placed, ShipBob’s algorithm automatically selects the warehouse and courier that will give you the quickest turnaround at the best price. This strategy has helped our merchants bring 13% savings to their bottom line.


End-to-end customer experience
We care about the customer experience as much as you and strive to be an extension of your team. From custom branded boxes to free plain packaging, ShipBob works with you to provide the unboxing experience you want. We also help you offer the fastest, most cost-effective shipping options to meet your customers’ expectations.
As soon as an order ships, tracking is pushed back to your store. We also offer return management services, allowing customers to generate return shipping labels and track returns, while getting your products processed and back into your available inventory as efficiently as possible.

Reporting and analytics
To provide you with visibility into our operations and performance, and also hold ourselves accountable, ShipBob’s free analytics tool is packed with charts to help you with everything from year-end reporting, to better supply chain decision-making.
Data can be a competitive advantage, and our reports show an analysis of which fulfilment centres you should stock, days of inventory left before you run out, impact of promotions on stock levels, each shipping method’s average cart value, shipping cost, and days in transit, your fulfilment cost per order, storage cost per unit, and much more.
How ShipBob improves your fulfilment and logistics
Save on fulfilment costs
Coffee creamer brand Prymal joined ShipBob in 2019 and was quickly able to save $8,000 per month on fulfilment costs, while at the same time achieving 4x growth.
Improve your conversion rate
Not only was BAKblade able to scale internationally by partnering with ShipBob, but they found adding 2-Day Shipping increased their conversions as well.
Store, ship, and grow internationally
Sunglasses brand Ombraz distributed their inventory across 3 fulfilment centres in two different countries. This has allowed them to ship to 55 countries on seven continents.