Posts Written by

Lo Kidd

Lo Kidd is the head of content at Cogsy, an end-to-end purchasing platform generating 40% more revenue for Shopify brands. Before Cogsy, Lo led content for Trainual, the #1 training software for DTC brands. Find out more about Cogsy at


Demand Volatility: How To Be Prepared For Demand Fluctuations

Learn what causes demand volatility, how to measure it, and what you can do to better prepare for fluctuating customer demand.


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