Lo Kidd is the head of content at Cogsy, an end-to-end purchasing platform generating 40% more revenue for Shopify brands. Before Cogsy, Lo led content for Trainual, the #1 training software for DTC brands. Find out more about Cogsy at cogsy.com.
Learn what causes demand volatility, how to measure it, and what you can do to better prepare for fluctuating customer demand.
By Lo Kidd
Published on 14 April 2023
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