Streamline Consumer Packaged Goods Fulfilment With ShipBob’s 3PL Network and Smart Tech
Cut costs by unifying DTC, marketplace, and retail channels with ease.
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What consumer packaged goods brands need from a fulfilment partner
From food and beverage startups to growing supplement lines, CPG brands juggle dense products, shelf-life constraints, and fast-changing demand. Here’s what to look for in a fulfilment partner that keeps costs down, quality up, and every SKU moving smoothly.
Reduce shipping costs for dense products
Dense items like beverages or supplements can be costly to ship from a single warehouse. Choose a 3PL that enables inventory distribution across multiple U.S. regions – a multi-node approach that helps keep shipping costs manageable as you scale.
Unified DTC, marketplace, and retail fulfilment
When you’re managing DTC ecommerce orders alongside retailer purchase orders, it can be hard to keep track of which inventory has been sold (which can lead to overselling). Look for a partner whose platform unifies every channel, including EDI workflows for major U.S. retailers, so you can fulfil all orders from one pool of inventory.
Protecting product quality and shelf life
Food, beverage, and supplement lines often require temperature-controlled storage, lot tracking, and FEFO (First Expired, First Out) inventory management to maintain freshness. Partner with a 3PL that offers facilities that are temperature-controlled, GMP-certified, or GFSI-certified to keep each batch traceable and ready to ship at peak quality.
Preventing stockouts for variant-rich catalogues
Having dozens of flavours or pack sizes can make forecasting a challenge. Look for a fulfilment provider that offers the SKU-level analytics and inventory visibility needed to prevent stockouts and effectively manage inventory across channels during demand spikes.
Subscription and bundle management made simple
Subscription pauses, swaps, and mixed bundles can disrupt inventory counts and slow picking and packing. Look for native subscription integrations and virtual bundles that update SKU-level inventory in real time to keep fulfilment efficient.
Scaling for viral spikes and retail launches
An influencer shout-out or new retail partnership can send daily orders soaring overnight. Choose a nationwide fulfilment network that can flex storage capacity and support B2B workflows on demand, helping you handle sudden surges without investing in more warehouse infrastructure.
ShipBob’s fulfilment solutions that consumer packaged goods brands care about
ShipBob helps CPG brands scale without compromise — delivering fast, accurate, and cost-efficient fulfilment built for omnichannel growth. With distributed inventory, lot tracking, and real-time SKU intelligence, we make it easy to stay in stock and on schedule.
Distributed inventory strategy
ShipBob enables brands to store inventory across multiple fulfilment centres throughout the U.S. with the Inventory Placement Program, so your CPG brand can ship from locations closer to customers. By reducing your average shipping zone, you can significantly lower shipping costs, especially for heavier or denser products.
With ShipBob’s intuitive platform, you can easily manage inventory distribution and gain real-time visibility into stock levels, so you can deliver orders quickly and affordably as your business grows.
Unified omnichannel fulfilment
ShipBob’s platform seamlessly connects your DTC, marketplace, and retail channels, allowing you to manage all orders from a single inventory pool. With built-in U.S. EDI support for retail dropshipping and retail distribution, you can fulfil single-unit and bulk retailer orders from one system.
This unified approach streamlines operations and empowers your brand to scale across every channel with confidence.
Lot tracking and FIFO inventory management
ShipBob’s fulfilment network supports lot tracking with FEFO logic, giving you visibility into which lot codes are used on each order and into inventory movement and expiration dates (which are essential for managing consumable goods that require quality control).
This level of control helps brands deliver products at peak quality, batch after batch.
SKU-level inventory intelligence
ShipBob empowers brands with analytics and automated tools to manage even the most complex, variant-rich product catalogues. With real-time inventory reports, replenishment recommendations, and customisable reorder alerts at the SKU level, you gain the visibility and control needed to keep every flavour, size, or style in stock.
Our platform’s insights help you anticipate demand shifts and streamline replenishment, so you can confidently support growth and scaling.
Native subscriptions and bundles
ShipBob enables brands to offer flexible subscription options and dynamic product bundles without the endless manual workarounds. With seamless integrations (such as Ordergroove and Recharge) and an intuitive dashboard, you can easily set up recurring orders and create virtual bundles that are automatically picked and packed from individual SKUs.
Every order combination is fulfilled accurately, inventory levels are updated in real time, and your packing process stays efficient.
Omnichannel B2B fulfilment
ShipBob empowers brands to scale seamlessly into retail and wholesale channels with a robust B2B fulfilment solution. Our platform supports U.S. EDI-compliant retail distribution, automates order management, and ensures B2B shipments meet each retailer’s unique requirements.
With a network of fulfilment centres and real-time visibility into inventory and order status, ShipBob enables you to fulfil large, complex B2B orders quickly and accurately. This approach helps you build strong retail partnerships and unlock new growth opportunities.
Types of consumer packaged goods products that companies fulfil with ShipBob
- Beverages
- Bottled and sparkling water
- Ready-to-drink coffee and tea
- Coffee pods and instant packets
- Protein and meal replacement drinks
- Specialty pantry staples
- Organic nut butters and spreads
- Premium condiments and dressings
- Speciality spices and seasonings
- Granola and cereal products
- Specialty categories
- Plant-based and specialty diet products
- Baby food and nutrition
- Pet treats and consumables
- Personal care essentials
Success story: Bloom Nutrition scaled to 9 figures with ShipBob
Bloom Nutrition, a leading brand in the CPG space, leveraged ShipBob’s robust fulfilment network to support their explosive growth. With a lean operations team, Bloom was able to scale to nine figures in revenue, all the while relying on ShipBob’s all-in-one partnership and fulfilment expertise.
ShipBob’s platform enabled Bloom to streamline operations through features like the Inventory Placement Program, optimised shipping, and transparent billing. By distributing inventory across multiple fulfilment centres, Bloom minimised shipping costs and delivery times, ensuring a superior customer experience and supporting both DTC and retail channels as they grew.
Success story: Taste Salud achieved rapid growth in the CPG space with ShipBob
Taste Salud, a consumer packaged goods brand specializing in specialty drink mixes, partnered with ShipBob to manage their rapid growth from launch to a leading position in their category. By outsourcing fulfilment, Taste Salud didn’t have to hire a large logistics team or invest in expensive equipment and technology, allowing them to focus on scaling their business.
ShipBob’s fulfilment solution provided Taste Salud with fast, reliable shipping and real-time inventory visibility. The brand benefited from ShipBob’s transparent pricing, robust support, and the ability to easily expand into new channels, helping Taste Salud achieve operational efficiency and deliver a seamless customer experience.
Success story: ZBiotics uses ShipBob’s Inventory Placement Program to offer faster shipping
ZBiotics, an innovative CPG brand specializing in probiotics, turned to ShipBob to optimise their supply chain and improve customer delivery times. By utilising ShipBob’s Inventory Placement Program, ZBiotics automated inventory allocation across fulfilment centres based on real-time demand, reducing manual workload for their team.
ShipBob’s solution enabled ZBiotics to deliver products to customers more quickly, enhancing the overall brand experience. The combination of advanced inventory management, automated distribution, and reliable fulfilment helped ZBiotics scale efficiently while maintaining high customer satisfaction.
ShipBob services all customers benefit from
- Connectivity & integrations: ShipBob’s 50+ turnkey integrations with all major ecommerce channels and tools – including Shopify, Gorgias, Klaviyo, NetSuite, Loop, AfterShip, and more – enable you to grow your business smarter, faster, and stronger than ever before. In addition to the ShipBob App Store that lets you instantly connect your tech stack, you can also leverage ShipBob’s Develop API for custom builds.
- Transparent, cost-effective pricing: Unlike many 3PLs, ShipBob has easy-to-predict billing that makes it easy to plan for spend, without too many line items. ShipBob also negotiates rates with couriers and passes those savings on to you.
- Real-time visibility: Track shipments, orders, and inventory across locations from one dashboard. Manage one pool of inventory across sales channels and push stock levels back to your store so you don’t oversell.
- Full-stack fulfilment platform: With ShipBob, you get an all-in-one OMS, IMS, WMS, RMS, TMS, and analytics for a consolidated tech stack. ShipBob’s platform acts as a mini-ERP, being a single source of truth for your orders and inventory.
- Easy, comprehensive onboarding: We’ve onboarded thousands of ecommerce merchants and helped some of the fastest-growing brands scale effortlessly. Our implementation team sets you up for success with everything from configuring your ship options, to syncing your online store.
- Support for growth: ShipBob aims to be the last fulfilment partner you’ll need. Whether you’re shipping 1,000 orders per month or 200,000, we have you covered. With a large fulfilment network to scale into, new channels to expand into, and additional capabilities to tap into, you won’t outgrow ShipBob.
Request a quote for consumer packaged goods fulfilment
How it works
How ShipBob goes from your online store to your customer’s door
1. Connect
Connect your store, import your products, then send us your inventory.
2. Store
We store your inventory in any combination of our fulfilment centers.
3. Ship
As soon as a customer places an order, we ship it from the nearest fulfilment centre.
FAQs about consumer packaged goods fulfilment
What makes ShipBob a good 3PL partner for consumer packaged goods (CPG) brands?
ShipBob specializes in CPG fulfilment, offering distributed inventory solutions, advanced technology, and omnichannel support to help brands lower costs, scale efficiently, and deliver a consistent customer experience across all channels.
How does ShipBob help reduce shipping costs for dense or heavy CPG products?
By storing inventory in multiple fulfilment centres across different regions of the U.S. using the Inventory Placement Program, ShipBob helps your brand reduce your average shipping zone and costs (especially for heavier items like beverages or supplements).
Can ShipBob handle both DTC and B2B orders from the same inventory?
Yes, ShipBob’s unified platform allows you to fulfil DTC, marketplace, and retail orders from a single inventory pool, with built-in U.S. EDI integrations for major retailers.
What packaging and presentation options does ShipBob offer for CPG brands?
ShipBob supports branded packaging and marketing inserts, which are stored as SKUs and can be included in orders. Custom gift notes and marketing inserts can also be printed on demand. For eco-friendly packing options, ShipBob uses Geami paper or kraft paper as standard dunnage.
How does ShipBob help prevent stockouts for brands with many SKUs or variants?
ShipBob’s platform offers real-time inventory visibility, SKU-level analytics, and automated reorder alerts to help you forecast demand and keep every variant in stock.
Can ShipBob support subscription orders and product bundles for CPG brands?
Absolutely. ShipBob supports subscription fulfilment, integrating with solutions like Ordergroove and Recharge, and offers virtual bundles to simplify selling product combinations without manual inventory management or workarounds.
What technology integrations does ShipBob offer for CPG brands?
ShipBob integrates with dozens of leading ecommerce platforms, marketplaces, and retail systems, providing seamless order syncing, inventory management, and real-time analytics across all channels.
How does ShipBob help CPG brands scale during peak seasons or sudden demand spikes?
With a network of dozens of fulfilment centres and flexible capacity, ShipBob is built to handle sudden surges and peak season volumes, ensuring fast, accurate fulfilment during demand spikes.
Shipping costs are variable in nature, based on weight, dimensions, destination, service, and more. Request your custom quote here: https://www.shipbob.com/quote/.
INTEGRATE ALL OF YOUR TOOLS
Connect to 50+ few-click integrations from our App Store, or build directly with our developer-friendly API
Ship from 60+ global locations
We use our network of fulfilment centres to help you strategically split and manage your inventory to reduce shipping costs and transit times.
FEATURED REPORT
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