Health & Beauty Logistics
In today’s online market, health and beauty brands are primed for success.
D2C brands that offer health and beauty products have a major opportunity to grow quickly and expand into international markets.
But with fast growth comes more challenges — especially when it comes to logistics.
That’s why fast-growing health and beauty brands partner with a 3PL that have the logistics infrastructure and premium technology to take their brand to the next level.
ShipBob is a premium health and beauty logistics, offering a global fulfilment network, technology, advanced data and analytics, and customer support that enables growth.
Read on to learn how ShipBob can help you grow your business.
Touchland has been working with ShipBob since 2018 and there are several reasons why ShipBob has been the perfect partner. Overall, we have had a great experience having a ShipBob as a partner that can scale fast with us.
Founder & CEO of Touchland
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What is health and beauty logistics?
Third-parties like ShipBob focus on providing the fulfilment infrastructure and technology needed to support health and beauty brands in meeting customer expectations around fast, affordable shipping while keeping logistics costs low.
ShipBob’s health and beauty logistics expertise
With so much competition in the health, beauty, and wellness industry, it’s important to consider your logistics strategy as a revenue driver and a way to build customer loyalty.
Offering fast and affordable shipping, along with an exceptional unboxing experience, has been proven to significantly reduce cart abandonment and keep customers coming back for more.
“We need to deliver quickly and inexpensively. Since switching to ShipBob from our previous 3PL, our fulfilment cost on comparable orders went down by 25%.”
Michael Peters, VP of E-Commerce Operations at TB12
ShipBob can help you meet customer expectations. Here is an overview of the health and beauty fulfilment solutions offered by ShipBob.
While a temporary moment, an unboxing experience is part of the product that customers are buying. The extra effort you put into packaging has the potential to increase the perceived value of your product. Psychologically, it feels good to open a package that’s aesthetically appealing.
ShipBob offers several different packaging options and partners, so you can design a custom box or poly mailer with inserts that will keep your customers delighted and coming back for more.
ShipBob also allows you to include branded, personal gift notes to your shoppers will make the unboxing experience even more memorable (you can even let your customers add a custom gift note at checkout if they are sending a present to someone special).
For most health and beauty brands, customer acquisition costs are high. That’s why it’s important to consider ways to keep customers hooked and coming back for more. The number one goal is to not only get your customers to convert, but also to lock in recurring revenue and increase their LTV.
By implementing a recurring orders model, you can ship products to your customers on a regular, predetermined basis.
With ShipBob’s easy integrations, merchants can seamlessly connect their online store to ShipBob’s technology and leverage subscription apps (e.g., ReCharge, Bold Subscriptions, etc.), or use ShipBob’s Developer API to get subscription box orders fulfiled automatically and reliably.
“ShipBob’s API lets us build custom logic since we ship personalised products with lots of variations in the kits we send. We can write a few lines of code instead of creating a manual kit for each possible order combination as we’d have to do in a tool like Shopify.”
Oded Harth, CEO & Co-Founder of MDacne
To stay competitive, health and beauty brands are quickly changing their shipping strategy to meet with customer expectations. By offering 2-day shipping, you can reduce cart abandonment and build a loyal customer base.
ShipBob offers a network of fulfilment centres, you have the option to split inventory across multiple locations, known as distributed inventory. Utilising fulfilment centres in different regions can reduce transit times for customers and shipping costs for you.
With ShipBob’s robust fulfilment network, you can store inventory in the locations that make the most sense for your business. Our technology automatically routes each order to the fulfilment centre that’s closest to the shipping destination for the most efficient delivery.
ShipBob also offers a 2-Day Express Shipping Program, which has been proven to bring in new customers and drive repeat purchases for health and beauty merchants.
Shipping across the country is one thing, but shipping across the globe can be a challenge. Scaling internationally can enable your business to grow at speeds faster than in your home market, and allow you to build a global customer base.
ShipBob takes this into account, and can advise you on how logistics can help you scale faster overseas.
ShipBob operates an international fulfilment network and can ship orders to all countries where the major shipping carriers deliver to, and we also negotiate bulk discount rates with carriers to provide simple and affordable international shipping capabilities, such as DDP shipping services to freight shipping.
We’ve seen a reduction of 70% on shipping costs in the US, which helps keep conversions high. When we joined ShipBob, only 20% of our customers were in the US. By the end of the year, that number will be around 40%.
Greg MacDonald, CEO & Founder of Bathorium
Read on to learn more about how ShipBob works.