Flexible fulfilment has a lot of different meanings. You can look at it as the ability to offer flexibility in a fulfilment solution, or it can refer to the use of physical storefronts as fulfilment spaces.

If you’re looking for flexibility in your fulfilment strategy, you’ll want to consider warehouse options and locations, agile technology, and other solutions to meet your needs. Read on to learn more about flexible fulfilment, and how a fulfilment provider like ShipBob can provide flexibility for growing ecommerce brands.

What is flexible fulfilment?

Flexible fulfilment relates to when a brick-and-mortar retailer transform their physical store into distribution space capable of fulfiling orders. This includes picking, packing, and shipping orders to customers, or preparing orders to have it picked up in store.

Why flexible fulfilment may not be the best option for online shops

Also known as a dark store, flexible fulfilment have been highly beneficial for retailers of all sizes during the COVID-19 pandemic, it might not be the best option for online shops. Flexible fulfilment is ideal for stores that have several physical locations and have already invested in space that they can use to fulfil orders rather than displaying products. Here are some of the other reasons why flexible fulfilment may not be the best option.

1. Lack of storage space

To efficiently fulfil orders quickly, you will need room to store inventory as well room to fulfil orders. If you don’t have enough room to store inventory, then it can slow down the fulfilment process if you don’t have enough space to fill monthly order demand.

2. Lack of packing and processing space

Flexible fulfilment only works if there is enough space to take care of the entire fulfilment process, from receiving inventory to picking, packing, and shipping boxes. If you don’t have the space available to be efficient, then flexible fulfilment might not be the best option.

3. Higher order inaccuracy

Flexible fulfilment gives you a lot of room to create a space to store inventory and fulfil orders, but not having oversight on how to properly manage a “warehousing” space, then it can lead to inefficiencies and disorganisation. It’s always best to make sure that you have the right people with the expertise to help you set up a fulfilment space that is efficient and improves order accuracy.

Why distributed fulfilment could be a better option

Distributed fulfilment is a solution provided by third-party logistics (3PL) companies like ShipBob. 3PLs offer a full suite of fulfilment services, including multiple fulfilment centre locations, technology, and expertise. Here are reasons why distributed fulfilment might be a better option.

1. Professional picking/packing

Pick and pack fulfilment must be streamlined to reduce the cost of ecommerce fulfilment. For picking, this means reducing the labour required to choose the right products for an order. Warehouses that do pick and pack fulfilment have a few different ways to do this: piece picking, batch picking, zone picking, and wave picking.

2. Higher order accuracy

Distributed fulfilment allows for quick fulfilment turnaround without compromising a high accuracy rate. 3PLs that specialize in distributed fulfilment have processes in place to  quality control, and eases the shipping process to maintain high customer satisfaction.

3. Multiple warehouses

Multiple warehouses allows for more flexibility. You can start off in one warehouse location based on where your customers are. As you grow, you have the option to split inventory across multiple warehouse locations to expand your customer reach. This is also known as distributed inventory, and it allows for brands to track inventory and order fulfilment all from one dashboard.

4. Faster shipping and processing

A distributed fulfilment provider uses a propriety warehouse management software (WMS) across its fulfilment network and same-day fulfilment for orders imported by noon local time, you can have orders processed quickly and automatically from the fulfilment centre closest to the end customer. As soon as a customer places an order on your online store, the fulfilment platform processes it and you can stay up-to-date as it gets picked, packed, and shipped.

With ShipBob, you get more than just shipping

ShipBob is a best-in-class logistics and fulfilment solution that offers more than storage, picking and packing, and shipping. Here is how ShipBob can help you streamline your fulfilment strategy.

Inventory management software

Once your store is connected to ShipBob’s dashboard, you get access to a built-in inventory management software at your disposal. View inventory levels in real-time, set reorder points, keep a safety stock, and distribute your inventory strategically so you always have product in the right place at the right time.

2-day shipping capabilities

Storing your inventory closer to your customers allows you to offer faster shipping options at a lower cost, such 2-day shipping via ground. Whether your customers are in the South, the Midwest, the East Coast, or the West Coast, ShipBob has the fulfilment centres to broaden your reach and help you ship more speedily than ever.

Fulfilment partner networks

ShipBob partners with leading ecommerce solutions and built-in integrations, from inventory management to accounting. This allows you to create an end-to-end ecommerce solution that connects seamlessly with your fulfilment provider’s technology.

Here’s why Sharkbanz made the switch

Sharkbanz finds that ShipBob’s omnifulfilment solution can handle every sort of order they have, including retail, DTC, B2B, and even FBA prep orders for Amazon.

ShipBob’s affordable multichannel fulfilment enables them to not have to do any shipping themselves to keep low overhead For Sharkbanz, it’s been a massive help to centralise and funnel everything through one reliable fulfilment partner.

“Outsourcing both retail and DTC order fulfilment to ShipBob really just gave us the flexibility that we needed to effectively grow our business — not just the DTC segment, but the retail segment also. Honestly, it changed the game for us. So we were just thrilled that ShipBob has come to lead the way in providing fulfilment solutions for small to medium sized businesses like ours.”

Nathan Garrison, Co-Founder and CEO of Sharkbanz

Have your own warehouse?

ShipBob has a best-in-class warehouse management system (WMS) for brands that have their own warehouse and need help managing inventory in real time, reducing picking, packing, and shipping errors, and scaling with ease.

With ShipBob’s WMS, not only do brands get the best technology for their warehouse, they can even leverage ShipBob’s fulfilment services in any of ShipBob’s fulfilment centres across the US, Canada, Europe, and Australia to improve cross-border shipping, reduce costs, and speed up deliveries. Request WMS pricing here.

Getting started with ShipBob

ShipBob is a best-in-class 3PL that offers a growing distribution network, advanced technology, and more. Fill out the form below to get in touch with a fulfilment expert.

Request a quote

To learn more about how ShipBob works, enter your details below and we’ll be in touch. 

Request Fulfilment Pricing

A fulfilment expert will get back to you shortly. Privacy Policy

FAQs on flexible fulfilment

Here are some common questions about flexible fulfilment.

Do you need a physical store to do flexible fulfilment?

No. Flexible fulfilment can be as simple as partnering with a 3PL like ShipBob that offers a growing fulfilment network, advanced technology, and a ton of services to meet your needs.

Why do businesses use flexible fulfilment?

Flexible fulfilment takes advantage of physical store locations to create temporary fulfilment space if there’s space available. This allows stores to meet demand, especially for seasonality purposes.

Does flexible fulfilment save money?

Yes and no. If you have the physical space already, then yes. But in most cases, an on-demand warehouse is needed, which increases overhead cost.