About The Author

Shane Morris

As Business Development Director, Ecommerce at GS1 US, Shane Morris engages with a wide variety of solution providers, tech companies, and marketplaces that serve the small business community and provide critical services that help them grow. He serves as an ambassador for GS1 US, seeking out evangelists to help raise awareness for the value of GS1-sourced product identification, including barcodes, QR codes, and other global standards that play a crucial supporting role in the supply chain and the retail industry overall.