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About The Author

Meredith Flora

Content Marketing Manager

Meredith Flora is a Content Marketing Manager at ShipBob specializing in supply chain management, logistics, and ecommerce fulfillment. She holds a BA in Communications and Public Relations from Virginia Tech, and brings 4+ years of expertise in supply chain content marketing. Meredith has authored 250+ blog posts, 20+ merchant case studies, and 10+ eBooks for ShipBob. She has also written content for Arka, Adquadrant, Okendo, and Tydo, establishing herself as a thought leader in logistics and fulfillment strategy.

250+

Posts Written

4+

Years writing for supply chain and fulfillment

10+

Published Resources

20+

Published Case Studies

Categories

Guide to SKU Analysis

In this post we’ll explore SKU analysis, why it’s important, and how to best analyse SKUs to make your business more efficient.

By Published on 8 April 2022

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What is D2C Ecommerce? Meaning & How to Get Started

Learn more about D2C ecommerce and gain valuable tips and insights to operate a successful business.

By Published on 28 March 2022

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What Is Retail Distribution? Strategy & Best Practices

Learn more about retail distribution, the various strategies you can implement, and ways to streamline your retail distribution process.

By Published on 23 March 2022

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Supply Chain Performance: Key Metrics to Track & How to Improve It

Learn how to measure ecommerce supply chain performance, why it matters, which KPIs to track, and how to improve it. 

By Published on 18 March 2022

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Order Cycle Time: What Is It, How to Measure & Improve It

Learn more about order cycle time, how to calculate it, and ways to improve it so your business can scale.

By Published on 9 March 2022

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Average Revenue Per Unit (ARPU) Meaning & Formula

Learn more about Average Revenue Per Unit (ARPU), how to calculate it, and how knowing this metric can help your ecommerce business.

By Published on 2 March 2022

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How to Measure & Understand OTIF as an Ecommerce Business

Better understand OTIF, how to track it, and why it’s important to successful ecommerce brands.

By Published on 25 February 2022

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DTC Shipping Guide: What Direct-to-Consumer Retailers Need to Know About Shipping

Learn how DTC shipping works and how to solve common shipping challenges.

By Published on 18 February 2022

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Guide to Small Business Ecommerce & the Top Platforms

Use this guide to better understand important considerations, top platforms, and other tips for launching an ecommerce business.

By Published on 16 February 2022

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Micro Fulfilment Centers: Do You Need Micro Warehousing?

Learn more about micro fulfilment centres, how they operate, and if they’re the right fit for your growing ecommerce business.

By Published on 9 February 2022

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