Extend ShipBob with custom reconciliations, reports, and alerts.
Parabola is a workflow automation tool built for supply chain teams, trusted by brands like On, WHOOP, and Skims. Use Parabola to automate any process that starts with a CSV export—from inventory reconciliation to custom reports. Connect every tool in your stack from NetSuite to Shopify and finally retire your least favorite spreadsheet process.


ShipBob + Parabola
Automate manual work with AI, from reconciliations to reporting, so your team can focus on growth.
Connect your stack
Combine data from every tool in your stack—from ShipBob and Shopify to NetSuite, Seller Central, and Zendesk. Eliminate repetitive CSV downloads from your workflows through live integrations. And do it all without writing code, setting up APIs, or requiring engineering resources.
Automate manual work
If you can do it in a spreadsheet, you can automate it in Parabola. Save time and standardize process by automating the processes that slow you down—from custom reports and reconciliations to monitoring for discrepancies. Use Parabola’s AI agent to build flows by just typing what you’d like to automate.
Drive AI adoption
Operators use AI in Parabola to solve problems that previously were impossible to solve without extensive engineering resources. Go from AI experimentation mode to seeing real impact by deploying AI against the ops processes that matter: PDF digitization, reconciliations, invoice audits, and more.
Customer Stories
What Parabola Customers are saying…

What excited me most about Parabola, is there are literally thousands of use cases we can deploy.
Ryan Durkin
VP of AI, WHOOP

The benefit for me is consolidating so many input factors into one place—things that would overload Excel—and simplifying complex workflows in a much faster, more manageable way.
Thomas Steinbach
Transfer Pricing Lead, On Running

Before Parabola, I was spending at least four hours every Monday and Tuesday just pulling and cleaning PO and OTIF data from multiple sources. Now all of that is done Monday morning when I come in and I can spend my time auditing and reporting.
Vince Stewart
Director of Fulfilment Operations, Vacation Inc.
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