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About The Author

Meredith Flora

Content Marketing Manager

Meredith Flora is a Content Marketing Manager at ShipBob specializing in supply chain management, logistics, and ecommerce fulfillment. She holds a BA in Communications and Public Relations from Virginia Tech, and brings 4+ years of expertise in supply chain content marketing. Meredith has authored 200+ blog posts, 20+ merchant case studies, and 10+ eBooks for ShipBob. She has also written content for Arka, Adquadrant, Okendo, and Tydo, establishing herself as a thought leader in logistics and fulfillment strategy.

210+

Posts Written

4+

Years writing for supply chain and fulfillment

10+

Published Resources

20+

Published Case Studies

Categories

Order Cycle Time: What Is It, How to Measure & Improve It

Learn more about order cycle time, how to calculate it, and ways to improve it so your business can scale.

By Published on 9 March 2022

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Average Revenue Per Unit (ARPU) Meaning & Formula

Learn more about Average Revenue Per Unit (ARPU), how to calculate it, and how knowing this metric can help your ecommerce business.

By Published on 2 March 2022

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How to Measure & Understand OTIF as an Ecommerce Business

Better understand OTIF, how to track it, and why it’s important to successful ecommerce brands.

By Published on 25 February 2022

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DTC Shipping Guide: What Direct-to-Consumer Retailers Need to Know About Shipping

Learn how DTC shipping works and how to solve common shipping challenges.

By Published on 18 February 2022

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Guide to Small Business Ecommerce & the Top Platforms

Use this guide to better understand important considerations, top platforms, and other tips for launching an ecommerce business.

By Published on 16 February 2022

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Micro Fulfilment Centers: Do You Need Micro Warehousing?

Learn more about micro fulfilment centres, how they operate, and if they’re the right fit for your growing ecommerce business.

By Published on 9 February 2022

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Delivery as a Service (DaaS) Explained

Learn what delivery as a service (DaaS) is and how it helps ecommerce businesses offer extraordinary delivery experiences for their customers.

By Published on 2 February 2022

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Supply Chain Execution Explained

Learn more about supply chain execution, the processes involved, and how a 3PL can help.

By Published on 17 January 2022

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What Is Order Consolidation and How Can It Improve Your Customer Experience?

Learn more about how consolidating orders can help your ecommerce brand lower shipping costs and improve customer satisfaction.

By Published on 12 January 2022

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Improving Logistics Efficiency

Discover how improving logistics efficiency can lower shipping costs, reduce delivery time, and more.

By Published on 5 January 2022

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