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About The Author

Meredith Flora

Content Marketing Manager

Meredith Flora is a Content Marketing Manager at ShipBob specializing in supply chain management, logistics, and ecommerce fulfillment. She holds a BA in Communications and Public Relations from Virginia Tech, and brings 4+ years of expertise in supply chain content marketing. Meredith has authored 250+ blog posts, 20+ merchant case studies, and 10+ eBooks for ShipBob. She has also written content for Arka, Adquadrant, Okendo, and Tydo, establishing herself as a thought leader in logistics and fulfillment strategy.

250+

Posts Written

4+

Years writing for supply chain and fulfillment

10+

Published Resources

20+

Published Case Studies

Categories

Inventory Velocity: Formula to Calculate + How to Improve it

Learn how optimising inventory velocity can help your business sell more inventory faster, and how an expert like ShipBob can help.

By Published on 30 January 2026

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Inventory Velocity: Formula to Calculate + How to Improve it

Boost your ecommerce success by optimising inventory velocity, learn how to calculate inventory velocity, and get strategies to improve turnover.

By Published on 30 January 2026

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How I Love Chamoy 6X’d Their Shelf-Stable SKUs and Increased AOV by 283% with ShipBob [Case Study] 

Learn how sugar-free chamoy brand, I Love Chamoy, partnered with ShipBob to maintain a lean team, increase AOV, and increase product lines.

By Published on 26 January 2026

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How Forest Ink and Groovy Things Co. Fulfil 2K+ SKUs & Reduce Peak Labor by 83% with ShipBob WMS [Case Study] 

Learn how apparel and accessory brands, Forest Ink and Groovy Things Co., implemented ShipBob WMS in their own facility to streamline fulfilment and manage a large SKU catalogue .

By Published on 23 January 2026

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What Is Stockpile Inventory? Meaning, Examples & How to Manage It Effectively

Discover what you need to know about stockpile inventory, including best practices, risk mitigation strategies, and how technology can help you maintain optimal levels.

By Published on 22 January 2026

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Exploring the Benefits of Value-Added Warehousing and Distribution Services (VAWD)

Learn how value-added warehousing and distribution (VAWD) services boost efficiency, reduce costs, and elevate customer experiences in this guide.

By Published on 15 January 2026

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Forward Logistics: Everything You Need to Know (+ Forward vs. Reverse Logistics)

Discover the importance of forward logistics and learn how you can optimise forward logistics for your brand.

By Published on 8 January 2026

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Macy’s Marketplace Shipping: The Fulfilment Guide to Brand Success

Discover the benefits of selling on Macy’s Marketplace and get tips and tricks for mastering the channel.

By Published on 1 January 2026

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Delivery Estimate Accuracy: What Does it Mean & Who Does it Impact?

Learn more about delivery estimate accuracy, or DEA, and why it is an important strategy to ensure customer satisfaction.

By Published on 25 December 2025

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How to Make Fewer Picking & Packing Mistakes in Your Warehouse

Learn about common picking and packing errors, how to improve fulfilment operations, and how a partner like ShipBob can help.

By Published on 18 December 2025

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