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About The Author

Kristina Lopienski

Kristina Lopienski is the Sr. Director of Marketing Communications at ShipBob, bringing 12+ years of expertise in content marketing, SEO, and writing for supply chain, logistics, and fulfillment industries to her role. She has authored 300+ blog posts, multiple eBooks, and 20+ case studies with ShipBob merchants. Her work has been featured in leading ecommerce publications, including Shopify, Klaviyo, BigCommerce, and Gorgias, among others.

300+

Posts Written

8+

Years writing for supply chain and fulfillment

25+

Published Resources

25+

Published Case Studies

Categories

Beyond Shipping & Postage: The Hidden Costs of Self-Fulfilment for Online Merchants

Many ecommerce businesses manage order fulfilment in-house to save money. Besides shipping, what are the costs of doing it yourself?

By Published on 31 December 2019

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When to Split Inventory Across Multiple Fulfilment Centers

Learn why one warehouse isn’t enough for some ecommerce merchants and when you should distribute inventory across a 3PL’s network of fulfilment centres.

By Published on 27 December 2019

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How MDacne Uses ShipBob’s API to Fulfil Subscription Orders [Case Study]

Learn how DTC brand MDacne uses ShipBob’s open API and fulfilment solution to streamline their subscription business, ship orders quickly, and scale fast.

By Published on 13 December 2019

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‘Tis The Season to Recycle: How to Keep Packaging Out of the Trash Over the Holidays

Learn why online retailers should encourage customers to recycle boxes and packing supplies used to cushion their shipments this holiday shopping season.

By Published on 11 December 2019

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What VCs Look for in DTC Brands When They Invest [With Kate McAndrew]

Venture capitalist Kate McAndrew discusses what gets her to invest in DTC brands and the indicators of long-term success, scalability, and profitability.

By Published on 28 October 2019

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How to Make Shipping Part of Your Ecommerce Marketing Strategy

If you offer appealing shipping options on your ecommerce store — from free shipping to fast delivery options — don’t forget to make your customers aware of them!

By Published on 11 October 2019

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Need Last-Minute Holiday Fulfilment? Get Started Quickly With a 3PL

If you are in a bind and need help fulfilling your ecommerce orders ASAP, you may be surprised to learn how quickly you can start shipping with a 3PL.

By Published on 2 October 2019

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Brand is the Lifetime Value of Your Customer [With Taylor Holiday]

Taylor Holiday discusses how LTV is all about the ability to measure your brand’s existence. Learn how to get more customers to come back and buy again.

By Published on 18 September 2019

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The DTC Success Formula: Building a Brand [With Web Smith]

Web Smith discusses how to cultivate a brand that really connects with people, how to coexist with Amazon, and how to provide the best customer experience.

By Published on 26 August 2019

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Just in Time Inventory Systems for Ecommerce: Is JIT Inventory Worth It?

Just in time inventory is a helpful practice for minimising inventory and waste in an organisation. How can JIT assist your ecommerce business?

By Published on 8 August 2019

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