Optimise Children’s Goods Fulfilment With the 3PL Technology and Expertise Your Brand Deserves
Stay compliant as you scale, and delight parents with fast, reliable shipping.
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What children’s goods brands need from a fulfilment partner
Children’s goods brands face strict compliance requirements and unpredictable spikes in demand. From safety regulations to fast-changing trends, here are the top challenges to address when choosing a fulfilment partner.
Safety, compliance, and traceability
Children’s products often involve strict regulations around product labelling, lot tracking, and potential recalls.
Choose a 3PL partner that offers comprehensive lot tracking with expiration date visibility, including support for First-Expiry, First-Out (FEFO) picking, to ensure quick action and compliance with product regulations. ShipBob supports these processes, with clients responsible for providing compliant product labels.
Surging seasonal demand and broad SKU mixes
Rapid size changes, trending toys, and holiday spikes can send order volumes soaring. A fulfilment partner with a network of dozens of fulfilment centres and real-time inventory analytics allows brands to scale storage as needed and strategically position stock closer to customer demand.
High parent expectations for speed and painless returns
Parents often need items like gifts or accessories quickly, and may frequently initiate fit-based returns. Look for broad shipping coverage, access to discounted courier rates, and a 3PL that can integrate with leading returns platforms like Loop and AfterShip.
Streamline subscription fulfilment with proactive inventory alerts
Missed refills or incorrect sizing can lead to customer churn. Reliable subscription fulfilment combined with proactive inventory alerts, such as reorder notifications, helps maintain subscriber loyalty by ensuring timely deliveries and preventing stockouts.
Gift and registry orders that require special kitting and packaging
Baby shower and birthday gifts often need custom kitting, gift notes, or custom-branded packaging to create memorable unboxing moments. A fulfilment partner should support custom kitting, client-provided branded packaging, gift notes, and marketing inserts at scale without sacrificing speed or accuracy.
Stay compliant across every channel — from registries to marketplaces to retail dropshipping
Selling through Amazon, Walmart, Target, and other retail channels means adhering to unique labels and routing guides; missing a single guideline can lead to chargebacks. A fulfilment partner with built-in retailer mappings and EDI connections keeps omnichannel sales flowing.
ShipBob’s fulfilment solutions that children’s goods brands care about
ShipBob’s 3PL platform is designed to help children’s goods brands manage compliance, meet parent expectations, and scale efficiently. Here’s how our fulfilment solutions make it possible.
Granular lot tracking
In addition to storing lots separately, ShipBob’s platform provides visibility into every lot, including expiration dates and movement history, which is crucial for compliance and managing recalls by tracking impacted inventory, orders, pick events, and customers.
Flexible fulfilment network
With dozens of fulfilment centres in the US, Canada, Europe, and Australia, ShipBob makes it easy to scale storage and shipping capacity as demand fluctuates. Real-time analytics help you place inventory in the right locations to control costs and ship faster.
Painless returns experience
ShipBob offers a hassle-free returns experience with automated rules for restocking, quarantining, or disposing of returned items, and even has integrations with partners like Loop and AfterShip.
Proactive inventory alerts
Avoid stockouts with real-time inventory visibility, demand forecasting, and automated reorder notifications to stay ahead of growth spurts and trending products.
Custom kitting and packaging
Create memorable unboxing moments with custom kitting and client-provided branded packaging, including gift notes and marketing inserts.
Omnichannel compliance automation
Expand into new channels with confidence. ShipBob’s EDI integrations (US only) and retailer-compliance workflows ensure orders meet labelling, barcode, and routing requirements, helping you avoid costly chargebacks.
Types of children’s goods brands fulfil with ShipBob
- Clothing and accessories
- Feeding and mealtime
- Playtime and learning
- Nursery and bedroom essentials
- Health and wellness
Success story: Tonies streamlined children’s product fulfilment with ShipBob
Tonies, the creator of the popular screen-free audio player for kids, needed a fulfilment partner that could support both ecommerce and retail distribution. By leveraging ShipBob’s nationwide network and EDI retail dropshipping capabilities, Tonies ensured fast, compliant delivery to families while also expanding into more retail partners, serving large retailers through EDI and other businesses via standard B2B orders.
With ShipBob, they gained the scalability to serve both small independent shops and large retailers, all while maintaining reliable shipping coverage.
ShipBob services all customers benefit from
- Connectivity & integrations: ShipBob’s 50+ turnkey integrations with all major ecommerce channels and tools—including Shopify, Gorgias, Klaviyo, NetSuite, Loop, AfterShip, and more—enable you to grow your business smarter, faster, and stronger than ever before. In addition to the ShipBob App Store that lets you instantly connect your tech stack, you can also leverage ShipBob’s Develop API for custom builds.
- Transparent, cost-effective pricing: Unlike many 3PLs, ShipBob has easy-to-predict billing that makes it easy to plan for spend, without too many line items. ShipBob also negotiates rates with couriers and passes those savings on to you.
- Real-time visibility: Track shipments, orders, and inventory across locations from one dashboard. Manage one pool of inventory across sales channels and push stock levels back to your store so you don’t oversell.
- Full-stack fulfilment platform: With ShipBob, you get an all-in-one OMS, IMS, WMS, RMS, TMS, and analytics for a consolidated tech stack. ShipBob’s platform acts as a mini-ERP, being a single source of truth for your orders and inventory.
- Easy, comprehensive onboarding: We’ve onboarded thousands of ecommerce merchants and helped some of the fastest-growing brands scale effortlessly. Our implementation team sets you up for success with everything from configuring your ship options, to syncing your online store.
- Support for growth: ShipBob aims to be the last fulfilment partner you’ll need. Whether you’re shipping 1,000 orders per month or 200,000, we have you covered. With a large fulfilment network to scale into, new channels to expand into, and additional capabilities to tap into, you won’t outgrow ShipBob.
Request a quote for children’s goods fulfilment
How it works
How ShipBob goes from your online store to your customer’s door
1. Connect
Connect your store, import your products, then send us your inventory.
2. Store
We store your inventory in any combination of our fulfilment centers.
3. Ship
As soon as a customer places an order, we ship it from the nearest fulfilment centre.
FAQs about baby products fulfilment
How does ShipBob ensure compliance with children’s product safety regulations?
ShipBob offers lot tracking and expiration date management, along with reporting and analytics, that help brands support strict safety and labelling requirements for children’s goods.
Can ShipBob handle fragile or sensitive children’s products?
Yes. You can set SKU preferences in your ShipBob dashboard (e.g., to mark it as a fragile or HAZMAT), and our fulfilment centres use standard packaging (e.g., boxes, kraft paper, and Geami paper), along with careful handling procedures, to protect fragile or dangerous good items during storage and transit.
How does ShipBob support fast and reliable shipping for children’s products?
You can opt for expedited shipping services even from a single location. But if you use multiple fulfilment centres in the US, ShipBob’s Inventory Placement Program (IPP) offers fast delivery to US-based customers and leverages discounted courier rates to keep costs low.
What inventory management tools does ShipBob provide for children’s goods brands?
Our dashboard delivers real-time inventory visibility, demand forecasting, and automated replenishment alerts so you can manage SKUs efficiently, even during seasonal spikes.
Can ShipBob manage returns for children’s products, including fit-based returns?
Yes. ShipBob facilitates a seamless returns experience and even has integrations with leading returns platforms like Loop and AfterShip. This makes it easy for customers to generate return shipping labels and track returns, while enabling you to process returned inventory by choosing to restock, quarantine, or dispose of products automatically.
Does ShipBob offer custom kitting and packaging for gift and registry orders?
Yes. ShipBob offers custom kitting and product bundling services, branded packaging (which clients provide and ShipBob stores), and supports personalised gift notes and marketing inserts. Custom kitting and printed gift notes incur additional costs (branded packaging and marketing inserts are simply charged as a SKU for the storage of them (with each insert counted as a pick).
How does ShipBob integrate with major ecommerce platforms and marketplaces?
ShipBob connects directly with major ecommerce platforms and marketplaces like Shopify, Amazon, and Walmart for real-time order syncing, inventory tracking.
Can ShipBob help my brand scale to new markets or multiple fulfilment centres?
Yes. Our global network of dozens of fulfilment centres allows you to expand into new countries like the US, Canada, Europe, and Australia.
What are ShipBob’s pricing and fee structures for children’s goods fulfilment?
ShipBob offers transparent pricing for receiving, storage, all-in fulfilment (including picking, packing, and shipping), and value-added services such as kitting and returns. Shipping costs are variable based on factors like weight, dimensions, destination, and service. You can request a custom quote to get accurate rates.
How does ShipBob help manage seasonal demand spikes for children’s products?
ShipBob’s flexible network of dozens of fulfilment centres and real-time analytics enable you to adjust storage and shipping capacity quickly. This ensures your brand is prepared for seasonal spikes and increasing order volumes, such as during holidays or product launches.
INTEGRATE ALL OF YOUR TOOLS
Connect to 50+ few-click integrations from our App Store, or build directly with our developer-friendly API
Ship from 60+ global locations
We use our network of fulfilment centres to help you strategically split and manage your inventory to reduce shipping costs and transit times.
FEATURED REPORT
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