Fulfilment for Health and Wellness Brands
Health and wellness brands that sell vitamins & supplements, fitness, medical devices & equipment, oral & dental care, pharmacy (OTC), skincare, vision, education, and other products who are looking to improve their customers’ health and well-being can leverage ShipBob to fulfil orders and deliver a delightful post-purchase experience.
ShipBob is a leading global omnifulfillment provider with a network of 60+ fulfilment centres across the US, Canada, Europe, and Australia, all powered by our proprietary software and many of which are GMP- and GFSI-certified.
Not looking to outsource fulfilment? Health and wellness brands that fulfil orders in-house can leverage ShipBob’s powerful WMS to streamline warehouse operations and boost efficiency.
Connect with our team of fulfilment professionals to learn how ShipBob’s services can help your brand scale.
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Trusted by health & wellness brands including:
Your health & wellness fulfilment checklist with ShipBob at a glance
- Temperature controlled warehousing
- GMP certifications
- GFSI certifications
- Lot tracking and expiration date management
- FIFO and FEFO inventory management
- Batch pricing for high volumes of the same orders
- Subscription fulfilment
- Fragile pack
- Inventory distribution and placement
- Hub and spoke receiving and sort centres for in-region fulfilment
- 2-day shipping, badging, and estimated delivery dates
- International DDU and DDP shipping
- Global fulfilment and expansion across 3 continents
- Reorder notifications and replenishment recommendations
- Billing and invoice transparency
- Full-stack fulfilment platform (all-in-one WMS, IMS, OMS, TMS)
- Reporting and analytics
- Order rules and order allocation logic
- ShipBob Capital for a flexible line of credit
- Easy and helpful onboarding
- Warehouse management
- Returns management
- Business continuity & disaster response preparedness
- Courier claims filing
- Freight services
- Quality control
- FBA prep
- Branded unboxings and custom packaging
- Custom gift notes and marketing inserts
- Product bundling
- Integrations and connectivity
- Omnichannel (DTC and B2B under one roof)
- EDI compliant fulfilment (retail dropshipping and distribution)
Our Customers
Don’t just take our word for it — see why ShipBob is trusted by industry-leading brands
We couldn’t have imagined that we would get this big to 9 figures in sales – or that our first fulfilment provider would be able to scale with us all the way! ShipBob offers scaling brands an all-in-one partnership, so we can run our business with just 3 people on our operations team.Neil Blewitt,
SVP of Operations at Bloom Nutrition
Since launching with ShipBob, we’ve been able to allocate our inventory across 4 of ShipBob’s fulfilment centres in the United States, which cut our shipping times by a third – from 5.2 days down to about 3.6 days – and reduced fulfilment costs by over $2 per order compared with our old 3PL.Matt Crane,
Co-Founder and Chief Science Officer at Semaine Health
Everyone has identified new opportunities for us – from finding cost-savings to introducing us to resources we didn’t know were available to us to helping us solve problems we didn’t even know we had. ShipBob has opened doors for us that we didn’t know were possible.Jessica Stoller,
Director of Supply Chain and Operations at Arrae
FEATURES
Fulfilment features tailored to your brand’s needs
Lot tracking
Managing inventory with lot codes and expiration dates is essential for brands selling consumable goods. ShipBob’s lot tracking feature ensures full visibility and control over these products, from receiving to storage and fulfilment. Our system automatically prioritizes picking items based on expiration dates (FEFO), ensuring compliance and reducing waste.
Merchants can easily designate lot products within the ShipBob dashboard, which triggers automated workflows for receiving and storage. Following industry best practices, each lot is stowed separately based on lot at time of receipt and our fulfilment centres track which lot codes are used in each order. In the event of returns, merchants can choose to dispose of, quarantine, or restock (for return-to-sender orders only) lot-controlled items, with expiration date photos submitted for verification.
In the event of a recall, ShipBob can identify and isolate the affected lot according to the local traceability requirements of the regulatory body, whether domestic or international, and GFSI guidelines without disrupting the rest of your operations. We can track impacted inventory, orders, pick events, and customers, as we work with our team in the warehouse to dispose of inventory compliantly as needed.
Subscription fulfilment & custom packaging
Subscription models are critical growth drivers for health and wellness brands, fueling predictable recurring revenue and maximising customer lifetime value. ShipBob’s subscription fulfilment puts your recurring orders on autopilot, ensuring each one is picked, packed and delivered on time, every time. Our end-to-end solution supports orders from major ecommerce platforms like Shopify, custom packaging and bundles, and integrates with leading subscription solutions like Ordergroove and Recharge.
Plus, with our deep courier partnerships and a variety of ship options, you can ensure every subscription order – starting with the first – arrives as quickly as your customers expect, leaving a lasting first impression.
Kit orders & bundle SKUs
ShipBob’s kitting and bundling capabilities make it easier than ever to streamline customisable fulfilment, increase average order value, and deliver memorable unboxing experiences that delight shoppers. Whether you need to create curated sets, bundled bestsellers, one-off promotional boxes, or retail displays for in-store shoppers at your brick-and-mortar partners, our team has you covered. You can easily set packaging preferences and product configurations in your ShipBob dashboard, so orders are automatically picked and packed to your specifications. Want to use your own custom packaging that brings your brand to life? ShipBob supports it. Need to verify how a kit or bundle was assembled? Our on-site support managers are available via video call to provide validation and peace of mind.
Omnichannel fulfilment through a single partner
ShipBob makes it easy to fulfil retail dropshipping and distribution orders via automated EDI for major retailers like CVS, Walmart, The Vitamin Shoppe, and more so you can reach customers wherever they shop while accessing real-time visibility and control across sales channels. Our solution lets you keep a shared pool of inventory that can be used for any DTC, B2B, or marketplace order. This flexibility helps prevent overstocking and stockouts, keeping cash flow healthy by ensuring you’re not tying up capital in excess inventory for a single channel. Our B2B fulfilment associates adhere to strict retailer guidelines to preserve your relationships and mitigate chargebacks, manage routing, and handle different carton configurations with expertise.
GMP & GFSI Certifications
Choosing a fulfilment provider that is not GMP or GFSI certified can put your business at risk and lead to compliance issues, costly disruptions, potential recalls, and even lost retailer partnerships. As an expert in health and wellness fulfilment, ShipBob helps you avoid these risks with GMP and GFSI certified fulfilment centres with temperature-controlled storage to ensure your products meet the highest industry standards.
Our industry expertise and strict compliance protocols safeguard your inventory and keep you prepared for potential audits. With ShipBob, you get a fulfilment partner that prioritizes quality, safety, and regulatory compliance, so you can focus on growing your business.
Connectivity & integrations
ShipBob’s turnkey integrations with all major ecommerce channels and tools – including Shopify, NetSuite, SPS Commerce, Gorgias, Klaviyo, Loop, After Ship, and more – enable you to grow your business smarter, faster, and stronger than ever before.
You can access the 50+ integrations on our App Store directly from your ShipBob dashboard to connect your tech stack to power your business and leverage ShipBob’s Developer API for custom builds.
Health & Wellness Case Studies
A Look at Mid-Market Heath & Wellness Brands at ShipBob…
75%
Ship B2B orders
in addition to DTC
72%
Use customisation
of some kind
78%
Of their products
are lot products
50%
Use IPP
to distribute their inventory
Top Picks for You
Unlock Resources That Power Your Growth
Download free resources created specifically for health and wellness brands
FAQs
What are examples of health and wellness companies ShipBob works with?
ShipBob works with hundreds of health brands, including Bloom, Arrae, Semaine Health, Peak & Valley, Ancestral Supplements, ARTAH, Hairburst, Wholesome Goods, Elle Sera, Cowboy Colostrum, Zbiotics, Earthley, Oxford Healthspan, and Touchland.
How are ShipBob’s services tailored to the health and wellness industry?
ShipBob’s fulfilment solutions designed to cater to health and wellness brands’ needs. We offer:
- Lot tracking capabilities and automated FEFO inventory management to ensure you always send out the right products and reduce waste
- Subscription fulfilment that puts your recurring orders on autopilot
- Dozens of GMP- and GFSI-certified fulfilment centres for distributing inventory, minimising shipping costs and speeding up delivery
- Kitting, bundling, and customisation capabilities like gift notes, marketing inserts, and branded packaging to deliver delightful, memorable unboxings
- Flexible picking options, including batch picking for high volumes of the same order
- EDI-powered B2B fulfilment solutions and integrations with major health and wellness retailers, including Target, Walmart, CVS, The Vitamin Shoppe, and more
- Scalable fulfilment capacity during peak seasons for seamless service during holidays or viral moments
What’s the biggest mistake health and wellness brands make when choosing a 3PL?
One of the biggest mistakes health and wellness brands make when choosing a 3PL is selecting a partner that does not meet their brand’s current or future needs. Health and wellness brands need a fulfilment partner that:
- Provides lot tracking capabilities to ensure product freshness
- Fulfills subscription orders on time, every time
- Maintains all necessary warehousing certifications, including GMP and GFSI certifications
- Can scale with your brand as you grow your order volume and expand globally
- Enables premium, curated unboxing experiences that will drive customer loyalty
- Supports EDI-automated retail distribution and dropshipping, marketplace fulfilment for platforms like Amazon, and other key sales channels
- Integrates seamlessly with your ecommerce platform and existing tech stack
- Provides excellent visibility into data, reporting, or analytics
What are ShipBob’s compliance and regulatory capabilities for fulfilling health and wellness products?
As an expert in health and wellness fulfilment, ShipBob offers both industry expertise and strict compliance protocols to safeguard your inventory and keep you prepared for potential audits. We maintain GMP- and GFSI-certified fulfilment centres with temperature-controlled storage to ensure your health and wellness products meet the highest industry standards.
Has ShipBob handled any specialty subcategories in the health and wellness industry (e.g., supplements, drink mixes, health devices, etc.)?
ShipBob manages fulfilment for a variety of health and wellness subcategories, including:
- Supplements
- Vitamins
- Protein powders
- Superfood blends
- Probiotics
- Herbal remedies
- Nutriceuticals
- Hand sanitizers
- Hair care products
Does ShipBob have experience fulfilling for retail boutiques, department stores, and online marketplaces?
Yes, ShipBob can fulfil B2B orders for major health and wellness retailers, including:
- Target
- Walmart
- CVS
- Walgreens
- The Vitamin Shoppe
- Cardinal Health
Do you fulfil DTC and B2B orders from the same pool of inventory?
Yes, ShipBob fulfils DTC and B2B orders from the same pool of inventory to streamline inventory management and tracking for brands.
Are you certified to store and ship HAZMAT products?
Yes, ShipBob can store and ship both Dangerous Goods (DG) and hazardous materials (HAZMAT) products. To learn more about ShipBob’s policies and procedures for handling DG and HAZMAT goods, click here.
Do you support lot and expiration date tracking through your platform?
Yes. ShipBob’s dashboard offers lot and expiration date tracking and management capabilities. Brands can add a shelf life to products through the Product Catalogue in the ShipBob dashboard, and ShipBob’s lot management feature separates items based on lot numbers and expiration dates. Items with the nearest specified expiration date are shipped first according to FEFO best practices.
Can ShipBob use my own custom boxes, mailers, or inserts for my orders?
Yes, ShipBob supports custom packaging for health and wellness brands. Brands can send their own branded boxes, poly mailers, and inserts to ShipBob, and we will use these items in the packing process.
Where are ShipBob’s fulfilment centres located? Do you have fulfilment centre locations in other countries?
ShipBob offers dozens of fulfilment centres around the world, including locations in the US, the UK, Europe, Canada, and Australia.
Can you handle fulfilment for recurring subscription orders?
Yes, ShipBob automates subscription fulfilment on behalf of health and wellness brands, so subscribers receive their shipments exactly when they need them.
Do you stop receiving inventory during peak season?
No, ShipBob never stops receiving inventory – not even during peak seasons like the holidays.
