Social Media Influencer & Content Creator Fulfilment

As a content creator, you’re great at influencing buying behaviour.

Selling a product is an obvious next step in your influencer journey because you already have a large following to market to.

But that doesn’t mean shipping and fulfilment is your specialty. If you’re an online influencer launching a product, ShipBob can help you with your fulfilment and shipping needs.

As I grow my business, I’ve realized how important little details like analytics and insights are. If I can’t go in and see that information like I can in ShipBob, it’s going to hinder my ability to grow the business. Ultimately, we left our old small fulfilment centre because everything ShipBob offered blew them out of the water.

Nichole Jacklyne,

Founder of Slime by Nichole Jacklyne

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Why influencers and content creators partner with ShipBob

Creators like Emma Chamberlain selling coffee and Nichole Jacklyne with TikTok-frenzied slime —influencer-founded DTC brands are taking over ecommerce.

Social media influencers and creators that have built a following on TikTok, Instagram, and YouTube are finding opportunities to sell products their followers will love.

This is a great way for influencers to grow from just being marketers/advertisers to thinking like entrepreneurs.

But influencers still have to spend time creating fresh and new content to keep their followers hook. And selling a product online takes commitment, especially when it comes to managing inventory, picking and packing items, and navigating shipping.

That’s where ShipBob comes in. Here’s how ShipBob supports social media influencers and content creators with their ecommerce endeavors.

Omnichannel fulfilment

ShipBob makes it easy to integrate an online store and all other sales channels — including social media platforms — to its fulfilment platform.

Once you connect your sales channels to ShipBob’s technology, you can store inventory in one or more of our fulfilment centres.

Once orders are placed on online, they are sent to the near ShipBob location and our fulfilment experts pick and pack items and ship orders as fast as possible. We partner with top shipping couriers and negotiate bulk shipping rates to pass the savings on to you and your customers.

“In switching fulfilment companies, ShipBob made the transition process very professional and seamless. I really valued how structured it was — ShipBob made everything so incredibly easy! I know that I need that type of structure if I’m going to sustain this level of growth. In total, it only took me about 9 days to get started.” 

Nichole Jacklyne, Founder of Slime by Nichole Jacklyne

International shipping and global fulfilment centres

As an online influencer, you have the opportunity to attract customers from across the world. With ShipBob, you can sell to international customers with ease.

With the ability to ship packages to over 200 countries, ShipBob can help you reach your followers, no matter where they live. And with Delivered Duties Paid (DDP) shipping options, you can make the international shipping process seamless for customers.

“We just turned on DDP shipping as well to improve the cross-border shipping process. We have creators in Canada, Finland, and I recently talked to someone in Australia. We already ship to any country that accepts US mail, but DDP will help us reach more people and provide a better customer experience.

We look forward to scaling our growth more and having a partner like ShipBob to help.”

Clint Sanders, VP of Operations at Bunker Branding

Additionally, ShipBob’s fulfilment centres are located around the globe, which allow you to speed up transit times and benefit from in-country delivery to avoid duties and import taxes.

You can manage inventory and track fulfilment from one login to get logistics transparency in real time, and gain access to ShipBob’s cloud-based WMS, standard SLAs, and experienced support team.

B2B ecommerce

As an online influencer, chances are you have great connections with other, established brands. You can reach more customers by partnering with big box stores like Target, WalMart, and others.

ShipBob’s omnichannel capabilities make it easy to expand your supply chain with ease. Leverage ShipBob’s expansive network, EDI integration partners, and speed-to-market to satisfy your retail partners and end consumers alike.

Affordable 2-day shipping

With ShipBob, you get 2-day shipping coverage across 100% of the continental US, even from just one fulfilment centre.

I think we went through 5 warehouse management systems before we found ShipBob. By the time we were about to adopt ShipBob’s WMS, we were stuck in our ways and we weren’t sure how switching warehouse management systems again would go. But it turns out ShipBob’s system is set up perfectly for what we need. 

Clint Sanders, VP of Operations at Bunker Branding
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Distributed inventory

With ShipBob’s network of fulfilment centres, you can strategically split your inventory across our locations to get your products from point A to point B more quickly and affordably. Storing inventory near your customers helps reduce the shipping zones and costs associated with shipping orders to faraway destinations.

Distributed inventory also helps you stay competitive by offering fast shipping to your customers. When an order is placed, ShipBob’s algorithm automatically selects the warehouse and courier that will give you the quickest turnaround at the best price. This strategy has helped our merchants bring 13% savings to their bottom line.

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100% Coverage Across the Continental US

If you’re looking to expand into the United States, ShipBob has 2-Day Express Shipping that provides 100% coverage in the continental US from even just one fulfilment centre.

You can also distribute your inventory across ShipBob’s fulfilment centres across all regions of the United States. We leave it up to you to decide where you want us to store your inventory.

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Order management

At ShipBob, we track your orders from A to Z. Filter orders by status, search for specific orders, see a quick timeline view of where your order is in the fulfilment process (e.g. when an order is picked, packed, or shipped), easily find shipping-related information (e.g., weights, dimensions, or courier service), and get a quick snapshot of any orders that require action.

With order management software for your direct-to-consumer and wholesale shipments, you can manage subscriptions, make changes to your orders post-purchase, map your store’s shipping options to ShipBob, and automatically share tracking information with your customers.

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Inventory management

At ShipBob, we empower merchants to manage their inventory with the right tools and guidance. It’s easy to view the status of inventory and quantity on hand across locations at any point in time, identify slow-moving inventory with high storage costs, and gain insights into the performance of units sold over time by channel.

Our inventory management software helps you set reminders to proactively replenish inventory with reorder notifications, bundle your products for promotions, make inventory transfer requests, and much more.

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Reporting and analytics

To provide you with visibility into our operations and performance, and also hold ourselves accountable, ShipBob’s free analytics tool is packed with charts to help you with everything from year-end reporting, to better supply chain decision-making.

Data can be a competitive advantage, and our reports show an analysis of which fulfilment centres you should stock, days of inventory left before you run out, impact of promotions on stock levels, each shipping method’s average cart value, shipping cost, and days in transit, your fulfilment cost per order, storage cost per unit, and much more.

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End-to-end customer experience

We care about the customer experience as much as you and strive to be an extension of your team. From custom branded boxes to free plain packaging, ShipBob works with you to provide the unboxing experience you want. We also help you offer the fastest, most cost-effective shipping options to meet your customers’ expectations.

As soon as an order ships, tracking is pushed back to your store. We also offer return management services, allowing customers to generate return shipping labels and track returns, while getting your products processed and back into your available inventory as efficiently as possible.

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Save on fulfilment costs

Coffee creamer brand Prymal joined ShipBob in 2019 and was quickly able to save $8,000 per month on fulfilment costs, while at the same time achieving 4x growth.

Learn more about Prymal’s growth

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Improve your conversion rate

Not only was TB12 able to achieve 25% cost savings by switching to ShipBob, leveraging ShipBob’s network to offer 2-day shipping increased their conversions as well. 

Learn more about TB12’s growth

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Store, ship, and grow internationally

Sunglasses brand Ombraz distributed their inventory across 3 fulfilment centres in two different countries. This has allowed them to ship to 55 countries on seven continents.

Learn more about Ombraz’s growth