{"id":1508,"date":"2021-03-19T10:11:50","date_gmt":"2021-03-19T15:11:50","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/perfect-order-metrics\/"},"modified":"2026-04-21T15:45:58","modified_gmt":"2026-04-21T15:45:58","slug":"perfect-order-metrics","status":"publish","type":"page","link":"https:\/\/www.shipbob.com\/uk\/perfect-order-metrics\/","title":{"rendered":"Order Metrics"},"content":{"rendered":"\n

Perfect Order Metrics Performance<\/strong><\/h1>\n

In ecommerce, success does not come from merely fulfilling an order and shipping it to the customer. Rather, it comes from delivering the perfect<\/em> order: accurate, on time, and damage-free.<\/span><\/p>\n\n\n\n

Perfect order metrics are key performance indicators (KPI) that measures supply chain efficiency<\/a>. By measuring perfect order metrics, you can determine the perfect order rate. <\/span><\/p>\n\n\n\n

Learn the KPIs that measure perfect order performance, and how ShipBob can help you track, calculate, and increase order accuracy through <\/span>supply chain optimisation<\/span><\/a>.<\/p>\n<\/div>

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Order metrics you need to track<\/h2>\n\n\n\n

Perfect order metrics help you to determine how accurate orders are being fulfilled, shipped, and delivered based on several different factors. Here are the four order metrics you\u2019ll need to measure in order to calculate perfect order rate. <\/span><\/p>\n\n\n\n

1. Orders arrive damage-free<\/h3>\n\n\n\n

Damaged products are a huge pain point for merchants, as they are often outside of their control, can affect customer satisfaction, and are very costly for high-quality products. Once an order is shipped and is in the carrier\u2019s hands, what happens during last-mile delivery<\/a> is often out of your control. But there are precautions you can take to<\/span> prevent shipping damage<\/span><\/a>, such as adding enough dunnage<\/a> or choosing the correct box.<\/span><\/p>\n\n\n\n

If you\u2019re having a problem with shipping damages, make sure to record every damaged package, the type of damage, how it happened, and take steps to prevent these damages from reoccurring.<\/p>\n\n\n\n

2. Orders delivered on time<\/h3>\n\n\n\n

Another metric to follow is on-time deliveries. There are several ways to ensure orders arrive on time, including offering different shipping options for customers and choosing the right couriers to partner with. You can better manage on-time deliveries by tracking carrier trends, but since so many factors can cause delays in shipping, it\u2019s important to make sure you have a system in place to track orders, so you can communicate with customers and keep them up to date. <\/span><\/p>\n\n\n\n

3. Orders filled accurately<\/h3>\n\n\n\n

Nothing is more frustrating to customers than receiving a much-awaited order only to find that it\u2019s the wrong order at their front door. Perfecting <\/span>order accuracy rate<\/span><\/a> is extremely important to keep customer satisfaction high. It\u2019s also something you can easily control by optimising your picking and packing process to implementing technology and automation to improve order accuracy. <\/span><\/p>\n\n\n\n

4. Orders packed with the right documentation and invoicing<\/h3>\n\n\n\n

All customer orders that leave a warehouse or a <\/span>fulfilment centre<\/span><\/a> should have the right invoice in the right box. The invoice (or packing slip<\/a>) should have all of the items ordered with the matching quantities and any other important details your customer requested. <\/span>The unboxing experience<\/a> is an opportunity to leave a lasting impression, and packing slips are one way to display your brand. This can be as simple as adding your logo to each packing slip. <\/span><\/p>\n\n\n\n

Why your order metrics need to be perfect<\/h2>\n\n\n\n

Customer satisfaction and<\/span>brand loyalty<\/span><\/a>thrive when customer expectations are fulfilled. When a customer fails to receive the correct items they ordered on time and in pristine condition, they are far less likely to purchase again in the future. <\/span><\/p>\n\n\n\n

In addition to this loss of revenue, the cost of correcting order errors (reshipping the right items, covering the cost of <\/span>returns management<\/span><\/a>, or refunding the customer) takes a toll on your bottom line. By fulfilling orders accurately the first time around, you will save valuable time and money, as well as meet customer expectations.<\/span><\/p>\n\n\n\n

Tracking order metrics won\u2019t help you make improvements if the metrics fail to reflect the reality of your business\u2019 throughput, so you need to calculate your KPIs<\/a> correctly to get the most accurate results. <\/span><\/p>\n\n\n\n

Insight based on accurate order metrics will inform your decision making \u2014 so while it\u2019s not glamorous to track metrics like fill rate, cycle time, or on-time delivery percentage, doing so will help you take control over your logistics operations<\/a>.<\/span><\/p>\n\n\n\n

Optimise fulfilment with ShipBob\u2019s perfect order metrics<\/h2>\n\n\n\n

At ShipBob, our mission is not only to assist ecommerce business owners in calculating their perfect order metric, but to help them improve it. Here are some of the things that ShipBob does to help you achieve higher order accuracy.<\/span><\/p>\n\n\n\n

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