{"id":991,"date":"2022-04-11T06:00:00","date_gmt":"2022-04-11T11:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/"},"modified":"2026-01-12T19:46:48","modified_gmt":"2026-01-12T19:46:48","slug":"selling-on-instagram","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","title":{"rendered":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-instagram-shopping\">What is Instagram Shopping?<\/a><\/p>\n\n\n\n<p><a href=\"#h-why-is-selling-on-instagram-becoming-so-popular\">Why is selling on Instagram becoming so popular?<\/a><\/p>\n\n\n\n<p><a href=\"#h-drawbacks-of-selling-on-instagram\">Drawbacks of selling on Instagram<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-to-get-started-selling-on-instagram\">How to get started selling on Instagram<\/a><\/p>\n\n\n\n<p><a href=\"#h-success-stories-of-brands-masterfully-selling-on-instagram\">Success stories of brands masterfully selling on Instagram<\/a><\/p>\n\n\n\n<p><a href=\"#\">How ShipBob helps ecommerce companies with selling on Instagram<\/a><\/p>\n\n\n\n<p><a href=\"#\">Selling on Instagram FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p><span>With its global market valued at <a href=\"https:\/\/www.insiderintelligence.com\/insights\/social-commerce-brand-trends-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">$492 billion<\/a> in 2021, social commerce has been exploding in popularity, and it\u2019s<\/span><span>&nbsp;<\/span><span>expected <\/span><span>to grow more than 2 times its current value to <a href=\"https:\/\/newsroom.accenture.com\/news\/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds.htm\" target=\"_blank\" rel=\"noopener\">$1.2 trillion<\/a> by 2025.<\/span><\/p>\n\n\n\n<p><span>Social commerce is a subset of ecommerce that uses social networks in the context of ecommerce transactions. <\/span><\/p>\n\n\n\n<p><span>T<\/span><span>he biggest influencer in the <a href=\"https:\/\/www.shipbob.com\/blog\/social-commerce\/\">social commerce<\/a> space? Instagram.&nbsp;<\/span><\/p>\n\n\n\n<p><span>It\u2019s reported that <a href=\"https:\/\/startupbonsai.com\/instagram-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">83% of consumers<\/a> say they use Instagram to discover new products or services. <\/span><\/p>\n\n\n\n<p><span>Considering that Instagram has roughly <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noopener\">1 billion<\/a> active monthly users, it is an ideal platform for brands looking to grow their social commerce strategy. <\/span><\/p>\n\n\n\n<p><span>The stats speak for themselves \u2014 selling on Instagram is the way of the future for brands looking to drive brand awareness and maximise their online marketing efforts.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>In this article, we go over how to start selling on Instagram Shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-instagram-shopping\">What is Instagram Shopping?<\/h2>\n\n\n\n<p><span>To understand what Instagram Shopping is, we have to first understand what social commerce is and how it differs from traditional ecommerce. <\/span><\/p>\n\n\n\n<p><span>Though the two may sound one and the same, the differences between social commerce and ecommerce are substantial. <\/span><\/p>\n\n\n\n<p><span>Social commerce can be thought of as a perfect union of ecommerce and social media. Social commerce involves directly selling products and services on a social media platform. <\/span><\/p>\n\n\n\n<p><span>The entire shopping experience, from the initial product discovery phase to the final checkout transaction, happens directly on the platform. This makes social media platforms like Instagram an ideal <a href=\"https:\/\/www.pathsocial.com\/resources\/how-to-sell-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales channel for online brands<\/a>.<\/span><\/p>\n\n\n\n<p><span>Instagram Shopping has streamlined the social commerce shopping experience by offering valuable features that simplify selling and purchasing goods.<\/span><\/p>\n\n\n\n<p>Instagram Shopping has taken Instagram\u2019s regular features and upgraded them. If you <a href=\"https:\/\/napoleoncat.com\/blog\/multiple-instagram-accounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage Instagram accounts<\/a>, you probably know that Instagram Shopping has taken Instagram\u2019s regular features and upgraded them.<span> Features like image and video posts, Instagram Stories, and Instagram advertising are upgraded to improve the social shopping experience for consumers. <\/span><\/p>\n\n\n\n<p><span>In addition, it allows brands to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Create designated online stores on the platform<\/span><\/li>\n\n\n\n<li><span>Create product pages<\/span><\/li>\n\n\n\n<li><span>Integrate product tags directly into <a href=\"https:\/\/www.minta.ai\/blog-post\/instagram-ad-examples\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram ads<\/a><\/span><\/li>\n\n\n\n<li><span> Allow customers to check out directly on Instagram<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-selling-on-instagram-becoming-so-popular\">Why is selling on Instagram becoming so popular?<\/h2>\n\n\n\n<p><span>A Conviva report found that US marketers spend over <a href=\"https:\/\/www.emarketer.com\/chart\/225651\/instagram-ad-budget-allocated-newsfeed-vs-stories-according-us-senior-ad-buyers-2018-of-total\" target=\"_blank\" rel=\"noopener\">30%<\/a> of their total advertising budget on Instagram stories.<\/span><\/p>\n\n\n\n<p><span>Instagram is a social media platform that heavily focuses on visual content, making it the ideal platform and sales channel for selling products and services. <\/span><\/p>\n\n\n\n<p><span>Instagram\u2019s popularity has been exponentially growing since 2012, when Facebook purchased the company for $1 billion. <\/span><\/p>\n\n\n\n<p><span>Here are some statistics that showcase Instagram\u2019s popularity:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Roughly 30 million consumers shopped on Instagram in 2021.<\/span><\/li>\n\n\n\n<li><span>Instagram is one one of the most-visited website globally, with close to <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\">3 billion<\/a> visits per month.<\/span><\/li>\n\n\n\n<li><span>The Instagram app is the <a href=\"https:\/\/www.lifestyleasia.com\/ind\/gear\/tech\/not-tiktok-but-instagram-is-the-worlds-most-downloaded-app-now\/\" target=\"_blank\" rel=\"noopener\">top most-downloaded application<\/a> globally in terms of mobile applications.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noopener\">18 to 34 year olds<\/a> make up the majority of Instagram\u2019s audience at 60%.<\/li>\n<\/ul>\n\n\n\n<p><span>Instagram\u2019s ever-growing popularity has had a massive influence on how consumers interact with the brands they love and purchase their products. <\/span><\/p>\n\n\n\n<p><span>Instagram states that 1 in 2 people globally have used Instagram to discover new brands and products, with two out of three people saying that Instagram fosters an environment for meaningful interactions with brands. <\/span> Therefore, it&#8217;s essential for brands to invest in<a href=\"https:\/\/blog.kicksta.co\/best-instagram-growth-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram growth services<\/a> to be able to reach their target audience faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-instagram-s-popularity-mean-for-online-brands\">What does Instagram\u2019s popularity mean for online brands?<\/h3>\n\n\n\n<p><span>Instagram also boasts a remarkable statistic stating that <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">44% of users<\/a> use Instagram weekly to shop, and <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" target=\"_blank\" rel=\"noopener\">90% of users<\/a> follow a brand on the platform. <\/span><\/p>\n\n\n\n<p><span>An Omnicore survey discovered that an astonishing <a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\">58% of Instagram<\/a> users said they are more interested in brands after seeing them in an Instagram Story. <\/span><\/p>\n\n\n\n<p><span>Another <a href=\"https:\/\/business.instagram.com\/a\/stories\/overview\" target=\"_blank\" rel=\"noopener\">50%<\/a> said they\u2019ve visited a brand\u2019s website to purchase their products or services after seeing them in an Instagram Story.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram-s-influence-on-purchasing-decisions\">Instagram\u2019s influence on purchasing decisions<\/h3>\n\n\n\n<p><span>Instagram\u2019s growing popularity has made it the most influential social media platform when it comes to influencing consumer purchasing decisions. <\/span><\/p>\n\n\n\n<p><span>An X-Cart survey found that, of all the social media platforms, Instagram stands as the single platform with the most influence on shopping habits at <a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\" target=\"_blank\" rel=\"noopener\">51%<\/a>, with Facebook coming in 2nd place at <a href=\"https:\/\/www.x-cart.com\/instagram\/marketing.html\">23%<\/a>. <\/span><\/p>\n\n\n\n<p><span>Additionally, <a href=\"https:\/\/www.retailtouchpoints.com\/resources\/72-of-users-make-purchase-decisions-based-on-instagram-content\" target=\"_blank\" rel=\"noopener\">72%<\/a> of Instagram users report that they make purchasing decisions based on what they see on the platform.&nbsp;<\/span><\/p>\n\n\n\n<p><span>When you combine all of these statistics and put them into context, it\u2019s clear why Instagram has become the leading social media platform for selling and purchasing products and services.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drawbacks-of-selling-on-instagram\">Drawbacks of selling on Instagram<\/h2>\n\n\n\n<p><span>With its wealth of features and benefits for brands and consumers alike, it\u2019s hard to think there can be any drawbacks to selling on Instagram. <\/span><\/p>\n\n\n\n<p><span>Unfortunately, this is not necessarily the case for brands that use the platform to sell their products and services. But there are ways to mitigate these drawbacks, which we\u2019ll cover in more detail below.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-costly-transaction-fees\">Costly transaction fees<\/h3>\n\n\n\n<p><span>Instagram\u2019s transaction fees consist of a selling fee of 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.<\/span><\/p>\n\n\n\n<p><span> For companies and brands that operate with a slim profit margin per transaction, a 5% selling fee can significantly impact profitability.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-control-over-the-purchase-process\">Lack of control over the purchase process<\/h3>\n\n\n\n<p><span>Despite Instagram Shopping having streamlined the entire shopping and checkout experience, which significantly reduces the purchase barriers for consumers, it comes with a particular drawback for brands. <\/span><\/p>\n\n\n\n<p><span>Brands have limited access to customer data because a user\u2019s payment and shipping information is stored directly on Instagram. <\/span><\/p>\n\n\n\n<p><span>As a result, brands are only given access to the customer details necessary to fulfil their order, significantly less customer data than if the user were to purchase through the brand\u2019s website. This lack of data prohibits brands from reengaging their existing customers via <a href=\"https:\/\/glockapps.com\/blog\/crafting-engaging-email-newsletters-best-practices-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletters<\/a>. <\/span><\/p>\n\n\n\n<p><span>Brands don\u2019t have access to customer emails if they don\u2019t opt-in for email marketing during checkout. <\/span><\/p>\n\n\n\n<p><span>Also, lack of email and other essential customer info prohibits brands from establishing loyalty programs with their existing customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-difficulty-fulfilling-orders-across-multiple-sales-channels\">Difficulty fulfilling orders across multiple sales channels<\/h3>\n\n\n\n<p><span>Because a user\u2019s entire shopping experience happens on Instagram with Instagram Shopping, it can add another headache-inducing drawback for brands: order fulfilment. <\/span><\/p>\n\n\n\n<p><span>As multichannel marketing becomes increasingly more mainstream, where brands reach potential customers through multiple sales channels, <a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-inventory-management\/\">multichannel inventory<\/a> and fulfilment management through a single fulfilment dashboard becomes increasingly more necessary. <\/span><\/p>\n\n\n\n<p><span>Because Instagram keeps all customer data on its platform, it is difficult for brands to fulfil orders through <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/omnichannel-fulfillment\/\">omnichannel fulfilment<\/a> management efficiently. <\/span><\/p>\n\n\n\n<p><span>Companies like ShipBob specialize in offering the most robust omnichannel fulfilment platform that solves the fulfilment issues caused by Instagram Shopping.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cWhile we initially used ShipBob exclusively for our retail fulfilment, we quickly outsourced <a href=\"https:\/\/www.shipbob.com\/direct-to-consumer-fulfillment\/\">DTC fulfilment<\/a> to them as well once we experienced how easy and effective it was. ShipBob\u2019s omnifulfillment solution could handle every sort of order we had, including retail, DTC, and B2B, and had no qualms whatsoever about facilitating our FBA prep orders for Amazon. <\/span><\/em><\/p>\n\n\n\n<p><em><span>Multichannel fulfilment with ShipBob is affordable, too, as not having to do any shipping ourselves enables us to keep low overhead, and ShipBob\u2019s transparent pricing across channels provides even more cost-savings.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span>Nathan Garrison, Co-Founder and CEO of <a href=\"https:\/\/www.shipbob.com\/blog\/sharkbanz\/\">Sharkbanz<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-started-selling-on-instagram\">How to get started selling on Instagram<\/h2>\n\n\n\n<p><span>Getting started with selling on Instagram involves setting up a digital storefront for your brand, getting approved, and optimising your marketing strategy on Instagram to maximise returns.<\/span><\/p>\n\n\n\n<p><span> It can all be accomplished in a few steps.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-up-instagram-shopping\">1. Set up Instagram Shopping<\/h3>\n\n\n\n<p><span>You\u2019ll first need to create an Instagram Business profile or \u2018Creator\u2019 account on Instagram to get started. <\/span><\/p>\n\n\n\n<p><span>To make the Instagram digital store, you\u2019ll need connect your business Facebook page to their Instagram Business account. <\/span><\/p>\n\n\n\n<p><span>The next step involves uploading a brand\u2019s product catalogue  through either the Facebook \u2018Business Catalogue  Manager\u2019 or by integrating an ecommerce database such as Shopify, BigCommerce, and other ecommerce platforms. <\/span><\/p>\n\n\n\n<p><span>After completing this step, the brand\u2019s Instagram account is reviewed. Once approved, they can turn on the Instagram Shopping feature and start selling on Instagram.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-stay-on-brand-when-selling-on-instagram\">2. Stay on brand when selling on Instagram<\/h3>\n\n\n\n<p><span>Once approved to sell on Instagram, you\u2019ll want to explore all the Instagram Shopping features at your disposal and create brand-focused:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Shopping Posts<\/span><\/li>\n\n\n\n<li><span>Shopping Stories<\/span><\/li>\n\n\n\n<li><span>Shopping Ads<\/span><\/li>\n\n\n\n<li><span>Live Shopping Stream<\/span><\/li>\n\n\n\n<li><span>Shopping Guides<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>Depending on your <a href=\"https:\/\/brandquarterly.com\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand\u2019s strategy<\/a> and industry, some of Instagram Shopping\u2019s features may work better than others. <\/span><\/p>\n\n\n\n<p><span>Regardless of the Instagram Shopping feature a brand chooses to focus on, be sure to use high-quality and eye-catching visuals. <\/span><\/p>\n\n\n\n<p><span>Instagram is a highly visual social platform. Therefore brands need to use captivating imagery and product shots to make their products look professional yet appealing. <\/span><\/p>\n\n\n\n<p><span>Remember to incorporate branding guidelines that stay true to your brand when crafting visuals. But, at the same time, the visuals must stand out from the crowd on Instagram to catch consumers\u2019 attention.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-strategic-planning\">3. Strategic planning<\/h3>\n\n\n\n<p><span>Next, you\u2019ll need to take the time to plan posts and other Instagram Shopping features strategically. Posts should be sales-oriented and focused on converting consumers, for the most part. Still, they also need to be focused <a href=\"https:\/\/passport-photo.online\/blog\/how-people-use-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">on creating value for the consumer<\/a>. <\/span><\/p>\n\n\n\n<p><span>A great way to do this is through video content that shows your product or service in action and how it addresses and solves your target audience\u2019s pain points. <\/span>It&#8217;s also crucial to consider the timing of your posts; understanding the <a href=\"https:\/\/invideo.io\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">best time to post on Instagram<\/a> can significantly impact visibility and engagement.<\/p>\n\n\n\n<p><span>User-generated content (UGC) is another excellent strategy for Instagram Shopping because social shoppers place more trust in brands that they perceive as credible, and there\u2019s nothing more authentic and credible than real users giving their honest visual testimonials.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-connect-to-your-inventory-and-fulfillment-management-software\">4. Connect to your inventory and fulfilment management software<\/h3>\n\n\n\n<p><span><a href=\"https:\/\/www.shipbob.com\/blog\/retail-fulfillment\/\">Retail fulfilment<\/a> of Instagram Shopping orders is done through the Commerce Manager. Here is where brands fulfil orders, ship orders, mark items as shipped, and resolve customer issues. <\/span><\/p>\n\n\n\n<p><span>There is an option in the \u2018Commerce Manager\u2019 to connect your inventory and fulfilment management partners and software so that fulfilment is done through them instead of the Commerce Manager. <\/span><\/p>\n\n\n\n<p><span>Brands can streamline fulfilment across multiple sales channels by partnering with ShipBob for their omnichannel fulfilment needs, including Instagram Shopping. <\/span><\/p>\n\n\n\n<p><span>In addition, brands can track inventory in real-time from a single dashboard with ShipBob, while saving time and money by having fulfilment experts handle their logistics.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-test-instagram-shopping-campaigns\">5. Test Instagram shopping campaigns<\/h3>\n\n\n\n<p><span>Because Instagram is so visually oriented, brands must test different imagery and product shots to see which ones best resonate with their audience. A\/B testing is a great way to do this. <\/span><\/p>\n\n\n\n<p><span>Brands can set up identical campaigns that test out varying image and caption combinations to see which visual and content creates the best engagement and most conversions.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-stories-of-brands-masterfully-selling-on-instagram\">Success stories of brands masterfully selling on Instagram<\/h2>\n\n\n\n<p><span>There are success stories of businesses of all sizes selling and scaling their brands through Instagram selling. <\/span><\/p>\n\n\n\n<p><span>But, only a few can match the exciting growth and potential that <a href=\"https:\/\/www.shipbob.com\/blog\/direct-to-consumer-brands-and-3pl\/\">direct-to-consumer (DTC) brands<\/a> have seen on Instagram. <\/span><\/p>\n\n\n\n<p><span>More and more of today\u2019s consumers are deserting traditional retail and transitioning their loyalty to DTC brands, especially in the health, beauty, and wellness industries.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-glossier\">Glossier<\/h3>\n\n\n\n<p><span>Glossier is an excellent example of a DTC brand that has taken Instagram by storm. Glossier was founded by Emily Weiss, a former styling assistant for Vogue, and is an ecommerce company that sells a limited range of skincare products for women. <\/span><\/p>\n\n\n\n<p><span>From its inception to its product launch, Glossier has primarily focused on garnering the power of Instagram as opposed to traditional marketing outlets and channels, online and offline. <\/span><\/p>\n\n\n\n<p><span>It has formed a cult following of sorts on Instagram because the company does a fantastic job at reaching and engaging with online consumers on Instagram. <\/span><\/p>\n\n\n\n<p><span>Glossier does this by implementing its unique tone of voice in its imagery, copy, and posts on Instagram. Glossier\u2019s tone relates to its audience because it is casual and cool. <\/span><\/p>\n\n\n\n<p><span>In addition, Glossier directly engages with its customers on Instagram, offers great customer service, and encourages user-generated content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-touchland\"><a href=\"https:\/\/www.shipbob.com\/blog\/touchland\/\">Touchland<\/a><\/h3>\n\n\n\n<p><span>Touchland, a ShipBob customer, is another excellent example of a DTC brand that has masterfully harnessed the power of Instagram. It transformed the hand sanitizer industry by making it a beauty product. <\/span><\/p>\n\n\n\n<p><span>Similar to Glossier, Touchland\u2019s strategy was very Instagram-focused. Their ultra-sleek and visually captivating product designs are made for Instagram. <\/span><\/p>\n\n\n\n<p><span>Their organic Instagram marketing and Instagram influencer marketing strategy have catapulted the brand to be front and centre on Instagram as the leading hand sanitizer beauty product, with their videos going viral on Instagram and TikTok alike.<\/span><\/p>\n\n\n\n<p>Touchland is just one of several online brands that partner with ShipBob to take care of orders from multiple channels, including Instagram.<\/p>\n\n\n\n<p>With more omnichannel solutions for online brands available than ever before, there\u2019s never been a better time to sell on Instagram and other social commerce channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How ShipBob helps ecommerce companies with selling on Instagram<\/h2>\n\n\n\n<p>Lean on some of the cons from the drawbacks section. The goal of the section is to position ShipBob as the 3PL provider that can manage order fulfilment &amp; inventory management for companies doing Instagram sales at scale.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\">Selling on Instagram FAQs<\/h2><p class=\"section-copy \">Here are answers to the top questions about selling on Instagram.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How do you sell on Instagram?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>You can sell products on Instagram by setting your company and brand up with Instagram Shopping. <\/span><span>Once your Business account is created and approved, you can have your digital store up and running in minutes. <\/span><\/p>\n\n\n<p><span>You can use Instagram posts such as Shoppable Posts and product stickers in Instagram Stories to sell your products. Make sure to use visually captivating product imagery and copy.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Do I need a website to sell on Instagram?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Nope. Once your Business Account is created, you can proceed to create a digital store directly on Instagram. Your store can showcase your products and allow customers to purchase directly on Instagram without a website.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Does it cost money to sell on Instagram?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Selling on Instagram does not require a budget unless you want to run ads. Instagram takes a 5% selling fee or $0.40 flat fee for shipping orders of $8.00 or less with each sale.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Does ShipBob fulfil Instagram Shopping orders?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Yes! ShipBob is an omnichannel fulfilment solution that can help you fulfil Instagram Shopping orders, plus other social commerce channels like Facebook.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Selling on Instagram has exploded in popularity. Here&#8217;s everything to know.<\/p>\n","protected":false},"author":209,"featured_media":992,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6],"class_list":["post-991","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know - ShipBob UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know\" \/>\n<meta property=\"og:description\" content=\"Selling on Instagram has exploded in popularity. Here&#039;s everything to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T19:46:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg?w=1280\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/\",\"name\":\"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know - ShipBob UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/selling-on-instagram.jpg\",\"datePublished\":\"2022-04-11T11:00:00+00:00\",\"dateModified\":\"2026-01-12T19:46:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/selling-on-instagram.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/selling-on-instagram.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\",\"name\":\"ShipBob UK\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know - ShipBob UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","og_locale":"en_GB","og_type":"article","og_title":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know","og_description":"Selling on Instagram has exploded in popularity. Here's everything to know.","og_url":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","og_site_name":"ShipBob UK","article_modified_time":"2026-01-12T19:46:48+00:00","og_image":[{"url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg?w=1280","width":1280,"height":1280,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","url":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","name":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know - ShipBob UK","isPartOf":{"@id":"https:\/\/www.shipbob.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg","datePublished":"2022-04-11T11:00:00+00:00","dateModified":"2026-01-12T19:46:48+00:00","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/#primaryimage","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg","contentUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/uk\/blog\/"},{"@type":"ListItem","position":3,"name":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/uk\/#website","url":"https:\/\/www.shipbob.com\/uk\/","name":"ShipBob UK","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/uk\/blog\/selling-on-instagram\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know","url":"http:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/uk\/blog\/selling-on-instagram\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/selling-on-instagram.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Ruthie Carey"}],"creator":["Ruthie Carey"],"publisher":{"@type":"Organization","name":"ShipBob UK","logo":""},"keywords":[],"dateCreated":"2022-04-11T11:00:00Z","datePublished":"2022-04-11T11:00:00Z","dateModified":"2026-01-12T19:46:48Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"The Secret to Selling on Instagram: Everything Ecommerce Companies Need to Know\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/selling-on-instagram\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/selling-on-instagram.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/selling-on-instagram.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Ruthie Carey\"}],\"creator\":[\"Ruthie Carey\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob UK\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2022-04-11T11:00:00Z\",\"datePublished\":\"2022-04-11T11:00:00Z\",\"dateModified\":\"2026-01-12T19:46:48Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/users\/209"}],"version-history":[{"count":3,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/991\/revisions"}],"predecessor-version":[{"id":27365,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/991\/revisions\/27365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blogcategories?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}