{"id":701,"date":"2019-06-13T22:15:59","date_gmt":"2019-06-13T22:15:59","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/"},"modified":"2025-09-26T16:36:22","modified_gmt":"2025-09-26T16:36:22","slug":"seller-fulfilled-prime","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","title":{"rendered":"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-seller-fulfilled-prime\">What is Seller Fulfilled Prime?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-to-enroll-in-seller-fulfilled-prime\">How to enrol in Seller Fulfilled Prime<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-to-qualify-for-sfp\">How to qualify for SFP<\/a><\/p>\n\n\n\n<p><a href=\"#h-seller-fulfilled-prime-shipping-rates\">Seller Fulfilled Prime shipping rates<\/a><\/p>\n\n\n\n<p><a href=\"#h-pros-of-seller-fulfilled-prime\">Pros of Seller Fulfilled Prime<\/a><\/p>\n\n\n\n<p><a href=\"#h-cons-of-seller-fulfilled-prime\">Cons of Seller Fulfilled Prime<\/a><\/p>\n\n\n\n<p><a href=\"#h-choosing-between-fba-and-sfp\">Choosing Between FBA and SFP<\/a><\/p>\n\n\n\n<p><a href=\"#h-outsourcing-ecommerce-fulfillment\">Outsourcing ecommerce fulfilment<\/a><\/p>\n\n\n\n<p><a href=\"#h-conclusion\">Conclusion<\/a><\/p>\n\n\n\n<p><a href=\"#\">Seller Fulfilled Prime FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p>Amazon Prime has transformed the way we shop online. Consumers have increasingly higher expectations regarding delivery times, affordable prices, and customer service.<\/p>\n\n\n\n<p>Today, Amazon has over <a href=\"https:\/\/fortune.com\/2019\/01\/17\/amazon-prime-subscribers\/\">100 million Prime subscribers<\/a> around the world, all of whom are looking for the best product at the lowest price from reliable sellers.<\/p>\n\n\n\n<p>But how do you become this kind of seller, and how do you make your listings Prime-eligible?<\/p>\n\n\n\n<p>In the past, sellers could only achieve Prime status using <a href=\"https:\/\/www.shipbob.com\/blog\/alternative-to-amazon-fba\/\">Fulfilment by Amazon (FBA)<\/a>. However, sellers today can use the <a href=\"https:\/\/services.amazon.com\/services\/seller-fulfilled-prime.htm\">Seller Fulfilled Prime<\/a> program, enabling them to display the Prime badge and gain access to Prime members to increase sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-seller-fulfilled-prime\">What is Seller Fulfilled Prime?<\/h2>\n\n\n\n<p>Seller Fulfilled Prime (SFP) is an <a href=\"https:\/\/www.shipbob.com\/blog\/order-fulfillment\/\">order fulfilment<\/a> program offered through Amazon that enables a third-party seller to ship Prime orders directly to customers in 2 days <span>\u2014<\/span>&nbsp;in accordance with the Amazon Seller Fulfilled Prime requirements <span>\u2014<\/span> from their own warehouse.<\/p>\n\n\n\n<p>Enrolling in the SFP program can help a seller\u2019s listings through increased discoverability and by displaying the Prime badge. <a href=\"https:\/\/m.media-amazon.com\/images\/G\/01\/fujustin\/Building_Your_Brand_Seller_Fulfilled_Prime_New.pdf\">Amazon states<\/a>, \u201cSeller fulfilled listings that became Prime-eligible for the first time through Seller Fulfilled Prime experienced an average sales uplift of more than 50%.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-enroll-in-seller-fulfilled-prime\">How to enrol in Seller Fulfilled Prime<\/h2>\n\n\n\n<p>In order to qualify for Amazon Seller Fulfilled Prime, businesses must register and complete the trial period. To be eligible, a business must have its own warehouse and have an Amazon Professional Seller account.<\/p>\n\n\n\n<p>Sellers must prove that they can meet the Amazon Seller Fulfilled Prime requirements to complete the trial period. Once achieved, the Prime badge will then be displayed on their listings, increasing the visibility of the seller\u2019s products to Amazon shoppers.<\/p>\n\n\n\n<p>Below are the steps of the enrollment process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-register\">1. Register<\/h3>\n\n\n\n<p>First, a business must register. This can be done by visiting the <a href=\"https:\/\/services.amazon.com\/services\/seller-fulfilled-prime.htm\">Seller Fulfilled Prime website<\/a> and signing up to start the trial. If Amazon is not accepting new registrations at that time, users can join the waitlist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-enable-prime-shipping\">2. Enable Prime shipping<\/h3>\n\n\n\n<p>Sellers need to enable Prime shipping in the Prime shipping template. This can be found in the Configure Shipping Settings in SFP Seller Central. Specific regions for Prime delivery can also be selected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enroll-items\">3. Enrol items<\/h3>\n\n\n\n<p>Next, assign SKUs to the specified Prime shipping template.<\/p>\n\n\n\n<p>It is worth noting that Prime trial orders are those that have SKUs assigned to the Prime shipping template, as well as the region(s) you have assigned for Prime delivery. These orders contribute to your performance in fulfilling the trial period requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-fulfill-prime-trial-orders\">4. Fulfil Prime trial orders<\/h3>\n\n\n\n<p>In Seller Central, identify Prime trial orders by the Prime badge displayed on the Manage Orders page and the \u201cisprime\u201d tag on Order reports. Then, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organise and create the shipment of products.<\/li>\n\n\n\n<li>Print and attach the <a href=\"https:\/\/www.shipbob.com\/blog\/fulfillment-basics-how-do-shipping-labels-work\/\">shipping labels<\/a>.<\/li>\n\n\n\n<li>Send products out for delivery.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-qualify-for-sfp\">How to qualify for SFP<\/h2>\n\n\n\n<p>During the Amazon Seller Fulfilled Prime trial period, sellers must meet the following Prime performance requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-premium-shipping-options\">Offer Premium Shipping options<\/h3>\n\n\n\n<p>With SFP, sellers must use <a href=\"https:\/\/www.shipbob.com\/blog\/premium-shipping\/\">Amazon\u2019s Premium Shipping<\/a> to provide fast, guaranteed shipping options to customers along with <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-order-tracking\/\">ecommerce order tracking<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ship-over-99-of-your-orders-on-time\">Ship over 99% of your orders on time<\/h3>\n\n\n\n<p>Prime trial orders must have an on-time shipment rate of at least 99%. These orders must be shipped on the same day as the order comes in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-an-order-cancellation-rate-of-less-than-0-5\">Have an order cancellation rate of less than 0.5%<\/h3>\n\n\n\n<p>Another indication of customer satisfaction is cancellation rates. Therefore, Prime trial orders need to maintain a cancellation rate of less than 0.5%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-amazon-buy-shipping-services-for-at-least-98-5-of-orders\">Use Amazon Buy Shipping Services for at least 98.5% of orders<\/h3>\n\n\n\n<p>With Amazon\u2019s Buy Shipping, you can buy shipping labels individually or in bulk, ship and confirm your orders, and track your shipments. Buy Shipping also ensures that your products are delivered to your customers using Amazon\u2019s trusted network of shipping partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deliver-orders-with-amazon-s-supported-seller-fulfilled-prime-carriers\">Deliver orders with Amazon\u2019s supported Seller Fulfilled Prime couriers<\/h3>\n\n\n\n<p>Sellers must work with the couriers that Amazon predetermines, which vary by country.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agree-to-the-amazon-returns-policy\">Agree to the Amazon Returns Policy<\/h3>\n\n\n\n<p>For professional sellers, Amazon automatically authorizes returns that fall within Amazon\u2019s return policy. To ensure a consistent experience for buyers, you must match or exceed&nbsp;<a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html\/?nodeId=15015721&amp;language=en_US&amp;ref=efph_home_cont_G200708210\">Amazon\u2019s Returns policies<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-allow-for-all-customer-service-inquiries-to-be-dealt-with-by-amazon\">Allow for all customer service inquiries to be dealt with by Amazon<\/h3>\n\n\n\n<p>Sellers must let all customer questions go through Amazon\u2019s normal channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seller-fulfilled-prime-shipping-rates\">Seller Fulfilled Prime shipping rates<\/h2>\n\n\n\n<p>Sellers can incur high shipping fees when participating in the SFP program. The Seller Fulfilled Prime <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/calculate-shipping-costs\/\">shipping costs<\/a> are predominantly based on order volume, packaging sizes, and the location of the end customer. Sellers have to offer free <a href=\"https:\/\/www.shipbob.com\/blog\/standard-shipping\/\">standard shipping<\/a> on all Prime orders, which can raise shipping costs.<\/p>\n\n\n\n<p>The SFP program is generally more cost-effective than <a href=\"https:\/\/services.amazon.com\/fulfillment-by-amazon\/benefits.htm\">Fulfilment by Amazon<\/a> (FBA), but both programs require sellers to <a href=\"https:\/\/referralrock.com\/blog\/referral-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">pay a referral fee<\/a>, which is an average of 15% of a product\u2019s selling price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pros-of-seller-fulfilled-prime\">Pros of Seller Fulfilled Prime<\/h2>\n\n\n\n<p>Even though the seller has more work and responsibility for SFP as compared to FBA, where Amazon handles <a href=\"https:\/\/www.shipbob.com\/warehouse-operations\/inventory-storage\/\">inventory storage<\/a> and shipping for the seller, there are still many benefits of using SFP to fulfil Amazon Prime orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-boost-sales-and-profits-with-the-trusted-prime-logo\">1. Boost sales and profits with the trusted Prime logo<\/h3>\n\n\n\n<p>Once a seller has passed the trial period, the Prime logo will be added to their listings. This provides greater visibility of their products to regular Amazon shoppers and Prime members, and also indicates that the seller is credible, reliable, and has high-quality products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-utilize-amazon-s-customer-service\">2. Utilise Amazon\u2019s customer service<\/h3>\n\n\n\n<p>As part of Amazon\u2019s Seller Fulfilled Prime program, sellers and their customers have access to Amazon\u2019s 24\/7 after-sale customer service. Amazon\u2019s team of highly trained customer service representatives are on hand to deliver great service on your behalf. With this service, customers will be able to track their orders, submit returns, and request refunds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-less-expensive-than-fba\">3. Less expensive than FBA<\/h3>\n\n\n\n<p>Amazon Seller Fulfilled Prime can eliminate FBA shipping, handling, and storage fees, which are often viewed as excessive.<\/p>\n\n\n\n<p>Previously, the only way to achieve \u201cPrime status\u201d was to fulfil orders via FBA, which resulted in companies losing a chunk of their profit. FBA sellers were forced to <a href=\"https:\/\/www.shipbob.com\/blog\/split-shipments\/\">split shipments<\/a> between three <a href=\"https:\/\/www.shipbob.com\/blog\/differences-warehouse-fulfillment-center\/\">fulfilment centres<\/a> or pay a fee for each item for the \u201c<a href=\"https:\/\/www.shipbob.com\/blog\/inventory-placement\/\">Inventory Placement Service<\/a>\u201d that ensures shipments only get sent to one fulfilment centre.<\/p>\n\n\n\n<p>SFP sellers can easily distribute items from their own warehouse(s) and reap the rewards of Amazon Prime without expensive fees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-more-control-and-options-than-fba\">4. More control and options than FBA<\/h3>\n\n\n\n<p>Amazon Seller Fulfilled Prime gives you more opportunity to build your brand because it\u2019s in your hands, not Amazon\u2019s. This means less Amazon logos on your packages, more control over products, and direct visibility of your inventory from your own warehouse \u2014 all while maintaining Prime status.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cons-of-seller-fulfilled-prime\">Cons of Seller Fulfilled Prime<\/h2>\n\n\n\n<p>Going the SFP route is not without its downsides \u2014 especially when it comes to scalability. Here are some considerations third-party sellers should not overlook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-strict-rules-to-maintain-eligibility\">1. Strict rules to maintain eligibility<\/h3>\n\n\n\n<p>SFP is pretty exclusive, and Amazon\u2019s strict regulations are set in place to ensure high levels of customer satisfaction. However, they can be challenging for sellers to adhere to, especially since they\u2019ve become increasingly more difficult over time. If a seller cannot consistently meet the requirements, they will lose their Prime status.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-difficult-to-fulfill-an-increasing-number-of-orders\">2. Difficult to fulfil an increasing number of orders<\/h3>\n\n\n\n<p>With SFP, having full control over the entire <a href=\"https:\/\/www.shipbob.com\/3pl\/fulfillment-process\/\">fulfilment process<\/a> is highly valued. However, once operations start scaling up and you begin dealing with a larger order volume, problems can occur if you do not have a well-designed process in place.<\/p>\n\n\n\n<p>To efficiently fulfil orders and maintain the SFP eligibility status, sellers have to <a href=\"https:\/\/www.shipbob.com\/blog\/3pl-or-invest-warehouse-fulfillment\/\">invest in their own fulfilment infrastructure<\/a> and employ the right strategies for everything from packaging to deciding an order cut-off time for <a href=\"https:\/\/www.shipbob.com\/blog\/guide-offering-affordable-2-day-shipping\/\">two-day shipping<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-higher-shipping-rates\">3. Higher shipping rates<\/h3>\n\n\n\n<p>Providing a higher level of service can come at a cost. Benefits to the customer, such as next-day delivery, can be costly to a seller. The costs associated with Seller Fulfilled Prime shipping rates can add up, so sellers must manage these costs by limiting how far they will ship with Prime delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-between-fba-and-sfp\">Choosing Between FBA and SFP<\/h2>\n\n\n\n<p>Deciding between Fulfilment by Amazon or applying for Seller Fulfilled Prime completely depends on the product sold, the seller\u2019s ability to take on the shipping requirements and Amazon\u2019s fees, and the level of involvement they are willing to have in operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fba\">FBA<\/h3>\n\n\n\n<p>FBA is a more desirable option for sellers with smaller products that don\u2019t require special packaging. However, by handing over inventory and shipping to Amazon, sellers lose control over the way they run their business, as well as their branding.<\/p>\n\n\n\n<p>Products shipped via FBA can be delivered to customers damaged or not at all. Additionally, <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-fba-fees\/\">the FBA fees<\/a> associated with inventory storage (among other line items) can be very high, and Amazon will charge more if <a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/inventory-turnover-ratio\/\">inventory turnover<\/a> is slow or if product needs to be removed from their warehouse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sfp-outsourced-fulfillment\">SFP outsourced fulfilment<\/h3>\n\n\n\n<p>Amazon is constantly pushing sellers to do more to provide a superior service across the platform, so achieving a Prime badge doesn\u2019t come easy. Sellers need an ironed out shipping process to get into the program. Once achieved, it can be equally challenging to maintain the Prime status and consistently meet Amazon\u2019s ever-changing requirements that allow very little room for error.<\/p>\n\n\n\n<p>Despite SFP being the more cost-effective option, there are still costs that sellers don\u2019t initially realize. By adhering to Amazon\u2019s two-day shipping requirement, sellers are often left with a lower profit margin or may even just break on these orders. This puts pressure on operations and the business to make up for high shipping costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outsourcing-ecommerce-fulfillment\">Outsourcing ecommerce fulfilment<\/h2>\n\n\n\n<p>Running an online business can be very demanding and require a lot of work. Sometimes you need a little help to make sure your customers receive the best possible service. Many sellers choose to <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/outsourced-fulfillment\/\">outsource fulfilment<\/a> to a professional, whether it\u2019s for their Amazon orders or their website orders.<\/p>\n\n\n\n<p>ShipBob is a <a href=\"https:\/\/www.shipbob.com\/3pl\/\">third-party logistics (3PL)<\/a> company that helps direct-to-consumer businesses grow by storing their inventory, packing their boxes, and shipping their orders. By partnering with ShipBob for <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a>, sellers can benefit from two-day shipping by distributing their inventory across different regions of the United States for speedier, more cost-effective deliveries.<\/p>\n\n\n\n<p>ShipBob\u2019s technology integrates with leading ecommerce stores including Amazon, eBay, Shopify, <a href=\"https:\/\/www.shipbob.com\/blog\/bigcommerce-shipping\/\">BigCommerce<\/a>, WooCommerce, Magneto, and more. Each order is automatically sent to ShipBob, where staff at the fulfilment centre closest to the end customer pick, pack, and ship it to its final destination.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>ShipBob does not handle FBA or SFP fulfilment, but helps brands offer that same level of service on their own store, or for non-Prime Amazon orders.<\/p>\n\n\n\n<p>ShipBob does offer Fulfilment by Merchant (FBM), and if you currently use Amazon\u2019s <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-fulfilled-by-merchant-fbm\/\">FBM<\/a><strong> <\/strong>or FBA, we highly recommend diversifying your fulfilment options (e.g., use both FBA and FBM) to maximise sales. <a href=\"https:\/\/www.shipbob.com\/amazon-to-shipbob\/\">Learn why sellers have moved off of Amazon to ShipBob for FBM here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request a Fulfilment Quote from ShipBob<\/strong><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Amazon has changed the industry and customer expectations forever. It can be very challenging to stand out on Amazon, but SFP and FBA are options that can help make that a little easier. Deciding between Fulfilment by Amazon or Seller Fulfilled Prime can be tricky as both have their advantages and disadvantages, but choosing the best option comes down to your products and how you want to manage your company\u2019s operations.<\/p>\n\n\n\n<p>FBA and SFP are not always the best or most feasible programs for every seller. There are <a href=\"https:\/\/www.shipbob.com\/blog\/alternative-to-amazon-fba\/\">several alternatives<\/a>, and other ways to grow your customer base and sales channels while offering an Amazon-like experience that your customers have come to expect. Learn more about how ShipBob does this by downloading the PDF below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/resources.shipbob.com\/shipbob-2-day-express-booklet\"><strong>Learn About ShipBob\u2019s 2-Day Express Program<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\">Seller Fulfilled Prime FAQs<\/h2><p class=\"section-copy \">Amazon Prime has transformed the way we shop online. To sell products through Amazon, you have several options, including the Seller Fulfilled Prime program. Here are answers to some common questions about the program.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is Seller Fulfilled Prime?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Seller Fulfilled Prime (SFP) is an&nbsp;fulfilment program offered through Amazon that enables a third-party seller to ship Prime orders directly to customers in 2 days <span>&mdash;<\/span>&nbsp;in accordance with the Amazon Seller Fulfilled Prime requirements <span>&mdash;<\/span> from their own warehouse.<\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is the difference between Seller Fulfilled Prime and FBA?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Amazon Seller Fulfilled Prime gives you more opportunity to build your brand than FBA because it&rsquo;s in your hands, not Amazon&rsquo;s. This means less Amazon logos on your packages, more control over products, and direct visibility of your inventory from your own warehouse &mdash; all while maintaining Prime status. However, the SFP program is generally more cost-effective than FBA, but both programs require sellers to pay a referral fee, which is an average of 15% of a product&rsquo;s selling price.<\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How does Seller Fulfilled Prime work?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>If a merchant qualifies, the merchant can enable&nbsp; a third-party seller to ship Prime orders directly to customers&nbsp;from their own warehouse.<\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP as your method to fulfil Amazon orders.<\/p>\n","protected":false},"author":110,"featured_media":702,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[3,7,13],"class_list":["post-701","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-amazon","blogcategories-fulfillment","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Seller Fulfilled Prime: Pros &amp; Cons, Rates, &amp; SFP Requirements<\/title>\n<meta name=\"description\" content=\"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons\" \/>\n<meta property=\"og:description\" content=\"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T16:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg?w=1280\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/\",\"name\":\"Seller Fulfilled Prime: Pros & Cons, Rates, & SFP Requirements\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/iStock-888349810.jpg\",\"datePublished\":\"2019-06-13T22:15:59+00:00\",\"dateModified\":\"2025-09-26T16:36:22+00:00\",\"description\":\"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/iStock-888349810.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/iStock-888349810.jpg\",\"caption\":\"CALDWELL, IDAHO - NOVEMBER 4, 2017: Amazon package that was just delivered to an amazon prime member\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\",\"name\":\"ShipBob UK\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Seller Fulfilled Prime: Pros & Cons, Rates, & SFP Requirements","description":"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","og_locale":"en_GB","og_type":"article","og_title":"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons","og_description":"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.","og_url":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","og_site_name":"ShipBob UK","article_modified_time":"2025-09-26T16:36:22+00:00","og_image":[{"url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg?w=1280","width":1280,"height":1280,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","url":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","name":"Seller Fulfilled Prime: Pros & Cons, Rates, & SFP Requirements","isPartOf":{"@id":"https:\/\/www.shipbob.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg","datePublished":"2019-06-13T22:15:59+00:00","dateModified":"2025-09-26T16:36:22+00:00","description":"This article explains what Seller Fulfilled Prime is, the pros and cons, and when it makes sense to use SFP for your Amazon fulfillment.","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/#primaryimage","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg","contentUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg","caption":"CALDWELL, IDAHO - NOVEMBER 4, 2017: Amazon package that was just delivered to an amazon prime member"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/uk\/blog\/"},{"@type":"ListItem","position":3,"name":"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/uk\/#website","url":"https:\/\/www.shipbob.com\/uk\/","name":"ShipBob UK","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons","url":"http:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/uk\/blog\/seller-fulfilled-prime\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-888349810.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Kristina Lopienski"}],"creator":["Kristina Lopienski"],"publisher":{"@type":"Organization","name":"ShipBob UK","logo":""},"keywords":[],"dateCreated":"2019-06-13T22:15:59Z","datePublished":"2019-06-13T22:15:59Z","dateModified":"2025-09-26T16:36:22Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Is Seller Fulfilled Prime Worth the Cost? Weighing the Requirements, Pros, &amp; Cons\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/seller-fulfilled-prime\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/iStock-888349810.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/iStock-888349810.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Kristina Lopienski\"}],\"creator\":[\"Kristina Lopienski\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob UK\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2019-06-13T22:15:59Z\",\"datePublished\":\"2019-06-13T22:15:59Z\",\"dateModified\":\"2025-09-26T16:36:22Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/users\/110"}],"version-history":[{"count":1,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/701\/revisions"}],"predecessor-version":[{"id":24882,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/701\/revisions\/24882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media?parent=701"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blogcategories?post=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}