{"id":584,"date":"2020-06-17T07:00:42","date_gmt":"2020-06-17T12:00:42","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/"},"modified":"2025-09-18T15:53:59","modified_gmt":"2025-09-18T15:53:59","slug":"premium-shipping","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","title":{"rendered":"How to Offer and Succeed With Premium Shipping Options"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-amazon-premium-shipping\">What is Amazon Premium Shipping?<\/a><\/p>\n\n\n\n<p><a href=\"#h-who-is-eligible-for-premium-shipping-on-amazon\">Who is eligible for Premium Shipping on Amazon?<\/a><\/p>\n\n\n\n<p><a href=\"#h-is-amazon-premium-delivery-worth-it\">Is Amazon Premium Delivery worth it?<\/a><\/p>\n\n\n\n<p><a href=\"#h-what-does-premium-shipping-look-like-for-non-amazon-sellers\">What does premium shipping look like for non-Amazon sellers?<\/a><\/p>\n\n\n\n<p><a href=\"#h-the-4-elements-of-premium-shipping-for-your-ecommerce-site\">The 4 elements of premium shipping for your ecommerce site<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-to-offer-premium-shipping-for-your-customers\">How to offer premium shipping for your customers<\/a><\/p>\n\n\n\n<p><a href=\"#h-3pls-make-premium-shipping-a-breeze\">3PLs make premium shipping a breeze<\/a><\/p>\n\n\n\n<p><a href=\"#h-conclusion\">Conclusion<\/a><\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">What do you want to learn?<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#learn\"><strong>Learn About Amazon Premium Shipping<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#non\"><strong>Non-Amazon Premium Shipping Options<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing from ShipBob<\/strong><\/a><\/div>\n\n\n\n<p>The word \u2018premium\u2019 refers to superior quality. While you might not think of this adjective in the context of logistics, premium shipping has become increasingly popular as ecommerce grows.<\/p>\n\n\n\n<p>It\u2019s no secret that Amazon dominates the <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/\">ecommerce shipping<\/a> space with its industry-leading delivery speeds. As part of its Premium Shipping options, Amazon customers can get everything from one-day delivery to <a href=\"https:\/\/www.shipbob.com\/blog\/guide-offering-affordable-2-day-shipping\/\">two-day shipping<\/a>.<\/p>\n\n\n\n<p>Many ecommerce businesses choose to sell on Amazon for this reason. Amazon sellers that qualify for premium shipping options can reap the benefits of attracting and converting more marketplace shoppers.<\/p>\n\n\n\n<p>However, selling on Amazon has its drawbacks. Amazon can make changes to policies and fees overnight that can impact sellers, they have strict eligibility requirements you must maintain, and you sacrifice having a direct relationship with your customers for sales on the channel.<\/p>\n\n\n\n<p>Luckily, there are alternatives to Amazon that allow you to offer a premium shipping experience while retaining more control of your brand.<a id=\"learn\"><br><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-amazon-premium-shipping\">What is Amazon Premium Shipping?<\/h2>\n\n\n\n<p>Premium Shipping refers to the fastest shipping methods available on Amazon \u2014 including one-day and two-day shipping \u2014 for orders in the United States. Premium Shipping is an earned feature only available to Amazon sellers who meet high delivery performance standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-many-days-is-premium-shipping\">How many days is Premium Shipping?<\/h3>\n\n\n\n<p>In the United States, Amazon Premium Shipping options are one-day shipping and\/or two-day shipping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-eligible-for-premium-shipping-on-amazon\">Who is eligible for Premium Shipping on Amazon?<\/h2>\n\n\n\n<p>To be eligible to offer <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/201503640?ref_=sdus_soa_pricing_xscus_201503640&amp;ld=caret\">Premium Shipping<\/a> on orders in the United States, you must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have been selling on Amazon for more than 90 days<\/li>\n\n\n\n<li>Demonstrate the following requirements for 30 days:\n<ul class=\"wp-block-list\">\n<li>A Valid Tracking Rate of 99%<\/li>\n\n\n\n<li>An On-Time Delivery Score rate of 97% or greater<\/li>\n\n\n\n<li>A seller-initiated cancellation rate of less than 0.5%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Note: Amazon has a 10-day delay due to receiving carrier data, so your 30-day performance is technically reviewed on day 40.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-amazon-premium-delivery-worth-it\">Is Amazon Premium Delivery worth it?<\/h2>\n\n\n\n<p>In general, customers are happy to have fast shipping options and many shoppers turn to Amazon when they need items quicker than <a href=\"https:\/\/www.shipbob.com\/blog\/standard-shipping\/\">standard shipping<\/a> can deliver. One of Amazon\u2019s key competitive advantages is that they have the <a href=\"https:\/\/www.shipbob.com\/fulfillment-logistics\/\">fulfilment and logistics<\/a> network capable of delivering packages this quickly.<\/p>\n\n\n\n<p>While Amazon is a leader in ecommerce with Premium Shipping capabilities, there are drawbacks to selling on Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-doesn-t-use-your-branding\">Amazon doesn\u2019t use your branding<\/h3>\n\n\n\n<p>Part of the premium shipping experience is branding. You want customers to see your boxes and your logo. If you let Amazon handle fulfilment, customers will see Amazon Prime boxes and tape. Customers may associate Amazon with your products \u2014 not your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-requirements-and-fees-are-subject-to-change\">Requirements and fees are subject to change<\/h3>\n\n\n\n<p>During the early days of the <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-covid-19\/\">COVID-19 pandemic<\/a>, Amazon decided to pause fulfilment for non-essential FBA orders. This caused major delays, and many merchants saw their sales plunge and had to change to <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-fulfilled-by-merchant-fbm\/\">Amazon\u2019s Fulfilled by Merchant (FBM) program<\/a> to keep up with demand.<\/p>\n\n\n\n<p>Amazon sellers who were solely reliant on Amazon for fulfilment were unable to fulfil orders. Similarly, Amazon can make changes on the fly, whether it\u2019s to eligibility requirements or fees associated with selling on their marketplace, <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-placement\/\">placing inventory<\/a>, or shipping from their <a href=\"https:\/\/www.shipbob.com\/blog\/differences-warehouse-fulfillment-center\/\">fulfilment centres<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-performance-can-t-slip\">Your performance can\u2019t slip<\/h3>\n\n\n\n<p>Once you start shipping with Premium Shipping options, Amazon will determine your ongoing eligibility by your delivery performance. If your performance falls below the target requirements, your eligibility for Premium Shipping may be revoked. Premium Shipping options will be disabled on your offers, and your status will change to \u2018not eligible\u2019 in the Premium Shipping Eligibility dashboard.<a id=\"non\"><br><\/a>\nThis means being \u2018on\u2019 everyday. The order cutoff times for your Premium Shipping orders must be set to at or after 2:00 pm local time (in the time zone of your warehouse located farthest east).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-premium-shipping-look-like-for-non-amazon-sellers\">What does premium shipping look like for non-Amazon sellers?<\/h2>\n\n\n\n<p>Premium shipping is not exclusive to Amazon. Brands of all sizes can replicate it on their own ecommerce store and offer premium shipping options to customers. Most often, this is made possible by partnering with a <a href=\"https:\/\/www.shipbob.com\/3pl\/\">third-party logistics<\/a> (3PL) provider that has the <a href=\"https:\/\/www.shipbob.com\/blog\/retail-fulfillment\/\">retail fulfilment<\/a> services, network, and scale to pull it off.<\/p>\n\n\n\n<p>Two-day shipping has become commonplace in ecommerce, but a premium shipping experience isn\u2019t just about fast delivery speeds \u2014 it\u2019s about consistently delivering a great <a href=\"https:\/\/www.shipbob.com\/blog\/unboxing-experience\/\">unboxing experience<\/a> for your customers. It exceeds product delivery expectations, provides the best possible in-person exposure to your brand, and reinforces the value to your customers so they are more likely to order from you again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-4-elements-of-premium-shipping-for-your-ecommerce-site\">The 4 elements of premium shipping for your ecommerce site<\/h2>\n\n\n\n<p>If you sell premium products, every part of the customer experience should feel exceptional. To create a premium shipping experience, you\u2019ll want to think through the following considerations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-packaging\">Packaging<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/blog\/choose-best-packaging-business\/\">Packaging<\/a> is the first thing the customer sees when your product arrives at their door. If you\u2019re selling on Amazon and letting them handle fulfilment, customers will receive your products in Amazon-branded boxes.<\/p>\n\n\n\n<p>Your only hope for customers connecting with your brand is reliant on them interacting with your product\u2019s protective packaging or <a href=\"https:\/\/www.shipbob.com\/blog\/product-tags\/\">product tags<\/a>.<\/p>\n\n\n\n<p>Even outside of Amazon, <a href=\"https:\/\/www.shipbob.com\/blog\/custom-packaging\/\">custom packaging<\/a> has become a key way to help your brand stand out. If you want your customers to experience more than plain shipments and <a href=\"https:\/\/www.shipbob.com\/blog\/what-is-dunnage\/\">dunnage<\/a>, consider branded boxes or <a href=\"https:\/\/www.shipbob.com\/blog\/poly-mailers\/\">poly mailers<\/a>.<\/p>\n\n\n\n<p>If your brand is built on an environmental mission, consider using <a href=\"https:\/\/www.shipbob.com\/blog\/eco-friendly-packaging\/\">eco-friendly packaging<\/a>. Other aspects of packaging can help provide a premium shipping experience, such as the addition of marketing inserts and stickers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipping-speed\">Shipping speed<\/h3>\n\n\n\n<p>Premium shipping options are offered by every carrier. The two most common premium shipping methods are <a href=\"https:\/\/www.shipbob.com\/blog\/overnight-shipping\/\">overnight shipping<\/a> and two-day shipping.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-next-day-or-overnight-shipping\">Next-day or overnight shipping<\/h4>\n\n\n\n<p>Next-day shipping is a premium shipping option that tends to \u2014 pardon the pun \u2014 come at a premium. It costs significantly more than standard shipping because it\u2019s a form of <a href=\"https:\/\/www.shipbob.com\/blog\/expedited-shipping\/\">expedited shipping<\/a> that often requires air transportation rather than less expensive ground shipping.<\/p>\n\n\n\n<p>To offer next-day delivery, you likely won\u2019t be able to offer <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-offer-free-shipping-ecommerce-store\/\">free shipping<\/a> unless you are able to dramatically increase your <a href=\"https:\/\/www.shipbob.com\/blog\/average-order-value\/\">average order value<\/a> (AOV). Amazon is working on making one-day shipping a more regular offer for Prime customers to further position themselves as the market leader.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-two-day-shipping\">Two-day shipping<\/h4>\n\n\n\n<p>Thanks to Amazon Prime, two-day shipping has come to be expected by consumers and a great way to reduce <a href=\"https:\/\/www.shipbob.com\/blog\/cart-abandonment\/\">cart abandonment<\/a>. If your brand doesn\u2019t offer two-day shipping, there\u2019s a chance customers will look elsewhere.<\/p>\n\n\n\n<p>While most ecommerce businesses don\u2019t have the capital to invest in the technology, <a href=\"https:\/\/www.shipbob.com\/blog\/warehousing\/\">warehousing<\/a>, and infrastructure required to offer affordable two-day shipping, they can partner with a 3PL like ShipBob who does.<\/p>\n\n\n\n<p>With ShipBob, ecommerce brands can offer inexpensive two-day shipping to help compete with shipping options like Amazon Premium Shipping while maintaining more control of their business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cTouchland sells flammable goods that need to be shipped via ground, so ShipBob has been a great ally as they have fulfilment centres all over the US, facilitating a 2-3 day delivery time for any customer in the US.\u201d<\/em><\/p>\n\n\n\n<p>Andrea Lisbona, Founder &amp; CEO of <a href=\"https:\/\/www.shipbob.com\/blog\/touchland\/\">Touchland<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mode-of-transportation\">Mode of transportation<\/h3>\n\n\n\n<p>The shipping method you select goes hand-in-hand with the mode of transportation required to get the order to its destination. Here are the most common delivery options:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sea\">Sea<\/h4>\n\n\n\n<p>Premium shipping is rarely done by sea as it is a very prolonged process. Sea travel is used primarily for <a href=\"https:\/\/www.shipbob.com\/blog\/international-ecommerce-selling\/\">international ecommerce<\/a> if air shipments are too cost-prohibitive. Working with an <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/international-fulfillment\/\">international fulfilment<\/a> provider can help improve the process of selling across borders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-air\">Air<\/h4>\n\n\n\n<p>Air shipments are the fastest way to ship orders long distances (e.g., <a href=\"https:\/\/www.shipbob.com\/blog\/what-is-ups-next-day-air-saver\/\">UPS Next Day Air Saver<\/a>). You can get premium shipping overnight from coast to coast. Air travel is a standard shipping option and used by major couriers like USPS, UPS, FedEx, and DHL. It\u2019s also the only way to offer fast <a href=\"https:\/\/www.shipbob.com\/blog\/international-shipping\/\">international shipping<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ground\">Ground<\/h4>\n\n\n\n<p>Ground shipping is simple, affordable, and fast (when local or regional). If you\u2019re shipping mainly within a region of the United States or <a href=\"https:\/\/www.shipbob.com\/blog\/split-inventory-across-multiple-fulfillment-centers\/\">split your inventory<\/a> across the United States, ground shipping may be as fast as air but much cheaper.<\/p>\n\n\n\n<p>If you work with local <a href=\"https:\/\/www.shipbob.com\/blog\/how-last-mile-delivery-works\/\">last-mile delivery<\/a> couriers, they can work with you to offer one-day or two-day shipping within specific regions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe are able to offer 2-day shipping via ground to 80% of our customer base, which is much cheaper than expedited air. <\/em><\/p>\n\n\n\n<p><em>With Amazon Prime and shoppers expecting 2-day shipping at this point, it\u2019s definitely being chosen when it\u2019s offered on our store.\u201d<\/em><\/p>\n\n\n\n<p>Lindsay Louise, Fulfilment &amp; Retail Manager at <a href=\"https:\/\/www.shipbob.com\/blog\/synchro\/\">Synchro<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-order-tracking\">Order tracking<\/h3>\n\n\n\n<p>More than ever, customers want <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-order-tracking\/\">ecommerce order tracking<\/a> for premium shipping options. Tracking options should include updates when packages leave fulfilment centres, estimated delivery dates, information on delays, and real-time location tracking.<\/p>\n\n\n\n<p>Some \u2018track my order\u2019 options even allow customers to view the delivery vehicle\u2019s location as it approaches their home. Modern tracking options include taking a picture once the package is delivered to see where it is on a doorstep, locker, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-offer-premium-shipping-for-your-customers\">How to offer premium shipping for your customers<\/h2>\n\n\n\n<p>To offer premium shipping to your customers, you have a few options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Amazon Premium Shipping options after meeting their eligibility requirements.<\/li>\n\n\n\n<li>Spend months and millions of dollars leasing or building an <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-warehousing\/\">ecommerce warehouse<\/a> and implementing technology required to deliver orders within premium shipping options.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/outsourced-fulfillment\/\">Outsource fulfilment<\/a> to a 3PL that has a growing fulfilment network and the technology required to help you deliver orders within two days.<\/li>\n<\/ul>\n\n\n\n<p>Building a premium shipping infrastructure is typically an option only reserved for larger enterprises and retailers. <a href=\"https:\/\/www.startupbooted.com\/spotify-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Brands like Nike, Adidas<\/a>, and Macy\u2019s spend millions of dollars each year trying to catch up to Amazon and improve delivery speeds.<\/p>\n\n\n\n<p>For smaller ecommerce businesses, 3PLs are the way to go. 3PLs already have the <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a> infrastructure required to help with premium shipping.<\/p>\n\n\n\n<p>They let you compete with Amazon while letting you maintain control of your branding. When you ship with a 3PL, they can use your packaging and work with you to represent your brand.<\/p>\n\n\n\n<p>Here are a few other considerations for offering premium shipping:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calculate-your-shipping-rates\">Calculate your shipping rates<\/h3>\n\n\n\n<p>When deciding how much to charge for shipping, you\u2019ll want to <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/calculate-shipping-costs\/\">calculate your shipping costs<\/a>. Factors like product weights and dimensions, <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/shipping-zones\/\">shipping zones<\/a>, AOV, and more will come into play.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/blog\/calculating-cost-per-order\/\">Calculating your cost per order<\/a> when using premium shipping options is vital to making faster delivery profitable and sustainable. Unless you have volume discounts with couriers, you can expect to pay a premium for these faster shipping options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-custom-packaging\">Get custom packaging<\/h3>\n\n\n\n<p>Simple cardboard boxes don\u2019t always provide the premium shipping experience expected by some customers. A handful of custom packaging providers can make custom boxes, bags, mailers, and more to help your brand stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3pls-make-premium-shipping-a-breeze\">3PLs make premium shipping a breeze<\/h2>\n\n\n\n<p>Many ecommerce businesses choose a tech-enabled 3PL as an <a href=\"https:\/\/www.shipbob.com\/blog\/alternative-to-amazon-fba\/\">alternative to FBA<\/a>. 3PLs like ShipBob offer premium shipping methods, flexible packaging options, and are experts at delivering on customer expectations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>By working with ShipBob, you can offer an Amazon-like experience on your website while owning more of the brand experience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Having quality fulfilment has only gotten more important as we\u2019ve scaled. ShipBob is a sophisticated fulfilment solution, so they\u2019re not intimidated by rapid growth. Not only do they know how to support massive order volumes, but they also know how to reduce fulfilment costs while doing it \u2013 a real win-win.&#8221;<\/p>\n\n\n\n<p>Neil Blewitt, SVP of Operations at <a href=\"https:\/\/www.shipbob.com\/blog\/bloom\/\">Bloom Nutrition<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>ShipBob offers Fulfilment by Merchant (FBM) and if you utilise Amazon fulfilment today, we highly recommend diversifying your fulfilment options (e.g., use both FBA and FBM) to maximise sales. <a href=\"https:\/\/www.shipbob.com\/amazon-to-shipbob\/\">Learn why sellers have moved off of Amazon to ShipBob for FBM here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Offering premium shipping at checkout isn\u2019t just for luxury items. Today\u2019s customers want an <a href=\"https:\/\/www.shipbob.com\/blog\/end-to-end-ecommerce\/\">end-to-end ecommerce<\/a> experience. With the right premium shipping strategy, certain customers are more likely to order from your brand again because they\u2019ll receive packages on time and have a frictionless experience.<\/p>\n\n\n\n<p>Want to offer premium shipping to your customers? Contact ShipBob below to learn how we can help.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn what premium shipping options are, how Amazon Premium Shipping works, how ecommerce brands of all sizes can offer premium shipping, and more.<\/p>\n","protected":false},"author":110,"featured_media":585,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[2,3,7,13],"class_list":["post-584","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-3pl-third-party-logistics","blogcategories-amazon","blogcategories-fulfillment","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Offer and Succeed With Premium Shipping Options - ShipBob UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Offer and Succeed With Premium Shipping Options\" \/>\n<meta property=\"og:description\" content=\"Learn what premium shipping options are, how Amazon Premium Shipping works, how ecommerce brands of all sizes can offer premium shipping, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T15:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg?w=1280\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/\",\"name\":\"How to Offer and Succeed With Premium Shipping Options - ShipBob UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/premium-shipping.jpg\",\"datePublished\":\"2020-06-17T12:00:42+00:00\",\"dateModified\":\"2025-09-18T15:53:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/premium-shipping.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/premium-shipping.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Offer and Succeed With Premium Shipping Options\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/\",\"name\":\"ShipBob UK\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Offer and Succeed With Premium Shipping Options - ShipBob UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","og_locale":"en_GB","og_type":"article","og_title":"How to Offer and Succeed With Premium Shipping Options","og_description":"Learn what premium shipping options are, how Amazon Premium Shipping works, how ecommerce brands of all sizes can offer premium shipping, and more.","og_url":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","og_site_name":"ShipBob UK","article_modified_time":"2025-09-18T15:53:59+00:00","og_image":[{"url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg?w=1280","width":1280,"height":1280,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","url":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","name":"How to Offer and Succeed With Premium Shipping Options - ShipBob UK","isPartOf":{"@id":"https:\/\/www.shipbob.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg","datePublished":"2020-06-17T12:00:42+00:00","dateModified":"2025-09-18T15:53:59+00:00","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/#primaryimage","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg","contentUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/uk\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Offer and Succeed With Premium Shipping Options"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/uk\/#website","url":"https:\/\/www.shipbob.com\/uk\/","name":"ShipBob UK","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/uk\/blog\/premium-shipping\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"How to Offer and Succeed With Premium Shipping Options","url":"http:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/uk\/blog\/premium-shipping\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/premium-shipping.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Kristina Lopienski"}],"creator":["Kristina Lopienski"],"publisher":{"@type":"Organization","name":"ShipBob UK","logo":""},"keywords":[],"dateCreated":"2020-06-17T12:00:42Z","datePublished":"2020-06-17T12:00:42Z","dateModified":"2025-09-18T15:53:59Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"How to Offer and Succeed With Premium Shipping Options\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/premium-shipping\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/premium-shipping.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2022\\\/07\\\/premium-shipping.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Kristina Lopienski\"}],\"creator\":[\"Kristina Lopienski\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob UK\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2020-06-17T12:00:42Z\",\"datePublished\":\"2020-06-17T12:00:42Z\",\"dateModified\":\"2025-09-18T15:53:59Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/users\/110"}],"version-history":[{"count":2,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/584\/revisions"}],"predecessor-version":[{"id":24296,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blog\/584\/revisions\/24296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media\/585"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/media?parent=584"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/uk\/wp-json\/wp\/v2\/blogcategories?post=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}