{"id":578,"date":"2019-10-11T10:03:00","date_gmt":"2019-10-11T10:03:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/shipping-ecommerce-marketing-strategy\/"},"modified":"2025-10-09T11:14:41","modified_gmt":"2025-10-09T11:14:41","slug":"shipping-ecommerce-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/shipping-ecommerce-marketing-strategy\/","title":{"rendered":"How to Make Shipping Part of Your Ecommerce Marketing Strategy"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-how-to-promote-free-shipping-for-your-online-store\">How to promote free shipping for your online store<\/a><\/p>\n\n\n\n<p><a href=\"#h-conclusion\">Conclusion<\/a><\/p>\n\n\n\n<p><a href=\"#h-bonus-have-your-shopify-cart-s-shipping-options-change-by-zip-code\">Bonus: Have your Shopify cart\u2019s shipping options change by postcode<\/a><\/p>\n<\/div>\n\n\n\n<p>A company\u2019s ecommerce website should emphasize the factors that make prospective customers want to buy. In general, both convenience and cost savings tend to resonate with consumers, especially those who shop online.<\/p>\n\n\n\n<p>Just as you\u2019d write about the features and benefits that appeal to your target audience in your <a href=\"https:\/\/www.shipbob.com\/blog\/product-descriptions\/\">product descriptions<\/a>, you should also promote any shipping offers that cater to people who want the fastest and\/or cheapest deliveries.<\/p>\n\n\n\n<p>This becomes even more important for the holiday shopping season.<\/p>\n\n\n\n<p>Promoting your store\u2019s shipping options helps with the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To make website visitors aware that they can save money<\/li>\n\n\n\n<li>To give shoppers confidence that there won\u2019t be any surprises at checkout<\/li>\n\n\n\n<li>To <a href=\"https:\/\/www.shipbob.com\/blog\/cart-abandonment\/\">turn more browsers into buyers<\/a> and\/or increase the amount of money customers spend<\/li>\n<\/ul>\n\n\n\n<p>The most popular shipping-related promotion is to <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-offer-free-shipping-ecommerce-store\/\">offer free shipping<\/a>, which can be a huge differentiator over your competitors.<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/knowledge.wharton.upenn.edu\/article\/how-the-offer-of-free-shipping-affects-on-line-shopping\/\">60% of ecommerce companies<\/a> cite \u201cfree shipping with conditions\u201d as their most successful <a href=\"https:\/\/startup.unitelvoice.com\/cheap-marketing-tools\" target=\"_blank\" rel=\"noopener noreferrer\">marketing tool<\/a>, finding that many customers would rather get free shipping (e.g., a $6.99 value) over a discount that saves them $10 on their purchase.<\/p>\n\n\n\n<p>But if your customers don\u2019t associate your store with free shipping or know you\u2019re offering it, it\u2019s possible only a select few will accidentally qualify for it. The more people that realize you offer free shipping, the more you can get to the checkout process.<\/p>\n\n\n\n<p>[Download: <a href=\"https:\/\/resources.shipbob.com\/shipbob-2-day-express-booklet\">ShipBob\u2019s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfilment<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-promote-free-shipping-for-your-online-store\">How to promote free shipping for your online store<\/h2>\n\n\n\n<p>Check out some of the easiest ways to tweak your <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-marketing-strategy\/\">marketing strategy<\/a> for quick wins, including capturing more sales, for your ecommerce website\u2019s free shipping promotion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-build-a-customer-email-list-and-send-free-shipping-offers\">1. Build a customer email list and send free shipping offers<\/h3>\n\n\n\n<p>If you have your own <a href=\"https:\/\/www.shipbob.com\/blog\/6-reasons-need-ecommerce-website\/\">ecommerce website<\/a>, rather than just selling on a third-party marketplace, you can <a href=\"https:\/\/bloggingwizard.com\/email-marketing-services\/\">build an email marketing list<\/a> and communicate directly with your customers.<\/p>\n\n\n\n<p>To grow a list of shopper email addresses, try offering different <a href=\"https:\/\/www.shipbob.com\/blog\/5-types-promotions-e-commerce-stores\/\">promotions<\/a> directly to their inbox in exchange for their email address. As many as&nbsp;<a href=\"https:\/\/content.adestra.com\/hubfs\/2016_Reports_and_eGuides\/2016_Consumer_Adoption_and_Usage_Study.pdf\">85% of people<\/a> who have subscribed to an email list did so to receive a discount.<\/p>\n\n\n\n<p>Another <a href=\"https:\/\/conversio.com\/academy\/what-science-says-about-discounts-promotions-and-free-offers\/\">study found<\/a> that 57% of shoppers would not have made a first-time purchase from a new retailer without a coupon, and 91% of coupon redeemers say they will revisit an ecommerce website after being offered a coupon.<\/p>\n\n\n\n<p>Additionally, if you send <a href=\"https:\/\/www.shipbob.com\/blog\/cart-abandonment\/\">abandoned cart emails<\/a>, you can mention any special shipping offers to help convince visitors to place an order.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-add-a-banner-on-your-ecommerce-website-to-promote-free-shipping\">2. Add a banner on your ecommerce website to promote free shipping<\/h3>\n\n\n\n<p>Having a <a href=\"https:\/\/www.twine.net\/blog\/banner-graphic-thumbnail-examples\/\" target=\"_blank\" rel=\"noopener\">banner<\/a> at the top of every page on your ecommerce website is a great way to display your free shipping offering. This helps call attention to all visitors \u2014 not just existing customers \u2014 so they are aware of it well in advance of getting to the checkout page.<\/p>\n\n\n\n<p>The message on the banner should be as clear as possible without needing visitors to click the banner to get the full story. Be clear about any restrictions, thresholds, or other requirements. A small asterisk might not be enough (or even be seen).<\/p>\n\n\n\n<p>For example, if your free shipping offer only applies to people in the contiguous US or only those who spend a minimum amount of money, make sure that is referenced in the banner to avoid disappointment or abandoned carts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-blast-your-shipping-promotion-out-to-social-media-followers\">3. Blast your shipping promotion out to social media followers<\/h3>\n\n\n\n<p>There are many benefits of building a <a href=\"https:\/\/www.shipbob.com\/blog\/benefits-social-media-online-store\/\">social media presence for your online store<\/a>, one of the most important being that you get to make announcements to people who want to hear from you.<\/p>\n\n\n\n<p>Sharing free shipping promotions is a great opportunity to provide something of value to your audience. Your followers may even choose to share the deal with their friends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-run-paid-advertisements-to-promote-your-free-shipping\">4. Run paid advertisements to promote your free shipping<\/h3>\n\n\n\n<p>Running ad campaigns across different channels can be an important first step to drive traffic to your website, especially when you <a href=\"https:\/\/www.shipbob.com\/blog\/started-online-store-5-steps-successfully-launch-new-product\/\">start an online store<\/a>.<\/p>\n\n\n\n<p>Google AdWords is a common way to target people searching for keywords related to your product(s). In your ad copy, you can include any messaging related to your free shipping, as well as in your corresponding <a href=\"https:\/\/www.shipbob.com\/blog\/landing-page-optimization\/\">optimised landing pages<\/a>.<\/p>\n\n\n\n<p>In addition, <a href=\"https:\/\/www.shipbob.com\/blog\/e-commerce-brands-facebook-ads\/\">Facebook ads<\/a> are another method to help e-commerce brands grow fast by targeting people that are similar to your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-test-your-shipping-marketing-campaign-and-measure-results\">5. Test your shipping marketing campaign and measure results<\/h3>\n\n\n\n<p>There are a variety of tactics and channels you can use to get the word out about your free shipping offering.<\/p>\n\n\n\n<p>When you\u2019re getting started, it may be easiest to start small, but when you\u2019re running a campaign or major <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-run-an-e-commerce-flash-sale\/\">flash sale<\/a>, it\u2019s best to do so in a coordinated manner that is consistent in all places \u2014 email, website, <a href=\"https:\/\/bloggingwizard.com\/best-social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>, and ads included.<\/p>\n\n\n\n<p>This helps maximise your impact and allows you to keep testing to see what is resonating the most.<\/p>\n\n\n\n<p>Additionally, if someone <a href=\"https:\/\/www.rightinbox.com\/blog\/free-examples-of-follow-up-emails-thatll-get-you-results\">didn\u2019t open an email<\/a>, notice the banner on your website, follow you on social media, etc., you can try to get it in front of them elsewhere. You can also learn <a href=\"https:\/\/easydmarc.com\/blog\/understanding-dmarc-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to read DMARC reports<\/a> to ensure your email campaigns reach the intended recipients and aren&#8217;t blocked by spam filters, further enhancing your marketing efforts.<\/p>\n\n\n\n<p>Of course, you should track all efforts and measure results to see what helped contribute to your outcome. You can also use more advanced analytics tools, like <a href=\"https:\/\/sellforte.com\/en\/blog\/what-is-marketing-mix-modeling\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing mix modeling<\/a>, to understand which channels or campaigns actually drove additional sales and long-term growth. When reporting on the performance of your promotion, consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did you get new customers from the free shipping promotion or mainly repeat customers?<\/li>\n\n\n\n<li>Did it ultimately result in a greater total order volume?<\/li>\n\n\n\n<li>Did customers spend more money per order on average?<\/li>\n\n\n\n<li>Did the free shipping promotion ultimately lead to more returns or even instances of <a href=\"https:\/\/sift.com\/solutions\/policy-abuse\/\" target=\"_blank\" rel=\"noreferrer noopener\">policy abuse<\/a>, such as customers exploiting loopholes in your offer?<\/li>\n<\/ul>\n\n\n\n<p>Using this information about your the orders placed during the offer, you can gauge success and improve future promotions (and even validate your overall shipping strategy or policy).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Offering free shipping is a great incentive to get more customers to place an order on your store while eliminating a typical barrier to completing the checkout process. In order for this strategy to be effective, your target audience needs to know that you offer it in the first place.<\/p>\n\n\n\n<p>A 3PL can help you deliver on that experience.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request a Fulfilment Quote<\/strong><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-have-your-shopify-cart-s-shipping-options-change-by-zip-code\">Bonus: Have your Shopify cart\u2019s shipping options change by postcode<\/h2>\n\n\n\n<p>One way to offer fast and affordable shipping is to partner with a <a href=\"https:\/\/www.shipbob.com\/\">fulfilment provider<\/a> that lets you split your inventory across locations. Packages are delivered faster and at a lower cost by shipping from the fulfilment centre closest to each customer. Having your ecommerce platform integrated with your <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a> solution means technology can help you drive more sales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For example, ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/product\/2-day-express\/\">2-Day Express Shipping Program<\/a> lets Shopify merchants that have their inventory distributed among ShipBob\u2019s locations offer <a href=\"https:\/\/www.shipbob.com\/blog\/guide-offering-affordable-2-day-shipping\/\">guaranteed 2-day ground shipping<\/a> to nearly half of the US population (at a fraction of the price of <a href=\"https:\/\/www.shipbob.com\/blog\/expedited-shipping\/\">expedited 2-day air shipping<\/a>).<\/p>\n\n\n\n<p>This way, merchants that work with ShipBob&nbsp;for their <a href=\"https:\/\/www.shipbob.com\/blog\/shopify-shipping\/\">Shopify shipping<\/a> not only get their orders shipped out on time but also get to use the 2-Day Express program to offer a new affordable alternative shipping option. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A customer checks out on your Shopify store and enters their shipping destination<\/li>\n\n\n\n<li>ShipBob dynamically verifies the delivery postcode and the inventory on-hand at each of our fulfilment centres<\/li>\n\n\n\n<li>If the order qualifies for 2-Day Express, the new \u201c2-Day Express\u201d option will dynamically show up in real-time (as seen in the image of a Shopify cart below)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=1280px\" alt=\"\" class=\"wp-image-591\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/11\/ShipBob-2-Day-Express-Shipping-Program-for-Shopify-1024x257-1.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<p>Want to learn more? <a href=\"https:\/\/www.shipbob.com\/quote\/#.W0TkpNhKjLY\">Request a quote from ShipBob<\/a> or download our free e-guide, \u201cShipBob\u2019s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfilment.\u201d<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/resources.shipbob.com\/shipbob-2-day-express-booklet\"><strong>Get the Free Guide<\/strong><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you offer appealing shipping options on your ecommerce store \u2014 from free shipping to fast delivery options \u2014 don\u2019t forget to make your customers aware of them!<\/p>\n","protected":false},"author":110,"featured_media":25136,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,7,13],"class_list":["post-578","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-fulfillment","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Shipping Part of Your Ecommerce Marketing Strategy - ShipBob UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/shipping-ecommerce-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Shipping Part of Your Ecommerce Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"If you offer appealing shipping options on your ecommerce store \u2014 from free shipping to fast delivery options \u2014 don\u2019t forget to make your customers aware of them!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/uk\/blog\/shipping-ecommerce-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T11:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/a58e3fbf1f6bf6328624925621c278ba.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/\",\"name\":\"How to Make Shipping Part of Your Ecommerce Marketing Strategy - ShipBob UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2025\\\/09\\\/a58e3fbf1f6bf6328624925621c278ba.jpg\",\"datePublished\":\"2019-10-11T10:03:00+00:00\",\"dateModified\":\"2025-10-09T11:14:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/blog\\\/shipping-ecommerce-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2025\\\/09\\\/a58e3fbf1f6bf6328624925621c278ba.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/uk\\\/wp-content\\\/uploads\\\/sites\\\/32\\\/2025\\\/09\\\/a58e3fbf1f6bf6328624925621c278ba.jpg\",\"width\":580,\"height\":435,\"caption\":\"Free delivery van, vintage toy truck with cardboard boxes. 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