{"id":484,"date":"2022-02-10T14:18:26","date_gmt":"2022-02-10T19:18:26","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/prymal-merchant-plus\/"},"modified":"2024-11-22T00:57:08","modified_gmt":"2024-11-22T00:57:08","slug":"prymal-merchant-plus","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/prymal-merchant-plus\/","title":{"rendered":"How Prymal Tapped Into ShipBob\u2019s WMS Platform to Bring Fulfilment In-House [Case Study]"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

The catalyst for moving fulfilment in-house with ShipBob<\/a><\/p>\n\n\n\n

Learning about ShipBob\u2019s new warehouse management system<\/a><\/p>\n\n\n\n

Implementing ShipBob WMS<\/a><\/p>\n\n\n\n

Tracking inventory and orders in real time<\/a><\/p>\n\n\n\n

What\u2019s next for Prymal?<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

Let’s talk about ShipBob’s WMS<\/a><\/p>\n<\/div>\n\n\n\n

Learn how coffee creamer brand Prymal leverages ShipBob\u2019s warehouse management system (WMS) to scale fulfilment fast in-house.<\/p>\n\n\n\n

\n

Customer Profile<\/strong><\/p>\n\n\n\n

Prymal<\/a> is on a mission to make your coffee a little sweeter and a whole lot healthier. Based in Austin, Texas, the health food brand offers a one-of-a-kind sugar-free, non-dairy creamer made with ingredients like monk fruit, stevia, and erythritol. Prymal creamers don\u2019t compromise taste with guilt-free flavours like Red Velvet and Birthday Cake.<\/p>\n\n\n\n

\"\"<\/p>\n<\/div>\n\n\n\n

After nearly 10xing her business<\/a> over the last 3 years with ShipBob, Courtney Lee and the team behind Prymal<\/a> had a vision for the next evolution of their business \u2014 getting their own warehouse with a connected coffee shop to open in the future.<\/p>\n\n\n\n

While this meant Prymal would no longer be outsourcing all of their ecommerce fulfilment, ShipBob had a new solution that could enable them to keep utilising ShipBob\u2019s software, shipping rates, integrations, and other fulfilment services, while remaining a customer.<\/p>\n\n\n\n

We sat down with Courtney Lee, CEO and founder of Prymal, to learn about her company\u2019s growth, why she moved fulfilment in-house, and decided to use ShipBob\u2019s warehouse management system (WMS) to manage the fulfilment centre in her new hub, which also includes her HQ and production facility.<\/p>\n\n\n\n

The catalyst for moving fulfilment in-house with ShipBob<\/h2>\n\n\n\n

As told to ShipBob by Courtney Lee, founder of Prymal.<\/strong><\/p>\n\n\n\n

In 2020, the pace of everything changed and continues to get faster year over year. The companies that survive through volatility in the economy and markets are going to be the ones who can adapt fast and get comfortable with making decisions based on having enough information versus all of the information. Technology, for better for worse, is calling for leaders to be the lookout, the compass, and the captain.<\/p>\n\n\n\n

With that in mind, my decision to bring fulfilment in-house after years of learning and scaling through outsourcing was all about deepening our control over a critical arm of the business.<\/p>\n\n\n\n

On a macro level, when COVID hit there were key elements impacting our business that were paramount for our success: the labour markets, production capacities, carrier performance, pricing throughout the entire supply chain, raw material availability, and inventory.<\/p>\n\n\n\n

Like a wagon wheel, as the entrepreneur, I am the central hub and the spokes around me include our co-packer, fulfilment platform in ShipBob, my team, and our customers, and the outside wheel itself were the economy and marketplaces.<\/p>\n\n\n\n

I saw and felt the wheels splintering, and it\u2019s a domino effect of every spoke struggling to keep the wheel going. For a time, being a business owner in COVID felt like a chicken without a head running around.<\/p>\n\n\n\n

I needed to pull myself out of the hub and be in control of the wheel.<\/p>\n\n\n\n

\"\"To do that, I decided to consolidate our operations. Our products were all manufactured by a co-packer in Idaho.<\/p>\n\n\n\n

Then, I was sending and shipping products out of two ShipBob locations: Moreno Valley, CA and Chicago, IL. And this was with a team that is 100% remote in Arizona, California, New Jersey, and Texas.<\/p>\n\n\n\n

So we brought everything to Austin, TX. Our production arm, fulfilment, and even the ability to sell to our customers in person.<\/p>\n\n\n\n

It\u2019s my dream location right in the heart of a bustling, trendy, and thriving city, which also happens to be in close proximity to major carrier hubs.<\/p>\n\n\n\n

The freedom I\u2019ve experienced is invaluable and priceless.<\/p>\n\n\n\n

Learning about ShipBob\u2019s new warehouse management system<\/h2>\n\n\n\n

\"\"When I expressed my situation to ShipBob\u2019s co-founder and President, Divey Gulati, he was immediately supportive.<\/p>\n\n\n\n

He helped me start outlining the steps to bring everything in-house, including utilising ShipBob\u2019s WMS, a new in-house fulfilment solution<\/a>.<\/p>\n\n\n\n

The thought of having to Frankenstein many tools and APIs together, plus the costs and uncertainty in performance, was a non-starter for other options.<\/p>\n\n\n\n

\n

\u201cHaving been a happy ShipBob customer for several years, I had the utmost confidence in this new solution \u2014 the same solution they use to power their own fulfilment network. <\/span><\/em>Using ShipBob\u2019s warehouse management system and merchant application was a no-brainer.\u201d<\/span><\/em><\/p>\n\n\n\n

Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n

I was able to essentially turn my facility in Austin into a satellite site within ShipBob\u2019s network. I could not have asked for a better solution. With volatility and everything happening in the industry, ShipBob powering our warehouse, while allowing me to tap into their entire fulfilment platform and relationships, was the best thing that could have happened.<\/p>\n\n\n\n

Implementing ShipBob WMS<\/h2>\n\n\n\n

\"\"When my business was brand new, we had used one of the large shipping software options, but they were pretty much only good for label printing.<\/p>\n\n\n\n

Having no prior warehouse management experience, the ShipBob solution has helped my team accelerate what would have been a very steep learning curve.<\/p>\n\n\n\n

We had the ShipBob team on-site for implementation, which was so helpful. They helped set up our computers, printers, iPods, and scanners, then taught us the ins and outs of the WMS.<\/p>\n\n\n\n

We essentially got to replicate what ShipBob\u2019s done across its dozens of facilities via its proprietary WMS, best practices, and other tools to successfully run a global fulfilment network.<\/p>\n\n\n\n

\n

\u201cI don\u2019t know what I would have done without ShipBob. With their team, their incredible warehouse management system, and their training, this just worked out so quickly and smoothly. There were no hiccups as we got everything up and running, and were able to have a huge Q4.<\/span><\/em>\u201d<\/span><\/em><\/p>\n\n\n\n

Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n

\"\"My fulfilment team was trained up and running totally independently within 4 weeks. That\u2019s unheard of! That side of the business runs perfectly without me having to even talk to our fulfilment associates.<\/p>\n\n\n\n

In comparison, a friend of mine who had moved fulfilment in-house took months to get started and had to duct tape all the apps and software together, train people, and secure all of their equipment.<\/p>\n\n\n\n

But we had ShipBob.<\/p>\n\n\n\n

The potential money we could have lost would have been huge just in those delays.<\/p>\n\n\n\n

At one point, the ShipBob team hadn\u2019t heard from us in 2 weeks and asked, \u201cIs everything okay?\u201d Everything was perfect, running so smoothly, that we didn\u2019t even need our weekly check-ins. The problem was there were no problems!<\/p>\n\n\n\n

Tracking inventory and orders in real time<\/h2>\n\n\n\n

\"\"It\u2019s been amazing to access my inventory in person \u2014 to be able to quality control everything, make changes, and run marketing campaigns on the fly.<\/p>\n\n\n\n

One of the biggest things I\u2019ve learned is how truly vital it is to have a system for inventory tracking and real-time warehouse visibility.<\/p>\n\n\n\n

Without a sophisticated way to have virtual visibility of what\u2019s in the warehouse, we\u2019d be in trouble, especially with so many remote team members in other states.<\/p>\n\n\n\n

My Director of Operations and Director of Customer Support are remote, and they constantly deal with many aspects of inventory, including purchase orders.<\/p>\n\n\n\n

ShipBob\u2019s software allows for all of us to \u201cvirtually see\u201d our warehouse without having to physically be there. Because of that, we\u2019ve been able to reduce our product speed-to-market, catch and remediate quality control issues, and intercept orders (as our fulfilment associates are able to physically see, touch, count, and ship items). All of that is amazing.<\/p>\n\n\n\n

We create a warehouse receiving<\/a> order in ShipBob and it immediately arrives and gets stowed by us. It\u2019s convenient to toggle between the merchant view we already knew from partnering with ShipBob for years, as well as the WMS side.<\/p>\n\n\n\n

The merchant dashboard is still really helpful for support inquiries (if an order needs to be canceled, if we need to adjust an address, add a product, etc.), as ShipBob is our source of truth for shipping data. I also love the analytics tools, and so do my accountants. I can also see how my team is doing, tracking their order metrics as they fulfil orders.<\/p>\n\n\n\n

While we now pay for our own rent and the salaries of our fulfilment centre team, we have been able to save 10% and reinvest that into other parts of the business. It\u2019s been game-changing, while still having ShipBob be a part of our ecosystem.<\/p>\n\n\n\n

Our average shipping zone in the US increased, since we went from using multiple ShipBob fulfilment centres to just our one location in Austin, but we still have the ability to utilise ShipBob facilities in other countries.<\/p>\n\n\n\n

I love that I can focus on the foundation (AKA my hub in Austin), and that the path to scalability is 100% there from a fulfilment standpoint!<\/p>\n\n\n\n

What\u2019s next for Prymal?<\/h2>\n\n\n\n

\"\"We just launched our new Vegan Oat Milk Creamers<\/a> in two flavours: Butter Pecan and Cacao Mocha. This opens up a totally new customer and category for us. Oat milks are very popular right now, but there\u2019s a lot of ingredients and health issues with many of the existing products. Prymal\u2019s version doesn\u2019t have any seed oils or added sugars, and it is extremely low-carb and tastes amazing.<\/p>\n\n\n\n

We\u2019ve also recently launched our own coffee beans, which are just hands-down the best quality and incredible-tasting beans that pair perfectly with all of our creamers. Once we get past some supply issues, we\u2019re hoping to launch other new products like sugar-free flavored oatmeals. They\u2019re absolutely game-changing and will include both a traditional oatmeal and a lower-carb version.<\/p>\n\n\n\n

With this new hub and space that we get to call our own, we can more easily do so many wonderful, productive, and innovative things to grow the company. 2022 will have its challenges, but I\u2019m extremely optimistic because my team is stronger than ever, our vision is clear, we have our new hub, and we have the absolute freaking best partner in ShipBob.<\/p>\n\n\n\n

<\/h6>

<\/h2>

<\/p><\/div>

\n
<\/div>

Divey Gulati<\/p>\n

Divey Gulati is the President & Co-founder of ShipBob who originally brought up ShipBob WMSto Prymal.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>

Melisa Ori<\/p>\n

Melisa Ori is the Account Executive at ShipBob who originally brought on Prymal as a customer.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>

Emily Krieger<\/p>\n

Emily is the Merchant Success Manager at ShipBob who helps support Prymal.<\/p>\n<\/div><\/div>\n<\/div>

<\/a><\/div><\/section>\n\n\n\n

Let’s talk about ShipBob’s WMS<\/h2>\n\n\n\n

Click the button below to get in touch with ShipBob about our warehouse management software to see if we can help your business, discover if we\u2019re a mutual fit, and get a pricing quote.<\/p>\n\n\n\n

Request wMS Pricing<\/strong><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Learn how Prymal uses ShipBob’s WMS to centralise fulfilment in-house.<\/p>\n","protected":false},"author":110,"featured_media":485,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4],"class_list":["post-484","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies"],"yoast_head":"\nHow Prymal Tapped Into ShipBob\u2019s WMS Platform to Bring Fulfilment In-House [Case Study] - ShipBob UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/prymal-merchant-plus\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Prymal Tapped Into ShipBob\u2019s WMS Platform to Bring Fulfilment In-House [Case Study]\" \/>\n<meta property=\"og:description\" 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