{"id":4111,"date":"2022-12-14T16:53:25","date_gmt":"2022-12-14T16:53:25","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/rifruf\/"},"modified":"2026-07-02T15:18:58","modified_gmt":"2026-07-02T15:18:58","slug":"rifruf","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/rifruf\/","title":{"rendered":"How RIFRUF Improved Shipping Speeds By 38.5% After Switching to ShipBob [Case Study]"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\" blog-toc-controller-time-label-value=\"Minutes\" blog-toc-controller-button-label-value=\"Show more\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p class=\"wp-block-paragraph\"><a href=\"#h-key-metrics\">Key metrics<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-about-rifruf\">About RIFRUF<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-switching-to-shipbob-from-a-competing-3pl\">Switching to ShipBob from a competing 3PL<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-getting-real-time-status-updates-at-a-glance\">Getting real-time status updates at a glance<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-boosting-conversion-rates-with-faster-shipping\">Boosting conversion rates with faster shipping<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-shipping-orders-from-hubs-near-our-customers\">Shipping orders from hubs near our customers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-what-s-next-for-rifruf\">What&#8217;s next for RIFRUF<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-rifruf-s-team-at-shipbob\">RIFRUF&#8217;s team at ShipBob<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#h-get-started-with-shipbob\">Get started with ShipBob<\/a><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Learn how pet accessory brand <a href=\"https:\/\/rifrufqueens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RIFRUF<\/a> is reinventing canine footwear to create the world\u2019s best dog shoe.<\/em><\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p class=\"wp-block-paragraph\"><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Based in Queens, New York, <a href=\"https:\/\/rifrufqueens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RIFRUF<\/a> is a dog shoe and accessory brand started by Peter Liu and Jeremy Yoon \u2014 two pet parents and footwear enthusiasts. Their thoughtfully designed and crafted products are aimed at both looking great and being great for your dog(s). RIFRUF\u2019s philosophy is \u201cif we wouldn\u2019t wear it, neither should our dogs.\u201d&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"467\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=1280px\" alt=\"\" class=\"wp-image-4122\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/rifruf-founders-700x467.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n\n<h2 id=\"h-key-metrics\" class=\"wp-block-heading\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 ShipBob fulfilment centres<\/li>\n\n\n\n<li>8x growth YoY<\/li>\n\n\n\n<li>38.5% faster shipping than previous 3PL<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-about-rifruf\" class=\"wp-block-heading\">About RIFRUF<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every parent wants what\u2019s best for their child \u2013 even when their child is a dog. That\u2019s what led Peter Liu to start RIFRUF.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peter is the owner of a French Bulldog named Caesar. While walking around their neighborhood in New York City, Caesar suffered a paw injury after stepping on some broken glass on the sidewalk. When Peter took Caesar to the vet, they recommended he wear dog shoes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After scouring the internet for a functional yet fashionable dog shoe, Peter came up short. There was nothing on the market that was trendy or well-made. Being a sneakerhead himself, Peter thought he could make improvements on the dog footwear industry. Peter looped in his friend (now business partner), Jeremy Yoon, who had a background in footwear design and they launched RIFRUF in January 2021 with the mission of creating a better dog shoe. And in fact, RIFRUF won the 2022 Pet Innovation Awards for Best Dog Accessory Product of the Year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since their launch, RIFRUF has grown and begun offering new products in the dog accessory vertical. Their goal is to offer products for dogs \u201cfrom head to paw.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to their growth, RIFRUF needed a fulfilment partner that was just as reliable as their dog shoes. We spoke with Peter to learn more about RIFRUF\u2019s fulfilment journey and partnership with ShipBob.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-switching-to-shipbob-from-a-competing-3pl\" class=\"wp-block-heading\">Switching to ShipBob from a competing 3PL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As told to ShipBob by Peter Liu, Co-Founder of RIFRUF<\/strong>.*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we started, we were individually packing orders on our own. Quickly we found that wasn\u2019t sustainable. As we continued to grow, we knew we needed to look for a third-party logistics provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we first outsourced our fulfilment, we used one of ShipBob\u2019s competitors that also has their own dashboard. Initially we felt like the pricing was fair \u2014 especially for a new brand starting out \u2014&nbsp; but we soon found that there were a lot of hidden fees. We also experienced a high loss rate, and responses from customer service were really slow when we needed things to be fixed or to get answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, we had an unpleasant experience working with them. Eventually, we decided to go shopping for a new 3PL.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIn doing our research, it seemed that ShipBob filled in all of the gaps that we were experiencing with our previous 3PL. Since partnering with ShipBob, we\u2019ve found that the fees are transparent, packages are getting lost less (which means we file less claims), and customer service is much more responsive and attentive. Plus, the shipping is actually faster!\u201d<\/p>\n<cite>Peter Liu, Co-Founder of <a href=\"https:\/\/rifrufqueens.com\/\">RIFRUF<\/a><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" height=\"221\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=1280px\" alt=\"\" class=\"wp-image-4119\" style=\"width:972px;height:307px\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/13-700x221.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<h2 id=\"h-getting-real-time-status-updates-at-a-glance\" class=\"wp-block-heading\">Getting real-time status updates at a glance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In my experience, ShipBob is a lot more clear and transparent about what customers can expect compared to the other 3PL we used. ShipBob&#8217;s warehouse receiving process and documentation are really detailed. I like being able to see the SLAs so I can know when receiving will be fulfilled. ShipBob\u2019s analytics dashboard is quite helpful and straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s really helpful to have that level of visibility so we don\u2019t have to constantly email back and forth, asking when things will be completed. It saves a lot of time and helps set expectations appropriately.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-boosting-conversion-rates-with-faster-shipping\" class=\"wp-block-heading\">Boosting conversion rates with faster shipping<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve recently done some website optimisation and targeted ads so it\u2019s challenging to attribute our growth to just one aspect of the business, but our overall traffic, volume of orders, and <a href=\"https:\/\/www.daasity.com\/post\/conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a> have steadily increased.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without a doubt, a portion of that is due to increased shipping speeds we\u2019re able to offer because of ShipBob \u2014 the average time to fulfil and the average time to send orders out has decreased from our last provider.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video playsinline controls src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/rifruf-tt-3.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our last 3PL, if our customers wanted free shipping, they had to have economy shipping and wait 5-8 days for delivery. Whereas with ShipBob, we can offer free shipping and customers receive their order in 3-5 days.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I believe part of our increased conversion rate is due to our customers seeing the option for faster shipping at checkout. ShipBob\u2019s 2-Day Express ship option definitely helps this.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"h-shipping-orders-from-hubs-near-our-customers\" class=\"wp-block-heading\">Shipping orders from hubs near our customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With our last 3PL, we only had products in one fulfilment centre on the West Coast of the US, even though they have fulfilment centres in the US and abroad. As we grew and understood our customer base more, we knew we needed to be in multiple fulfilment centres across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we moved to ShipBob, we distributed our inventory for the first time. We have products in New Jersey and Nevada. Our customers are mostly in New York and California so distributing our inventory on both coasts makes sense for us.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, our Merchant Success Manager, Himanchali, provided an overview of our past few months&#8217; inventory distribution and found that around 20% of our orders would have been more economical if had they been shipped from a more central fulfilment centre. This was helpful, as we\u2019re looking to streamline costs next year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a lot of customers in Florida and Texas, so we have been considering branching into a more centralised fulfilment centre to take care of those areas.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, we\u2019re a lot happier with ShipBob than our last 3PL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" height=\"221\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=1280px\" alt=\"\" class=\"wp-image-4117\" style=\"width:972px;height:307px\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/14-700x221.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<h2 id=\"h-what-s-next-for-rifruf\" class=\"wp-block-heading\">What&#8217;s next for RIFRUF<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video playsinline controls src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/riftuf-tt-4.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">We want to be a holistic dogwear brand. We just launched a bunch of new accessories like raincoats, leashes, and harnesses, and sales for those have been going really well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for our strategy, we are looking into adding a few sales channels, including using ShipBob\u2019s new automated FBA prep solution. We also may get started with Chewy and utilise ShipBob\u2019s B2B solution for those orders. Luckily, ShipBob\u2019s EDI capabilities will make omnichannel fulfilment easy for us to manage. Overall, our goal is to have more and more orders come through!<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">*The metrics in this case study were supplied by the Merchant. ShipBob makes no representations regarding their accuracy.\u00a0<\/p>\n\n\n\n<h2 id=\"h-rifruf-s-team-at-shipbob\" class=\"wp-block-heading\">RIFRUF&#8217;s team at ShipBob<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-flex-container flex-container direction-row justify-center align-none flex-wrap  max-width-blog\">\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none col-2 align-center u-text-centered\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/mary-kate-d.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\"><strong>Mary Kate Durkin<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Mary Kate is the Account Executive who helped bring RIFRUF onboard with ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none col-2 align-center u-text-centered\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/03\/Manas-Kakkar.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\"><strong>Manas Kakkar<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Manas is the Implementation Specialist who helped RIFRUF get started with ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/12\/himanchali.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Himanchali Rai<\/p>\n<p class=\"has-text-align-center wp-block-paragraph\">Himanchali is a ShipBob&#8217;s Merchant Success Specialist and helps support the RIFRUF team.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 id=\"h-get-started-with-shipbob\" class=\"wp-block-heading\">Get started with ShipBob<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If ShipBob sounds like the right fulfilment partner for your business, request a quote to connect with our team. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a quote<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how RIFRUF, a dog footwear and accessory brand, has been able to speed up shipping speeds and boost conversion rates after switching to ShipBob for fulfilment. <\/p>\n","protected":false},"author":193,"featured_media":4112,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,63],"class_list":["post-4111","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-pet-products-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How RIFRUF Sped Up Shipping By 38.5% By Switching to ShipBob<\/title>\n<meta name=\"description\" content=\"Learn how dog footwear and accessory brand, RIFRUF, sped up shipping and boosted conversion rates by switching to ShipBob for fulfillment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/rifruf\/\" \/>\n<meta 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