{"id":4024,"date":"2022-12-02T12:00:00","date_gmt":"2022-12-02T12:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/?post_type=blog&#038;p=4024"},"modified":"2025-07-02T01:47:24","modified_gmt":"2025-07-02T01:47:24","slug":"brilliant-fulfillment","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/brilliant-fulfillment\/","title":{"rendered":"How Brilliant Fulfilment Became ShipBob\u2019s First SFN Partner &#038; Scaled to Shipping Millions of Orders [Case Study]"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-key-metrics\">Key metrics<\/a><\/p>\n\n\n\n<p><a href=\"#h-about-brilliant-fulfillment\">About Brilliant Fulfilment<\/a><\/p>\n\n\n\n<p><a href=\"#\">Starting from a single row of inventory, and growing to a dedicated warehouse<\/a><\/p>\n\n\n\n<p><a href=\"#\">Achieving greater consistency in order volume and forecasting&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#\">Leveraging \u201cthe best WMS on the market\u201d<\/a><\/p>\n\n\n\n<p><a href=\"#\">Partnering in a way that feels like family<\/a><\/p>\n\n\n\n<p><a href=\"#\">Testing a competing fulfilment network \u2014 and ending the relationship immediately<\/a><\/p>\n\n\n\n<p><a href=\"#h-learn-more-about-sfn\">Learn more about SFN<\/a><\/p>\n<\/div>\n\n\n\n<p>Learn how Brilliant Fulfilment partnered with ShipBob to improve consistency and fulfil millions of orders from multiple facilities. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It&#8217;s been an amazing partnership that has scaled to over 4,000,000 shipments in just a couple years. And we&#8217;re just getting started!&#8221;<\/p>\n<cite><em>Nancy Henger, CEO of Brilliant Fulfilment<\/em><\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>About SFN<\/strong><\/p>\n\n\n\n<p>ShipBob powers a fulfilment network of franchised warehouses known as the <a href=\"https:\/\/www.shipbob.com\/sfn-partner\/\">ShipBob Fulfilment Network<\/a> (\u201cSFN\u201d). The expansive network consists of over dozens of 3PL providers with even more facilities across the world, providing both DTC and B2B fulfilment to ShipBob customers. The SFN facilities are state-of-the-art warehouses, thoroughly vetted by ShipBob. Each SFN site is equipped with ShipBob\u2019s proprietary technology, offering customers the entire ShipBob experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=1280px\" alt=\"\" class=\"wp-image-4025\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Nancy-700x700.png?w=1600px 1440w\" fetchpriority=\"low\" \/><figcaption class=\"wp-element-caption\">Nancy Henger, CEO of Brilliant Fulfilment<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4M orders shipped since starting with ShipBob<\/li>\n\n\n\n<li>700 ShipBob customers supported<\/li>\n\n\n\n<li>2 SFN sites<\/li>\n\n\n\n<li>3 years of partnership&nbsp;&nbsp;<\/li>\n\n\n\n<li>60 fulfilment professionals working at Brilliant<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-brilliant-fulfillment\">About Brilliant Fulfilment<\/h2>\n\n\n\n<p>Founded in 2013 with the goal of providing temperature-controlled warehousing for health and beauty companies in the southern US, <a href=\"https:\/\/www.bful.co\/\">Brilliant Fulfilment<\/a> has been committed to delivering the best picking, packing, and kitting services in the business.<\/p>\n\n\n\n<p>We sat down with Brilliant Fulfilment\u2019s CEO, Nancy Henger, and CFO, Heather Davis, to discuss how being the first 3PL to join ShipBob\u2019s SFN network paid off, and how the SFN program has enabled Brilliant to achieve higher consistency, access better tools, and gain a trusted and supportive partner in fulfilment. Plus, how one facility started with one row dedicated to ShipBob and how it scaled to shipping millions of orders from that facility alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Starting from a single row of inventory, and growing to a dedicated warehouse<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Nancy Henger, CEO, and Heather Davis, CFO, of Brilliant Fulfilment.<\/strong><\/p>\n\n\n\n<p>When we started with the SFN, we initially only allotted ShipBob one row in one of our warehouses \u2014 but the entire ShipBob team earned our trust in no time. Soon, the one row we gave them in our warehouse became two; then two rows became four rows, then eight, and so on. Now, we have a whole facility dedicated to only ShipBob orders \u2014 and we wouldn\u2019t have it any other way!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We&#8217;re happy that we were the first 3PL to join the SFN, and we think that ShipBob makes a great partner. Brilliant and ShipBob are both very grateful for each other, and we&#8217;ve learned a lot from ShipBob\u2019s team over the course of our partnership.&#8221;<\/p>\n<cite><em>Nancy Henger, CEO of Brilliant Fulfilment&nbsp;<\/em><\/cite><\/blockquote>\n\n\n\n<p>In fact, the first facility we launched with ShipBob has already shipped several orders since we began our partnership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Achieving greater consistency in order volume and forecasting&nbsp;<\/h2>\n\n\n\n<p>When we started working with ShipBob, we immediately saw more consistency in order volumes and storage levels. Knowing that we\u2019ll have a couple thousand orders every day at minimum is a great help. It makes it much easier to plan labour and forecast operating costs. We love the regularity of it, and it takes much of the everyday stress off of us.&nbsp;<\/p>\n\n\n\n<p>ShipBob also bears the burden of sales and marketing, so we don\u2019t have to worry as much about reinvesting revenue to convert new clients. It\u2019s a very simple system that fills our shelves without emptying our marketing budget.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Leveraging \u201cthe best WMS on the market\u201d<\/h2>\n\n\n\n<p>ShipBob\u2019s WMS is, without exaggeration, the best in the business. It\u2019s super intuitive, so when a new employee starts, it&#8217;s extremely easy for them to learn to pick and pack on their first day. The ease of adoption is probably one of the biggest benefits to ShipBob\u2019s warehouse management software in general.&nbsp;<\/p>\n\n\n\n<p>The analytics are also amazing. With every update, the software keeps capturing more and more of the minutiae involved in fulfilment operations \u2014 it\u2019s just unbelievable.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=1280px\" alt=\"\" class=\"wp-image-4038 size-full\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/12\/Untitled-1000-%C3%97-1400-px-700x980.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We\u2019ve shopped around for a good warehouse management software to use in our fulfilment centres, and we found that no other WMS on the market compares to ShipBob\u2019s. It\u2019s the best, bar none.&#8221;<\/p>\n<cite><em>Nancy Henger, CEO of Brilliant Fulfilment<\/em><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"280\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=1280px\" alt=\"\" class=\"wp-image-4026\" style=\"width:1109px;height:444px\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/11\/Brilliant-700x280.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Partnering in a way that feels like family<\/h2>\n\n\n\n<p>We run this business like a family, and we feel that ShipBob is a part of our family. It&#8217;s very important to us that our employees are happy and that they feel cared for, and ShipBob definitely cares for our business and its members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testing a competing fulfilment network \u2014 and ending the relationship immediately<\/h2>\n\n\n\n<p>Our relationship with ShipBob has spoiled us, frankly. We tried becoming partners with one of ShipBob\u2019s competitors who also has a fulfilment network, but within 60-90 days we had fired them because they did not make a good partner in terms of integrity, accessibility, and collaboration.&nbsp;<\/p>\n\n\n\n<p>ShipBob\u2019s openness, honesty, and transparency are must-haves for us, and have helped create the mutually beneficial relationship we enjoy today \u2014 and that we plan to continue!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Company culture is really a highlight for our business, so it was a prerequisite that any potential partner both value and commit to that culture. Ultimately, we chose to partner with ShipBob because they\u2019re good people, and because we trusted that they would not only prioritize quality, but also the well-being of their partner and its employees.&#8221;<\/p>\n\n\n\n<p><em>Nancy Henger, CEO of Brilliant Fulfilment<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>We\u2019re proud to have been ShipBob\u2019s first SFN partner, and our goal is to be their best! ShipBob has grown at such an extraordinary pace, but we plan to continue growing and providing best-in-class fulfilment for every merchant who relies on our facilities. We\u2019d love to open a few more fulfilment centres, and take ShipBob with us!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-about-sfn\">Learn more about SFN<\/h2>\n\n\n\n<p>If your 3PL is interested in partnering with ShipBob, click the link below to learn how you can gain a supportive partner to help you scale.  <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/sfn-partner\/\">Become an SFN Partner<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how ShipBob&#8217;s SFN program enabled Brilliant to improve consistency, access better tools, and gain a trusted partner in fulfilment.<\/p>\n","protected":false},"author":194,"featured_media":4036,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[71,7],"class_list":["post-4024","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-sfn-case-studies","blogcategories-fulfillment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Brilliant Fulfilment Became ShipBob\u2019s First SFN Partner &amp; 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