{"id":27620,"date":"2026-02-05T10:00:00","date_gmt":"2026-02-05T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/savannah-bananas\/"},"modified":"2026-02-16T16:25:29","modified_gmt":"2026-02-16T16:25:29","slug":"savannah-bananas","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/savannah-bananas\/","title":{"rendered":"How\u00a0The\u00a0Savannah Bananas\u00a0Use\u00a0ShipBob WMS to Fulfil Both POS & Online Merch to Millions of Fans [Case Study]\u00a0\u00a0"},"content":{"rendered":"\n

Learn how the viral Banana Ball baseball league <\/em>leverages ShipBob’s WMS to manage their inventory across online and point-of-sale (POS) retail channels, sail through peak season, and actually enjoy fulfilment.<\/em><\/p>\n\n\n\n

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Customer Profile<\/strong><\/p>\n\n\n\n

The\u00a0Savannah Bananas<\/a>\u00a0are a viral, entertainment-driven baseball team\u00a0based in Savannah, Georgia, that reimagines America\u2019s pastime with their own fast-paced \u201cBanana Ball\u201d rules, choreographed dances, and nonstop fan engagement. Like all six teams in the Banana Ball Championship League, their mission is to put fans first, prioritising fun over tradition while touring stadiums nationwide. Beyond games,\u00a0they\u2019ve\u00a0built a booming merchandise business, have a massive online presence with millions of followers on social media, and supports Bananas Foster, a nonprofit that celebrates and advocates for the foster care community.\u00a0<\/p>\n\n\n\n

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Key metrics<\/h2>\n\n\n\n
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  • 13K orders per month <\/li>\n\n\n\n
  • 11.1M TikTok followers <\/li>\n\n\n\n
  • 200+ games in the 2026 season  <\/li>\n\n\n\n
  • 2.2 million tickets sold in 2025 <\/li>\n\n\n\n
  • 4,000 SKUs <\/li>\n\n\n\n
  • 6 teams competing in the Banana Ball league  <\/li>\n\n\n\n
  • 70+ stadiums with point-of-sale retail locations that sell merch <\/li>\n\n\n\n
  • 80% of BFCM orders shipped within 24 hours   <\/li>\n<\/ul>\n\n\n\n

    About the Savannah Bananas<\/h2>\n\n\n\n

    In 2016, Jesse and Emily Cole risked it all and bought a college development baseball team. Their goal: to make baseball fun and bring fans back to Historic Grayson Stadium in Savannah, Georgia.  <\/p>\n\n\n\n

    But selling tickets turned out to be harder than they thought \u2013 especially when they changed the team\u2019s name to the \u201cSavannah Bananas,\u201d and the town hated it.  <\/p>\n\n\n\n

    To save their team, Jesse got creative to make the game of baseball more fun for fans. He watched games, took note of when spectators began disengaging, and introduced rule changes to liven things up. Suddenly, the games were faster; the players all performed choreographed dances throughout the gameplay; and best of all, fans could catch a foul ball for an out.  <\/p>\n\n\n\n

    All in all, the couple ended up creating a new phenomenon altogether \u2013 Banana Ball \u2013 that was so quirky and lovable, fans couldn\u2019t get enough. They sold out games, created more teams, and before they knew it, they had an entire Championship league.  <\/p>\n\n\n\n

    Today, the Savannah Bananas are thriving with 6 teams, six consecutive national tours, hundreds of thousands of attendees every year, and millions of fans worldwide.  <\/p>\n\n\n\n

    We sat down with Tucker Robinson, Warehouse Director at Savannah Bananas, to unpack how the Savannah Bananas leverage ShipBob\u2019s WMS to manage their inventory across online and point-of-sale (POS) retail channels to fulfil seamlessly everywhere.  <\/p>\n\n\n\n

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