{"id":27100,"date":"2025-11-10T02:30:09","date_gmt":"2025-11-10T02:30:09","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/lyres\/"},"modified":"2025-12-16T11:04:26","modified_gmt":"2025-12-16T11:04:26","slug":"lyres","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/lyres\/","title":{"rendered":"How Lyres Cut Damages in Half &amp; Went from Multiple 3PLs in Different Countries to ShipBob [Case Study]\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-key-metrics\">Key metrics<\/a><\/p>\n\n\n\n<p><a href=\"#h-about-lyres\">About Lyres<\/a><\/p>\n\n\n\n<p><a href=\"#h-consolidating-multiple-3pls-across-the-world-to-1-tech-leading-partner-that-can-handle-global-dtc-and-b2b-orders-for-us\">Consolidating multiple 3PLs across the world to 1 tech-leading partner that can handle global DTC and B2B orders for us<\/a><\/p>\n\n\n\n<p><a href=\"#h-viewing-real-time-inventory-data-from-a-single-view-globally-and-optimising-shipping-heavy-fragile-beverages-nbsp\">Viewing real-time inventory data from a single view, globally, and optimising shipping heavy, fragile beverages&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-what-s-next-for-lyres-nbsp\">What\u2019s next for Lyres&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-lyres-team-at-shipbob\">Lyres&#8217; team at ShipBob<\/a><\/p>\n\n\n\n<p><a href=\"#h-get-started-with-shipbob\">Get started with ShipBob<\/a><\/p>\n<\/div>\n\n\n\n<p>Learn how non-alcoholic beverage brand, Lyres, has been able to cut shipments that are damaged in transit in half, slash their fulfilment fees, and consolidate fulfilment partners into one with ShipBob.<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/lyres.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lyres<\/a> was created with the aim of replicating the taste and experience of classic spirits without any alcohol. Since its launch, Lyres has expanded rapidly with an extensive range of flavours and types of beverages, sourced from the finest all-natural essences, extracts, and distillates, that are now distributed worldwide. Lyres\u2019 spirits look, taste, and smell just like the original, allowing for any cocktail to be replicated in a non-alcoholic fashion.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"507\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=1280px\" alt=\"\" class=\"wp-image-27106\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/9883f83d980048020195dbbc148fd99f.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 countries of fulfilment with 1 partner (ShipBob)<\/li>\n\n\n\n<li>6 fulfilment centres with ShipBob<\/li>\n\n\n\n<li>50% decrease in damages in transit since switching to ShipBob<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-lyres\">About Lyres<\/h2>\n\n\n\n<p>It\u2019s no surprise the non-alcoholic drink space has taken off in the past several years. Younger generations are not drinking alcohol as much as older ones, and lockdown during COVID helped many realise they were drinking more than was healthy.<\/p>\n\n\n\n<p>As a result, many consumers now want the ritual of going out on a Friday or Saturday night, without consuming a lot of alcohol \u2013 and Lyres is here to make it happen.<\/p>\n\n\n\n<p>Founded in 2019 in Sydney, Australia, Lyres offers an exquisite range of non-alcoholic spirits, giving people the freedom to drink their drink of choice without alcohol content, whether they\u2019re sober or simply opting for a zero-proof option. <\/p>\n\n\n\n<p>With everything from bourbon and tequila alternatives to no-ABV sparkling wine, Lyres turns your classic favorite libations into no-alcohol options with spirits that taste just like the classics.<\/p>\n\n\n\n<p>Today, Lyres can be found in countless bars as bartenders are making more mocktails than ever, including many of the top 50 in the world, from Dubai to New York and Paris.<\/p>\n\n\n\n<p>We sat down with Lyres\u2019 Ecommerce Director, Danica Quilty, to learn more about how they streamlined their global distribution and tech stack with ShipBob.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consolidating-multiple-3pls-across-the-world-to-1-tech-leading-partner-that-can-handle-global-dtc-and-b2b-orders-for-us\">Consolidating multiple 3PLs across the world to 1 tech-leading partner that can handle global DTC and B2B orders for us<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Danica Quilty, Ecommerce Director of Lyres.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"404\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=1280px\" alt=\"\" class=\"wp-image-27105\" style=\"width:355px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/4d9af1fc88dc8d4537dbac09f2f78433.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>Before we moved shipping and logistics to ShipBob, we were entering markets very quickly and ended up setting up with 3PLs in each region for solutions that could handle our B2B partners in the region as well as DTC. But a lot of times, 3PLs are really great at one, but not at the other.&nbsp;<\/p>\n\n\n\n<p>We toyed around with different 3PLs, but given our heavy liquid glass bottles, we needed a partner that could get our products to the customer\u2019s doorstep in one piece and at a reasonable cost, so we decided to see if a better service was out there.&nbsp;<\/p>\n\n\n\n<p>At the same time, we were re-platforming to Shopify Plus, all right before Q4. Having a different 3PL in each region (the US, EU, UK, and Australia) not only meant managing 4 different partners; it also meant we had different API integrations and technologies to log in to, inventory flow settings, and processes to follow.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When we found ShipBob, we loved the simplicity of the setup. We knew we could not only integrate our entire tech stack ourselves, but that managing it all daily would be easy \u2013 even without a big tech team behind us internally.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cFor the easiest-to-manage tech stack, we brought on the dream team of ecomm apps \u2013 ShipBob, Shopify Plus, Klaviyo, TripleWhale, Gorgias, Yotpo, etc. \u2013 as this winning combination of technologies in each category talk to each other beautifully.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>&#8211; Danica Quilty, Ecommerce Director of Lyres&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Seeing that ShipBob was able to integrate so neatly with Shopify Plus, Klaviyo, TripleWhale, Gorgias, and others, and pass critical information to every other software made so much sense, as we could go into one portal and get a holistic view of our operations. This was so important for the efficiency of our small team.&nbsp;<\/p>\n\n\n\n<p>That, in addition to ShipBob\u2019s pricing (which uses a simplified structure so I know exactly how costs will look on a P&amp;L), made partnering with them the obvious choice.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Thinking back, I barely remember our ShipBob onboarding because it was so quick and easy. We were also doing a platform migration at the same time, for all regions, and it was also pre-Q4! With that deadline, it had to happen quickly, and ShipBob made sure it happened for us without any hiccups.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viewing-real-time-inventory-data-from-a-single-view-globally-and-optimising-shipping-heavy-fragile-beverages-nbsp\">Viewing real-time inventory data from a single view, globally, and optimising shipping heavy, fragile beverages&nbsp;<\/h2>\n\n\n\n<p>We currently use ShipBob\u2019s fulfilment centres in Australia, the UK and the US. Viewing our lots and tracking expiration dates for all locations from the ShipBob dashboard makes managing a beverage brand easy.\u00a0\u00a0<\/p>\n\n\n\n<p>We recently joined all of our ShipBob accounts together, so now we can toggle between our Australia, US, and UK dashboards, which lets us see everything so clearly. There are even data visualisations that show where we\u2019re shipping to, with the ability to toggle additional regions on or off.\u00a0\u00a0<\/p>\n\n\n\n<p>Being able to present this to our CEO makes geographic distribution straightforward, and we don\u2019t need to use a bunch of spreadsheets to understand the impact on transit times, costs, and shipping zones.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSince partnering with ShipBob, we\u2019ve been able to cut our shipments that are d<\/em><em>amaged in transit in half, our fulfilment fees have gone down in all countries, and most of our US customers can get their parcels in 2 days or less, even with standard delivery.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>&#8211; Danica Quilty, Ecommerce Director of Lyres&nbsp;<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"625\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=1280px\" alt=\"\" class=\"wp-image-27104\" style=\"width:337px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/dcc97a8efa3a8761c306e5c644ffc859.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>We\u2019re about to bring on a fourth US fulfilment centre with ShipBob, so even more of our customers can get their orders even quicker. ShipBob\u2019s Inventory Placement Program (IPP) greatly simplifies both distribution and replenishment.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With ShipBob, we can get a really clear picture of where our stock is moving and the sales velocity of our products by region, which is especially helpful when we\u2019re preparing to reorder stock. This level of analytics is hugely important to have, giving us so much data to support decision-making.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In the past, we would have had to look at external sources and then bring that data back to other platforms, so having it all together from ShipBob gives us an added efficiency that is very informative. <\/p>\n\n\n\n<p>Plus, ShipBob makes it super easy to submit claims if there are any issues with the couriers, without us having to do the heavy lifting.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With our prior fulfilment partner, there was no one we could talk to directly \u2013 so when we wanted to achieve packaging optimisation, it was challenging and expensive.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now with ShipBob, we use custom shippers, kitting, and rules to ship every order with the best-sized packaging each time. We can use a mix of our packaging and theirs for a secure, cost-effective packaging solution for fragile items, without sending anyone a box full of plastic. Because we\u2019re able to work closer with ShipBob, we\u2019re able to have strategic conversations like this, that we could never have had before.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-lyres-nbsp\">What\u2019s next for Lyres&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"448\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=1280px\" alt=\"\" class=\"wp-image-27103\" style=\"width:353px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/b99039ef433a3f275aaf5887323b3df3.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>We&#8217;re about to start leveraging ShipBob\u2019s Fulfilled by Amazon (FBA) integration in the US. Fulfilled by Merchant (FBM) through ShipBob has also been a game-changer for us in the UK. <\/p>\n\n\n\n<p>Additionally, we\u2019re looking at leveraging ShipBob for additional marketplaces like Target Plus, Walmart, and others. <\/p>\n\n\n\n<p>Basically, anything that\u2019s available to us, we want to do to continue growing both the DTC and wholesale sides of the business.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI&#8217;m really proud of the last 12 months \u2013 that\u2019s how long we\u2019ve been with Shopify Plus and ShipBob. The impact these two technologies have made to our business unit and the profitability of the company has been huge.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>&#8211; Danica Quilty, Ecommerce Director of Lyres&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>The value of our partnership with ShipBob has driven growth globally and helped us have a bigger dominance as we expand our ecommerce footprint. We&#8217;ll continue to have really intense growth, dominating a lot of countries, and we\u2019re so glad to have partners like ShipBob by our side.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lyres-team-at-shipbob\">Lyres&#8217; team at ShipBob<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-flex-container flex-container direction-row justify-center align-none flex-wrap section-spacing-sm  max-width-blog\">\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-center\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/08\/6951bd1a27326bd90d768a9e770d95ab.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Johnny Dawes<\/p>\n<p class=\"has-text-align-center\">Johnny is the Account Executive who helped Lyres get started with ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-center\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/09\/070dd72385b8b2b205db53237da57200.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Ray Neruwana<\/p>\n<p class=\"has-text-align-center\">Ray is the Implementation Manager who helped Lyres onboard to ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/12\/e27ad90d4fa51991886ef1f9879b69ef.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Neva Forbes<\/p>\n<p class=\"has-text-align-center\">Neva is the Merchant Success Manager at ShipBob who supports Lyres.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>Want to improve your&nbsp;<a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment strategy<\/a>&nbsp;and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfilment quote below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Get in touch with shipBob<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how this non-alcoholic beverage brand cut shipments that are damaged in transit in half, slashed fulfilment fees, &amp; consolidated 3PLs.<\/p>\n","protected":false},"author":110,"featured_media":27107,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,67,57,62],"class_list":["post-27100","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-lot-tracking-case-studies","blogcategories-retail-b2b-case-studies","blogcategories-food-beverage-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Lyres Cut Damages in Half &amp; 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