{"id":2465,"date":"2022-07-13T06:00:00","date_gmt":"2022-07-13T06:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/amazon-direct-fulfillment\/"},"modified":"2025-09-25T22:31:12","modified_gmt":"2025-09-25T22:31:12","slug":"amazon-direct-fulfillment","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/amazon-direct-fulfillment\/","title":{"rendered":"Amazon Direct Fulfilment Services Explained With Pros &amp; Cons"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-amazon-direct-fulfillment\">What is Amazon Direct Fulfilment?<\/a><\/p>\n\n\n\n<p><a href=\"#h-amazon-direct-fulfillment-vs-fulfilled-by-amazon-fba\">Amazon Direct Fulfilment vs. Fulfilled by Amazon (FBA)<\/a><\/p>\n\n\n\n<p><a href=\"#h-amazon-direct-fulfillment-pros-and-cons\">Amazon Direct Fulfilment Pros and Cons<\/a><\/p>\n\n\n\n<p><a href=\"#h-is-amazon-direct-fulfillment-the-same-as-dropshipping\">Is Amazon Direct Fulfilment the same as dropshipping?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-can-you-get-started-with-direct-fulfillment\">How can you get started with Direct Fulfilment?<\/a><\/p>\n\n\n\n<p><a href=\"#h-what-shipbob-can-do-for-amazon-sellers\">What ShipBob can do for Amazon sellers<\/a><\/p>\n\n\n\n<p><a href=\"#h-amazon-direct-fulfillment-faqs\">Amazon Direct Fulfilment FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p>Before the pandemic, many Amazon vendors were perfectly fine fulfilling customer orders through <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-fba-fees\/\">FBA<\/a> (Fulfilled by Amazon).&nbsp;<\/p>\n\n\n\n<p>But when <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-covid-19\/\">COVID<\/a> caused major delays in the supply chain that even affected Amazon, many Amazon vendors&nbsp; found that they needed to take matters into their own hands, and switch to their fallback option: Amazon Direct Fulfilment.&nbsp;<\/p>\n\n\n\n<p>Whether it&#8217;s your go-to fulfilment solution or still just your backup plan, it&#8217;s important for Amazon vendors to understand the intricacies of the Amazon Direct Fulfilment program. <\/p>\n\n\n\n<p>With a thorough knowledge of your Amazon fulfilment options and how they differ from one another, you can select the option that makes the most sense for your unique business.&nbsp;<\/p>\n\n\n\n<p>In this article, we&#8217;ll dive into what Amazon Direct Fulfilment is; how it&#8217;s different from FBA, FBM, and dropshipping; and how you can get started with it with ShipBob&#8217;s help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-amazon-direct-fulfillment\">What is Amazon Direct Fulfilment?<\/h2>\n\n\n\n<p>Amazon Direct Fulfilment is a retail dropshipping program for Amazon vendors. When an order for a particular product is placed on Amazon.com, Amazon forwards that order to the vendor who provides that product. The vendor then ships the order directly to the end customers on Amazon\u2019s behalf.&nbsp;<\/p>\n\n\n\n<p>When a vendor chooses the Amazon Direct Fulfilment solution, Amazon purchases wholesale from a vendor, and takes care of marketing that vendor\u2019s products, listing them online as products \u201cSold by Amazon.\u201d Meanwhile, the vendor will ship individual orders directly to the customers instead of sending them in bulk to Amazon warehouses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon-direct-fulfillment-vs-fulfilled-by-amazon-fba\">Amazon Direct Fulfilment vs. Fulfilled by Amazon (FBA)<\/h2>\n\n\n\n<p>When choosing between the different Amazon fulfilment programs, it\u2019s important to clearly understand the differences between the two leading options: Amazon Direct Fulfilment and Fulfilled by Amazon (FBA). Here is a breakdown of the major differences between the two.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Amazon Direct Fulfilment<\/strong><\/td><td><strong>Fulfilled by Amazon (FBA)<\/strong><\/td><\/tr><tr><td><strong>Typically used by&nbsp;<\/strong><\/td><td>Amazon Vendors (merchants that sell wholesale\/B2B to Amazon)<\/td><td>Amazon Sellers (merchants that sell DTC via Amazon\u2019s online marketplace)<\/td><\/tr><tr><td><strong>Marketing &amp; Product Listings<\/strong><\/td><td>Amazon handles marketing and manages product <a href=\"https:\/\/www.shipbob.com\/blog\/amazon-listing\/\">listings<\/a>.&nbsp;<\/td><td>Merchant handles marketing and manages product listings.&nbsp;<\/td><\/tr><tr><td><strong>Supply Chain Management<\/strong><\/td><td>Vendor manages their own supply chain (including manufacturers, receiving, <a href=\"https:\/\/www.shipbob.com\/blog\/warehousing\/\">warehousing<\/a>, fulfilment, and shipping).<\/td><td>Amazon assists the merchant with managing their supply chain.<\/td><\/tr><tr><td><strong>Inventory Management<\/strong><\/td><td>Vendor stores and <a href=\"https:\/\/www.shipbob.com\/inventory-management\/\">manages inventory<\/a><\/td><td>Amazon stores and manages inventory&nbsp;<\/td><\/tr><tr><td><strong>Fulfilment and Shipping&nbsp;<\/strong><\/td><td>Vendor fulfils orders<\/td><td>Amazon fulfils orders<\/td><\/tr><tr><td><strong>Shipping<\/strong><\/td><td>Vendor ships orders to customers, but Amazon pays for shipping&nbsp;<\/td><td>Amazon ships orders to customers, but the merchant pays for shipping&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe leverage ShipBob\u2019s FBA Prep solution to prepare shipments of our products to Amazon, who handles our Prime orders. We keep our Amazon stock fairly lean, so having an expert partner like ShipBob, who acts as a central logistics hub, to turn FBA Prep orders around quickly for us and keep lead times down is super helpful. I know that I can submit an FBA Prep order and it will be packed and collected the same week \u2013 it\u2019s been a huge relief.\u201d &nbsp;<\/p>\n\n\n\n<p><em>Connor Westby, Co-Founder of <a href=\"https:\/\/www.shipbob.com\/blog\/nutripaw\/\">NutriPaw<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-about-amazon-fulfilled-by-merchant-fbm\">What about Amazon Fulfilled by Merchant (FBM)?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/blog\/amazon-fulfilled-by-merchant-fbm\/\">Fulfilled by Merchant (FBM)<\/a> is another fulfilment option offered by Amazon. This option gives a merchant the most control over their business, as an Amazon seller that uses FBM is responsible for all of their own operations, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing their products on Amazon.com<\/li>\n\n\n\n<li>Managing product listings on Amazon<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/warehouse-operations\/inventory-storage\/\">Inventory storage<\/a><\/li>\n\n\n\n<li>Fulfilment&nbsp;<\/li>\n\n\n\n<li>Shipping<\/li>\n\n\n\n<li>Returns<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-customer-service\/\">Customer service<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Even though Amazon Direct Fulfilment also requires a seller to fulfil and ship their own orders, Amazon Direct Fulfilment and FBM are not the same thing.&nbsp;<\/p>\n\n\n\n<p>While FBM merchants typically use Amazon\u2019s marketplace as a means to sell direct to consumer, or DTC, Amazon Direct Fulfilment vendors usually sell their products wholesale to Amazon. <\/p>\n\n\n\n<p>Amazon owns the products, but saves the vendor the hassle of distributing inventory to Amazon\u2019s warehouses by allowing the vendor to pack and ship orders to customers \u2014 which Amazon pays for. <\/p>\n\n\n\n<p>In the FBM model, on the other hand, the merchant owns their inventory, but is solely responsible for fulfilling and shipping orders, and for the associated <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/fulfillment-costs\/\">costs<\/a>.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon-direct-fulfillment-pros-and-cons\">Amazon Direct Fulfilment Pros and Cons<\/h2>\n\n\n\n<p>There are many upsides and downsides to Amazon Direct Fulfilment. Before committing to the strategy, you will want to carefully balance the pros with the cons, and determine the must-haves for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-direct-fulfillment-pros\">Amazon Direct Fulfilment pros<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-amazon-handles-customer-service\">Amazon handles customer service<\/h4>\n\n\n\n<p>With Amazon Direct Fulfilment, you get access to Amazon\u2019s customer service. This saves you the trouble of having to manage your own customer support team on top of managing other aspects of your business.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-amazon-covers-your-shipping-costs\">Amazon covers your shipping costs<\/h4>\n\n\n\n<p>Amazon takes care of all the shipping fees you incur when fulfilling orders through Amazon Direct Fulfilment. The only costs the vendor is responsible for are fulfilment labour costs and packing materials.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-improved-quality-control\">Improved quality control<\/h4>\n\n\n\n<p>When you\u2019re managing <a href=\"https:\/\/www.shipbob.com\/blog\/self-fulfillment\/\">fulfilment yourself<\/a>, you get to decide how the items are shipped so as to <a href=\"https:\/\/www.shipbob.com\/blog\/prevent-shipping-damages\/\">avoid damage in transit<\/a>. This gives you more control over quality and customer experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-increased-sales-opportunities\">Increased sales opportunities<\/h4>\n\n\n\n<p>With Amazon Direct Fulfilment, you can leverage your entire <a href=\"https:\/\/www.shipbob.com\/blog\/catalog-management\/\">catalogue <\/a> without having to rely on Amazon\u2019s capacity to stock all of your products. This gives you a wider <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-find-sku-number\/\">SKU<\/a> range to sell, and subsequently the opportunity to increase your sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lower-risk-of-stockouts\">Lower risk of stockouts<\/h4>\n\n\n\n<p>Using Amazon Direct Fulfilment, you won\u2019t spend time and resources moving your inventory from your own warehouse or storage facility to an Amazon fulfilment centre or <a href=\"https:\/\/www.shipbob.com\/blog\/distribution-center\/\">distribution centre<\/a>. <\/p>\n\n\n\n<p>Reducing in-transit time lowers the chance that you\u2019ll experience <a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/stockout-costs\/\">stockouts<\/a> that could eventually harm your product\u2019s ranking in Amazon searches.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-streamlined-shipping\">Streamlined shipping<\/h4>\n\n\n\n<p>Shipping directly to the customer from your warehouse (rather than shipping to an Amazon facility, and then to the customer) streamlines the transportation process, and minimises the risk of supply chain complications, such as delays or accidents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-amazon-direct-fulfillment-cons\">Amazon Direct Fulfilment cons<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-work-for-sellers\">More work for sellers<\/h4>\n\n\n\n<p>Amazon Direct Fulfilment does involve more work for sellers than the FBA program, as Amazon Direct Fulfilment requires a vendor to fulfil and ship orders themselves. <\/p>\n\n\n\n<p>Consider carefully whether you have the workforce and resources to efficiently handle storage, picking, packing, and shipping on top of managing your inventory and\/or other channels you may sell through.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lower-visibility-in-amazon-searches\">Lower visibility in Amazon searches<\/h4>\n\n\n\n<p>Amazon tends to prioritize FBA listings in search results. Subsequently, you may experience a lower rank in Amazon searches when there are multiple sellers offering the same product you sell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-amazon-direct-fulfillment-the-same-as-dropshipping\">Is Amazon Direct Fulfilment the same as dropshipping?<\/h2>\n\n\n\n<p>Amazon Direct Fulfilment is a form of <a href=\"https:\/\/www.shipbob.com\/product\/retail-dropshipping\/\">retail dropshipping<\/a>: a fulfilment strategy in which merchants or vendors fulfil and ship orders directly to customers on behalf of a retailer, such as Target (or, in this case, Amazon). In this case, the terms \u201cdirect fulfilment\u201d and \u201cretail dropshipping\u201d may be used interchangeably.&nbsp;<\/p>\n\n\n\n<p>However, neither should be confused with traditional <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/dropshipping\/\">dropshipping<\/a>, which is different. In the traditional dropshipping model, a DTC seller forwards orders placed on their <a href=\"https:\/\/www.hostinger.com\/tutorials\/what-is-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce store<\/a> to their manufacturer or supplier, and the manufacturer or supplier then packs and ships each order to the end customer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-get-started-with-direct-fulfillment\">How can you get started with Direct Fulfilment?<\/h2>\n\n\n\n<p>The process of getting started with Direct Fulfilment is easy, with minimal startup investment and quick onboarding. For existing Amazon vendors, all you need to do is send a request from your Vendor Portal to access Drop Ship Central and Direct Fulfilment.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not an existing vendor, here are the steps to get set up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While getting your Vendor Central account set up, inform your onboarding contact to check the \u201cDF\u201d (\u201cDirect Fulfilment\u201d) box.&nbsp;<\/li>\n\n\n\n<li>During the setup process, you\u2019ll receive an invitation to enrol in the Drop Ship Central portal, from which you can manage your Direct Fulfilment orders.<\/li>\n\n\n\n<li>Select your choice of shipping <a href=\"https:\/\/www.shipbob.com\/blog\/fulfillment-basics-how-do-shipping-labels-work\/\">label<\/a> (your own shipping label vs. Amazon\u2019s). You\u2019ll also need to provide details such as your warehouse information, hours of operations, closure schedules, and carrier pick-up times.<\/li>\n\n\n\n<li>Within the next two days, Amazon will provide you with instructions on how to upload your inventory feed information to your Drop Ship Central portal. Once that\u2019s uploaded, you\u2019ll be able to start using Amazon Direct Fulfilment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-shipbob-can-do-for-amazon-sellers\">What ShipBob can do for Amazon sellers<\/h2>\n\n\n\n<p>ShipBob offers comprehensive fulfilment solutions for Amazon sellers, regardless of the fulfilment program they use.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-outsourced-fulfillment-for-fbm-orders-and-other-sales-channels\">Outsourced fulfilment for FBM orders (and other sales channels)<\/h3>\n\n\n\n<p>As an <a href=\"https:\/\/www.shipbob.com\/blog\/omnichannel-retail\/\">omnichannel<\/a> logistics platform, ShipBob can fulfil FBM orders from Amazon, as well as orders from your other DTC and B2B channels.&nbsp;<\/p>\n\n\n\n<p>ShipBob\u2019s software will integrate directly with Amazon and other <a href=\"https:\/\/www.shipbob.com\/blog\/e-retailers-survive-thrive-amazon-walmarts-shadow\/\">retailers&#8217;<\/a> platforms so that every order is <a href=\"https:\/\/www.shipbob.com\/blog\/automated-order-processing\/\">automatically processed<\/a> and sent to the ShipBob fulfilment centre closest to the order\u2019s destination. From there, each order is picked, packed, and shipped to the end customer, without you having to do it yourself.&nbsp;<\/p>\n\n\n\n<p>ShipBob\u2019s platform also offers real-time <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-visibility\/\">visibility<\/a> into <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-levels\/\">inventory levels<\/a> across your channels to improve your <a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-inventory-management\/\">multichannel inventory management<\/a>. Through your merchant dashboard, you can pull analytics for every channel, set <a href=\"https:\/\/www.shipbob.com\/blog\/reorder-point-formula\/\">reorder<\/a> notifications to time replenishment correctly, and even determine which of our dozens of global fulfilment centres are the most strategic locations to store inventory in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b2b-and-edi-compliant-fulfillment-nbsp\">B2B and EDI-compliant fulfilment&nbsp;<\/h3>\n\n\n\n<p>ShipBob offers <a href=\"https:\/\/www.shipbob.com\/blog\/b2b-fulfillment\/\">B2B fulfilment<\/a> solutions for Amazon <a href=\"https:\/\/www.shipbob.com\/blog\/alternative-to-amazon-fba\/\">FBA<\/a> sellers that ship inventory to Amazon in bulk. This allows you to outsource some of the most complicated and critical aspects of <a href=\"https:\/\/www.shipbob.com\/blog\/common-mistakes-amazon-avoid\/\">selling on Amazon<\/a>, and helps ensure that Amazon has enough inventory to fulfil on your behalf. <\/p>\n\n\n\n<p>ShipBob\u2019s B2B services are fully EDI (Electronic Data Interchange) compliant through leading partners such as SPS Commerce, so that merchants can navigate retailer requirements with <a href=\"https:\/\/www.shipbob.com\/blog\/order-accuracy\/\">accuracy<\/a> and ease.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fulfillment-for-amazon-dropship-orders\">Fulfilment for Amazon dropship orders<\/h3>\n\n\n\n<p>ShipBob also supports vendors who need to fulfil Amazon Direct Fulfilment orders. <\/p>\n\n\n\n<p>To streamline the process, these orders are ingested into ShipBob\u2019s dashboard via integrated EDI providers \u2014 so as soon as Amazon sends a retail dropship order to you, ShipBob can fulfil it on your behalf using our distributed fulfilment network.&nbsp;<\/p>\n\n\n\n<p>This minimises an Amazon Direct Fulfilment vendor\u2019s workload, and lets you delegate the most consuming and confusing parts of retail dropshipping to the experts. <\/p>\n\n\n\n<p>While Amazon manages the product listing, ShipBob manages the fulfilment aspect of your Amazon dropship orders. This is particularly useful for vendors who don\u2019t have the resources, facilities, or workforce necessary to manage Amazon Direct Fulfilment.<\/p>\n\n\n\n<p>Interested in exploring how ShipBob can help you fulfil your Amazon orders? Click the button below to request a quote.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Request Fulfilment Pricing<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon-direct-fulfillment-faqs\">Amazon Direct Fulfilment FAQs<\/h2>\n\n\n\n<p>Here are answers to the common questions about Amazon Direct Fulfilment.<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is Amazon Direct Fulfilment?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Amazon Direct Fulfilment is a direct fulfilment program in which Amazon transfers individual orders to vendors, who then ship the orders directly to the customers. Amazon manages the listings while the vendor picks, packs, and ships the orders on Amazon&rsquo;s behalf.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How do I get started with Amazon Direct Fulfilment?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>You can get started with Amazon Direct Fulfilment by requesting access to Drop Ship Central and Direct Fulfilment if you&rsquo;re an existing vendor. <\/p>\n\n\n<p>If you&rsquo;re not an existing vendor, you can opt into the program during the Vendor Central setup process. Once you have access, you&rsquo;ll need to upload your inventory feed information to your Drop Ship Central portal.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Does ShipBob Integrate with Amazon?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Yes! ShipBob directly integrates with your Amazon store so you can seamlessly fulfil different types of Amazon orders.<\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn what Amazon Direct Fulfilment is, and how it differs from FBA, FBM, and other Amazon fulfilment solutions.<\/p>\n","protected":false},"author":194,"featured_media":154,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[2,7,9,14],"class_list":["post-2465","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-3pl-third-party-logistics","blogcategories-fulfillment","blogcategories-logistics","blogcategories-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Amazon Direct Fulfillment &amp; How to Get Started<\/title>\n<meta name=\"description\" content=\"Learn what Amazon Direct Fulfillment is, and how it differs from FBA, FBM, and other Amazon fulfillment solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/uk\/blog\/amazon-direct-fulfillment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Direct Fulfilment Services Explained With Pros &amp; 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