{"id":23800,"date":"2025-09-02T16:45:58","date_gmt":"2025-09-02T16:45:58","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/chaos-proofing-fulfillment-melissa-nick\/"},"modified":"2025-09-09T07:20:56","modified_gmt":"2025-09-09T07:20:56","slug":"chaos-proofing-fulfillment-melissa-nick","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/chaos-proofing-fulfillment-melissa-nick\/","title":{"rendered":"Chaos-Proofing Fulfilment: How We&#8217;re Building the Future of Supply Chain at ShipBob"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-from-day-one-to-today-my-journey-in-fulfillment\">From Day One to Today: My Journey in Fulfilment&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-shipbob-s-3-supply-chain-bets-from-2024-and-how-they-ve-paid-off\">ShipBob\u2019s 3 Supply Chain Bets from 2024 (and How They\u2019ve Paid Off)&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-the-4-r-s-for-future-proofing-supply-chains\">The 4 R&#8217;s for Future-Proofing Supply Chains&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-prepared-for-peak-2025\">Prepared for Peak 2025?&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-building-the-future-of-supply-chain-together\">Building the Future of Supply Chain, Together&nbsp;<\/a><\/p>\n<\/div>\n\n\n\n<p><em>Hear from Melissa Nick, ShipBob\u2019s Chief Supply Chain Officer, on what supply chain trends we\u2019ve seen over the last year, what brands are looking for in their logistics, and the capabilities ShipBob is investing in now to prepare for the future.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fulfilled 2025: Chaos-proof Fulfillment in 2025 and Beyond\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-9bDEKrp7F8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-day-one-to-today-my-journey-in-fulfilment-nbsp\">From Day One to Today: My Journey in Fulfilment&nbsp;<\/h2>\n\n\n\n<p>I started my supply chain career in manufacturing, cutting my teeth in the industry and gaining foundational knowledge before eventually moving to Amazon. I spent nearly a decade there, and my team scaled their network and often shipped over 50 million items a day \u2013 so when I joined ShipBob, I was ready to hit the ground running.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>My first day at ShipBob coincided with the kickoff of our annual merchant event, Fulfilled. As soon as I walked into my new job, I was surrounded by merchants sharing their challenges and asking, \u201cWhat are you going to do about it, Melissa?\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Fast forward two years, and we\u2019ve done a lot about it. Time has flown by, and I\u2019m thrilled to tell you how we\u2019re building a chaos-proof fulfilment network, and to let you in on ShipBob\u2019s roadmap for 2026 and beyond.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipbob-s-3-supply-chain-bets-from-2024-and-how-they-ve-paid-off-nbsp\">ShipBob\u2019s 3 Supply Chain Bets from 2024 (and How They\u2019ve Paid Off)&nbsp;<\/h2>\n\n\n\n<p>Last year, I made bold commitments on stage at Fulfilled, and I\u2019m proud to say we delivered.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our team looked at the state of supply chain and, in tandem with feedback from our merchants, invested into three major initiatives: our hub-and-spoke network, ShipBob Logistics, and zone skipping.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"321\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=1280\" alt=\"\" class=\"wp-image-23813\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=1717 1717w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/3ee3ee081e4ffbad6243102a8384c7e9-e1756827553682.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-expanding-the-hub-and-spoke-network-nbsp\">Expanding the Hub-and-Spoke Network&nbsp;<\/h3>\n\n\n\n<p>We expanded our hub-and-spoke network and simplified North American receiving by routing everything through our hub receiving sites. Today, hundreds of millions of items move through this network, completely blowing away our past volumes and improving efficiency for thousands of merchants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unlocking-outbound-efficiency-with-shipbob-logistics-nbsp-nbsp\">Unlocking Outbound Efficiency with ShipBob Logistics&nbsp;&nbsp;<\/h3>\n\n\n\n<p>With our hub-and-spoke network optimising inbound, we asked ourselves: how can we leverage it for outbound as well? Our team developed ShipBob Logistics (SBL): a sortation solution designed to streamline outbound shipping for speed and cost.&nbsp;<\/p>\n\n\n\n<p>With ShipBob Logistics, we\u2019ve gone big. We launched four sort centres, which has improved carrier tracking and enabled us to inject into several additional couriers. Our customer delivery experience is now 130 basis points better than direct carrier injections \u2013 proof that we\u2019re better stewards of merchant\u2019s packages because of SBL.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zone-skipping-a-game-changer-nbsp\">Zone Skipping: A Game Changer&nbsp;<\/h3>\n\n\n\n<p>Zone skipping has transformed how we move packages.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For instance, say a merchant has inventory stored in the Northeast, and an order needs to be shipped to a customer in Dallas, TX. Instead of shipping from the Northeast to Dallas via a carrier, we now load packages into our own trucks (bound for Dallas anyway as part of our inbound inventory placement program), transport them to Dallas, and inject them locally.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This drastically reduces a merchant\u2019s average shipping zone, their shipping transit times and costs, and improves the overall customer experience.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-4-r-s-for-future-proofing-supply-chains-nbsp\">The 4 R&#8217;s for Future-Proofing Supply Chains&nbsp;<\/h2>\n\n\n\n<p>ShipBob\u2019s teams are already working on how to future-proof our merchants\u2019 supply chains this upcoming year and beyond.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As we continue to build out new capabilities, there are 4 things that our solutions \u2013 and we ourselves \u2013 must be to succeed in the evolving supply chain landscape.&nbsp;&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">1. Responsive: Scaling B2B with Precision&nbsp;<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>We\u2019ve seen our merchants working hard to expand in the B2B space, and it\u2019s no surprise why. Retail is booming \u2013 our B2B order volumes have grown over 250% \u2013 and we\u2019ve expanded our B2B solution to keep up with and support merchants\u2019 growth. We\u2019re investing in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Load Management:<\/strong> Capturing BOLs, seal numbers, and other attributes at the load level.&nbsp;<\/li>\n\n\n\n<li><strong>Retail Compliance<\/strong>: Automating retailer-specific requirements for 150+ retail partners (with more being added all the time) through our WMS.&nbsp;<\/li>\n\n\n\n<li><strong>B2B Order Modification<\/strong>: Allowing short-shipping and\/or changes even after packing.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"467\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=1280\" alt=\"The interior of a warehouse with racks reaching to the ceiling.\" class=\"wp-image-18122\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=2560 2560w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=2048 2048w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/c28030fc558a3f825b3d3f64888cd227-scaled.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">The interior of a warehouse with racks reaching to the ceiling.<\/figcaption><\/figure>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">2. Resilient: Leveraging AI for Smarter Fulfilment&nbsp;<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>AI isn\u2019t just a hot-button buzzword; it\u2019s a major leap forward in time management for ecommerce logistics and offers efficiency gains on a massive scale. We\u2019re already taking steps to embed it in our operations, including:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retailer AI:<\/strong> AI scrubs retailer compliance guides to generate accurate, actionable instructions in a fraction of the time.&nbsp;<\/li>\n\n\n\n<li><strong>Photo Review Automation:<\/strong> AI reviews photos we take of B2B orders (when pallets are staged and loaded) to flag issues before they make it onto the truck, saving hours of manual auditing.&nbsp;<\/li>\n\n\n\n<li><strong>Order Attachment Scanning:<\/strong> AI scans order attachments to ensure all information is correct and no documentation is missing, boosting accuracy and preventing issues down the road.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">3. Reliable: Global Expansion and Compliance&nbsp;<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<p>Our international teams in the UK, EU, Canada, and Australia are always working to make it easier for merchants to expand globally. For instance, in direct response to merchant feedback, we\u2019re launching a new fulfilment centre in Spain to help brands reach customers in Southern Europe even faster.<\/p>\n\n\n<p>We\u2019re also doubling down on compliance, investing in:&nbsp;<\/p>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"682\" is=\"responsive-img\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=760\" alt=\"\" class=\"wp-image-23812 size-full\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=760 760w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/664fcd4ec40d52a70f7d592f6a09527c.png?w=240 240w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" is=\"responsive-img\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/24525faa351b73280ab107081d4f93b1.png?w=686\" alt=\"\" class=\"wp-image-40091 size-full\"  \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li><strong>GMP and GFSI Certifications:<\/strong> Offering GMP- and GFSI-certified sites in every region to deliver the foundational structure and food-specific regulatory requirements for quality warehousing (so you don\u2019t have to).&nbsp;<\/li>\n\n\n\n<li><strong>Hazmat Storage: <\/strong>Offering HAZMAT-qualified storage locations in every region, to track goods and ensure we are prioritising safety\u00a0of our employees and merchant\u2019s inventory.\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dangerous Goods (DG) Shipping:<\/strong> Facilitating DG-compliant shipments with additional carrier and technology offerings.&nbsp;<\/li>\n\n\n\n<li><strong>Free Trade Zone (FTZ) Warehousing:<\/strong> Helping brands navigate the <a href=\"https:\/\/product.shipbob.com\/de-minimis-defense-program\">de minimis changes<\/a> implemented in August 2025 to optimise cashflow and minimise tariffs and duties.&nbsp;<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">4. Relationship-Driven: Delivering Customer Confidence at Every Touchpoint&nbsp;<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>At ShipBob, our job doesn\u2019t stop once a shipment gets a tracking number; instead, we&nbsp;own the full journey to the customer doorstep. We\u2019re working to deliver end-to-end tracking and control from the moment the order is imported into our system to the moment it is delivered. This includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking Delivery Estimate Accuracy (DEA):<\/strong> Measuring, reporting on, and improving how often we\u2019re getting packages delivered by the time we estimated (we\u2019re hitting <a href=\"https:\/\/www.shipbob.com\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">98%<\/a>, on par with Amazon).&nbsp;<\/li>\n\n\n\n<li><strong>TrackBob:<\/strong> A custom-branded, unified tracking page for your customers to provide peace of mind without juggling multiple platforms or sources of tracking information.&nbsp;<\/li>\n\n\n\n<li><strong>Maximising Value From Returns:<\/strong> Integrating with platforms like GiveNKind, making it cheaper to donate than to dispose.&nbsp;<\/li>\n\n\n\n<li><strong>Fast Track Receiving: <\/strong>Receiving and stowing organised, advance-notice inventory in only a day (especially beneficial for high-volume merchants).&nbsp;<\/li>\n\n\n\n<li><strong>Optimising Picking for Efficiency:<\/strong> Implementing new technology and separating different types of picking (e.g., singles pick, multi pick, zone pick, etc.) to increase throughput for our network.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"301\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=1280\" alt=\"\" class=\"wp-image-23807\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=1937 1937w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/8d77813686790758ed696f4aa4084fa6-e1756828723277.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prepared-for-peak-2025-nbsp\">Prepared for Peak 2025?&nbsp;<\/h2>\n\n\n\n<p>Peak is just 11 weeks away. We are in the thick of planning at ShipBob \u2013 our machine learning models are forecasting inbound and outbound volumes with precision, and we\u2019re looking at our biggest holiday surge yet.&nbsp;<\/p>\n\n\n\n<p>If your brand hasn\u2019t prepared for peak, don\u2019t worry (yet). You should start by:&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Sending inventory in early:<\/strong> Make sure you know what your receiving deadlines are. ShipBob never stops receiving (even through Christmas Eve!), but the sooner you get your inventory into ShipBob\u2019s network, the less crunched-for-time you\u2019ll be to run holiday promotions. &nbsp;<\/li>\n\n\n<li><strong>Leverage the <a href=\"https:\/\/www.shipbob.com\/product\/inventory-placement\/\">Inventory Placement Program<\/a> to allocate inventory strategically: <\/strong>By getting your inventory closer to your end customers, you can majorly reduce your transportation costs and extend holiday shipping cutoffs.&nbsp;<\/li>\n\n<\/ul>\n\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"760\" is=\"responsive-img\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/89036234f4b0d9f60e92b5b0d6fa146b.png?w=674\" alt=\"\" class=\"wp-image-23805 size-full\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/89036234f4b0d9f60e92b5b0d6fa146b.png?w=674 674w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/89036234f4b0d9f60e92b5b0d6fa146b.png?w=142 142w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/89036234f4b0d9f60e92b5b0d6fa146b.png?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/09\/89036234f4b0d9f60e92b5b0d6fa146b.png?w=240 240w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share your promotional calendar and forecasts ahead of time:<\/strong> We\u2019ll inject the data you give us into our ML model to make sure we have the most accurate predictions possible.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-the-future-of-supply-chain-together-nbsp\">Building the Future of Supply Chain, Together&nbsp;<\/h2>\n\n\n\n<p>At ShipBob, we aim to be the invisible execution behind a brand\u2019s success. All of our investments, both past and present, are inspired by our merchants: what they need, what they value, and how we can make their job easier.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Real feedback shapes our roadmap and informed all the advancements I\u2019ve talked about. I can\u2019t wait for next year, when I\u2019ll be back to share how we turned this year\u2019s insights into action, and continued to build the future of supply chain together.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Request Fulfilment Pricing<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hear from Melissa Nick, ShipBob\u2019s Chief Supply Chain Officer, on what capabilities ShipBob is investing in now to prepare for the future. <\/p>\n","protected":false},"author":280,"featured_media":23803,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[2,6,14],"class_list":["post-23800","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-3pl-third-party-logistics","blogcategories-ecommerce-tips","blogcategories-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chaos-Proofing Fulfillment: How ShipBob is Building the Future of Supply Chain<\/title>\n<meta name=\"description\" content=\"Hear from Melissa Nick, ShipBob\u2019s Chief Supply Chain Officer, on what capabilities ShipBob is investing in now to prepare for the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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