{"id":21486,"date":"2025-05-27T10:00:00","date_gmt":"2025-05-27T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/machine-learning-supply-chain-logistics\/"},"modified":"2025-09-27T04:38:26","modified_gmt":"2025-09-27T04:38:26","slug":"machine-learning-supply-chain-logistics","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/machine-learning-supply-chain-logistics\/","title":{"rendered":"Everything You Need to Know About Machine Learning in Supply Chain Logistics"},"content":{"rendered":"\n<p>Supply chain planning has always been hard, and it\u2019s getting harder. Global conflicts, unforeseen events, and other uncontrollable factors often cause disruptions in the supply chain,&nbsp;making it challenging \u2013 and time-consuming \u2013 for brands to stay agile and make good decisions. &nbsp;<\/p>\n\n\n\n<p>However, the rise of machine learning (or \u201cML\u201d) technology presents new opportunities for supply chain managers. These new programs are already making it easier for businesses to make accurate predictions and inform their supply chain planning, and will only get more sophisticated over time.&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019ll dive deeper into the use of machine learning in supply chain logistics, explore how machine learning can benefit supply chains, and share tips for how it can improve your supply chain management. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-machine-learning-in-supply-chain-logistics-nbsp\">What is machine learning in supply chain logistics?&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-arrow-card blog-arrow-card\">\n<p>Machine learning is a type of artificial intelligence (AI) technology that uses data and algorithms to identify patterns and make informed decisions. <\/p>\n\n\n\n<p>In supply chain logistics, machine learning technology collects large amounts of data from across various supply chain processes. It then analyses this data to make smart predictions and suggestions for <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain optimisation<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n<p>Machine learning programs can be used to gather advanced <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain analytics<\/a> so you can easily get actionable insights on performance. Machine learning also enables supply chain automation to a significant extent, allowing you to automate things like demand forecasting and route optimisation. As such, machine learning is vital for enhancing <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain efficiency<\/a>, saving time, and improving your overall performance.&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">The evolution of machine learning in logistics&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>The logistics industry once largely relied on paper-based systems that involved a lot of manual tracking and required implicit, learned knowledge to make effective decisions. When the first enterprise resource planning (ERP) systems were introduced in the late 1980s, they helped streamline and simplify supply chain logistics management.&nbsp;<\/p>\n\n\n\n<p>These ERP systems helped to centralise supply chain processes into a single software. However, they weren\u2019t equipped to process vast amounts of data in real time or make decisions that considered all the intricacies of supply chain dynamics. This often led to incomplete insights and inaccurate predictions, which resulted in sub-optimal supply chain decisions.&nbsp;<\/p>\n\n\n\n<p>Flash-forward to present day, and businesses can now access technology that\u2019s capable of collecting and analising vast amounts of data in real time from across various supply chain processes. The development of advanced machine learning algorithms&nbsp;that perform predictive analytics now help brands make real-time decisions using this data, making it possible for ecommerce businesses to improve supply chain efficiency and oversee their supply chain operations with minimal human oversight.&nbsp;<\/p>\n\n\n\n<p>Modern <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain technology<\/a> also leverages machine learning to help automate various activities. This includes IoT devices and robotics that leverage machine learning to automate tasks like warehouse monitoring, picking, packing, and inventory tracking.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-benefits-of-machine-learning-for-supply-chains-nbsp\">Key benefits of machine learning for supply chains&nbsp;<\/h2>\n\n\n\n<p>With its ability to analyse massive data sets in real time and speed up decision-making, machine learning can be highly beneficial for supply chains. Let\u2019s break down some of these key machine learning benefits that are applicable to supply chain operations.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Predictive accuracy&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Machine learning algorithms are capable of analising huge volumes of historical data as well as current order data to identify demand patterns. You can use this capability to get accurate predictions about future demand. This streamlines your demand planning efforts, enabling you to plan for production and procurement so as to avoid stockouts and overstocking.&nbsp;<\/p>\n\n\n\n<p>With better predictive accuracy, you can optimise your supply chain planning to effectively meet customer demand. You\u2019ll be able to plan ahead based on predicted customer demand, transit times, and production lead times.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Decision-making&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>With their ability to perform real-time data analysis, ML algorithms help take the guesswork out of major supply chain decisions and facilitate better decision-making. Because machine learning algorithms are capable of constantly learning based on new data, ensuring to provide the most updated and relevant insights, businesses can use them to make data-driven decisions on which suppliers to use, how much stock to order and when, how to arrange and <a href=\"https:\/\/www.shipbob.com\/blog\/3-benefits-using-more-than-one-warehouse-ecommerce-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">distribute inventory<\/a>, which picking strategies to use, and more. Machine learning can even inform decisions about optimal delivery routes so businesses can improve <a href=\"https:\/\/www.shipbob.com\/blog\/delivery-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivery management<\/a> and enhance customer satisfaction. &nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Cost efficiency&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Machine learning offers a number of benefits to improve cost savings within the supply chain. Some applications of ML algorithms to save money include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using real-time traffic data to recommend the most efficient delivery routes so you can reduce fuel costs.&nbsp;<\/li>\n\n\n\n<li>Factoring in current weather conditions, ensuring there\u2019s minimal delays on shipments and avoiding costly reshipments and disgruntled customers.&nbsp;<\/li>\n\n\n\n<li>Accurately predict demand to help businesses maintain optimal stock levels and reduce carrying costs.&nbsp;<\/li>\n\n\n\n<li>Reducing inefficiencies in supply chain processes to save time and reduce spending throughout the entire supply chain. &nbsp;<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Scalability<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>One of the most appealing characteristics of machine learning technology is its adaptive and scalable nature. Its applications are highly diverse, allowing you to leverage it across the <a href=\"https:\/\/www.shipbob.com\/blog\/end-to-end-supply-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">end-to-end supply chain<\/a>. Whether this involves demand planning at the procurement stage or route planning for last-mile delivery, you can adapt the technology according to your unique needs.&nbsp;<\/p>\n\n\n\n<p>Additionally, machine learning tools are capable of scaling with your business, even if this involves dealing with more data. In fact, the more data it processes, the more it will learn, helping you achieve even better accuracy with your forecasting and decision-making.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen comparing ShipBob&#8217;s technical capabilities to those of many other fulfilment competitors, it&#8217;s crucial to investigate further to grasp the underdeveloped state of the technology infrastructure at several larger, well-known fulfilment companies. Some of these companies are just now beginning to construct a technical framework capable of accommodating the scalability of their operations and addressing the evolving needs of their merchants. However, most are still holding onto unscalable legacy systems, which are filled with makeshift solutions to address issues for their larger clients. Improving these systems is painstakingly slow and impedes growth at fast-growing companies.<\/em><\/p>\n\n\n\n<p><em>Comparing ShipBob&#8217;s platform to other fulfilment providers, it&#8217;s challenging to find a match for its extensive technical capabilities. ShipBob&#8217;s architecture is exceptionally robust, underpinning a comprehensive technology stack that seamlessly scales to accommodate businesses transitioning from small to mid-market and beyond.\u201d<\/em><\/p>\n\n\n\n<p>Ali Shahid, COO of Our Place&nbsp;<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-applications-of-machine-learning-in-supply-chain-management-nbsp\">Practical applications of machine learning in supply chain management&nbsp;<\/h2>\n\n\n\n<p>As machine learning\u2019s popularity has grown, ecommerce businesses have found more and more ways to leverage it to their advantage. Here are just some of the ways that brands are using machine learning to improve their supply chain management. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-predictive-demand-forecasting-nbsp\">Predictive demand forecasting&nbsp;<\/h3>\n\n\n\n<p>Supply chain professionals can use machine learning algorithms to identify patterns in demand and make accurate demand forecasts. Machine learning tools can analyse historical sales data and demand trends and combine them with current market trends to forecast demand.&nbsp;<\/p>\n\n\n\n<p>These forecasts can then be used for data-driven <a href=\"https:\/\/www.shipbob.com\/blog\/demand-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand planning<\/a>. Combined with real-time data on inventory levels, you can get an accurate understanding of your inventory needs using these demand predictions. This optimises the <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory planning<\/a> process by ensuring that you\u2019re stocking up enough inventory to meet customer demand without keeping excess inventory.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/iStock-655652514.jpg?w=1280\" alt=\"\" class=\"wp-image-961\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-route-optimization-and-load-balancing-nbsp\">Route optimisation and load balancing&nbsp;<\/h3>\n\n\n\n<p>One of the most popular uses of machine learning in supply chain management is in <a href=\"https:\/\/www.shipbob.com\/blog\/delivery-route-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivery route planning<\/a>. ML algorithms can factor in various external factors like traffic and weather conditions to recommend optimal delivery routes. This can help you find the fastest, most efficient stop sequence for drivers so as to reduce delivery times and avoid delays.&nbsp;<\/p>\n\n\n\n<p>In addition to <a href=\"https:\/\/www.shipbob.com\/blog\/on-time-delivery\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-time delivery<\/a>, you can also enjoy some cost benefits through reduced fuel spendings. This also supports your sustainability efforts, as reduced travel time translates to a lower carbon footprint.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can use machine learning to predict package volumes and optimise load distribution. This helps you reduce the risk of overloading delivery vehicles as you can strategically balance loads between different drivers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/07\/last-mile-shipping.jpg?w=1280\" alt=\"\" class=\"wp-image-708\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automated-inventory-management-nbsp\">Automated inventory management&nbsp;<\/h3>\n\n\n\n<p>Machine learning also has several applications in inventory management. It can be used to track <a href=\"https:\/\/www.shipbob.com\/inventory-management\/real-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time inventory<\/a> levels from across various warehouses and supply chain processes. Inventory levels are automatically updated in the system based on real-time order data and fulfilment activity, which helps to automate the <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory tracking<\/a> process, simplifying inventory management.&nbsp;<\/p>\n\n\n\n<p>You can use this inventory performance data to automatically identify your slow-selling items and fast-moving SKUs. This will not only inform your replenishment strategy but also help you understand which items to focus on and which ones you may want to discontinue.&nbsp;<\/p>\n\n\n\n<p>Some inventory management systems can even use ML technology to determine <a href=\"https:\/\/www.shipbob.com\/blog\/reorder-point-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">reorder points<\/a> based on historical sales data and replenishment patterns. It then sends reorder notifications so you\u2019re automatically alerted when it\u2019s time to replenish your stock. That way, you minimise the risk of stockouts because you\u2019re reordering inventory at the right time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/01\/3d5fbdb0a041dc1e1ad66db5c784817e-scaled.jpg?w=1280\" alt=\"\" class=\"wp-image-11710\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cTrying to figure out how much of what inventory to send where could be wildly complex for our supply chain managers \u2013 but since ShipBob automatically tracks our order and shipping data for us, that data basically tells us our optimal inventory distribution. We also get automatic reminders notifying us well before inventory levels are getting depleted, so we don\u2019t have to constantly be checking our stock levels.\u201d<\/em><\/p>\n\n\n\n<p>Tyler McCann, Co-Founder of Taste Salud&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-workflow-automation-in-fulfillment-centers-nbsp\">Workflow automation in fulfilment centres&nbsp;<\/h3>\n\n\n\n<p>Machine learning algorithms can also be used to facilitate <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain automation<\/a> across warehouses and fulfilment centres. <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warehouse management systems<\/a> equipped with ML technology can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommend optimal picking strategies based on your unique business needs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calculate the most efficient picking routes so your picking staff doesn\u2019t have to travel back and forth between different locations, reducing travel times. &nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate picking lists based on these calculations, helping to automate task allocation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calculate ideal package dimensions for each order during packing. &nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make packing recommendations to speed up the packing process to a significant extent, so packing staff will no longer have to guess or rely on implicit knowledge to determine how to pack orders. This speeds up packing, saves you money on packing costs (since you won\u2019t be wasting money on excess packing materials), and helps reduce shipping costs by using the ideal box size for each package and reducing package dimensions. &nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamline carrier selection by automatically calculating the shipping costs with each carrier, allowing you to compare rates between multiple couriers and choose the most cost-effective solution without sacrificing delivery speed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"280\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=1280\" alt=\"\" class=\"wp-image-4406\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=1400 1400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/01\/inventory-flow.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-machine-learning-technologies-in-supply-chains-nbsp\">Key machine learning technologies in supply chains&nbsp;<\/h2>\n\n\n\n<p>There are several machine learning technologies that can be used for various supply chain functions. Let\u2019s explore some of the key technologies that you can find in most supply chains.&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Predictive analytics in supply chain management&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Predictive analytics is one of the most common machine learning technologies used in the <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain management<\/a> process. It analyses large datasets on historical sales performance and demand patterns over time. The algorithm then makes intelligent forecasts on how customer demand might change in the future.&nbsp;<\/p>\n\n\n\n<p>This allows supply chain professionals to get a better understanding of future inventory needs and plan their procurement accordingly, so it plays a vital role in <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory optimisation<\/a>, ensuring that you\u2019re maintaining sufficient stock to keep up with customer demand. As a result, you can also avoid common inventory problems such as stockouts, overstocking, and backorders.&nbsp;<\/p>\n\n\n\n<p>Similarly, machine learning can also analyse demand patterns across different regions. This is used to provide predictive insights about how demand might change based on location. It can then recommend optimal inventory distribution strategies to effectively meet customer demand across all locations. You can allocate inventory strategically to ensure that certain warehouses carry more inventory while other locations hold less stock based on region-wise forecasts.&nbsp;<\/p>\n\n\n\n<p>Additionally, machine learning can collect and analyse incident data from various sources. This allows you to identify possible supply chain risks before they turn into major problems. As a result, you can proactively mitigate risk by forecasting where they could happen and prevent them from disrupting your supply chain operations.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Robotics and automation in fulfilment centres&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Automation is another aspect in which machine learning technology can be applied in the supply chain. It can be integrated with robotics to facilitate warehouse automation and streamline various tasks.&nbsp;<\/p>\n\n\n\n<p>Warehouse robots rely on machine learning to aid navigation and coordination. This allows them to perform various tasks and move seamlessly within the warehouse to help with various <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce fulfilment<\/a> processes. For instance, robotic arms can be programmed to aid human workers with retrieving packages.&nbsp;<\/p>\n\n\n\n<p>Additionally, warehouse management tools enhanced with computer vision are also used to identify packages and scan barcodes. This helps to automate and streamline inventory tracking, ensuring that inventory records are updated in real-time along with each transaction.&nbsp;<\/p>\n\n\n\n<p>IoT devices also make use of machine learning for real-time warehouse monitoring. These can collect real-time inventory data based on product movement and various warehouse activities. This not only helps to anticipate inventory needs and predict demand, but it\u2019s also highly effective for detecting anomalies. Any unusual patterns, delays, or errors are instantly flagged, so you can immediately identify the source and identify a solution.&nbsp;<\/p>\n\n\n\n<p>These devices can also automatically detect temperature fluctuations, leakages, and other issues that could affect storage conditions. That way, you can keep a close eye on your inventory and ensure that it\u2019s stored safely. This level of automation is particularly useful when dealing with items that need to be stored under specific conditions.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-shipbob-uses-machine-learning-to-drive-ecommerce-success-nbsp\">How ShipBob uses machine learning to drive ecommerce success&nbsp;<\/h2>\n\n\n\n<p>As an expert supply chain platform, ShipBob leverages machine learning throughout our <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">warehouse management<\/a> system (WMS) and fulfilment operations to improve operational efficiency throughout the supply chain, reduce operational costs, boost&nbsp;accuracy, and ultimately facilitate ecommerce success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-time-data-for-demand-forecasting-nbsp\">Real-time data for demand forecasting&nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s cloud-based software collects vast amounts of inventory and sales data across your sales channels and fulfilment centres, including up-to-date information on inventory levels.&nbsp;Our software combines this real-time inventory data with&nbsp;historical sales and inventory performance data to help you plan your inventory procurement more effortlessly with minimal manual calculation, and accurately forecast demand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"534\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=1080\" alt=\"\" class=\"wp-image-21084\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=1080 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/7c2fd3b8afdd68a036d73213619e4615-e1745013450265.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOne of our main priorities was finding a reliable partner that could store all of our inventory and provide tools that would help us manage it. We rely heavily on ShipBob for inventory tracking and forecasting and that\u2019s been a key part of our partnership. Our area of expertise is not logistics or inventory management, so we lean on ShipBob a lot for that. We\u2019ve learned so much about this industry since working with ShipBob, as they are true supply chain experts, which has been good for everyone on our team.\u201d <\/em><\/p>\n\n\n\n<p>Callie Tivnan, E-commerce Manager, and Christina Williams, Customer Success Manager at Barefaced&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smart-inventory-allocation-and-distribution-nbsp\">Smart inventory allocation and distribution&nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/product\/inventory-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inventory Placement Program<\/a> lets you intelligently distribute your inventory across different fulfilment centres. The program uses a proprietary machine learning algorithm to analyse how your inventory has moved and turned over across different locations over time. It then makes intelligent predictions about how much inventory you\u2019ll need at different fulfilment centres to meet demand in the surrounding area most effectively.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/08\/image-1-2.png?w=1280\" alt=\"\" class=\"wp-image-15072\" \/><\/figure>\n\n\n\n<p>Using this program, you can store your inventory closer to your customers and ensure that they\u2019re shipped out from the most convenient locations. As such, you can save on shipping costs while improving delivery speeds.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen we first got started, we checked how ShipBob\u2019s Inventory Placement Program was distributing our inventory based on the models we created when we did distribution in-house \u2013 they were on point. ShipBob\u2019s machine learning data works. They took a container with 1,000 SKUs and knew exactly which inventory needed to go to which facilities. On top of time savings, we were able to realize cost savings because we didn\u2019t have to make any inventory transfers. We send our inventory to ShipBob once, they receive it, and they distribute it across their US network. We\u2019re saving thousands of dollars each month by using IPP.\u201d<\/em><\/p>\n\n\n\n<p>Cesar Contreras, Head of Supply Chain of Wholesome Goods&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-driven-analytics-for-optimization-insights-nbsp\">Data-driven analytics for optimisation insights &nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s powerful analytics dashboard gives you\u00a0actionable insights on how to improve your supply chain operations. You can closely monitor your fulfilment performance and pinpoint any areas creating bottlenecks in the warehouse. For example, if there are too many orders on hold, you could immediately investigate and look for a possible solution to keep your fulfilment operations running smoothly.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI can&#8217;t say enough about ShipBob\u2019s software and reporting capabilities. It really has made things easy for us to look at the data and make better decisions. Not all partners are set up that way \u2013 oftentimes when you\u2019re using other providers\u2019 technology, you have to pull the data yourself, and there&#8217;s a lot of work to be done on the back end. <\/em><\/p>\n\n\n\n<p><em>I often brag about ShipBob\u2019s software. We&#8217;ve actually shown it off to other software partners to say, \u2018We want your system to tell us the things that ShipBob\u2019s software tells us.\u2019 You can tell that ShipBob\u2019s platform was built with the mindset of making their customers\u2019 lives easier.\u201d<\/em><\/p>\n\n\n\n<p>Ryan Steffenson, Senior Manager, Channel Operations at Tonies&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>The analytics dashboard automatically calculates various fulfilment metrics, such as fulfilment costs, average fulfilment cost per order, and average revenue per order. These insights will help you understand whether you\u2019re spending too much on fulfilment so you can look into optimisation opportunities to reduce costs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=1080\" alt=\"\" class=\"wp-image-20266\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=1080 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"438\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=1038\" alt=\"\" class=\"wp-image-16818\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=1038 1038w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>For more information on how ShipBob leverages machine learning in our solutions to benefit ecommerce merchants, click the button below to get in touch. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Speak to a fulfilment expert <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-machine-learning-in-supply-chain-faqs-nbsp\">Machine learning in supply chain FAQs&nbsp;<\/h2>\n\n\n\n<p>Below are answers to the most commonly asked questions about machine learning in the supply chain.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How is machine learning improving inventory management?\u00a0\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Machine learning is capable of analising huge volumes of historical and real-time data to make accurate predictions about customer demand. This allows businesses to strategically plan their inventory procurement to prevent issues like overstocking and stockouts, so they can maintain optimal inventory levels across their warehouses.\u00a0<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How can small businesses benefit from machine learning?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Small businesses can use machine learning to automate various supply chain processes and improve operational efficiency. They can make informed decisions to restock inventory at the right time and determine the right <a href=\"https:\/\/www.shipbob.com\/blog\/reorder-quantity-formula\/\" target=\"_blank\" rel=\"noreferrer noopener\">reorder quantity<\/a>. This is crucial to avoid overspending on excess inventory and carrying costs while avoiding stockouts.\u00a0<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What tools does ShipBob provide that utilise machine learning?\u00a0\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>ShipBob\u2019s inventory management tools come with real-time inventory tracking capabilities and reorder point notifications, so merchants can be instantly alerted when inventory levels dip too low and make timely replenishments.&nbsp;<\/p>\n\n\n<p>The platform also analyses historical sales data and combines them with current market trends to help you make accurate demand forecasts. Additionally, the Inventory Placement Program uses machine learning algorithms to determine optimal inventory distribution strategies. That way, you can strategically allocate your inventory to <a href=\"https:\/\/www.shipbob.com\/blog\/split-inventory-across-multiple-fulfillment-centers\/\" target=\"_blank\" rel=\"noreferrer noopener\">multiple fulfilment centres<\/a> based on regional demand patterns.&nbsp;<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore use of machine learning in supply chain logistics, including how machine learning can benefit your supply chain management. <\/p>\n","protected":false},"author":194,"featured_media":21488,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,7,8,11,13,14,15],"class_list":["post-21486","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-fulfillment","blogcategories-inventory","blogcategories-order-management","blogcategories-shipping","blogcategories-supply-chain","blogcategories-warehouse-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An Introduction to Machine Learning in Supply Chain Logistics<\/title>\n<meta name=\"description\" content=\"Explore use of machine learning in supply chain logistics, including how machine learning can benefit your supply chain management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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