{"id":21270,"date":"2025-05-12T10:00:00","date_gmt":"2025-05-12T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/supply-chain-decisions\/"},"modified":"2025-05-14T08:30:20","modified_gmt":"2025-05-14T08:30:20","slug":"supply-chain-decisions","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/supply-chain-decisions\/","title":{"rendered":"How to Make Smarter Supply Chain Decisions and Lead with Confidence"},"content":{"rendered":"\n<p>Effective <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain management<\/a> (SCM) is all about making the right decisions. Whether this involves which suppliers to use, how much inventory to purchase, or how to distribute your inventory, good decision-making is crucial to ensure a seamless flow of operations. This is also where supply chain leaders face the biggest challenge, as one wrong decision could snowball into bigger problems like delays, <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">bottlenecks<\/a>, disruptions, quality issues, and higher costs.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll walk you through a guide to making smarter supply chain decisions to streamline your operations, explore the factors that influence those decisions, and share how to optimise the decision-making process in ecommerce.&nbsp;&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h2\">Why we\u2019re talking about supply chain decisions<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Every decision made throughout the supply chain influences the flow of goods and processes. Strategic supply chain decision-making ensures a smooth workflow and efficient inventory movement, which improves operational efficiency and reduces costs. All of this adds up to increase your bottom line.&nbsp;<\/p>\n\n\n\n<p>The right decisions help you ensure that your supply chain workflow remains uninterrupted. They ensure that you work with the right suppliers to maintain quality and cost efficiency. Moreover, your decisions impact things like <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">stock availability<\/a> as you decide when to replenish inventory and how much to order.&nbsp;<\/p>\n\n\n\n<p>It even influences fulfilment efficiency, as your decisions influence which delivery partners you work with and how shipping is prioritised. You decide where orders are shipped from and which shipment method to use, which then influences things like delivery speed and shipping costs. You could significantly reduce transit time and costs with strategic supply chain decisions.\u00a0<\/p>\n\n\n\n<p>As such, it\u2019s crucial to prioritise the supply chain decision-making process to streamline every aspect of your operations.\u00a0<\/p>\n<\/div><\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understanding-the-levels-of-supply-chain-decisions-nbsp\">Understanding the levels of supply chain decisions&nbsp;<\/h3>\n\n\n\n<p>Supply chain decision-making involves three main levels:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-strategic-nbsp\"><em>Strategic<\/em>&nbsp;<\/h4>\n\n\n\n<p>Strategic decision-making happens at the top level of the supply chain. This is mostly concerned with long-term planning, helping to lay the foundation for your entire supply chain operation. For example, strategic decisions include deciding on product offerings or choosing suppliers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tactical-nbsp\"><em>Tactical<\/em>&nbsp;<\/h4>\n\n\n\n<p>Tactical decisions are mid-level, involving medium-term actions. The focus here is on implementing the strategies laid out at the higher level. For example, tactical decision-making involves determining your <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">warehouse capacity<\/a> and deciding on whether to outsource to a <a href=\"https:\/\/www.shipbob.com\/3pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">3PL<\/a> or manage <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">fulfilment<\/a> yourself.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-operational-nbsp\"><em>Operational<\/em>&nbsp;<\/h4>\n\n\n\n<p>Operational decision-making is concerned with day-to-day activities and short-term actions that help to keep the supply chain moving. For example, operational decisions involve deciding on which carrier to use for a particular order and daily <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory forecasting<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-factors-that-influence-supply-chain-decisions-nbsp\">Key factors that influence supply chain decisions&nbsp;<\/h2>\n\n\n\n<p>There are several key areas of the supply chain that should be considered in the decision-making process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-supplier-selection-nbsp\">Supplier selection&nbsp;<\/h3>\n\n\n\n<p>The supplier selection process is one of the most vital aspects of supply chain decision-making. This is when businesses decide on which<a href=\"https:\/\/www.shipbob.com\/blog\/supplier-manufacturer\/\" target=\"_blank\" rel=\"noreferrer noopener\"> suppliers and manufacturer<\/a> to use for sourcing their inventory or raw materials. Decisions are usually influenced by factors such as cost, quality, ethicality, reputation, location, and reliability.&nbsp;<\/p>\n\n\n\n<p>Decision makers will need to strategically balance cost and quality when choosing suppliers. Most importantly, you need to source goods from suppliers who are aligned with your company\u2019s goals.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"475\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=1280\" alt=\"\" class=\"wp-image-19069\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=2560 2560w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=2048 2048w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/01\/330f1a2fae37ea317baa701717134909-scaled.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-production-and-manufacturing-nbsp\">Production and manufacturing&nbsp;<\/h3>\n\n\n\n<p>In supply chains where products are built or created, decision-makers also have to plan out various aspects of the manufacturing operation. This involves things like facility locations, production processes, and production timelines. These decisions are focused on improving production efficiency while minimising cost and maintaining quality control.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"280\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=1280\" alt=\"\" class=\"wp-image-3161\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=1400 1400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2022\/09\/supplier-and-manufacturer.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inventory-management-nbsp\">Inventory management&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/inventory-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inventory management<\/a> is one of the most important decision areas in supply chain management. The right decisions help you strike the right balance between supply and demand, ensuring that businesses can maintain optimal stock levels without the risk of overstocking. Timely replenishments, accurate demand forecasting, and efficient procurement planning are crucial for effective inventory management.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"467\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=1280\" alt=\"\" class=\"wp-image-10792\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=2250 2250w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=1536 1536w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=2048 2048w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=1280 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2023\/11\/0ce4b28bda221c285ce06e28d9e11843.jpeg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-logistics-and-fulfilment-nbsp\">Logistics and fulfilment&nbsp;<\/h3>\n\n\n\n<p>Logistics play a vital role in your supply chain operations, which makes them another major decision area. Businesses need to consider cost and lead times to improve transportation efficiency while reducing expenses, and therefore must make strategic decisions about which transportation provider and transportation modes to use.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also crucial to plan out your logistics network and optimise delivery routes to improve speed and cost-efficiency. This helps to keep your supply chain operations running smoothly while improving customer satisfaction with timely deliveries.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=1280\" alt=\"\" class=\"wp-image-19667\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=5120 5120w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=2048 2048w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/583f419ce33db235799ff88c44d89228.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-common-challenges-when-making-supply-chain-decisions-nbsp\">Common challenges when making supply chain decisions&nbsp;<\/h3>\n\n\n\n<p>Although ecommerce businesses take care to consider all the key factors when making supply chain decisions, there are several challenges that could disrupt the process. Some of the biggest challenges affecting <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain planning<\/a> and decision-making include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Long transit times:<\/strong> Long transit times are a leading cause of supply chain bottlenecks, making it difficult to quickly respond to demand and market changes. Decision makers may not always be able to make accurate decisions that account for unexpectedly long transit times and <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-delays\/\" target=\"_blank\" rel=\"noreferrer noopener\">delays<\/a>, which could disrupt supply chain operations.&nbsp;<\/li>\n\n\n\n<li><strong>High fulfilment costs: <\/strong>When fulfilment costs are high and often unpredictable, it can be hard to make decisions for the future. Decision-makers must often consider cutbacks in other areas to make up for these high fulfilment costs, which could subsequently impact quality, efficiency, and the customer experience if handled incorrectly.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Limited data visibility:<\/strong> Without <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-delays\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibility<\/a> into what\u2019s going on in various areas of the supply chain network, you lack the information needed to make accurate decisions. When you make uninformed decisions based on assumptions and outdated data, it can create various problems in your supply chain decisions.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"444\" width=\"700\" data-id=\"18074\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=1280\" alt=\"\" class=\"wp-image-18074\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=1600 1600w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/33cff0a030ad32444ebd3713269742fa.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"360\" data-id=\"20611\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=1280px\" alt=\"\" class=\"wp-image-20611\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2025\/04\/7415f6c87e34c95315a7d9d497406de6.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"466\" width=\"700\" data-id=\"19937\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=1280\" alt=\"\" class=\"wp-image-19937\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=6048 6048w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=2048 2048w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/6b3e3528d60900b0d215fabdb7974081.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimise-supply-chain-decisions-for-your-ecommerce-business-nbsp\">How to optimise supply chain decisions for your ecommerce business&nbsp;<\/h2>\n\n\n\n<p>Better supply chain decision-making is all about leveraging data and supply chain best practices. Here are a few tips to optimise supply chain decisions for your ecommerce business.&nbsp;&nbsp;<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Leverage data-driven insights&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Start by making the most of the data you have access to to inform different aspects of your supply chain decision-making.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Leverage <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain analytics<\/a> to collect real-time data about your performance across various supply chain processes. This data can give you insights into how different activities and functions are performing, allowing you to make optimisations that will improve overall <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\" target=\"_blank\" rel=\"noreferrer noopener\">efficiency<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p>For example, if you find that you\u2019re not fulfilling enough orders per day, you could look into your fulfilment process and make strategic decisions to target inefficiencies. This may involve a decision to leverage automation tools to speed up picking and packing, for instance.&nbsp;<\/p>\n\n\n\n<p>You should also leverage data in decisions regarding:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory distribution:<\/strong> Look into your inventory performance across various warehouses and decide on the optimal inventory placement strategy. That way, you can maintain optimal inventory levels while reducing shipping costs and transit times.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/demand-forecasting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Demand forecasting:<\/strong><\/a> Gather insights about historical inventory performance, current market trends, and consumer buying behaviors to identify patterns and make accurate predictions about your future inventory needs. This ensures that you stock up on time so you can stay prepared to maintain sufficient stock and effectively meet demand surges. Alternatively, you can avoid stocking up on more inventory than you actually need, helping you minimise <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-delays\/\" target=\"_blank\" rel=\"noreferrer noopener\">dead stock<\/a>.&nbsp;<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">The power of a distributed inventory model&nbsp;<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Ecommerce decision-makers can streamline some aspects of their supply chain strategy by leveraging inventory models that have been proven to be successful. This almost always involves implementing a <a href=\"https:\/\/www.shipbob.com\/blog\/3-benefits-using-more-than-one-warehouse-ecommerce-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">distributed inventory<\/a> model where you place inventory in <a href=\"https:\/\/www.shipbob.com\/blog\/split-inventory-across-multiple-fulfillment-centers\/\" target=\"_blank\" rel=\"noreferrer noopener\">multiple fulfilment centres<\/a>, instead of relying on a single warehouse.&nbsp;<\/p>\n\n\n\n<p>As such, you can store inventory closer to your customers and ship out orders based on proximity and inventory availability. When you ship out orders from the nearest fulfilment centre, you can significantly reduce shipping costs while improving delivery speeds. Not only does this improve the customer experience, but it will add to your bottom line as a whole.&nbsp;<\/p>\n\n\n\n<p>With this approach, your biggest decision is where to place inventory to best meet customer demand. Fortunately, machine learning algorithms like the ones powering the ShipBob Inventory Placement Program can take the guesswork out of this process. This automatically suggests the optimal distribution strategy based on your inventory performance and regional sales data.&nbsp;<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h2 class=\"single-heading-accordion-title h3\">Partner with an expert supply chain platform<\/h2><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>en it comes to making smart supply chain decisions, it\u2019s always helpful to have input and support from an expert partner. <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technology-driven supply chain<\/a> platforms like ShipBob offer you that expert opinion, as well as enhanced visibility and best practices to effectively streamline the decision-making process.&nbsp;<\/p>\n\n\n\n<p>Your supply chain partner should feel like an extension of your business, not just another vendor. This approach to your partnership ensures that they have your business\u2019s best interest at heart, and will advocate for your business at every turn.&nbsp;<\/p>\n\n\n\n<p>Simultaneously, they should be experts in and offer certain tablestakes capabilities, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/product\/omnichannel-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnichannel fulfilment<\/a> (DTC and B2B)&nbsp;<\/li>\n\n\n\n<li>Comprehensive data analytics on your supply chain functions&nbsp;<\/li>\n\n\n\n<li>Demand forecasting tools&nbsp;<\/li>\n\n\n\n<li>Real-time inventory tracking&nbsp;<\/li>\n\n\n\n<li>Smart inventory distribution recommendations&nbsp;<\/li>\n\n\n\n<li>An extensive global network of warehouses for you to leverage&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/product\/customization-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customisation<\/a> options for orders (i.e., braded custom packaging)&nbsp;<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>If your partner has mastered these core functions and services, you can more safely trust any guidance they offer on key elements in your warehouse, fulfilment, and supply chain operations.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOur area of expertise is not logistics or inventory management, so we lean on ShipBob a lot for that. We\u2019ve learned so much about this industry since working with ShipBob, as they are true supply chain experts, which has been good for everyone on our team.\u201d <\/em><\/p>\n\n\n\n<p>Callie Tivnan, E-commerce Manager, and Christina Williams, Customer Success Manager at Barefaced&nbsp;<\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-shipbob-supports-smarter-supply-chain-decisions-nbsp\">How ShipBob supports smarter supply chain decisions&nbsp;<\/h2>\n\n\n\n<p>With sophisticated supply chain technology and world-leading fulfilment solutions, ShipBob empowers you to make smarter decisions across your supply chain network.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tap-into-a-global-fulfilment-network-for-seamless-expansion-nbsp\">Tap into a global fulfilment network for seamless expansion&nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s expansive <a href=\"https:\/\/www.shipbob.com\/shipbob-locations\/\" target=\"_blank\" rel=\"noreferrer noopener\">global fulfilment network<\/a> consists of dozens of locations across multiple continents. This facilitates easy \u2013 and strategic \u2013 geographic expansion, so you can effectively scale your global supply chain.&nbsp;<\/p>\n\n\n\n<p>Your brand can take advantage of this global fulfilment network to store inventory closer to your international customers. This ensures faster delivery times, helping you enhance satisfaction and effectively meet customer expectations across borders. Storing and fulfilling inventory from within the country you\u2019re shipping to also cuts down on cross-border complexities, saving you time and simplifying much of the decision-making involved in your international commerce.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cShipping cross-border is never easy, especially when you\u2019re shipping a product that qualifies as a dangerous good since our products contain alcohol. By storing inventory in ShipBob\u2019s facilities within the countries or near the geographies we\u2019re shipping to, we can bypass a lot of the complexities of international shipping. It makes our lives significantly easier. But more importantly, shipping locally instead of internationally is better for customers. You can always navigate cross-border complexities, but you can\u2019t undo a customer\u2019s stressful delivery experience.\u201d<\/em><\/p>\n\n\n\n<p>Sergio Tache, Founder and CEO of Dossier&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-distribute-intelligently-with-shipbob-s-inventory-placement-program-nbsp\">Distribute intelligently with ShipBob\u2019s Inventory Placement Program&nbsp;<\/h3>\n\n\n\n<p>Instead of making last-minute stocking decisions, ShipBob helps you plan ahead and strategically storing your inventory at key locations using ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/product\/inventory-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inventory Placement Program<\/a> to help you reduce shipping costs and transit times.&nbsp;<\/p>\n\n\n\n<p>The program uses a proprietary algorithm to determine the optimal inventory allocation strategy based on your historical sales data and inventory performance. That way, you can easily decide where to store your inventory and how much inventory you need at each location. This helps you significantly reduce shipping costs while speeding up deliveries.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBefore IPP, we had a team of 3 people who were focused on distributing products correctly within the ShipBob network. In order to do that, we had to have a good understanding of the sales velocity in each region. They had to pay close attention to how stocked each warehouse was. Because if you don\u2019t distribute products correctly, orders are going to ship from a farther warehouse which is going to cause longer transit times and cost more money.&nbsp; It was time-consuming for us to distribute and rebalance inventory on our own. &nbsp;<\/em><\/p>\n\n\n\n<p><em>With IPP, we can send products to one location and then ShipBob\u2019s algorithms and technology use our historical order data to replenish inventory to each facility. That removes the responsibility from us. We can send inventory to one facility and then forget about it. When we first got started, we checked how ShipBob\u2019s IPP was distributing our inventory based on the models we created when we did distribution in-house \u2013 they were on point. ShipBob\u2019s machine learning data works. They took a container with 1,000 SKUs and knew exactly which inventory needed to go to which facilities.\u201d<\/em><\/p>\n\n\n\n<p>Cesar Contreras, Head of Supply Chain of Wholesome Goods&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-access-advanced-analytics-for-better-decision-making-nbsp\">Access advanced analytics for better decision-making&nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s advanced analytics dashboard provides you with essential <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrics<\/a> to track <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain performance<\/a> and optimise your operations accordingly. You can get real-time and historical data insights that can inform your order routing and <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-allocation\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory allocation<\/a> strategies. This allows you to significantly reduce inventory and fulfilment costs to improve your bottom line.&nbsp;<\/p>\n\n\n\n<p>Similarly, the dashboard provides you with key insights into shipping performance. This helps you make informed decisions on how to optimise shipping methods for cost reduction and improved efficiency.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"438\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=1038\" alt=\"\" class=\"wp-image-16818\" srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=1038 1038w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=160 160w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=400 400w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=768 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=700 700w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/11\/7dc5d99b1b09518852785b9733c7605f.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=1080\" alt=\"\" class=\"wp-image-20266\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=1080 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/02\/eadf59cd0587a5eebb480276edad6a70.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leverage-automations-to-make-decisions-for-you-nbsp\">Leverage automations to make decisions for you&nbsp;<\/h3>\n\n\n\n<p>The more supply chain decisions you can automate, the more time and money you\u2019ll save. ShipBob uses automation at key points throughout our technology and warehousing operations to take as many small or menial decisions off your plate as possible. For example, ShipBob automates:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Box selection for each order through Cubiscan technology that calculates the optimal packaging and container size for each unique combination of products&nbsp;<\/li>\n\n\n\n<li>Packing specifications through our <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\" target=\"_blank\" rel=\"noreferrer noopener\">WMS<\/a>, which includes built-in visuals and prescriptive flows that tell associates exactly what to do&nbsp;<\/li>\n\n\n\n<li>Carrier rate comparison using our multi-carrier selection software to help <a href=\"https:\/\/www.shipbob.com\/blog\/automated-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">automate shipping<\/a>&nbsp;<\/li>\n\n\n\n<li>Inventory replenishment notifications to remind you to reorder when stock dips below a certain threshold&nbsp;<\/li>\n\n\n\n<li>Certain condition-based activities (such as whether to add a gift note to an order), which merchants can configure through ShipBob\u2019s Automation Rules in their dashboard&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen we go onsite to one of ShipBob\u2019s fulfilment centres, the packers know our products so well, because ShipBob\u2019s step-by-step packing flow shows them just what to do. That way, they know exactly which dividers go with which candles, which size box each combination of products goes in, and how to package it correctly. It even includes GIFs that show packers precisely how to do it! It&#8217;s a spectacular level of service that only comes from combining automative technology with people that really understand our business.\u201d<\/em><\/p>\n\n\n\n<p>Rachel Tannenholz, President, and Melissa Mosheim, Director of Logistics at Aroma360&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>For more information on how ShipBob can help you streamline your supply chain decision-making, click the button below to get in touch.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Speak to a Fulfilment Expert<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supply-chain-decision-faqs-nbsp\">Supply chain decision FAQs&nbsp;<\/h2>\n\n\n\n<p>Below are answers to the most commonly asked questions about supply chain decisions.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What are the main types of supply chain decisions?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>The main types of supply chain decisions are:&nbsp;<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Strategic, which involves long-term decisions at the top level&nbsp;<\/li>\n\n\n<li>Tactical, which involves resource planning at the mid-level&nbsp;<\/li>\n\n\n<li>Operational, which involves decisions about everyday operations&nbsp;<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What tools does ShipBob offer to support supply chain decisions?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>ShipBob provides powerful supply chain technology that integrates with various processes within the supply chain network. This enables you to get real-time visibility into your performance so you can make informed decisions on how to optimise it.\u00a0<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Why would companies want to speak with supply chain decision-makers?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Companies need to involve supply chain decision-makers because sometimes, business matters that appear unrelated to the supply chain may actually deeply impact it. Looping in key supply chain decisions makers helps ensure that the supply chain in question is protected, operations are not disrupted, and costs are kept in check.\u00a0\u00a0<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How do environmental factors influence supply chain decision-making?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>With the increasing global movement toward sustainability, many ecommerce businesses are focused on building a more sustainable supply chain. When this is the case, the supply chain decision-making process carefully considers environmental factors at play in every function and stage to minimise environmental impact.\u00a0<\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out our guide to making smarter supply chain decisions to streamline your operations, and how to optimise the decision-making process.<\/p>\n","protected":false},"author":194,"featured_media":21272,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[14],"class_list":["post-21270","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Supply Chain Decisions: How to Drive and Scale Efficiently<\/title>\n<meta name=\"description\" content=\"Check out our 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